What zafe by Tecnotrust does

zafe by Tecnotrust (legal entity Tecnotrust, S.A.P.I. de C.V.) is a Mexico-based mobile safety platform founded in 2011 and headquartered in Mexico City, operating the zafe app for personal and family safe mobility. The platform combines a consumer iOS/Android application with a proprietary 24/7/365 staffed Zafe Command Center (ZCC) that receives SOS activations, performs virtual accompaniment of user journeys (Acompáñame), coordinates emergency response with public and private security services, and dispatches medical, legal and road assistance. Core in-app features include an SOS button with end-to-end encrypted location transmission, real-time GPS location sharing within configurable trust groups (Mis Grupos) of up to 10 members, geofencing with arrival/departure notifications (Zonas zafe), and an interactive Zonas de Riesgo risk-zone map backed by the ZCC's incident data and partner-provided crime data from MUCD.

The commercial model is a tiered subscription: a free 'zafe alerts' tier delivering geolocated preventive alerts on mobility, security and natural disasters as a top-of-funnel acquisition vehicle; 'zafe mobility' at $279 MXN per month (Dúo plan for 2 persons) adding SOS, Acompáñame, Mis Grupos and national coverage with optional zafe driver privado add-ons; and 'zafe black' at $2,040 MXN annually offering global coverage, advanced alerts, personal concierge via phone and WhatsApp, international travel security through third-party provider Focus Point, and on-demand services (GPS personal, GPS vehicular, private driver, honesty tests, background checks). Distribution is omnichannel: direct-to-consumer via App Store, Google Play and shop.zafe.global on Stripe; enterprise via a dedicated zafe Business site with field-sales CTAs and a 'zafers Black' high-touch referral network; plus community-led growth through the 'Por un México más zafe' ambassador program and the zafe Partners affiliate initiative. Enterprise solutions extend the consumer stack with War Room predictive incident-management dashboards, zafe protect for field workers, and branded customer alerts, with publicly visible logos including Bimbo, SURA, Marsh-McLennan and AMESP. Civil-society alliances with MUCD, COPARMEX and AMESP supply open crime data and distribution to member bases, while the operating geography remains primarily Mexico despite a 'global coverage' marketing claim supported only by third-party international partners.

Name

zafe by Tecnotrust

Legal name

Tecnotrust, S.A.P.I. de C.V.

Website

https://zafe.global

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

zafe by Tecnotrust is a Mexico-based mobile safe-mobility platform offering tiered subscriptions (free alerts, zafe mobility, zafe black) backed by a 24/7 staffed command center that provides SOS response, virtual accompaniment and family location sharing for consumers, plus enterprise War Room and branded-alert solutions for corporate clients.

Ownership category

akta.pro rank

Product category

Personal Safety Mobile Software

NAICS

Security Guards and Patrol Services (561612), Investigation, Guard, and Armored Car Services (56161), Security Systems Services (56162)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Mobile Patrol & Alarm Response (BPAKAAAB)

akta.pro secondary industries

Mobile Patrol & Alarm Response (HSAHAKAB), Dispatch, Communications & Medical Control Centers (PSAP/ECC) (HLAFANAK)

Keywords

• Personal safety apps
• Emergency response services
• Secure mobility solutions
• Family location sharing
• Enterprise security monitoring

