SCHAEFER'S SERVICE CENTER
Schaefer's Service Center is a family-owned, single-location automotive repair and tire shop in Slinger, Wisconsin, founded in 1973 and operated by Brad Schaefer, serving individual vehicle owners in Washington County with general repair, multi-brand tire sales, and specialty services including ADAS recalibration, Intoxalock installation, and Wisconsin emissions testing.
- Company typePrivate
- Founded1973
- HeadquartersSlinger, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SCHAEFER'S SERVICE CENTER does
Schaefer's Service Center, Inc. is a family-owned, single-location automotive repair and tire service center headquartered at 1130 E Commerce Blvd in Slinger, Wisconsin. Founded in 1973 by the Schaefer family and currently operated by Brad Schaefer, the business serves individual vehicle owners in Slinger and surrounding Washington County communities including Hartford, West Bend, and Jackson. Revenue is generated through three streams: professional automotive repair services (oil changes, brakes, diagnostics, transmission, engine work, alignment, and dozens of other services), retail tire sales and installation across approximately nine brands (Bridgestone, Firestone, Michelin, Continental, BFGoodrich, Goodyear, Cooper, Hankook, Kumho), and ancillary services including Bridgestone/CFNA financing pass-through, towing, and interior sanitization. Pricing is uniformly quote-based with no public price list, and there is no e-commerce or self-serve purchase channel.
The service offering relies on standard diagnostic and mechanical equipment, with no proprietary technology disclosed. Differentiation comes from a stack of credentials and authorized partnerships rather than technology: ASE Certified Master Technicians, certified Intoxalock ignition interlock installer, authorized Jasper Engines & Transmissions installer for remanufactured drivetrains, ADAS crash recalibration and camera calibration provider, Wisconsin Vehicle Inspection Program (WIVIP) certified emissions testing facility, and TechNet Professional Automotive Service membership providing a 36-month/36,000-mile nationwide transferable warranty. Additional authorized retailer relationships cover Pan Safe and Fire Safe vehicle safety products.
The go-to-market is sales-led and locally focused. Customers contact the shop via phone (262-644-8418) or an online request form; the website and Facebook page serve primarily as top-of-funnel awareness and community engagement rather than as transactional surfaces. The shop operates Monday-Friday 8:00 am to 5:00 pm, with walk-in emissions testing available 8:00 am to 4:30 pm. The business is privately held, bootstrapped, and family-controlled with no external investors, parent company, subsidiaries, or public listing; it is not a candidate for traditional PE/VC/M&A diligence beyond a small-business acquisition lens.
SCHAEFER'S SERVICE CENTER firmographics
Firmographics- Name
- SCHAEFER'S SERVICE CENTER
- Legal name
- Schaefer's Service Center, Inc.
- Website
- https://schaefersservice.com
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Schaefer's Service Center is a family-owned, single-location automotive repair and tire shop in Slinger, Wisconsin, founded in 1973 and operated by Brad Schaefer, serving individual vehicle owners in Washington County with general repair, multi-brand tire sales, and specialty services including ADAS recalibration, Intoxalock installation, and Wisconsin emissions testing.
- Ownership category
- akta.pro rank
SCHAEFER'S SERVICE CENTER industry classification
Industry- Product category
- Automotive Repair Services
- NAICS
- Automotive Repair and Maintenance (8111), Tire Dealers (44134)
- SIC
- Services-Automotive Repair, Services & Parking (7500)
- akta.pro primary industry
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)
- akta.pro secondary industries
- Brakes, Steering & Suspension Services (TLAKAAAC), Exhaust & Emissions/Smog Testing & Repair (TLAKAAAI)
Keywords
Where SCHAEFER'S SERVICE CENTER is headquartered
LocationHeadquarters
- HQ city
- Slinger
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SCHAEFER'S SERVICE CENTER business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Automotive Repair Services: Professional services revenue from vehicle maintenance and repair including oil changes, brake service, transmission work, engine diagnostics, and dozens of other automotive services. Services are priced individually and quoted upon request.
