Name

Samsung Store Bulgaria

Legal name

"Синопойнт" ЕООД

Website

https://samsungstore.bg

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

NAICS

Electronics and Appliance Retailers (449210)

SIC

Retail-Computer & Computer Software Stores (5734)

akta.pro primary industry

Consumer Electronics & Mobile Store-in-Store (CRAGAHAC)

Keywords

• Consumer electronics retail
• Samsung authorized retailer
• Smartphone sales
• Mobile device trade-in
• Device repair services

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel, Supply Chain, Others

Revenue model

1. Hardware Sales: One-time sales of Samsung mobile devices, tablets, wearables, and accessories through e-commerce and physical retail stores. Products include Galaxy S series, Galaxy A series, Galaxy Tab tablets, Galaxy Watch, Galaxy Buds, and accessories.
2. Extended Warranty/Insurance: Galaxy Protect insurance offerings providing device coverage against damage, with additional warranty extension options for purchased products.
3. Repair Services: Authorized Samsung service centers providing device repairs with quick turnaround times. 'Zverски' fast repairs offered within 1 hour at Sofia Ring Mall location, operating 7 days per week.
4. Trade-in Processing: Galaxy Upgrade program purchasing used devices (Samsung, Apple, Xiaomi, Huawei smartphones; Samsung and Apple tablets) and applying trade-in value toward new Samsung purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Samsung Store Bulgaria is an authorized Samsung retailer selling Galaxy smartphones, tablets, smartwatches, wireless earbuds, fitness trackers, accessories, monitors, and storage devices through its e-commerce platform samsungstore.bg and 8 physical retail locations across Bulgaria. The company also offers trade-in services, 0% installment financing via Bank DSK, Galaxy Club loyalty rewards, Galaxy Protect device insurance, and authorized repair services with same-day turnaround.

Product overview

Samsung Store Bulgaria (operated by 'Синопойнт' ЕООД) is an authorized Samsung retailer offering the complete Galaxy device ecosystem. The core product portfolio spans flagship smartphones (Galaxy S26 Ultra, S26+, Z Fold7, Z Flip7), the Galaxy A mid-range series (A36, A26, A17, A27), premium tablets (Galaxy Tab S11 Ultra, Tab S10 Lite) and budget tablets (Tab A11+ and Tab A11), smartwatches (Galaxy Watch Ultra, Watch8, Watch8 Classic), wireless earbuds (Buds4 Pro, Buds3 FE, Buds4), and the Galaxy Fit3 fitness tracker. Supporting sub-brands include Galaxy AI (intelligent features across devices), Samsung Knox Vault (security), Samsung DeX (desktop experience), SmartThings (IoT), Samsung Health (wellness), and Samsung Pay (payments). Service add-ons include Galaxy Club loyalty program, Galaxy Protect insurance, and Galaxy Upgrade Swipe trade-in program. A full range of official accessories (cases, chargers, screen protectors) and IT products (monitors, memory/storage) round out the portfolio. Products are available for purchase online with delivery across Bulgaria and in-person at physical Samsung Experience stores, with financing options including 0% installment plans through Bank DSK.

Differentiator

Problem solved

Functional benefit

Brands

• Galaxy Club: A loyalty rewards program where customers earn points with each online order that can be redeemed for discounts on future purchases.

Products and services

• Samsung Galaxy S26 Ultra 5G Flagship smartphone featuring the world's first built-in Privacy Display, Galaxy AI, 200MP camera, S Pen support, and Knox Vault security. Available in 256GB, 512GB, and 1TB storage variants.
• Samsung Galaxy Z Fold7 5G Premium large-format foldable smartphone with flexible display, Galaxy AI, and S Pen support.
• Samsung Galaxy Z Flip7 5G Premium flip-style foldable smartphone with compact form factor, Galaxy AI, and stylish design.
• Samsung Galaxy A36 5G Mid-range smartphone with 6.7-inch Super AMOLED 120Hz display, Snapdragon 6 Gen 3 processor, 50MP camera, 5000mAh battery, and Awesome Intelligence AI features.
• Samsung Galaxy A26 5G Mid-range smartphone with 6.7-inch Super AMOLED display, Exynos 1380 processor, 50MP camera with OIS, and Galaxy AI features including Object Eraser.
• Samsung Galaxy A17 5G Budget-friendly 5G smartphone with 6.7-inch Super AMOLED display, Exynos 1330 processor, and quad camera system (50MP main).
• Samsung Galaxy A27 5G Mid-range 5G smartphone with 6.7-inch FHD+ Super AMOLED 120Hz display, Snapdragon 6 Gen 3, 50MP OIS camera, Awesome Intelligence AI features, and 6-year software support.
• Samsung Galaxy Tab S11 Ultra Premium tablet with 14.6-inch display, S Pen, Galaxy AI, Samsung DeX, and desktop-like productivity experience.
• Samsung Galaxy Tab S10 Lite Wi-Fi Mid-range tablet with 10.9-inch display, Google Gemini Live, and entertainment features for everyday use.
• Samsung Galaxy Tab A11+ 5G Mid-range tablet with 11-inch 90Hz display, quad speakers with Dolby Atmos, 7040mAh battery, and Google Gemini Live support.
• Samsung Galaxy Tab A11 Wi-Fi Budget-friendly tablet with 8.7-inch display, stereo speakers with Dolby Atmos, and expandable storage up to 2TB.
• Samsung Galaxy Watch Ultra LTE Premium smartwatch with 47mm LTE connectivity, rugged design, health tracking, and Galaxy AI integration.
• Samsung Galaxy Watch8 / Watch8 Classic Advanced smartwatches with health monitoring, GPS, LTE options, and Galaxy AI features.
• Samsung Galaxy Buds4 Pro Premium wireless earbuds with active noise cancellation, high-fidelity audio, and Galaxy AI integration.
• Samsung Galaxy Buds3 FE Mid-range wireless earbuds with Blade design, improved audio, and Galaxy AI integration at an accessible price point.
• Samsung Galaxy Buds4 Wireless earbuds offering quality audio and seamless Galaxy ecosystem integration.
• Samsung Galaxy Fit3 Fitness tracker with health monitoring, lightweight design, and long battery life.
• Samsung Galaxy SmartTag2 Bluetooth item tracker for locating personal belongings through the SmartThings Find network.
• Samsung Galaxy Accessories Range of official Samsung accessories including protective cases (Carbon Shield Case, Clear Case, Silicone Case, Flipsuit), power adapters (15W, 25W, 45W, 60W, 65W Trio), screen protectors, and storage devices (MicroSD, SSD, USB Flash Drives).
• Samsung PC Monitors (Odyssey, ViewFinity) Gaming and professional monitors including Odyssey Neo G7 series with Mini LED and high refresh rates for immersive gaming.
• Samsung Memory Storage Storage solutions including Evo Plus MicroSD/SD cards, T7 series portable SSDs, and USB flash drives for data backup and transfer.
• Galaxy Club Loyalty Program Loyalty program offering points for purchases that can be redeemed as discounts on future orders.
• Galaxy Protect Device Insurance Device insurance service offered at competitive pricing for protecting Galaxy devices against damage and defects.
• Galaxy Upgrade (Swipe Trade-In) Trade-in program allowing customers to bring their old smartphone or tablet (Samsung, Apple, Xiaomi, Huawei) to a physical store and receive a discount on a new Samsung device. Prices are determined by Swipe platform assessment and testing.
• Authorized Samsung Repair Services
• 0% Installment Financing (Bank DSK)

