SFA Brasil

Name

SFA Brasil

Legal name

SFA

Website

https://sanitrit.com.br

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sanitary Pumps and Macerators

NAICS

Pump and Compressor Manufacturing (33391), Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (423720)

SIC

Pumps & Pumping Equipment (3561)

akta.pro primary industry

Sump Pump & Sewage Ejector Pump Installation & Repair (HSAOAAAG)

akta.pro secondary industries

Water & Sewer Pipe & Fittings (PVC/HDPE/PP) (IMANADAA), Restroom Hygiene & Odor Control Distribution (CRAOAGAF)

Keywords

• Sanitary macerators
• Grinder pumps
• Wastewater lifting stations
• Condensate pumps
• Bathroom installation equipment

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Hardware Sales: Direct sales of sanitary pumps, macerators, lifting stations, and related products for residential and commercial applications. Products include grinder pumps (Sanipro, Sanipack, Saniwall, Sanibest, Sanitrit), gray water pumps (Sanivite, Sanispeed), lifting stations (Sanicubic, Sanifos), and smart basins (Sanicompact, Sanismart).
2. Accessories and Consumables: Sales of accessories including Sanitrit descaler/cleaning product recommended every 6 months for product maintenance, replacement parts, and installation accessories.
3. Extended Warranty: Extended warranty programs offering 1 additional year of coverage when products are installed by authorized professionals.

Go-to-market motion2 records

Distribution channels8 records

Marketing channels12 records

Core offering

SFA Brasil manufactures and distributes sanitary macerators, grinder pumps, lifting stations, gray water pumps, and condensate pumps that grind and pump wastewater through small-diameter pipes (32 mm), enabling installation of bathrooms, kitchens, and laundry areas in locations without gravity-based sewage drainage and without breaking floors or modifying structural slabs. Products are sold under the Sanitrit brand, manufactured in France in ISO 14001-certified factories, and distributed across Brazil through direct field sales, retail partners (Leroy Merlin, Obrafácil, Casa Mimosa Conceito, Bernal), authorized installer partners, company showrooms, and the Loja Sanitrit e-commerce site.

Product overview

SFA Brasil offers a comprehensive portfolio of sanitary grinding and pumping solutions enabling installation of bathrooms, kitchens, and service areas without traditional gravity-based sewage systems. The product line centers on sanitary grinder pumps (Sanipack Pro Up, Saniwall Pro Up, Sanipro Xr Up, Sanitop Up, Sanibest Pro), self-contained toilet basins with integrated grinders (Sanicompact C4, Sanicompact Comfort, Sanismart), gray water pumps (Sanivite+, Sanispeed+), lifting stations (Sanicubic), and condensate pumps (Sanicondens Clim Mini). Key technology differentiators include proprietary silent grinding technology with the "Up" line operating at 10 decibels below standard, radar water level sensing, brushless motors, and radio frequency float-pump communication. Products are manufactured in ISO 14001-certified facilities in France and carry a 2-year residential warranty extendable to 3 years through authorized installers.

Differentiator

Problem solved

Functional benefit

Brands

• Sanitrit: Core brand for sanitary pumps and macerators in Brazil, offering products for wastewater pumping, sewage grinding, and gray water evacuation.

Products and services

• Sanipack Pro Up Wall-embeddable sanitary grinder with 3 inputs (toilet, sink, shower) that pumps wastewater up to 5 m vertically or 100 m horizontally, operating at 46 dB noise level. Enables a complete bathroom anywhere without breaking the floor.
• Saniwall Pro Up Combined support structure with built-in Grohe dual flush cistern (3L/6L) and grinder pump, featuring an adjustable metal frame with glass panel finishing for behind-wall bathroom installation.
• Sanicompact C4 Self-contained toilet with built-in grinder pump allowing installation of a toilet and lavatory in any space; uses 1.8L/3L dual flush. Won Best in Show - Expo Revestir 2024 in the best sanitary ware category and holds the Selo Casa Saudável (Healthy Building Certificate).
• Sanicompact Comfort Suspended self-contained basin with built-in grinder pump, adjustable height (41.5 cm / 44.5 cm / 47.5 cm), saves up to 70% water with 1.8L/3L dual flush system.
• Sanismart Luxury sanitary basin with built-in grinder pump, made of organic fiberglass (developed with Panasonic), featuring rimless technology for 360° cleaning; weighs only 17.5 kg.
• Sanipro XR Up Floor-installed sanitary grinder for creating a complete bathroom with toilet, sink, and shower; grinds and elevates sewage up to 5 m vertically.
• Sanivite+ Gray water pump for evacuating wastewater from kitchen sinks, laundry areas, or gourmet spaces; handles water up to 90 °C.
• Sanispeed+ High-performance gray water pump for intensive use in commercial settings such as kitchens, laundries, or wet areas.
• Sanicondens Clim Mini Condensate pump for air conditioning units up to 30,000 BTUs; ideal for installation where gravity drainage is not available.
• Sanicubic Lifting station with command panel and integrated alarm capable of detecting power failures or pump anomalies; used in commercial-scale applications such as RibeirãoShopping (4 units powering 75 toilets, 33 sinks, and equipment for 32 clinics).
• Sanibest Pro High-performance grinder pump with intensive-use grinding blades capable of shredding sanitary products, designed for high-traffic commercial applications such as airports (800+ units installed at Guarulhos International Airport).
• Sanitop Up Sanitary grinder for creating a new lavatory in locations below or far from existing sewage piping.
• Saniflush Toilet with grinder pump and coupled cistern; system grinds and pumps sewage up to 4 m vertically or 50 m horizontally.
• Clean Water Pump Line (Linha de bombas para água limpa) SFA's clean water pump line (Bombas para água limpa) launched in 2025, extending the product portfolio beyond wastewater and gray water pumping.
• Desincrustante Sanitrit Descaler and cleaning product recommended for use every 6 months to maintain pump and grinder performance and extend product lifespan to 15+ years.
• PumpSelect Digital sizing tool providing access to a database of more than 130 lifting station models, helping specifiers and installers select the appropriate pump for their project.