- Tire Sales and Installation: Revenue from selling and installing tires from major brands (Bridgestone, Firestone, Michelin, Continental, BFGoodrich, Goodyear, Hankook, Kumho, Cooper). Tire prices quoted upon request.
- Financing Services: Offers Bridgestone credit card financing through CFNA for customers who want to finance tire and service purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard automotive service pricing - quote-based |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
SCHAEFER'S SERVICE CENTER product offering
Product offeringCore offering
Schaefer's Service Center is a single-location, family-owned automotive repair and tire shop operating since 1973 in Slinger, Wisconsin. It sells and installs tires from major brands (Bridgestone, Firestone, Michelin, Continental, Goodyear, BFGoodrich, Hankook, Kumho, Cooper) and delivers full mechanical repair services including brakes, oil changes, transmission work, engine diagnostics, and wheel alignments. Specialty certified offerings include Intoxalock ignition interlock installation, Jasper remanufactured engines and transmissions, ADAS recalibration, towing, and Wisconsin Vehicle Inspection Program (WIVIP) emissions testing.
Product overview
Schaefer's Service Center is a family-owned automotive service center in Slinger, WI, offering a comprehensive portfolio of automotive repair and maintenance services since 1973. The company provides tire sales and installation featuring major brands (Bridgestone, Firestone, Michelin, Continental, BFGoodrich, Cooper, Goodyear, Hankook, Kumho), along with full-service automotive repairs covering brakes, transmission, diagnostics, engine service, and more. Specialty services include Intoxalock ignition interlock device installation, Jasper Engines & Transmissions remanufactured drivetrain products, ADAS crash recalibration, towing, and Wisconsin emissions testing. The company backs repairs with a TechNet 36-month/36,000-mile nationwide warranty and offers Bridgestone credit card financing through CFNA.
Differentiator
Problem solved
Functional benefit
Products and services
- Automotive Repair and Maintenance Services Comprehensive mechanical repair and preventive maintenance services for all makes and models, covering oil changes, brakes, diagnostics, transmission service, engine repair, cooling systems, belts and hoses, suspension, wheel alignments, tire rotation, and more, performed by ASE Certified Master Technicians.
- Tire Sales and Installation Retail sale and professional installation of tires across multiple major brands including Bridgestone, Firestone, Michelin, Continental, Goodyear, BFGoodrich, Hankook, Kumho, and Cooper, covering passenger cars, SUVs, and trucks.
- Intoxalock Ignition Interlock Installation Certified Intoxalock ignition interlock device (car breathalyzer) installation and education on ignition interlock laws for individuals court-ordered to install the device following DUI/DWI convictions.
- Jasper Engines & Transmissions Authorized installation of Jasper remanufactured engines and transmissions, including drivetrain components backed by a 3-year/100,000-mile nationwide transferable parts and labor warranty.
- Wisconsin Vehicle Inspection Program (WIVIP) Emissions Testing State-certified emissions testing for cars and light trucks as part of southeastern Wisconsin's clean air efforts, available Monday-Friday 8:4:30pm without an appointment at the WIVIP-certified facility.
- Driver Assistance Safety Service (ADAS Recalibration) Crash recalibration and camera calibration services for advanced driver-assistance systems (ADAS) to restore optimal function following collision damage.
- Towing Services Towing service for breakdowns, flat tires, and vehicle transport throughout Washington County with fast response times.
- Certified Clean Service Vehicle interior sanitization treatment lasting 3-5 years that addresses germs and mold inside the automobile.
- Bridgestone Credit Card Financing (CFNA) CFNA-backed Bridgestone credit card financing offering deferred interest within promotional periods, no annual fee, and low monthly payments for tire and service purchases.
- TechNet Nationwide Warranty 36-month/36,000-mile nationwide limited repair warranty covering air conditioning, brakes, electrical, emission control, engine management, exhaust, fuel system, ignition, steering/suspension, and more, honored at any TechNet shop across North America.
- Pan Safe and Fire Safe Vehicle Safety Products Authorized retail and installation of Pan Safe and Fire Safe vehicle safety and reliability products, installed by ASE Certified Master Technicians.