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - zafe alerts (Free): Free tier providing real-time preventive alerts on mobility, security, and natural disasters at no cost. Serves as a top-of-funnel acquisition vehicle to drive upgrades to paid plans.
2. Subscription - zafe mobility: Monthly or annual subscription offering comprehensive safe mobility coverage including zafe alerts, SOS button, Acompáñame, Mis grupos, Zonas zafe, national coverage, and road assistance. Priced at $279 MXN per month for the Dúo plan (2 persons), with annual discounts saving up to $558 MXN. On-demand services such as zafe driver private can be added.
3. Subscription - zafe black: Premium annual or monthly membership offering global coverage, advanced zafe alerts, integral security, private medical/vial/legal/crisis assistance, concierge personal, global travel security, and access to on-demand services (GPS hardware, zafe driver, background checks, honesty tests). Priced at $2,040 MXN annually with annual savings of up to $8,730 MXN.
4. zafe for Enterprises - Branded Alerts: Enterprise-tier offering where businesses provide branded zafe alerts to their customers, strengthening loyalty and brand positioning as a security leader. Includes War Room, zafe protect, zafe mobility, and zafe black solutions for corporate clients.
5. On-Demand Security Services: zafe Black members can contract additional services on demand including GPS personal hardware with SIM, continuous GPS monitoring, vehicle GPS hardware with installation, zafe driver private, honesty tests, and background checks. Payment is processed through the Concierge or the app.
6. Affiliates and Ambassador Program: Content creators, influencers, and community leaders join the zafe partners program to earn commissions by referring new subscribers to zafe plans, leveraging their audiences to drive adoption.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

zafe by Tecnotrust operates a tiered mobile-based safe mobility platform consisting of a free zafe alerts tier delivering real-time preventive alerts, the mid-tier zafe mobility subscription providing SOS button, virtual accompaniment, group location sharing, and geofencing, and the premium zafe black membership offering global coverage, personal concierge, and on-demand security services. A 24/7 zafe Command Center (ZCC) staffed by security experts coordinates emergency response for all subscribers, with parallel enterprise offerings (zafe business/War Room) for corporate clients and an educational content hub (zafe academy).

Product overview

zafe by Tecnotrust is a mobile-based safe mobility platform consisting of a tiered subscription model with a free base tier (zafe alerts) and two paid tiers (zafe mobility and zafe black). The core zafe app serves as the unified platform providing SOS emergency button, real-time virtual accompaniment (Acompáñame), group location sharing (Mis Grupos), and safe zone notifications (Zonas zafe). zafe mobility adds comprehensive safety protection with 24/7 expert security team support, while zafe black offers premium global coverage, VIP concierge services, and on-demand offerings including private GPS tracking, private driver, honesty testing, and background checks. The ecosystem extends to enterprise solutions through zafe business (including War Room and zafe protect), educational content via zafe academy, and a partners/affiliates program.

Differentiator

Problem solved

Functional benefit

Brands

• zafe alerts: Free safety alerts for security, mobility and natural disasters delivered in real-time
• zafe mobility
• zafe black
• zafe academy
• zafe para empresas
• War Room

