SecPro Sikring A/S
SecPro Sikring A/S is a Danish B2B wholesale distributor (founded 2007, 6 staff, Kolding) that supplies registered security installers and electricians with multi-brand alarm, video surveillance, smart-lock, and networking products from Ajax, Milesight, Zafe, and others.
- Company typePrivate
- Founded-
- HeadquartersKolding, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SecPro Sikring A/S does
SecPro Sikring A/S is a privately held Danish B2B wholesale distributor of professional security and surveillance products, headquartered at Albuen 58, Kolding (CVR 31074568). Founded in 2007 and operating with a 6-person team from a single warehouse near the Kolding motorway, the company sells exclusively to registered dealers — primarily security installation companies and, secondarily, electricians — via an online webshop, phone support (70225088), and in-person or online training courses. Its offering is a curated multi-brand portfolio rather than proprietary products: Ajax alarm and EN54 fire alarm systems, Milesight video surveillance (including the OpenVision AI-camera line and Q-series TrueColor cameras), TrueGuard alarms, Zafe T-Lock smart locks, Reyee networking, Safire cabling and NVRs, IMOU prosumer cameras, and BAS-IP video door entry.
The technology stack it distributes spans wireless and wired intrusion alarms, EN54-certified fire detection, IP video surveillance with onboard AI analytics and integrated Nx Witness VMS, Bluetooth/online smart locks, and full network/cabling infrastructure (Wi-Fi 6/7, PoE switches, Cat5/Cat6). Differentiators cited are same-day fulfillment from the Kolding warehouse, Danish-language technical support, certified product lines (DBI-approved EN54, AIA-approved Ajax, NDAA-compliant Milesight), and customized training across Jutland, Zealand, and online. Revenue mechanics are pure B2B hardware distribution at dealer-specific pricing, gated behind a registration process; no public pricing, no recurring software revenue, and no API or developer-facing platform are present.
SecPro Sikring A/S firmographics
Firmographics- Name
- SecPro Sikring A/S
- Legal name
- SecPro Sikring A/S
- Website
- https://secpro.dk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SecPro Sikring A/S is a Danish B2B wholesale distributor (founded 2007, 6 staff, Kolding) that supplies registered security installers and electricians with multi-brand alarm, video surveillance, smart-lock, and networking products from Ajax, Milesight, Zafe, and others.
- Ownership category
- akta.pro rank
SecPro Sikring A/S industry classification
Industry- Product category
- Security Products Distribution
- NAICS
- Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)
- SIC
- Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Physical Security & Access Control (Mantraps, CCTV, Biometrics) (HDABAKAH)
Keywords
Where SecPro Sikring A/S is headquartered
LocationHeadquarters
- HQ city
- Kolding
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
SecPro Sikring A/S business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- B2B Product Distribution: Wholesale distribution of security products to authorized dealer partners including security companies, electricians, and security businesses. Products include alarms, video surveillance, smart locks, access control, and network equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Dealer/B2B pricing model |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
SecPro Sikring A/S product offering
Product offeringCore offering
SecPro Sikring A/S is a Danish B2B wholesale distributor of professional security products, operating an authorized-dealer webshop for security installers and electricians. It carries multi-brand alarm, video surveillance, smart lock, access control, network, and cabling portfolios (Ajax, Milesight, TrueGuard, Zafe, Reyee, Safire, IMOU, BAS-IP) and offers day-to-day delivery from its Kolding warehouse, technical support, and customized dealer training.
Product overview
SecPro Sikring A/S is a B2B wholesale distributor and certified partner for multiple international security brands, operating primarily as an e-commerce platform for professional installers in Denmark. Its product portfolio is organized around a multi-brand, platform-plus-modules architecture spanning five core product categories: (1) Alarm systems — led by the Ajax alarm platform (including the Ajax Jeweller wireless, Ajax Superior, Ajax Fibra wired, and Ajax EN54 fire alarm sub-lines) and TrueGuard as an alternative brand; (2) Video surveillance — featuring Milesight IP cameras (including the OpenVision all-in-one series with built-in Nx Witness VMS and AI analytics, and the Q-series AI TrueColor cameras), IMOU for prosumer surveillance, and Safire cameras and NVRs; (3) Smart locks — the Zafe T-Lock system (universal and oval formats) with a companion ecosystem of gateways, key boxes, relay modules, and BLE readers; (4) Network infrastructure — Reyee brand (Wi-Fi access points, managed/unmanaged PoE switches, routers, bridges) and Safire PoE switches with watchdog; and (5) Supporting accessories — cabling (Safire Cat5/Cat6), connectors, batteries, and relay modules (DT-R008/DT-R004 with Modbus/TCP and MQTT). The company also provides dedicated dealer programs, day-to-day logistics from its Kolding warehouse, technical support, and product training as integral parts of its service offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Ajax Alarm System
Companies that use SecPro Sikring A/S
Customer profileSegments2 records
Ideal customer profiles2 records
SecPro Sikring A/S technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature3 records
SecPro Sikring A/S partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Ajax SystemscoreAuthorized Ajax partner in Denmark. SecPro Sikring helps strengthen Ajax's presence in the Danish market by recruiting and supporting Ajax dealers. Ajax is one of the largest and leading alarm brands in the European market. Products include Jeweller wireless systems, Superior line, EN54 fire alarm systems, and video surveillance.