Quantifiable outcome

• Fast delivery: within 1 business day for orders over 50 EUR
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability11 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Samsung ElectronicscoreStrategic or Co-development PartnerAuthorized Samsung retailer operating under Samsung brand. Sinopoint EOOD operates the official Samsung Store in Bulgaria, selling Samsung mobile devices, tablets, wearables, and accessories with manufacturer warranty and authorized service support. Products include latest Galaxy AI-powered devices and access to Samsung's complete ecosystem.
• Bank DSKmajorGTM or Marketing PartnerPartnership enables 0% interest installment financing for Samsung device purchases. Customers can purchase Galaxy devices on credit for up to 20 months without interest through Bank DSK, making premium Samsung devices accessible to broader consumer base. Minimum order value of 150 BGN required for financing.
• SwipecoreStrategic or Co-development PartnerTrade-in platform enabling Galaxy Upgrade program. Customers bring old devices (Samsung, Apple, Xiaomi, Huawei smartphones; Samsung and Apple tablets) to physical stores where Swipe evaluates and makes purchase offers. Trade-in value is applied as discount toward new Samsung device purchases. Process completed in-store with immediate value application.
• GooglecoreTechnology or IntegrationGoogle integration in Galaxy devices includes Gemini AI assistant, Circle to Search, Google AI Pro subscription offers (up to 6 months free + 2TB storage), and Android OS platform. Google services are integral to Galaxy AI functionality on Samsung devices.
• AdobeminorGTM or Marketing PartnerAdobe Lightroom offers bundled with device purchases - customers receive up to 2 months free Adobe Lightroom subscription with qualifying Samsung device purchases.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Ozone.bg: Bulgarian online marketplace covering broad consumer electronics including smartphones and tablets. Multi-seller platform competing for online Samsung device sales against Samsung Store Bulgaria's direct e-commerce.
• Tablet.bg: Bulgarian specialty retailer focused on tablets and mobile devices including Samsung Galaxy Tab lineup. Niche competitor for Samsung Store Bulgaria's tablet category sales.

Direct peers

• Ardes.bg: Bulgarian online retailer specializing in consumer electronics, smartphones, tablets, and IT equipment. Competes for the same Samsung product sales online, often on price, without the brand-exclusivity advantage of an authorized retailer.
• Plesio Bulgaria: Bulgarian electronics retailer offering smartphones, laptops, and consumer electronics with both online and physical presence. Comparable target market (Bulgarian consumers) and overlapping product catalog including Samsung devices.
• Technomarket Bulgaria: Leading Bulgarian consumer electronics and home appliance retailer with physical stores and online storefront. Competes directly with Samsung Store Bulgaria across smartphones, tablets, wearables, and accessories, but as a multi-brand generalist versus Samsung Store's single-brand focus.

Regional players

• A1 Bulgaria: Telecom carrier in Bulgaria with retail footprint selling smartphones including Samsung devices, often via installment plans. Indirect competitor for Samsung device sell-through.
• Yettel Bulgaria: Bulgarian mobile carrier operating physical retail stores that sell smartphones including Samsung models, often with subsidized installment plans tied to service contracts. Competes for premium device sales via carrier-financing bundles.

Others

• Servicepoint.bg: Authorized Samsung service partner referenced by Samsung Store Bulgaria for service routing. Represents the service/aftermarket ecosystem that complements the retailer's hardware sales business model.

Broad incumbents

• eMAG Bulgaria: Major Eastern European online marketplace and electronics retailer operating in Bulgaria. Sells the same Samsung devices alongside many other brands, leveraging scale and price competitiveness that pressures margins for single-brand authorized retailers like Samsung Store Bulgaria.
• Samsung Bulgaria (Direct): Samsung's own direct online channel in Bulgaria. Sells the identical product catalog as Samsung Store Bulgaria but operates as the brand owner, creating channel conflict risk for the authorized retailer relationship.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/samsungstorebulgaria

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samsung Store Bulgaria