What Sarina Homes does

Sarina Homes is a Calgary-based, family-owned residential and commercial real estate developer founded in 2008, specializing in inner-city condominiums, townhomes, rental apartments, and ground-floor commercial spaces. The company operates exclusively in four established Calgary neighbourhoods — Marda Loop, Inglewood, Killarney, and Kensington — and has been active for more than 15 years. Its product portfolio includes the sold-out Avenue 33, the selling COCO by Sarina, i.D. Inglewood, the Harrison rental and commercial project, the Hana live-work development in Killarney, and the Lennon customizable commercial spaces on 17th Avenue SW. Technical differentiation rests on physical construction attributes branded as Quiet Homes (party-wall construction, triple-pane glass, sound insulation, hushed HVAC), Healthy Homes (walkable neighbourhood selection), and Efficient Homes (high-performance HVAC, tightly sealed building envelopes, energy-efficient appliances exceeding building code), all backed by the proprietary Sarina Peace of Mind Warranty layered on top of Travelers New Home Warranty.

The business model combines three revenue streams: one-time sales of new condominiums and townhomes, recurring rental income from apartment units (Harrison), and transaction-fee commercial leasing for office and retail space (Harrison Commercial Workspaces, Avenue 33 retail and office, WELL Inglewood, Lennon). Go-to-market is direct-to-consumer via on-site presentation centres open on Saturdays, dedicated sales representatives assigned to specific projects, and a website registration funnel for new project updates. Pricing is not publicly disclosed; prospective buyers contact sales representatives for quotes that vary by project, unit type, and features. Customer segments span first-time home buyers, downsizers and empty nesters, real estate investors purchasing for rental income or appreciation, and small business owners leasing commercial space. Distribution is concentrated in Calgary with no disclosed geographic expansion plans.

Sarina pursues a community-embedded strategy, holding active partnerships with the Marda Loop Communities Association, Marda Loop Business Improvement Area, Killarney-Glengarry Community Association, the City of Calgary (co-funder of the Mills Park Inglewood Redevelopment), BILD Calgary (membership on sustainability, inner-city, and development committees), and Habitat for Humanity as its chosen charity. The company is privately held with no disclosed institutional shareholders, no funding rounds, no parent company, and operates with a team of approximately 16 employees based at its head office at #105, 3360 16 Street SW in the Killarney community.

Name

Sarina Homes

Legal name

Sarina Homes

Website

https://sarinahomes.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Sarina Homes is a Calgary-based, family-owned homebuilder founded in 2008 that designs and sells inner-city condominiums, townhomes, rental apartments, and commercial spaces across four established Calgary neighbourhoods, serving first-time buyers, downsizers, investors, and small businesses.

Ownership category

akta.pro rank

Product category

Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117), New Multifamily Housing Construction (except For-Sale Builders) (236116), Nonresidential Building Construction (2362)

SIC

Operative Builders (1531), Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Multi-Family Residential Construction (Apartments, Condos, Townhomes) (IMAFABAB)

akta.pro secondary industries

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD), Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)

Keywords

• Residential home construction
• Urban condo development
• Townhome building
• Commercial space leasing
• Inner-city housing

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Residential Condo and Townhome Sales: Sale of new condominiums and townhomes in inner-city Calgary communities including Marda Loop, Inglewood, Kensington, and Killarney
2. Rental Properties: Vibrant 1 and 2 bedroom apartment rentals such as Harrison project in Marda Loop
3. Commercial Space Leasing: Lease of office and retail spaces in established Calgary neighbourhoods including Harrison commercial spaces, Avenue 33 retail and office, and WELL Inglewood professional spaces

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sarina Homes designs, builds, and sells modern condos, townhomes, and rental apartments in established inner-city Calgary neighbourhoods. The company also develops and leases commercial office and retail spaces, and live-work units, with a focus on quiet, healthy, and energy-efficient construction standards.

Product overview

Sarina Homes is a Calgary-based home builder offering a portfolio of residential and commercial properties across inner-city neighborhoods. The company specializes in modern condos, townhomes, and rental apartments, with commercial offerings including retail spaces, office spaces, and live-work units. Key residential products include Avenue 33 (sold out), Coco (1-3 bedroom condos/townhomes), Harrison (rental apartments with workspaces), Hana (live-work units), and i.D. Inglewood (condos). Commercial products include Harrison Commercial Workspaces, Avenue 33 Office/Retail, WELL Inglewood, and Lennon (customizable commercial spaces). The company also provides a warranty program backed by Travelers New Home Warranty and its own Peace of Mind Warranty.

Differentiator

Problem solved

Functional benefit

Brands

• COCO by Sarina: 1, 2 & 3 bedroom condos in Marda Loop
• Harrison
• Avenue 33
• Lennon
• Hana
• i.D. Inglewood

Products and services

• COCO by Sarina

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Marda Loop Communities AssociationcoreStrategic or Co-development PartnerOngoing partnership supporting community events including the annual Marda Loop Stampede Breakfast. Sarina supports neighbourly connections through community gatherings.
• Marda Loop Business Improvement AreacoreStrategic or Co-development PartnerPartnership to support the community becoming a destination for all Calgarians. Healthy neighbourhoods built around thriving retail districts.
• Killarney-Glengarry Community AssociationcoreStrategic or Co-development PartnerTeam members volunteer on Safe Streets Committee and maintenance crew. The area is where many team members live, demonstrating deep community commitment.
• City of CalgarycoreStrategic or Co-development PartnerCollaborated with the City of Calgary to fund the Mills Park Inglewood Redevelopment, transforming the park next to i.D. Inglewood into an urban play space for all residents.
• Habitat for HumanityminorOthersThe company's chosen charity, regularly supported through fundraising and volunteer activities to help deliver affordable housing choices to Calgarians.
• BILD CalgarycoreStrategic or Co-development PartnerActive contributions through membership on BILD's sustainability, inner-city and development committees. Collaborating with industry peers to maintain Calgary's ranking as one of the world's most liveable cities.
• Travelers New Home WarrantyminorOthersEvery Sarina home is registered with Travelers New Home Warranty in addition to the proprietary Sarina Peace of Mind Warranty program.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Homes by Avi: Calgary-headquartered builder offering condos, townhomes, and single-family; directly comparable product set in the multi-family segment.
• Jayman BUILT: Large Calgary-based homebuilder active across condos, townhomes, and single-family; directly competes with Sarina for inner-city buyers and shares the multi-product platform model.
• Calbridge Homes: Calgary-area builder of condos, townhomes, and single-family homes; directly comparable product mix and buyer demographics.
• Trico Homes: Calgary homebuilder with multi-family and single-family product; overlaps with Sarina's townhome and condo buyer base.
• Brookfield Residential (Alberta): Major Calgary-area developer of new residential communities including multi-family product; competes for the same first-time buyer and move-up segments in established neighborhoods.
• Shane Homes: Established Calgary homebuilder with broad multi-family and single-family portfolio; competes with Sarina in the greater Calgary new-home market.
• Cedarglen Homes: Calgary-based builder of condos, townhomes, and single-family homes with comparable product range and direct overlap in the multi-family segment.
• Cardel Homes: Calgary-based homebuilder offering condos, townhomes, and single-family homes; comparable inner-city and suburban multi-family offerings.
• Anterra Homes: Calgary-based builder of single-family, townhomes, and condos; comparable inner-city infill positioning to Sarina Homes.

Broad incumbents

• Qualico Communities: Large Western Canadian developer active across multi-family and single-family in Calgary; broader portfolio but materially overlaps Sarina's buyer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sarina-homes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sarina Homes