Products and services

• zafe alerts Free tier subscription providing real-time geolocated preventive alerts on security, mobility and natural disasters, plus safety tips generated by the zafe Academy and verified by the ZCC command center. Targets individuals and families who want baseline situational awareness and a no-cost entry into the zafe ecosystem.
• zafe mobility Mid-tier paid subscription offering comprehensive safe mobility coverage: personalized zafe alerts, national coverage, SOS button (Botón SOS), Acompáñame real-time virtual accompaniment by security experts, Mis Grupos family location sharing, Zonas zafe geofencing, and optional zafe driver privado add-on. Priced at $279 MXN/month for the Dúo 2-person plan.
• zafe black Premium membership offering global coverage, advanced zafe alerts, integral security, private medical/vial/legal/crisis assistance, personal concierge via phone and WhatsApp, global travel security crisis and medical assistance through Focus Point, and access to on-demand services (GPS hardware, private driver, background checks, honesty tests). Priced at $2,040 MXN annually and sold via referral-based 'zafers Black' field sales with in-person verification.
• zafe app The unified iOS/Android mobile application providing access to all zafe services including the SOS button, Acompáñame real-time accompaniment, Mis Grupos location sharing, Zonas zafe geofencing, and 24/7 connectivity to the ZCC command center. Downloadable from the Apple App Store and Google Play Store.
• zafe business Enterprise safety platform for corporate clients offering intelligent security solutions for teams and businesses with tools, advanced technology, 24/7 security team availability, and customized alert notifications. Includes branded customer alerts, employee protection modules, and executive security packages; sold via direct field sales.
• War Room Enterprise security solution providing customized monitoring and management systems that convert internal and external data into predictive maps to support strategic decision-making and proactive risk prevention. Part of the zafe business enterprise suite.
• zafe protect Enterprise location and security solution for protecting field workers or individuals exposed to operational risks. Part of the zafe business enterprise suite.
• zafe academy Educational platform publishing ebooks, webinars, workshops, safety tips and courses on security, mobility safety, lifestyle safety and corporate security topics, authored by in-house criminologists and security experts. Provided free to subscribers and used as the content engine for verified preventive alerts.
• GPS Personal + Monitoreo On-demand service including GPS hardware equipment, configuration, two-way SIM card, and continuous GPS monitoring with integrated Emergency Reaction Protocol. Available to zafe Black members through the Concierge or app.
• GPS Vehicular + Monitoreo On-demand vehicle service including GPS hardware, configuration, professional installation, two-way SIM card and continuous GPS monitoring with integrated Emergency Reaction Protocol. Contractable through the zafe Black Concierge or app.
• zafe driver privado On-demand private driver service for clients' mobility needs over various time periods. Drivers are certified by zafe after trust evaluations and provided through third-party strategic partners. Available to zafe mobility and zafe Black subscribers.
• Pruebas de Honestidad On-demand honesty testing service conducted via computer or mobile device to identify and mitigate human factor risks, including for personal security and service personnel. Available to zafe Black members.
• Background Checks On-demand background verification service that can include legal checks, credit bureau status verification, IMSS status review, and employment reference verification. Available to zafe Black members.
• zafe Partners (affiliate program) Affiliate and brand ambassador program for content creators, influencers, opinion leaders, and community professionals with active networks interested in safety and technology. Partners earn commissions for referring new zafe subscribers and receive exclusive content and promotional materials.

