Samiksha Sports Pvt. Ltd.

What Samiksha Sports Pvt. Ltd. does

Samiksha Sports Pvt. Ltd. is an India-based sport and performance psychology consultancy founded in 2011 by former international athletes Gayatri Vartak-Madkekar (former world top-100 badminton player, MSc Sport Psychology, UK) and Dr. Janki Rajapurkar-Deole (PhD Sport Psychology, UK). Incorporated as a private limited company in Maharashtra in 2016 (CIN U74999PN2016PTC158593), the firm operates from a registered office in Pune with additional in-person service locations in Mumbai and Bangalore, alongside a Pan-India online delivery model.

The company's core offerings span automated Sport Assessments (online psychological profiling on dimensions such as confidence, concentration, sports anxiety, and motivation), the Mental Skills Toolkit self-paced e-learning program, individualized Sport Counselling (typically structured as 6–12 session packages for athletes aged 8+), group Workshops for sports academies and corporates, the LifeSport children program, and "Counselling For All" general mental health services. Technology comprises a web platform with a self-serve booking flow, an Android mobile application (with English and Hindi language support), video session delivery via Zoom/Google Meet, payment processing through Razorpay, and a freemium 3-minute mental toughness assessment as a top-of-funnel tool.

The business model blends one-time-license transactions (assessments, 30-day e-learning access), subscription-style recurring billing for counselling packages and quarterly/annual site/app plans, and professional services fees for workshops, in-school programs, and institutional training. Distribution is hybrid: D2C self-serve via the website and Android app, supplemented by direct enterprise sales to sports academies, national federations (BCCI, PCI, Badminton Association of India, Archery Association of India, AITA), foundations (Olympic Gold Quest), corporates, and educational institutions. The firm is bootstrapped/founder-owned with no disclosed venture funding.

Name

Samiksha Sports Pvt. Ltd.

Legal name

Samiksha Sports Pvt. Ltd.

Website

https://samiksha.co

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Samiksha Sports Pvt. Ltd. is India's first sport psychology consultancy, founded in 2011, delivering mental skills assessments, e-learning, individual counselling, workshops, and children programs to athletes, federations, corporates, and parents across India via online and three-city in-person delivery.

Ownership category

akta.pro rank

Product category

Sport Psychology Services

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (611710), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Health Services (8000)

akta.pro primary industry

Sports Psychology & Mental Performance Coaching (HSADAEAH)

akta.pro secondary industries

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Coach Education, Certification & Clinics (HSADAEAO), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Sports Performance Personal Training (HSADAAAF)

Keywords

• Sport psychology services
• Mental skills training
• Athlete mental coaching
• Performance psychology consulting
• Sports counselling programs

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Online Sport Assessments: Psychological assessments for athletes delivered through online platform with automated report generation
2. E-learning Programs: Self-paced online courses (Mental Skills Toolkit) with 30-day access, certificate upon completion with minimum 60% passing score
3. Individual Counselling Sessions: Personalized one-on-one mental training sessions with sport psychologists for athletes, parents, and coaches. Minimum 6-12 sessions recommended. Sessions available in-person and virtually.
4. Workshops: Group training sessions for sports academies, corporates, and parent groups covering mental skills training topics
5. Life Skills Programs: Programs for children (age 7+) including LifeSport multi-sport program, life skills curriculum, and in-school programs
6. Teaching/Mentorship: Sport psychology education in educational institutes and mentorship programs for aspiring sport psychologists including Certificate Course, Annual Internship, and 6-month Mentorship Program
7. Subscription Plans: Quarterly or annual subscription plans for ongoing access to services and content on website and app

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Samiksha Sports provides sport and performance psychology consultancy services through online psychological assessments, self-paced e-learning programs (Mental Skills Toolkit), one-on-one sport counselling sessions, group workshops for sports academies and corporates, and life skills programs for children. The company also delivers sport psychology education via certificate courses, internships, and mentorship programs, and supports clients via an Android mobile app for mental toughness training.

Product overview

Samiksha Sports offers a comprehensive sport and performance psychology consultancy platform consisting of multiple interconnected services. The core offerings include Sport Assessments (automated psychological profiling tools), the Mental Skills Toolkit e-learning program (self-paced online course), and Sport Counselling (personalized one-on-one sessions). Supporting services include Counselling For All, Children Programs (including LifeSport), Teaching programs (certificate courses and internships), and Workshops for sports academies and corporates. The company also provides a mobile app for Android that delivers mental training features including progress tracking and goal management. All services can be accessed through a unified web platform and mobile app with user accounts, with video-based sessions conducted via Zoom or Google Meet and payments processed through Razorpay.

