Schaalwerk

What Schaalwerk does

Schaalwerk is a Utrecht-based creative production company providing custom design and fabrication services alongside precision CNC and laser manufacturing. Its clients span four primary verticals: Dutch museums and cultural institutions (Spoorwegmuseum, Museum Speelklok, Utrechts Archief, Batavialand Lelystad, Our House); enterprise brands seeking activations and exhibition stands (Bol.com, Miele, KPN, TomTom/Allard Pierson, Nespresso, Birra Moretti, Jupiler, Holland Casino, Trabocca); hospitality and retail operators (Grand Cafe Lebowski, Nola Restaurant en Bar, Restaurant Broei, Blue Bar 1 Utrecht); and festival and event organizers, most prominently MOJO for the annual Lowlands festival.

The studio operates an integrated design-to-delivery model covering concept, drafting, fabrication, and installation, with in-house capabilities spanning plastic through steel. The core team is reported at 10-12 members, including carpenters, a welding foreman, a freehand creative, engineers, and project managers, supplemented by an in-house CNC operator and a multidisciplinary freelance network used to scale up for larger projects. Equipment includes a large-format 3-axis CNC bed mill with a 2000 x 3100 x 50 mm work envelope and a BRM 130250 open-bed laser cutter offering 0.1 mm cutting accuracy and 420 dpi engraving. A separate CNC & Laser Service portal at cnc.schaalwerk.nl exposes fabrication as a self-service quote-based offering and provides a "Tekenservice" (drawing conversion) for clients without CAD-ready files.

Revenue is generated through fixed-price project contracts for design-and-build engagements (museum installations, festival builds, brand activations, hospitality interiors) and per-job unit pricing for CNC and laser fabrication. The go-to-market is sales-led and inbound-driven, relying on a portfolio website, an active Instagram presence (@schaalwerk), repeat referrals from creative agencies (Kumpany, Wink, Buutvrij for Life), recurring festival partnerships (MOJO / Lowlands), and the CNC quote-request portal. The firm is privately held, founder/partnership-owned under Walter Bak as Creative Partner, with no external funding, no public revenue disclosure, and no software, SaaS, or API offering.

Name

Schaalwerk

Legal name

Schaalwerk

Website

https://schaalwerk.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Utrecht-based creative production company delivering custom design, fabrication, and CNC/laser cutting services to Dutch museums, enterprise brands, hospitality operators, and festival organizers via an in-house workshop and a 10-12 person multidisciplinary team.

Ownership category

akta.pro rank

Product category

Custom Fabrication & Exhibition Design Services

NAICS

Graphic Design Services (54143), Interior Design Services (541410)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Scenic Fabrication & Set/Stage Carpentry (MPAGAKAG)

akta.pro secondary industries

Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK), Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• CNC milling services
• Laser cutting fabrication
• Exhibition design build
• Museum installation services
• Custom interior construction

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Design & Build Projects: Project-based custom design and construction services for decor, interior, museum installations, theater/set construction, event stands, and festival installations. Revenue generated through fixed-price project contracts.
2. CNC & Laser Cutting Services: CNC milling and laser cutting/graving services charged per project based on material, dimensions, and complexity. Quote-based pricing model with customer file upload and material sourcing support.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Schaalwerk is a Dutch creative production company offering custom design, construction, and craftsmanship for decor, interior design, museum installations, theater and exhibition builds, models, and graphic design, working with materials ranging from plastic to steel. It supplements these design-build services with a dedicated CNC & Laser Service division providing large-format precision milling, laser cutting, laser engraving, and CAD drawing conversion accessible via a self-service online quote portal.

Product overview

Schaalwerk is a Dutch craftsmanship company offering custom design and construction services across decor, interior design, museum installations, theater/exhibition construction, models, and graphic design. The company operates two integrated offerings: (1) Schaalwerk Core Services providing full-service design and build from concept through execution, and (2) Schaalwerk CNC & Laser Services offering precision manufacturing through CNC milling (max 2000x3100x50mm), laser cutting (0.1mm precision), laser engraving (420 dpi), and drawing/design conversion services.

