SAT.1 REGIONAL
SAT.1 REGIONAL is a northern Germany regional TV broadcaster and subsidiary of ProSiebenSat.1 Media SE, producing two daily 17:30 news magazine programs covering Hamburg, Schleswig-Holstein, Niedersachsen, and Bremen via free-to-air broadcast, Joyn streaming, and its website, funded by regional advertising.
- Company typePrivate
- Founded-
- HeadquartersHamburg, Germany
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SAT.1 REGIONAL does
SAT.1 REGIONAL is the northern Germany regional television operation of Sat.1 Norddeutschland GmbH, a wholly-owned subsidiary of the ProSiebenSat.1 Media SE media conglomerate. The station produces two daily regional magazine programs — "17:30 SAT.1 REGIONAL für Hamburg und Schleswig-Holstein" and "17:30 SAT.1 REGIONAL für Niedersachsen und Bremen" — covering local politics, emergency services (Blaulicht), sports (including HSV Hamburg and Werder Bremen coverage), weather, culture, science, climate, and community stories across four German states. Content is delivered through free-to-air broadcast on the SAT.1 channel, live and on-demand streaming on the Joyn platform, the sat1regional.de website (which hosts news articles, a real-time Newsticker, and a 758+ video archive), and organic social channels on Facebook, Instagram, YouTube, TikTok, and LinkedIn.
The underlying technology is standard broadcast television production and streaming infrastructure; no proprietary technology stack is described. The product portfolio consists of the two flagship magazine programs, the categorized video-on-demand library, the Newsticker news feed, and the Joyn livestream service — organized into nine content categories including Politik & Wirtschaft, Blaulicht, Sport, Verschiedenes, Tiere, Bildung & Soziales, Szene & Kultur, Klima & Energie, and Wissenschaft & Technik.
The business model is advertising-funded free-to-air broadcasting: viewers receive content at no cost while advertisers purchase regional inventory to reach the northern German audience. The go-to-market approach is sales-led through the parent's broadcast sales infrastructure, with distribution executed via the linear SAT.1 signal, Joyn streaming, the owned website, and social platforms. The primary customer segment is the general viewing population in Hamburg, Schleswig-Holstein, Niedersachsen, and Bremen seeking localized news, sports, weather, and regional entertainment content. The station has approximately eight named on-camera moderators and operates under ProSiebenSat.1's corporate governance and compliance framework alongside three sibling regional studios (SAT.1 NRW, SAT.1 Bayern, SAT.1 Rheinland-Pfalz/Hessen).
SAT.1 REGIONAL firmographics
Firmographics- Name
- SAT.1 REGIONAL
- Legal name
- Sat.1 Norddeutschland GmbH
- Website
- https://sat1regional.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SAT.1 REGIONAL is a northern Germany regional TV broadcaster and subsidiary of ProSiebenSat.1 Media SE, producing two daily 17:30 news magazine programs covering Hamburg, Schleswig-Holstein, Niedersachsen, and Bremen via free-to-air broadcast, Joyn streaming, and its website, funded by regional advertising.
- Ownership category
- akta.pro rank
Where SAT.1 REGIONAL is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
SAT.1 REGIONAL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Advertising Revenue: SAT.1 Regional generates revenue through television advertising, similar to other free-to-air broadcast channels in Germany. The station attracts viewers in its regional coverage area (Hamburg, Schleswig-Holstein, Niedersachsen, Bremen) which advertisers use to target regional audiences.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
SAT.1 REGIONAL product offering
Product offeringCore offering
SAT.1 REGIONAL produces daily regional news magazine programs broadcast at 17:30 covering two regional areas: Hamburg & Schleswig-Holstein and Niedersachsen & Bremen. The operation delivers local news, politics, sports, culture, weather, and community stories across nine content categories, distributed via free-to-air TV broadcast, the Joyn streaming platform, and the sat1regional.de website. Content is monetized through television advertising targeted at regional audiences in northern Germany.
Product overview
SAT.1 REGIONAL is a regional television news operation producing daily news programming for northern Germany. The core offering consists of two regional magazine programs: "17:30 SAT.1 REGIONAL für Hamburg und Schleswig-Holstein" and "17:30 SAT.1 REGIONAL für Niedersachsen und Bremen," which provide local news, sports, culture, and feature reporting. Content is distributed through live streaming via the Joyn platform, a searchable video archive of individual news segments organized by category and region, and a real-time news ticker. The operation covers nine content categories: Politik & Wirtschaft, Blaulicht, Sport, Verschiedenes, Tiere, Bildung & Soziales, Szene & Kultur, Klima & Energie, and Wissenschaft & Technik.
Differentiator
Problem solved
Functional benefit
Products and services
- 17:30 SAT.1 REGIONAL für Hamburg und Schleswig-Holstein Regional news magazine program covering local news, politics, sports, culture, and events in Hamburg and Schleswig-Holstein, broadcast daily at 17:30. Free-to-air for viewers in the coverage area.
- 17:30 SAT.1 REGIONAL für Niedersachsen und Bremen Regional news magazine program covering local news, politics, sports, culture, and events in Niedersachsen and Bremen, broadcast daily at 17:30. Free-to-air for viewers in the coverage area.
- SAT.1 REGIONAL Videos Archive Video archive containing 758+ individual news segments and feature reports organized by content category (Blaulicht, Sport, Verschiedenes, Wissenschaft & Technik, Klima & Energie, Bildung & Soziales, Tiere, Szene & Kultur, Politik & Wirtschaft) and by region (Hamburg, Schleswig-Holstein, Niedersachsen, Bremen). Accessible free-of-charge via the sat1regional.de website.