Companies that use SCHAEFER'S SERVICE CENTER
Customer profileSegments1 record
Ideal customer profiles1 record
SCHAEFER'S SERVICE CENTER technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SCHAEFER'S SERVICE CENTER partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- BridgestonecoreAuthorized Bridgestone tire retailer. Offers full line of Bridgestone passenger, SUV, and truck tires with expert installation. Customers can purchase Bridgestone tires directly through the shop.
- FirestonecoreAuthorized Firestone tire retailer as part of the Bridgestone family. Stocks wide selection of Firestone tires for cars, trucks, and SUVs at competitive prices.
- MichelincoreAuthorized Michelin tire dealer offering Michelin tires known for innovation, long tread life, and exceptional safety. Serves as local Michelin tire dealer for Slinger, WI area.
- ContinentalcoreAuthorized Continental tire retailer offering German-engineered all-season, performance, and touring tires for cars, SUVs, and crossovers.
- GoodyearminorCarries Goodyear tires among other brands available at the shop.
- BFGoodrichminorCarries BFGoodrich tires among the selection of trusted tire brands offered.
- IntoxalockcoreCertified Intoxalock installer - provides and installs ignition interlock devices (car breathalyzers) for individuals required to have them after drunk driving convictions. Offers education on state ignition interlock device laws and regulations.
- Jasper Engines & TransmissionscoreAuthorized Jasper Engines & Transmissions installer and service provider. Offers Jasper remanufactured drivetrain products (engines, transmissions) with up to 3 Year/100,000 Mile Nationwide Transferable Parts and Labor Warranty. Jasper is the nation's leading remanufacturer of drivetrain components established in 1942.
- TechNet Professional Automotive ServicecoreMember of TechNet Professional Automotive Service network. Provides nationwide limited repair warranty extending across North America for 36 months or 36,000 miles. Covers air conditioning, brakes, electrical, emission control, engine management, exhaust, fuel system, ignition, steering/suspension, and more. Customers can access any TechNet shop for warranty service nationwide.
- CFNA (Bridgestone Affiliated Retailer Credit Card)coreOffers CFNA (Consumer Financial National Bank) branded Bridgestone credit card financing program. Provides customers with dedicated line of credit for automotive purchases with deferred interest options, no annual fee, and low monthly payments. 28.8% APR with $149 minimum purchase for deferred interest promotions.
- Pan SafeminorAuthorized retailer for Pan Safe products, a vehicle safety product line. Their ASE Certified Master Technicians install and stand behind Pan Safe products.
- Fire SafeminorAuthorized Retailer for Stay Safe (Fire Safe) vehicle safety products. ASE Certified Master Technicians provide expert installation of Fire Safe products.
- Wisconsin Vehicle Inspection Program (WIVIP)coreCertified Wisconsin Vehicle Inspection Program (WIVIP) facility. Conducts emissions testing for cars and light trucks as part of southeastern Wisconsin's clean air efforts. Performs over 600,000 tests annually in the region. Testing available Monday-Friday 8-4:30pm without appointment.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
SCHAEFER'S SERVICE CENTER competitors and assessment
Company assessmentDirect peers
- Discount Tire: Discount Tire is a large multi-brand tire retailer offering installation, rotation, balancing, and flat repair — overlapping significantly with Schaefer's tire sales and service lines. A primary competitor for tire-buying customers in the regional market.
- Big O Tires: Big O Tires is a tire-focused franchise offering multiple major-brand tires, alignment, brakes, and suspension services — directly comparable to Schaefer's multi-brand tire dealer identity with adjacent auto services.
- Goodyear Auto Service: Goodyear Auto Service is a network of company-owned and franchised auto service centers combining tire sales with mechanical repair — directly comparable to Schaefer's tire-dealer-with-service-shop model. Both sell Goodyear brand tires among others.
- Christian Brothers Automotive: Christian Brothers operates a franchise network of full-service auto repair shops emphasizing trust, certified technicians, and community-based service — closely matching Schaefer's independent-shop positioning, customer experience, and full-service repair model.
- Mavis Tire (formerly Mavis Discount Tire): Mavis Tire is a multi-brand tire dealer and auto service chain offering tire installation, balancing, alignment, brakes, and general repair — directly comparable to Schaefer's tire-plus-repair model. Both operate physical service locations with major-brand tire authorizations.
