Stand Against Racism & Inequality

What Stand Against Racism & Inequality does

Stand Against Racism & Inequality (SARI) is a UK registered charity (Charity No. 1047699, Company No. 3060925) founded in 1988 as a steering group and operational since 1991, headquartered at 15 Portland Square, Bristol. It provides free, confidential victim support, casework, and advocacy to anyone targeted by hate on the grounds of race, faith, disability, sexual orientation, transgender identity, age, gender, or sex, operating across five local authority areas: Bath & North East Somerset, Bristol, North Somerset, Somerset, and South Gloucestershire. Service delivery runs through two flagship programmes: Bristol Hate Crime and Discrimination Services (BHCDS), a Bristol City Council-funded partnership launched in 2017 with five other organisations including Bristol Mind, Bristol Law Centre, Off The Record, Resolve West, and (until 1 July 2025) Brandon Trust; and Every Victim Matters, a National Lottery Community Fund project launched in 2015 covering the rural B&NES, North Somerset, and Somerset footprint. SARI also delivers paid education and training services to schools, employers, and housing providers.

The underlying technology stack is operational rather than productised: online referral and case management is handled via Beacon CRM and Beacon Forms, the website runs SSL encryption for secure transmission, and sensitive communications use CJSM secure email in line with GDPR and Data Protection Act requirements (data retained 5 years after case closure). Channels include a 24/7 emergency telephone line, online self-referral forms, in-person casework, community outreach, and a Mailchimp newsletter; the organisation left X/Twitter in August 2024 in protest at platform-hosted racism.

The revenue model is grant-dependent and non-commercial for end users. Primary income comes from charitable grants - notably the Bristol Impact Fund 2 from Bristol City Council (running to 31 March 2026) and the National Lottery Community Fund - supplemented by individual donations via website and JustGiving, community fundraising campaigns such as 100 Runners Against Hate, and cost-recovered training delivered to schools and employers. SARI is governed by a Board of Trustees (most with lived experience of hate crime), led by Strategic Director Alex Raikes MBE DL and Assistant Director Victoria Phair, with a workforce of 26. Recent restructuring includes the Brandon Trust withdrawal from BHCDS effective 1 July 2025, with SARI pursuing a planned WECIL partnership from April 2026 contingent on Bristol Impact Fund 3 funding.

Name

Stand Against Racism & Inequality

Legal name

Stand Against Racism & Inequality

Website

https://saricharity.org.uk

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Stand Against Racism & Inequality (SARI) is a Bristol-based UK charity providing free, confidential hate crime victim support, casework and advocacy across the Avon and Somerset region, funded primarily by Bristol City Council and the National Lottery Community Fund.

Ownership category

akta.pro rank

Product category

Hate Crime Victim Support Services

NAICS

Human Rights Organizations (813311), Individual and Family Services (6241)

SIC

Services-Social Services (8300)

akta.pro primary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

akta.pro secondary industries

Racial & Ethnic Justice Organizations (BPAGAFAC), Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

Keywords

• Hate crime support
• Victim advocacy services
• Discrimination casework
• Diversity training
• Community safety services

Headquarters

HQ city

Bristol

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Charitable Grants and Funding: SARI receives funding from Bristol City Council (Bristol Impact Fund), The National Lottery Community Fund, and other local government bodies. These grants fund core operations, specific projects (Bristol Hate Crime and Discrimination Services, Every Victim Matters), and additional support services.
2. Individual Donations: SARI accepts one-off and regular donations from individuals through their website and JustGiving platform. Donations support free and confidential hate crime services for victims and families.
3. Fundraising Events: Community fundraising through events like the Great Bristol Run (100 Runners Against Hate campaign targeting £25,000), JustGiving pages, and corporate partnerships (e.g., Left Handed Giant brewery's Black is Beautiful beer donation).
4. Training and Education Services: Cost-effective education services provided to schools and training sessions for community groups, agencies, and employers on hate crime awareness and prevention.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Stand Against Racism & Inequality (SARI) is a Bristol-based charity that provides free, confidential casework, advocacy, and emotional support to victims of hate crime and discrimination across the Avon and Somerset region, based on protected characteristics including race, faith, disability, sexual orientation, transgender identity, age, gender, and sex. It delivers these services through two main programmes — Bristol Hate Crime and Discrimination Services (BHCDS) for Bristol and Every Victim Matters for rural areas — and complements them with paid training and education services for schools, employers, and housing providers, plus online reporting tools and downloadable resources.

Product overview

SARI operates as a charitable organization providing a unified suite of hate crime support and prevention services. The core offering centers on free, confidential casework support for victims of hate crime and discrimination across Avon and Somerset, delivered through two main programs: Bristol Hate Crime and Discrimination Services (BHCDS), a partnership-led initiative serving Bristol since 2017, and Every Victim Matters, providing specialist outreach in rural areas since 2015. These are supplemented by education and training services for schools and employers, online reporting tools for incident intake, downloadable resources and toolkits, and community engagement campaigns like the 100 Runners Against Hate fundraising initiative. All services are free to beneficiaries and funded through donations and grants from Bristol City Council and National Lottery Community Fund.

