San Pablo Burgos

What San Pablo Burgos does

San Pablo Burgos is a privately held professional basketball club founded in 1994 and headquartered in Burgos, Spain (CIF A09291121, Avenida de la Paz 7). The club fields a senior team that competes in Liga Endesa (ACB), Spain's top-tier professional basketball league, and has secured a wildcard to participate in the BKT EuroCup 2026/27 — its return to European competition. It plays home fixtures at the Coliseum arena and operates under a small in-house organization of approximately 25 staff led by President Félix Sancho, Sports Director Albano Martínez, and Head Coach Porfi Fisac.

The club's commercial activity centers on four revenue streams: ticket sales and season-ticket memberships ('Abonos') via the club website, Coliseum box office, and Avenida de la Paz office; sponsorship anchored by title partner Recoletas Salud and supported by a roster of regional partners (Fundación Caja de Burgos, Grupo de Santiago, Ágora, CC El Mirador, BricoCentro, Hoteles Cuéntame, Grupobafer/Lexus Burgos, Prevennova, Patros, Azul Marino); merchandise and apparel sold through an online store (TEXTIL, MERCHANDISING, OUTLET); and community/sports-event programming. Distribution runs through the official website, social channels (Twitter, TikTok @sanpabloburgos), email campaigns, press conferences, and school/community visits. Marketing campaigns such as 'Efecto San Pablo' drive season-ticket renewals.

Beneath the senior team, San Pablo Burgos operates a multi-tier cantera (youth academy) that fields the U22 affiliate Burgos Grupo de Santiago in Liga U (bronze medalists in 2025/26), plus cadet and infant teams branded SPB Prevennova, SPB Segura y Mayor, SPB Fundación Aurora, and Cantera Ágora SPB. The club's youth structure supports both competitive participation (Minicopa Endesa, regional and national championships, Copa Campeones 2026) and talent development. No proprietary technology platform, patents, or AI capabilities are disclosed.

Name

San Pablo Burgos

Legal name

San Pablo Burgos

Website

https://sanpabloburgos.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

San Pablo Burgos is a privately held Spanish professional basketball club founded in 1994, based in Burgos, Spain. It fields a senior team in Liga Endesa and BKT EuroCup, supported by a multi-tier youth academy and regional sponsors, serving local fans through matchday events, season tickets, and merchandise.

Ownership category

akta.pro rank

Headquarters

HQ city

Burgos

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Individual match tickets sold through website and box office for Liga Endesa and BKT EuroCup games at the Coliseum arena
2. Season Tickets (Abonos): Season ticket memberships providing access to all home games with renewal campaigns (e.g., 'Efecto San Pablo' campaign for 2026/27 season)
3. Merchandise and Apparel: Online store selling textile products, merchandising, and club apparel through the website store section
4. Sponsorship: Main sponsorship from Recoletas Salud, plus partnerships with various local and regional sponsors including Grupo de Santiago, Fundación Caja de Burgos, CC El Mirador, and others

Pricing tiers

Distribution channels3 records

Marketing channels5 records

Core offering

San Pablo Burgos is a professional basketball club that fields a senior men's team competing in Liga Endesa and the BKT EuroCup, sells match tickets and season ticket memberships (abonos) at the Coliseum Burgos arena, operates an official merchandise store, and runs a multi-tier youth academy (Cantera) with several age-group teams. Revenue is generated through ticketing, season memberships, merchandise sales, sponsorship, and academy programs targeted primarily at local fans, families, and young players.

Product overview

San Pablo Burgos is a professional basketball club offering a unified product centered on competitive basketball participation. The main offering is the professional team competing in Liga Endesa and BKT EuroCup. Supporting this are youth academy programs (Cantera) with multiple teams across age categories (Burgos Grupo de Santiago in Liga U, SPB Prevennova, SPB Segura y Mayor), merchandise sales through the online store, and season ticket memberships for fan engagement. The club operates from the Coliseum arena in Burgos, Spain.

Differentiator

Problem solved

Functional benefit

Brands

• Burgos Grupo de Santiago: Filial team competing in Liga U (sub-22 competition)
• SPB Segura y Mayor
• SPB Prevennova
• SPB Fundación Aurora
• Cantera Ágora SPB

Products and services

• Senior men's professional basketball team (San Pablo Burgos) Professional basketball team competing in Liga Endesa (Spain's top-tier league) and the BKT EuroCup, delivering professional sporting entertainment to fans in Burgos and broadcast/viewership audiences nationally and across Europe.
• Season tickets (Abonos) Annual subscription-style membership granting entry to the club's home matches at Coliseum Burgos across the season, with promotional offers available on selected matchdays; aimed at loyal local fans and families.
• Matchday tickets Single-match entry tickets to San Pablo Burgos home games at Coliseum Burgos, sold via the official website and on-site box office; targeted at casual and visiting fans.
• Official merchandise store Online retail of San Pablo Burgos branded apparel, accessories, and club merchandise, serving club fans and supporters nationally and internationally.
• Youth academy (Cantera) program Structured youth basketball development program with multiple age-group teams (including Burgos Grupo de Santiago, SPB Prevennova, and SPB Segura y Mayor) offering coaching, competition, and a development pathway for young athletes in Burgos.