Differentiator

Problem solved

Functional benefit

Products and services

• Sport Assessments Psychological assessments for athletes that measure dimensions such as confidence, concentration, sports anxiety, and motivation. Athletes above age 12 at any level and across sports can take these automated online tests and receive generated reports.
• Mental Skills Toolkit (Sport Programs) Self-paced e-learning program teaching mental skills through techniques such as diary writing, visualisation, breathing exercises, self-awareness, and self-talk. Participants build confidence, focus, and discipline while learning to set goals and manage pressure.
• Sport Counselling Personalized individual counselling sessions with athletes, parents, and coaches to identify psychological needs and teach mental techniques for enhanced performance. Programs include minimum 6 to 12 sessions for athletes aged 8+.
• Counselling For All General counselling services for children, adolescents, or adults addressing emotional and mental health issues including relationships, careers, academics, stress, behavioural issues, and overall mental health. Also serves individuals with disabilities such as ADHD and dyslexia.
• Children Programs Age-relevant life skills programs teaching communication, managing emotions, effort, discipline, and confidence. Includes LifeSport, India's first multi-sport program to develop life skills through sport and physical activity for children aged 7+.
• Teaching (Sport Psychology Education) Sport psychology education programs in educational institutions including teaching assignments, India's first Certificate Course in Sport and Performance Psychology, Annual Internship Program, and 6-month Mentorship Program.
• Workshops (Sport & Business) Group training and interactive sessions for sport academies covering psychological challenges and for corporates using sport psychology principles applied to business contexts including resilience, stress management, and team leadership.
• Samiksha Mobile App Mobile application for Android devices that helps users build mental toughness through guided mental training, featuring mental skills training, training path with exercises, progress tracking, and goal management with Hindi language support.

Quantifiable outcome

• 130 partner institutes across India
• +4 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Prakash Padukone Badminton Academy (PPBA)coreStrategic or Co-development Partner · 1 January 2012Long-standing partnership since 2012 for providing mental training to badminton academy trainees, coaches, and parents. Supported players' development toward international competition.
• Nikhil Kanetkar Badminton Academy (NKBA)coreStrategic or Co-development PartnerAssociation for providing mental training inputs to badminton academy trainees to help them reach maximum potential.
• Professional Tennis (PTC) Pvt. Ltd.minorStrategic or Co-development PartnerPartnership for improving mental strength of tennis students through mental training programs.
• Padukone-Dravid Centre for Sports ExcellencecoreStrategic or Co-development PartnerBangalore-based sports excellence center providing venue for in-person counselling and workshop sessions.
• Olympic Gold Quest (OGQ)coreStrategic or Co-development PartnerSports foundation supporting elite Indian athletes; Samiksha provides mental training services to OGQ-supported athletes.
• KhelomoreminorGTM or Marketing PartnerUjwal Deole (Co-Founder & COO at Khelomore) serves as advisor; blog content collaboration on sport psychology topics.
• Padukone Dravid Centre for Sports ExcellencecoreStrategic or Co-development PartnerDr. Shama Kittur (MBBS, IOC Sports Nutrition & Co-Founder) associated; advisory board member provides expertise.
• Prakash PadukonecoreOthersBadminton legend and Padma Shri awardee serves as mentor and board member of Olympic Gold Quest. Long-term mentor to founders since 2012.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• EXOS: Global human performance company combining fitness, nutrition, and mindset coaching for athletes and corporate clients. Comparable to Samiksha's performance psychology + workshops mix but at much larger enterprise scale with broader service lines.
• BetterHelp: Largest online counselling/therapy network in the world, matching users with licensed therapists via subscription. Direct competition to Samiksha's Counselling For All and 1:1 Sport Counselling streams in the general mental-health segment.
• IMG Academy: Premium sports education and training institution integrating athletic, academic, and mental-performance programming. A potential partner/competitor to Samiksha on the institutional athlete-development side, with global reach.
• Talkspace: Online therapy platform offering scheduled video, audio, and text-based sessions with therapists. Overlaps with Samiksha's virtual sport and general counselling delivery model via subscription-style plans.
• Calm: Global meditation and mindfulness app offering guided mental-training content, sleep, and focus tools. Competes with Samiksha's e-learning Mental Skills Toolkit and Children Programs at the consumer end of the market.
• Headspace: Large mental wellness platform with guided meditations, focus and motivation content, and employer B2B programs. Overlaps with Samiksha's e-learning, corporate workshops, and general counselling offerings via a much broader and well-funded product.

Emerging players

• Wysa: AI-chat mental wellness app with strong India and UK presence, providing self-guided CBT-style coaching and access to human therapists. A regional emerging competitor in India for Samiksha's general counselling and children/youth programs.
• Lucid Lane: Telehealth mental health platform focused on anxiety, stress, and medication dependency. Emerging direct overlap with Samiksha's Counselling For All segment via paid subscription online therapy.

Direct peers

• Plus Performance: UK-based sport psychology consultancy providing mental skills coaching, workshops, and performance support to athletes, coaches, and teams. Closest international analogue to Samiksha's sport-psychology service mix and 1:1 delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/samiksha-sports-pvt-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samiksha Sports Pvt. Ltd.