Differentiator

Problem solved

Functional benefit

Brands

• Bristol Hate Crime and Discrimination Services (BHCDS): An innovative partnership service launched in 2017 with five other organisations, funded by Bristol City Council, providing hate crime support in Bristol.
• Every Victim Matters

Products and services

• Hate Crime Support Services Free and confidential casework, advocacy, and referrals for victims of hate crime across the Avon and Somerset region. Available to anyone targeted because of race, faith, disability, sexual orientation, transgender identity, age, gender, or sex.
• Bristol Hate Crime and Discrimination Services (BHCDS) Partnership-led service providing coordinated hate crime support across Bristol, delivered through six partner organisations (SARI leading, with Bristol Mind, Brandon Trust, Off The Record, Resolve West, and Bristol Law Centre).
• Every Victim Matters Specialist casework service for victims of hate crime in rural areas of Bath and North East Somerset, North Somerset, and Somerset, delivered with outreach workers who train local community allies.
• Education and Training Services (Schools) Cost-effective awareness, anti-hate, equality, diversity, and cultural awareness sessions for schools, plus free support for students who are victims of hate crime.
• Employer Support Services Workplace training and consultancy helping employers celebrate difference and diversity, break down barriers, and bring people together.
• Housing Provider Services Support services for housing providers to address hate crime and discrimination in housing settings, part of SARI's broader community intervention work.
• Online Hate Crime Reporting Digital intake forms allowing victims and third parties to report hate crime incidents online, capturing detailed information about incidents and victim demographics for case management.

Quantifiable outcome

• 238 victims supported in 2020 across B&NES, North Somerset, and Somerset
• +3 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core, former, planned and supporting.

• Bristol Law CentrecoreStrategic or Co-development PartnerBHCDS partnership member providing legal expertise for discrimination and hate crime cases in Bristol.
• Bristol MindcoreStrategic or Co-development PartnerBHCDS partnership member supporting people with mental health needs affected by hate crime in Bristol.
• Off The Record's Freedom ProjectcoreStrategic or Co-development PartnerBHCDS partnership member providing specialist support as part of the Bristol collaboration.
• Resolve WestcoreStrategic or Co-development PartnerBHCDS partnership member providing conflict resolution and community services.
• Brandon TrustformerStrategic or Co-development PartnerFormer BHCDS partner providing disability hate crime support. Withdrew from partnership effective 1st July 2025 due to funding constraints, focusing on other priority services. Previously supported people with physical impairment, sensory impairment, learning disability, neurodivergence, and long-term health conditions.
• WECILplannedStrategic or Co-development PartnerPending partnership for disability hate crime support from 1st April 2026 if Bristol City Council's Bristol Impact Fund 3 application is successful.
• Diversity TrustcoreStrategic or Co-development PartnerCommunity interest company specialising in diversity and inclusion training. Partner for training, education and empowerment sessions to reach LGBTQ+ and disabled people who face hate crime.
• Swan AdvocacycoreStrategic or Co-development PartnerIndependent advocates helping vulnerable citizens. Partner for delivering training, education and empowerment sessions.
• OTR BANESsupportingStrategic or Co-development PartnerMental health support organisation in Bath and North East Somerset. Co-host of IDAHOBIT event.
• VOCASsupportingStrategic or Co-development PartnerPartner organisation involved in LGBTQ+ awareness events and campaigns.
• Curo Housing AssociationsupportingStrategic or Co-development PartnerHousing association partner involved in LGBTQ+ awareness events.
• Left Handed Giant BrewerysupportingGTM or Marketing PartnerBristol brewery that participated in the Black is Beautiful initiative, donating all profits from the collaboration beer to SARI.
• JustGivingsupportingChannel Partner/ Reseller/ DistributorApproved fundraising platform for SARI supporters to create fundraising pages and collect donations.
• ScimitarsupportingGTM or Marketing PartnerRunning company that collaborated with SARI to create branded running jerseys for the 100 Runners Against Hate campaign.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tell MAMA: UK-based hate crime reporting and support service focused on anti-Muslim hate. Directly comparable to SARI's faith-based victim support work, offering similar casework, reporting, and policy advocacy in a single protected-characteristic niche.
• Stop Hate UK: National UK charity operating a 24/7 hate crime helpline and reporting services. Directly comparable to SARI in mission (victim support for hate crime across protected characteristics), though operating at national rather than regional scale.
• Community Security Trust (CST): UK charity providing hate crime reporting, security advice, and victim support to the Jewish community. Directly comparable to SARI's protected-characteristic model, with parallel reporting helpline, advocacy, and education services.
• Galop: UK charity providing hate crime support specifically to LGBTQ+ communities. Directly comparable to SARI's LGBTQ+ segment, with similar casework, advocacy, and reporting services for a defined hate crime victim group.

Regional players

• Bristol Law Centre: Bristol-based legal charity providing discrimination casework as a BHCDS consortium partner. Operates in the same regional ecosystem with overlapping victim support for discrimination cases.
• Mind (Bristol Mind): Bristol-based mental health charity and BHCDS consortium partner. Comparable regional nonprofit footprint, and direct operational partner to SARI in supporting hate crime victims with mental health needs.

Broad incumbents

• Citizens Advice: National UK advice and advocacy charity addressing discrimination and social welfare issues. Broader in remit but competes for the same disadvantaged-victim cohort and overlapping local authority funding streams.
• Victim Support: National UK charity providing support to all victims of crime, including hate crime. Larger and broader than SARI, but operating overlapping victim-support services and competing for the same local authority and grant funding pools.

Emerging players

• Race Equality Foundation: UK charity focused on racial justice and race equality advocacy. Overlaps with SARI's anti-racism mission and protected-characteristic victim support, though primarily policy and research-focused rather than direct casework.
• Refuge: UK charity supporting women and children experiencing domestic violence (which often overlaps with hate crime). Comparable in casework, advocacy, and refuge-based service delivery for vulnerable populations, though with a narrower gender-based remit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/SARIBristol
• Instagraminstagram.com/sari_bristol
• LinkedInlinkedin.com/company/saricharity

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stand Against Racism & Inequality