- MilesightcoreDistributes Milesight video surveillance products including AI cameras, OpenVision servers, NVRs, and accessories. Provides live demo viewing capability from SecPro in Kolding.
- TrueGuardcoreDistributes TrueGuard alarm systems with dedicated technical support portal. Provides TrueGuard training courses for dealer partners.
- ZafecoreDistributes Zafe T-Lock smart lock products including universal locks, oval locks, key boxes, readers, gateways, and relay modules. Zafe Gateway enables integration with Ajax alarm systems.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
SecPro Sikring A/S competitors and assessment
Company assessmentBroad incumbents
- Ingram Micro: Global IT and security product distributor with a physical security line of business serving resellers worldwide. Comparable to SecPro as a multi-brand distributor serving installers and integrators, but at vastly larger scale and broader portfolio.
- ScanSource: Global value-added distributor with a dedicated security, AV, and networking portfolio serving resellers and integrators. Comparable to SecPro in multi-brand security distribution to resellers, but at much larger scale and global reach.
- EET Group: European distributor of IT, surveillance, security, and AV products with a multi-brand catalog and pan-European logistics. Comparable to SecPro as a value-added distributor serving installers, but at materially larger scale across multiple countries.
- ADI Global Distribution: World's largest wholesale distributor of security, AV, and low-voltage products with multi-brand catalogs across intrusion, video, access control, and networking. Comparable to SecPro as a multi-brand security distributor, but operating at vastly larger scale across many geographies.
- ALSO Group: Pan-European technology distributor with a security, networking, and IoT portfolio. Comparable to SecPro in B2B distribution of multi-vendor security/IT solutions to resellers, though at much larger European scale.
Direct peers
- Lobeco: Belgian distributor of security and fire alarm products serving professional installers across the Benelux. Comparable to SecPro in business model, installer focus, and regional security distribution profile.
- Mayflex: UK distributor of IP security, networking, cabling, and infrastructure products to installers and integrators. Comparable to SecPro in B2B distribution of integrated security + networking + cabling categories to professional installers.
- Visiotech: Spanish multi-brand security and video surveillance distributor carrying Ajax, Milesight, and other international brands targeted at installers. Highly comparable to SecPro in business model, brand mix, and value-added services (training, technical support).
- Norbain SD: UK-based distributor of CCTV, access control, and intrusion detection products to professional installers. Comparable to SecPro in distributor-led, installer-focused, multi-brand security distribution model.
Regional players
- Arcus-Technik: German security systems distributor focused on video surveillance, intrusion, and access control products for installers. Comparable to SecPro in multi-brand security distribution to a regional installer base, though operated in the DACH market rather than Denmark.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SecPro Sikring A/S social profiles
Digital presenceSecPro Sikring A/S compliance and trust
Trust signalCompliance14 records
SecPro Sikring A/S financial estimates
Financial estimateRevenue estimate
Valuation estimate
SecPro Sikring A/S leadership team
Management profileNumber of profiles
SecPro Sikring A/S funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SecPro Sikring A/S M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SecPro Sikring A/S
What does SecPro Sikring A/S do?
SecPro Sikring A/S is a Danish B2B wholesale distributor of professional security products, operating an authorized-dealer webshop for security installers and electricians. It carries multi-brand alarm, video surveillance, smart lock, access control, network, and cabling portfolios (Ajax, Milesight, TrueGuard, Zafe, Reyee, Safire, IMOU, BAS-IP) and offers day-to-day delivery from its Kolding warehouse, technical support, and customized dealer training.
Is SecPro Sikring A/S a public or private company?
SecPro Sikring A/S is a private company. It is classified as unknown and is currently operating.
When was SecPro Sikring A/S founded?
SecPro Sikring A/S was founded in -1. It employs 1 to 10 people.
Where is SecPro Sikring A/S based?
SecPro Sikring A/S is headquartered in Kolding, Denmark, in the Europe region.
How does SecPro Sikring A/S make money?
One revenue line is on record: B2B Product Distribution.
Who are SecPro Sikring A/S's main competitors?
Broad incumbents on record are Ingram Micro, ScanSource, EET Group, ADI Global Distribution and ALSO Group. Direct peers are Lobeco, Mayflex, Visiotech and Norbain SD. Arcus-Technik is listed as a regional player.
Does SecPro Sikring A/S have an API?
No public API is recorded for SecPro Sikring A/S.
What industry is SecPro Sikring A/S in?
SecPro Sikring A/S's product category is Security Products Distribution. Its primary akta.pro industry code is HDABAKAH, Physical Security & Access Control (Mantraps, CCTV, Biometrics). Its NAICS code is 561621 and its SIC code is 5065.