- SAT.1 REGIONAL Newsticker Real-time news feed on the sat1regional.de website providing minute-by-minute updates on breaking news stories across Hamburg, Schleswig-Holstein, Niedersachsen, and Bremen. Free-to-access web-based news service.
- Livestream auf Joyn Live streaming service enabling viewers to watch regional news programs in real-time via the Joyn streaming platform, accessible on smartphone, PC, or Smart TV. Free-to-access with advertising support.
Companies that use SAT.1 REGIONAL
Customer profileSegments1 record
Ideal customer profiles1 record
SAT.1 REGIONAL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SAT.1 REGIONAL partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- JoyncoreJoyn is a German streaming platform that hosts SAT.1 Regional's live streams and on-demand content. The partnership allows viewers to watch '17:30 SAT.1 REGIONAL' programs live on Joyn's website and app, extending reach beyond traditional broadcast TV to digital audiences.
- SAT.1 NRWminorOther regional SAT.1 studios operating independently in different German states under the SAT.1 network umbrella.
- SAT.1 BayernminorOther regional SAT.1 studios operating independently in different German states under the SAT.1 network umbrella.
- SAT.1 Rheinland-Pfalz / HessenminorOther regional SAT.1 studios operating independently in different German states under the SAT.1 network umbrella.
- ProSiebenSat.1coreParent company of the SAT.1 network. ProSiebenSat.1 Media SE operates SAT.1 Regional through its subsidiary Sat.1 Norddeutschland GmbH, providing corporate governance, compliance oversight, and network programming synergies.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
SAT.1 REGIONAL competitors and assessment
Company assessmentBroad incumbents
- WDR (Westdeutscher Rundfunk): Major German public broadcaster with regional news formats; comparable in scale and function to SAT.1 Regional but serving a different geography as a regional window of ARD.
- RTL Deutschland: Leading commercial broadcaster in Germany that competes for the same advertising budgets and operates the RTL Nord regional window that directly overlaps with SAT.1 Regional's coverage area.
- SAT.1 (national): The flagship national SAT.1 channel run by ProSiebenSat.1; SAT.1 Regional operates as its regional affiliate network, sharing branding and some content but distinct from the national programming stream.
- ProSieben: Mainstream national entertainment channel of the parent ProSiebenSat.1 Media SE, providing context for the group economics and advertising market that supports SAT.1 Regional.
Direct peers
- RTL Nord: RTL's regional news operation for northern Germany, directly competing with SAT.1 Regional for the same Hamburg/Schleswig-Holstein/Niedersachsen/Bremen audience with daily regional news and advertising-supported broadcast.
- NDR (Norddeutscher Rundfunk): Public broadcaster serving the same northern German states (Hamburg, Schleswig-Holstein, Niedersachsen, Mecklenburg-Vorpommern) with regional news, making it the most direct local-news competitor in the coverage area.
- SAT.1 Bayern: Sister SAT.1 regional studio for Bavaria, operated under ProSiebenSat.1 with the same 17:30 regional magazine format and advertising-funded model.
- Hamburg 1: Local TV channel focused on Hamburg and the surrounding region, overlapping directly with SAT.1 Regional's Hamburg & Schleswig-Holstein footprint on regional news and advertising.
- SAT.1 Rheinland-Pfalz / Hessen: Sister SAT.1 regional studio covering Rheinland-Pfalz and Hessen under the same ProSiebenSat.1 network with the 17:30 regional magazine format.
- SAT.1 NRW: Sister regional studio under the SAT.1 / ProSiebenSat.1 umbrella producing the same 17:30 daily regional news magazine format for North Rhine-Westphalia. Same business model, parent, and programming template.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key highlights6 records
Customer concentration
SAT.1 REGIONAL social profiles
Digital presenceSAT.1 REGIONAL financial estimates
Financial estimateRevenue estimate
Valuation estimate
SAT.1 REGIONAL leadership team
Management profileNumber of profiles
Profiles8 records
SAT.1 REGIONAL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SAT.1 REGIONAL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SAT.1 REGIONAL
What does SAT.1 REGIONAL do?
SAT.1 REGIONAL produces daily regional news magazine programs broadcast at 17:30 covering two regional areas: Hamburg & Schleswig-Holstein and Niedersachsen & Bremen. The operation delivers local news, politics, sports, culture, weather, and community stories across nine content categories, distributed via free-to-air TV broadcast, the Joyn streaming platform, and the sat1regional.de website. Content is monetized through television advertising targeted at regional audiences in northern Germany.
Is SAT.1 REGIONAL a public or private company?
SAT.1 REGIONAL is a private company. It is classified as corporate owned and is currently operating.
When was SAT.1 REGIONAL founded?
SAT.1 REGIONAL was founded in -1. It employs 1 to 10 people.
Where is SAT.1 REGIONAL based?
SAT.1 REGIONAL is headquartered in Hamburg, Germany, in the Europe region.
How does SAT.1 REGIONAL make money?
One revenue line is on record: advertising Revenue.
Who are SAT.1 REGIONAL's main competitors?
Broad incumbents on record are WDR (Westdeutscher Rundfunk), RTL Deutschland, SAT.1 (national) and ProSieben. Direct peers are RTL Nord, NDR (Norddeutscher Rundfunk), SAT.1 Bayern, Hamburg 1, SAT.1 Rheinland-Pfalz / Hessen and SAT.1 NRW.
Does SAT.1 REGIONAL have an API?
No public API is recorded for SAT.1 REGIONAL.