- Meineke Car Care Centers: Meineke is a national franchise chain of auto repair shops offering tires, brakes, exhaust, and general maintenance — directly overlapping Schaefer's service breadth and customer base (individual vehicle owners needing general repair).
- Monro, Inc. (Monro Muffler/Auto Service): Monro is a chain of company-owned auto service centers offering tires, brakes, steering, suspension, and exhaust services — directly overlapping Schaefer's core service mix. Comparable as a multi-location operator with similar revenue-per-shop economics.
- Tire Kingdom (Michelin): Tire Kingdom is a regional chain of Michelin-affiliated tire and auto service centers offering multi-brand tires plus mechanical services — directly comparable to Schaefer's Michelin authorized dealership and broader tire-plus-repair offering.
Broad incumbents
- Pep Boys: Pep Boys is a large multi-category automotive service and parts retailer offering tires, repairs, and accessories across a wider footprint than Schaefer's. Competes in the same customer segments but operates at significantly broader scale and brand recognition.
- Firestone Complete Auto Care: Firestone Complete Auto Care is Bridgestone's national chain of tire and auto service centers — directly comparable to Schaefer's Bridgestone/Firestone authorized dealer business but operating at vastly larger scale with corporate backing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SCHAEFER'S SERVICE CENTER social profiles
Digital presenceSCHAEFER'S SERVICE CENTER compliance and trust
Trust signalCompliance5 records
SCHAEFER'S SERVICE CENTER financial estimates
Financial estimateRevenue estimate
Valuation estimate
SCHAEFER'S SERVICE CENTER leadership team
Management profileNumber of profiles
Profiles1 record
SCHAEFER'S SERVICE CENTER funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SCHAEFER'S SERVICE CENTER M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SCHAEFER'S SERVICE CENTER
What does SCHAEFER'S SERVICE CENTER do?
Schaefer's Service Center is a single-location, family-owned automotive repair and tire shop operating since 1973 in Slinger, Wisconsin. It sells and installs tires from major brands (Bridgestone, Firestone, Michelin, Continental, Goodyear, BFGoodrich, Hankook, Kumho, Cooper) and delivers full mechanical repair services including brakes, oil changes, transmission work, engine diagnostics, and wheel alignments. Specialty certified offerings include Intoxalock ignition interlock installation, Jasper remanufactured engines and transmissions, ADAS recalibration, towing, and Wisconsin Vehicle Inspection Program (WIVIP) emissions testing.
Is SCHAEFER'S SERVICE CENTER a public or private company?
SCHAEFER'S SERVICE CENTER is a private company. It is classified as family owned and is currently operating.
When was SCHAEFER'S SERVICE CENTER founded?
SCHAEFER'S SERVICE CENTER was founded in 1973. It employs 1 to 10 people.
Where is SCHAEFER'S SERVICE CENTER based?
SCHAEFER'S SERVICE CENTER is headquartered in Slinger, United States, in the North America region.
How does SCHAEFER'S SERVICE CENTER make money?
Three revenue lines are on record. Automotive Repair Services are the primary driver. The others are tire Sales and Installation and financing Services.
Who are SCHAEFER'S SERVICE CENTER's main competitors?
Direct peers on record are Discount Tire, Big O Tires, Goodyear Auto Service, Christian Brothers Automotive, Mavis Tire (formerly Mavis Discount Tire), Meineke Car Care Centers, Monro, Inc. (Monro Muffler/Auto Service) and Tire Kingdom (Michelin). Broad incumbents are Pep Boys and Firestone Complete Auto Care.
Does SCHAEFER'S SERVICE CENTER have an API?
No public API is recorded for SCHAEFER'S SERVICE CENTER.
What industry is SCHAEFER'S SERVICE CENTER in?
SCHAEFER'S SERVICE CENTER's product category is Automotive Repair Services. Its primary akta.pro industry code is TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment), with a secondary code of TLAKAAAC, Brakes, Steering & Suspension Services. Its NAICS code is 8111 and its SIC code is 7500.