Differentiator

Problem solved

Functional benefit

Products and services

• Schaalwerk Core Services (Custom Design & Build) End-to-end custom design, construction, and craftsmanship services for decor, interior design, museum installations, theater and exhibition builds, models, and graphic design, working with materials ranging from plastic to steel. Sold to museums, hospitality venues, brands, and event organizers as fixed-price project contracts.
• CNC Frezen (CNC Milling) Computer-controlled large-format bed milling service for flat materials including plastics, plywood, MDF, and wood, with maximum dimensions 2000 x 3100 x 50 mm, vacuum table fixation, and 45-degree groove milling capability with bits from 2-10mm. Sold via online quote request portal to consumers and businesses.
• Lasersnijden (Laser Cutting) Laser cutting service using the BRM 130250 Open Bed 2500 machine, with 0.1mm cutting precision and maximum dimensions 1300 x 2500 x 30 mm. Cuts are finished directly with minimal post-processing. Sold via online quote request portal.
• Graveren (Engraving) Laser engraving service at 420 dpi resolution on a wide range of materials including metal, glass, ceramics, natural stone, granite, marble, wood, plastics, leather, felt, cardboard, paper, and textiles. Sold as an add-on service or standalone via the online quote portal.
• Tekenservice (Drawing Service) Design-to-CAD conversion service in which Schaalwerk's drafters convert customer designs into production-ready file formats (DXF, DWG, EPS, or PDF) for CNC or laser production. Targeted at customers who lack proper technical drawings.

Quantifiable outcome

• Miele PowerWash attracted 2,250+ visitors to experience the washing machine activation
• +2 more outcomes

Named customers26 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• KumpanycoreStrategic or Co-development PartnerRegular creative collaboration on projects including Euro Jackpot Bucket List Generator, La Terraza by Nespresso at Lowlands, and Holland Casino stand for Masters Expo. Joint design and build partnership.
• WinkcoreStrategic or Co-development PartnerDesign partnership on multiple projects including Jupiler Wildenburg activation, Nola Restaurant en Bar renovation, and Our House museum exhibition.
• Buutvrij for LifecoreStrategic or Co-development PartnerLong-term collaboration on Miele PowerWash activations (2017-2019) and Bol.com Winkelwagen installation. Multiple award-winning projects.
• MOJOcoreStrategic or Co-development PartnerAnnual partnership for Lowlands festival installations including Adonis club temple, providing creative freedom for festival activations.
• HIK OntwerpminorStrategic or Co-development PartnerDesign collaboration on Restaurant De Pomp interior project.
• PlaygroundminorStrategic or Co-development PartnerCollaboration on Lipton Club activation project with joint design credit.
• SETUPminorStrategic or Co-development PartnerBuilt circular construction for SETUP headquarters in Utrecht, technology-critical society organization.
• Siba SahabiminorImplementation/ SI/ Consulting PartnerProduction of Pavlopetri underwater art installation pavilion for NDSM Amsterdam. Art installation exploring Amsterdam's relationship with sea.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kossmanndejong: Amsterdam-based exhibition design studio working on museums, brand experiences, and public spaces. Comparable to Schaalwerk in exhibit design and build for Dutch institutional and cultural clients.
• Thinkwell Group: Global experience design and production firm for museums, theme parks, and brand destinations. Comparable to Schaalwerk in integrated design-to-fabrication execution of immersive installations, though at much larger scale.
• Mather & Co: British exhibition design firm producing museum, visitor center, and brand experience projects internationally. Comparable to Schaalwerk in integrated design-build delivery for cultural and brand clients.
• 2LK: UK-based exhibition and interior design firm producing museum, brand, and commercial environments. Comparable to Schaalwerk as a design-and-build studio with integrated fabrication capabilities.
• Tinker Imagineers: Dutch exhibit and experience design firm combining storytelling, spatial design, and technical fabrication. Closest direct Dutch peer to Schaalwerk given overlap in museum, brand experience, and themed environment delivery.
• Jangled Nerves: Stuttgart-based studio designing and producing exhibitions, brand worlds, and scenography. Comparable to Schaalwerk in scenic fabrication for museum and event contexts, with a stronger international footprint.
• Atelier Brückner: German exhibition and experience design firm known for large-scale museum and brand installations. Direct international peer in scenic fabrication and integrated design-build for cultural and commercial clients.
• IJsfontein: Dutch interactive experience design firm building museum installations, brand activations, and learning experiences. Overlaps with Schaalwerk on museum and event-driven interactive fabrication work.
• BRC Imagination Arts: US-based experience design and production firm specialising in museums, brand experiences, and themed attractions. Comparable to Schaalwerk in scenic fabrication and concept-to-completion delivery for immersive environments.
• Bureau Brigitte: Dutch spatial design and production studio for retail, hospitality, and event environments. Direct domestic peer producing custom-built interiors, pop-ups, and brand activations in the Netherlands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/schaalwerk
• LinkedInlinkedin.com/company/schaalwerk

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schaalwerk