Quantifiable outcome

• Bronze medal finish in Liga U 2025/26 season
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core, minor and supporting.

• Recoletas SaludcoreGTM or Marketing Partner · 21 July 2026Main title sponsor of the San Pablo Burgos professional team. The club competes as 'Recoletas Salud San Pablo Burgos' in Liga Endesa and BKT EuroCup. Sponsorship includes naming rights and prominent brand placement on team uniforms.
• La Laguna TenerifeminorOthersFellow BKT EuroCup competitor from Spain, drawn in the same competition for the 2026/27 European season alongside Kids&Us Manresa.
• Kids&Us ManresaminorOthersFellow BKT EuroCup competitor from Spain, drawn in the same competition for the 2026/27 European season.
• Ágora (I G T Microelectronics)coreGTM or Marketing PartnerOfficial sponsor of the San Pablo Burgos youth academy (cantera). Teams compete under the 'Cantera Ágora SPB' denomination. Partnership includes brand presence on uniforms, communication supports, and participation in events.
• Fundación Caja de BurgoscoreGTM or Marketing Partner10-year partnership renewal in 2026. Foundation supports inclusive leisure activities and is one of the club's most important sponsors. Rafael Barbero, Director General, emphasized the project's alignment with the foundation's goals of supporting winning projects that unite the city.
• CC El Mirador de BurgossupportingGTM or Marketing PartnerSponsorship partner continuing for a ninth season in 2026, supporting the club's marketing and community initiatives.
• BricoCentrosupportingGTM or Marketing PartnerSponsor of the club's volunteer team (equipo de voluntarios), supporting game-day operations at the Coliseum.
• Hoteles CuéntamesupportingGTM or Marketing PartnerProvides accommodation and dining services for the team, including pre-match meals and player arrivals. Hosted player presentations at their facilities.
• Grupobafer (Lexus Burgos)supportingGTM or Marketing PartnerLexus Burgos automobile dealership, hosting press conferences and team activities at their facilities.
• PrevennovasupportingGTM or Marketing PartnerSponsor and service provider for physiotherapy/rehabilitation services. Fourth season partnership. Also provides facilities for player presentations.
• Grupo de Santiago AutomocióncoreGTM or Marketing PartnerLong-term sponsor and supporter of the Burgos Grupo de Santiago youth team (filial). Fernando de Santiago, Director General, has supported the club since the Basket Burgos 2002 era. Title sponsor of the U22 team competing in Liga U.
• PatrossupportingGTM or Marketing PartnerSponsor visible on the club's website footer, providing brand support for the organization.
• Azul MarinosupportingGTM or Marketing PartnerSponsor/partner linked from the club website, supporting the organization's operations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Valencia Basket: Spanish Liga Endesa competitor and fellow BKT EuroCup participant; comparable mid-tier-to-top-tier professional basketball club model with similar sponsorship-driven revenue mix and European competition ambitions.
• CB Breogán: Spanish basketball club competing at the Liga Endesa / Primera FEB boundary; comparable in market scale, sponsorship-driven revenue mix, and recent promotion-and-stabilization cycle.
• Surne Bilbao Basket: Spanish Liga Endesa club operating from a comparable mid-sized regional market; shares similar dual-competition structure (domestic league plus European competition) and sponsorship-driven economics.
• Casademont Zaragoza: Liga Endesa competitor and mid-sized Spanish basketball club with comparable regional-market dynamics, sponsorship-led revenue model, and Coliseum-scale arena footprint.
• UCAM Murcia CB: Mid-sized Liga Endesa club with a comparable regional-economy footprint and a heavy emphasis on academic/youth-development branding similar to San Pablo Burgos's Cantera model.
• Bàsquet Girona: Emerging Spanish basketball club with recent Liga Endesa promotion; mirrors San Pablo Burgos's small-market, sponsorship-led, youth-development-oriented competitive profile.
• Gran Canaria: Liga Endesa competitor historically tied to San Pablo Burgos via coach Porfi Fisac (EuroCup semifinal 2021); similar mid-market Spanish professional basketball model with European competition pedigree.
• BAXI Manresa: Spanish Liga Endesa club drawn alongside San Pablo Burgos in the 2026/27 BKT EuroCup; comparable mid-market Spanish basketball club with similar sponsorship-driven and season-ticket-based commercial structure.

Broad incumbents

• Real Madrid Baloncesto: Top-tier Liga Endesa and EuroLeague powerhouse; not a direct commercial peer but a recurring opponent whose marquee matchups drive San Pablo Burgos's Coliseum demand ceiling (9,000+ spectators) and benchmark for sporting ambition.
• FC Barcelona Basketball: Top-tier Liga Endesa and EuroLeague club; broad incumbent against which San Pablo Burgos benchmarks competitive aspiration and ticket-pricing benchmarks for marquee fixtures.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/SanPabloBurgos
• TikToktiktok.com/@sanpabloburgos
• LinkedInlinkedin.com/company/san-pablo-burgos

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about San Pablo Burgos