Schmear It
Schmear It is a Philadelphia-based specialty bagel retailer operating eight brick-and-mortar shops that serve fresh-baked bagels, signature house-made cream cheese spreads (Schmears), locally roasted coffee, and custom sandwiches, with a corporate and event catering service distributed via EzCater.
- Company typePrivate
- Founded-
- HeadquartersPhiladelphia, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Schmear It does
Schmear It is a Philadelphia-based specialty bagel retailer that operates eight brick-and-mortar shops across the city. The company began as a food truck described as "Philly's first and only food truck serving bagels with custom-crafted Schmears" and has since expanded into a multi-location retail operation. Its core offering centers on fresh-baked bagels paired with house-made cream cheese spreads (Schmears) — including proprietary recipes such as the Dragon schmear (scallions, jalapeños, red peppers, walnuts) — supplemented by locally roasted coffee and made-to-order sandwiches served for breakfast and lunch.
The company's product and technology architecture is straightforward retail food service with digital ordering integrations. Online ordering is enabled through the ToastTab platform across all eight locations, while catering bookings flow through the EzCater marketplace. The storefront runs on Shopify. The technology stack is third-party SaaS rather than proprietary; no AI/ML capabilities, data flywheels, or proprietary platforms are disclosed.
Schmear It generates revenue through three primary streams: in-store retail sales of bagels, schmears, coffee, and sandwiches; online ordering for pickup via ToastTab; and corporate and event catering distributed via EzCater. The company serves individual walk-in consumers as its primary customer segment, with secondary segments in corporate/office catering and event/party catering. Pricing is not publicly disclosed; items are sold on a per-unit basis with catering quoted per order. The company is privately held with no institutional funding rounds disclosed, no parent company, and operates exclusively within the Philadelphia metropolitan area.
Schmear It firmographics
Firmographics- Name
- Schmear It
- Legal name
- Schmear
- Website
- https://schmearit.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Schmear It is a Philadelphia-based specialty bagel retailer operating eight brick-and-mortar shops that serve fresh-baked bagels, signature house-made cream cheese spreads (Schmears), locally roasted coffee, and custom sandwiches, with a corporate and event catering service distributed via EzCater.
- Ownership category
- akta.pro rank
Schmear It industry classification
Industry- Product category
- Bagel Shop
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Retail-Eating Places (5812)
- akta.pro primary industry
- Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)
Keywords
Where Schmear It is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Schmear It business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Bagel Shop Sales: In-store sales of fresh-baked bagels, custom Schmears (cream cheese spreads), locally roasted coffee, and custom sandwiches for breakfast and lunch. Multiple Philadelphia locations serve walk-in customers.
- Online Ordering: Online ordering through ToastTab platform for pickup at any of the 8 Philadelphia locations.
- Catering Services: Corporate and event catering services featuring fresh-baked bagels, handcrafted schmears, and sides. Orders processed through EzCater platform for office breakfasts, team meetings, brunches, and celebrations.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Schmear It product offering
Product offeringCore offering
Schmear It operates eight brick-and-mortar bagel shops throughout Philadelphia, selling fresh-baked bagels, handcrafted custom cream cheese spreads (Schmears), locally roasted coffee, and made-to-order sandwiches for breakfast and lunch. The business originated as Philly's first and only bagel food truck and has expanded to a multi-location retail operation supplemented by a catering service delivered through the EzCater marketplace.
Product overview
Schmear It is a Philadelphia-based bagel company operating eight brick-and-mortar locations throughout the city. The company originated as Philly's first and only food truck serving bagels with custom-crafted Schmears, and has since expanded to a multi-location retail operation. The core product portfolio centers on fresh-baked bagels paired with the signature Schmears (house-made cream cheese spreads) as the primary differentiator. Supporting offerings include locally roasted coffee, custom sandwiches, and a catering service that brings the bagel bar experience to corporate events and private gatherings. The product architecture consists of the core food and beverage offerings at each physical location, integrated with Toast Tab for online ordering, plus a separate catering service available through ezCater.
Differentiator
Problem solved
Functional benefit
Products and services
- Fresh-Baked Bagels
Companies that use Schmear It
Customer profileSegments3 records
Ideal customer profiles2 records
Schmear It technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Schmear It partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Kneehigh FarmminorLocal farm partnership for sourcing produce. Schmear It announced excitement about partnering with Kneehigh Farm in Port something, indicating local sourcing of ingredients for their bagels and Schmears.