Quantifiable outcome

• 15+ year product lifespan with proper maintenance (6-month descaler cleaning)
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, key, secondary and minor.

• PanasoniccoreStrategic or Co-development Partner · 13 August 2025Partnership for Sanismart development - a luxury basin with built-in grinder pump. Panasonic contributed fiberglass organic material technology, making the basin ultralight (17.5 kg), highly resistant, and recyclable. The Sanismart features rimless technology developed with Panasonic for 360-degree cleaning.
• Obra Fácil (Obrafácil)keyChannel Partner/ Reseller/ Distributor · 1 January 2018Commercial, technical, and strategic partnership since approximately 2018. Obrafácil includes the entire Sanitrit line in their portfolio, available in physical stores, e-commerce, with nationwide delivery and trained team for customer and architect guidance. Showroom established in Pinheiros, São Paulo.
• Leroy MerlinkeyChannel Partner/ Reseller/ DistributorMajor home improvement retail chain listing Sanitrit products with trained staff. Products available in stores and online with customer guidance for product selection.
• Casa Mimosa ConceitosecondaryChannel Partner/ Reseller/ DistributorModern showroom-concept store in São Paulo's east side. Equipped with modern and technological environments to serve both end consumers and specifiers like architects and interior designers.
• Bernal Material de ConstruçãosecondaryChannel Partner/ Reseller/ DistributorBuilding materials store with Sanitrit showroom in Rio de Janeiro (Jacarepaguá). Showroom enhances customer experience by allowing in-person product visualization for more confident purchasing decisions.
• Association Hydraulique Sans FrontièresminorStrategic or Co-development PartnerPartnership for international sanitation projects in Senegal (Diam-Diam village - Phase I and II) and Togo (Gbatopé project). SFA contributes to building water supply networks and improving access to sanitation for thousands of inhabitants in West Africa, including educational components on hygiene and plumbing.
• Camila Klein ArquiteturaminorGTM or Marketing PartnerPartnership with renowned architecture firm. Sanitrit grinder installed in the office for demonstration purposes with Roca toilet showing equipment functionality for clients.
• Viva DecoraminorGTM or Marketing PartnerArchitecture tips and content partnership. Viva Decora featured 5 reasons to install toilets with grinder pumps, promoting Sanicompact solutions.

Scale indicators4 records

Recent moves6 records

Direct peers

• DAB Pumps: DAB Pumps is an Italian manufacturer of water pumps and pressure boosting systems with a focus on residential and light commercial applications. Its wastewater and drainage pump lines compete with SFA's gray water and lifting station products in the European and Latin American markets.
• Jung Pumpen: Jung Pumpen is a German manufacturer of submersible pumps and sewage disposal systems. Its grinder pumps and lifting stations directly compete with SFA's Sanibest and Sanicubic product lines for residential and commercial wastewater applications.
• Saniflo: Saniflo is the most direct global competitor to SFA in the sanitary macerator/grinder category. Both companies sell macerator pumps, lifting stations, and above-floor drainage solutions targeting residential and commercial retrofits where gravity drainage is impractical.

Broad incumbents

• Xylem: Xylem is a global water technology company producing pumps, lifting stations, and wastewater treatment equipment through brands like Flygt and Wedeco. Its wastewater pumping portfolio competes with SFA's lifting station products (Sanicubic, Sanifos) for commercial and municipal applications.
• Pentair: Pentair is a global water solutions company producing residential and commercial pumps, filtration, and water management equipment. Its pump and water management products overlap with SFA's broader pumping and water handling portfolio, particularly in the Latin American market.
• Wilo: Wilo is a German multinational pump manufacturer producing heating, air-conditioning, and water supply pumps. Its drainage and sewage pump products overlap with SFA's lifting stations and grinder pumps for both residential and commercial applications.
• Grundfos: Grundfos is one of the world's largest pump manufacturers, producing a broad range of circulation, submersible, and wastewater pumps. Its wastewater and lifting station products overlap with SFA's sanitary pump portfolio, though Grundfos operates at much greater scale and across many segments beyond macerators.
• KSB: KSB is a German global manufacturer of pumps, valves, and related systems serving water, wastewater, and industrial markets. Its wastewater and sewage pump portfolio competes with SFA's lifting stations and grinder products at the commercial/industrial end of the market.

Regional players

• Liberty Pumps: Liberty Pumps is a US-based manufacturer of sump, sewage, and grinder pumps serving North American residential and commercial markets. While geographically focused on North America, its product portfolio and target use cases overlap with SFA's sanitary and wastewater pump offerings.

Emerging players

• Duravit: Duravit is a German manufacturer of sanitary ceramics, bathroom furniture, and wellness products with growing adjacency to the smart-toilet and integrated bathroom category where SFA is positioning with its Sanicompact and Sanismart product lines. Both companies serve the architectural/specification channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcxdIm5jA4Vkff4ThZkx6Sg
• Facebookfacebook.com/sanitrit.brasil
• LinkedInlinkedin.com/company/sfa-brasil-trituradores-sanitarios
• Instagraminstagram.com/sanitritbrasil

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SFA Brasil