Quantifiable outcome

• 9 out of 10 users report that zafe has helped them reduce their daily mobility risks by 90%
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature12 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• MUCD (México Unido Contra la Delincuencia)coreStrategic or Co-development PartnerMUCD and zafe global formed a strategic alliance for the 'Por un México más zafe' social campaign. MUCD contributes its 27 years of experience in citizen security, access to justice, and open crime data (interactive crime incidence viewer). Together they provide free safety alerts, educational content on crime reporting and legality, and databases of public prosecutor offices and civic courts. MUCD also receives donation support through the partnership to fund civic activism.
• COPARMEX (Confederación Patronal de la República Mexicana)coreGTM or Marketing PartnerCOPARMEX, representing over 36 business centers across Mexico with 90+ years of history, partnered with zafe for the 'Por un México más zafe' campaign. COPARMEX members receive free branded 'Alertas COPARMEX' and exclusive discounts on zafe mobility subscriptions. The partnership includes workshops on prevention, digital security, and protective culture exclusively for members, plus content from zafe Academy and MUCD.
• AMESP (Agrupación de Seguridad Unidas por México)coreStrategic or Co-development PartnerAMESP, representing major private security companies in Mexico with 20 years of commitment to professionalization and ethics, partnered with zafe for the campaign. Joint initiatives include free 'Alertas AMESP', workshops on ethics and crime prevention in collaboration with zafe Academy and MUCD, specialized training content, and exclusive zafe mobility benefits for AMESP members.
• StripecoreTechnology or IntegrationStripe is the payment processing platform used by zafe for all subscription transactions. zafe explicitly states that it does not store any payment data, relying entirely on Stripe for secure transaction handling. Stripe's certifications guarantee secure transactions, and zafe emphasizes this to build trust with customers concerned about online payment security.
• GENTERAminorGTM or Marketing PartnerGENTERA is listed as a founding ambassador of the 'Por un México más zafe' campaign. As a founding ambassador, GENTERA actively collaborates to promote safe mobility within its community, inspires others to use zafe alerts, and acts as a local agent of transformation for citizen safety.
• ASUMEminorGTM or Marketing PartnerASUME is listed as a founding ambassador of the 'Por un México más zafe' campaign, collaborating to promote safe mobility and citizen security culture in its community.
• Soy+minorGTM or Marketing PartnerSoy+ is listed as a founding ambassador of the 'Por un México más zafe' campaign, contributing to the community of ambassadors promoting safe mobility and citizen prevention culture.
• AMCHAM (American Chamber/Mexico)minorGTM or Marketing PartnerAMCHAM is listed as a founding ambassador of the 'Por un México más zafe' campaign, supporting the mission of promoting safe mobility and citizen security in Mexico.
• BCMminorGTM or Marketing PartnerBCM is listed as a founding ambassador of the 'Por un México más zafe' campaign, contributing to the network of ambassadors promoting safe mobility culture.
• CVC (Cámara de Comercio)minorGTM or Marketing PartnerCVC (Cámara de Comercio) is listed as a founding ambassador of the 'Por un México más zafe' campaign, supporting the initiative to promote safe mobility and citizen prevention culture.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Noonlight: Noonlight is a personal-safety app that connects users to live dispatchers and 911 via an SOS trigger, with integration into wearables and rideshare. Directly comparable to zafe's Botón SOS + ZCC accompaniment model of app-triggered expert human response.
• Life360: Life360 is the leading family location-sharing and safety app, offering SOS, crash detection, and driver reports on a freemium subscription model. It is the closest direct competitor to zafe's core consumer use case (Mis Grupos, Zonas zafe, family mobility safety) but lacks zafe's 24/7 human command center response.
• bSafe: bSafe is a personal safety app offering SOS, live GPS/audio/video streaming to guardians, and follow-me timers. Overlaps directly with zafe's Acompáñame virtual accompaniment and SOS-with-recording capabilities.
• SOSafe: SOSafe is a German personal-safety app with an SOS button that forwards alerts with live location to contacts and an optional paid response service. Functionally analogous to zafe's SOS + accompaniment features for individual users in urban Europe/LatAm.
• Citizen: Citizen (formerly Vigilante) provides real-time, geolocated safety and crime alerts to nearby users and offers a paid Protect tier with agent-backed response. Closely mirrors zafe's combination of free geolocated safety alerts plus a paid escalation layer with live agents.

Broad incumbents

• OnStar (General Motors): OnStar is a broad, mature, vehicle-and-personal telematics service with 24/7 emergency response, stolen vehicle assistance, and crash response. Comparable to zafe's GPS Vehicular add-on and zafe Black's premium protection package, but embedded in GM vehicles and far broader in scope.
• ADT: ADT is a large incumbent providing monitored home and mobile security with 24/7 dispatch centers, including personal emergency response. Comparable to zafe's Command-Center-backed alarm-response and family safety positioning, but anchored in home security rather than mobility.
• Falck: Falck is a large international provider of emergency response, medical assistance, and on-demand private services, including travel security and assistance platforms. Comparable to zafe Black's Focus Point-enabled global travel security and concierge value proposition, though at much larger scale and broader scope.

Emerging players

• Soraya (women's personal safety): Soraya is an emerging personal-safety wearable/app focused on women's safety with SOS and location-sharing. Comparable to zafe's dating-safety and family-safety use cases but narrower in segment and geography.

Regional players

• Prosegur: Prosegur is a major Latin American (and global) security services group offering manned guarding, alarm monitoring, and cash-in-transit. Comparable to zafe's enterprise security and War Room direction but primarily operating in the broader physical security services market across Latin America.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@zafe_global
• Facebookfacebook.com/zafeglobal
• LinkedInlinkedin.com/company/zafeglobal
• Instagraminstagram.com/zafeglobal
• TikToktiktok.com/@zafeglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about zafe by Tecnotrust