Scale indicators1 record
Recent moves5 records
Expansion highlights3 records
Schmear It competitors and assessment
Company assessmentDirect peers
- Murray's Bagels: Iconic NYC bagel shop with multiple retail locations serving hand-rolled bagels, house-made cream cheese, and sandwiches. Closely comparable to Schmear It in format (multi-location retail bakery/café), product mix, and premium positioning.
- Tompkins Square Bagels: Multi-location NYC bagel shop with a strong schmear-driven brand identity. Directly comparable to Schmear It in store format, signature spread positioning, and urban multi-neighborhood footprint.
- Spread Bagelry: Multi-unit bagel concept operating across Southern California with a focus on fresh bagels and house-made spreads. Comparable small-chain retail bakery model with similar signature-spread branding approach to Schmear It.
- Boichik Bagels: Premium Bay Area bagel concept with a strong reputation for hand-rolled bagels and house cream cheese. Comparable premium bagel positioning and small-chain retail bakery format to Schmear It.
- Black Seed Bagels: Premium NYC bagel concept built around hand-rolled bagels and signature cream cheese schmears. Directly comparable to Schmear It's core product and differentiation strategy (proprietary schmears as the brand identity) at a similar small-chain scale.
- Russ & Daughters: Iconic NYC appetizing shop with bagels, smoked fish, and house cream cheese across multiple retail locations. Comparable multi-location retail bakery/café format with strong brand story and signature product differentiation.
- Kossar's Bagels & Bialys: Heritage NYC bakery retailing bagels, bialys, and house-made cream cheese spreads. Comparable in product mix (signature spreads as differentiator) and small-batch artisan positioning, though concentrated in NYC rather than Philadelphia.
Broad incumbents
- Einstein Bros Bagels: Largest bagel-shop chain in the U.S., operating broadly across breakfast and lunch dayparts with national distribution. Comparable to Schmear It in core product (bagels, cream cheese, coffee, sandwiches) but operates at vastly larger scale and as part of a wider foodservice portfolio.
- Bruegger's Bagels: Established multi-state bagel chain serving bagels, spreads, and coffee in a similar retail bakery / café format. Comparable menu architecture and D2C retail model to Schmear It, but with national footprint and franchise operations.
Others
- Goldbelly (marketplace reference): Online food marketplace that ships regional specialties (including bagels and spreads) nationwide. Relevant not as a direct competitor but as a potential distribution channel for Schmear It to extend its signature Schmears beyond Philadelphia if pursuing a CPG/e-commerce angle.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Schmear It social profiles
Digital presenceSchmear It financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schmear It leadership team
Management profileNumber of profiles
Schmear It funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schmear It M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schmear It
What does Schmear It do?
Schmear It operates eight brick-and-mortar bagel shops throughout Philadelphia, selling fresh-baked bagels, handcrafted custom cream cheese spreads (Schmears), locally roasted coffee, and made-to-order sandwiches for breakfast and lunch. The business originated as Philly's first and only bagel food truck and has expanded to a multi-location retail operation supplemented by a catering service delivered through the EzCater marketplace.
Is Schmear It a public or private company?
Schmear It is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Schmear It founded?
Schmear It was founded in -1. It employs 1 to 10 people.
Where is Schmear It based?
Schmear It is headquartered in Philadelphia, United States, in the North America region.
How does Schmear It make money?
Three revenue lines are on record. Retail Bagel Shop Sales are the primary driver. The others are online Ordering and catering Services.
Who are Schmear It's main competitors?
Direct peers on record are Murray's Bagels, Tompkins Square Bagels, Spread Bagelry, Boichik Bagels, Black Seed Bagels, Russ & Daughters and Kossar's Bagels & Bialys. Broad incumbents are Einstein Bros Bagels and Bruegger's Bagels. Goldbelly (marketplace reference) is listed as an others.
Does Schmear It have an API?
No public API is recorded for Schmear It.
What industry is Schmear It in?
Schmear It's product category is Bagel Shop. Its primary akta.pro industry code is THAFAFAA, Retail Bakeries (Bread & Daily Bakery). Its NAICS code is 311811 and its SIC code is 5812.