What SECURITY SERVICE does

Security Service ApS is a Danish-owned, privately held physical security firm founded in spring 1999 and headquartered at Hovedvagtsgade 8, Copenhagen K. The company delivers specialized security services rather than traditional guarding, organized across core service lines (close protection/personbeskyttelse, event security, nightclub security, hotel security, security consulting, secure transportation, travel security), advanced specialized lines (live TV and film production security, movie screening anti-piracy/MSAP, counter-surveillance/TSCM, maritime security, intelligence and investigation), and an equipment sale and rental line (Kenwood radios, metal detectors, rope and metal barriers). It also runs training courses including the IPSO course, emergency system training, and self-defence for women. Staff numbering more than 40 include personnel with police and elite military backgrounds, which underpins credibility for high-risk assignments.

The business model is quote-based professional services plus ancillary equipment rental. Services are customized per client and delivered as event-based engagements or ongoing contracts, with no publicly disclosed pricing beyond equipment rental rates (e.g., handheld metal detector DKK 200/day, walk-through detector DKK 5,000/day). Go-to-market is direct enterprise field sales, with revenue anchored in four primary verticals: entertainment and sports, fashion and lifestyle, hotel/nightclub/restaurant, and industrial/corporate. Brand-side case coverage spans Metallica, The Rolling Stones, Lady Gaga, Justin Bieber, Blackpink, Ice Cube, Hugo Boss, Tommy Hilfiger, Nordisk Film, Netflix (La Casa de Papel S5), Paris Hilton, Copenhagen Fashion Week, Global Fashion Agenda, FIFA (World Cup Trophy Tour 2022 with Coca-Cola), and MTV Europe Music Awards.

The company holds memberships in international security networks (ASIS, iLUKA, RONIN South Africa, Garda World/Vance International, SIA, Dansk Industri, Wonderful Copenhagen) to support cross-border assignments. In 2017 the firm restructured and relaunched a multi-language website anticipating expansion into European and Asian markets. It is a privately held Anpartsselskab (VAT 31 17 69 99) with no disclosed external investors, parent company, or acquisition activity.

Name

SECURITY SERVICE

Legal name

Security Service ApS

Website

https://securityservice.dk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Security Service ApS is a Copenhagen-based, privately held Danish security firm founded in 1999 that delivers specialized close protection, event security, counter-surveillance, and film/TV production security to entertainment, fashion, hospitality, and corporate clients across Denmark and select international assignments.

Ownership category

akta.pro rank

Product category

Physical Security Services

NAICS

Investigation, Guard, and Armored Car Services (56161), Security Guards and Patrol Services (561612)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Executive Protection & Close Protection Services (IMAIAEAC)

akta.pro secondary industries

Private Security & Close Protection (VIP) (HSACAMAF), Event-Based Close Protection (Appearances, Red Carpets, Public Engagements) (BPAKABAD), Executive Protection & VIP Close Protection (THAHALAE)

Keywords

• Physical security services
• Close protection services
• Event security services
• Maritime security
• Security consulting

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Security Guard Services: Professional security services including close protection, event security, nightclub security, hotel security, and secure transportation. Services are customized per client and typically delivered as ongoing contracts or per-event engagements.
2. Equipment Sale & Rental: Sale and rental of security equipment including metal detectors (handheld and walk-through), radio communication systems, rope barriers, and metal fences for events
3. Security Consulting: Risk assessments, threat evaluations, security audits, and advisory services for corporate and private clients

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Security Service is a Danish-owned security company, founded in 1999, that delivers high-end manned security and protective services to corporate and private clients. Its core offerings span close protection, event and venue security, hotel and nightclub security, secure transportation, travel security, TV/film production security, anti-piracy, counter surveillance (TSCM), maritime security, intelligence and investigation, and security consulting. The firm additionally rents and sells security equipment (Kenwood radios, barriers, metal detectors) and runs training programs (IPSO, Emergency System, self-defence for women).

Product overview

Security Service is a Danish-owned security company founded in 1999 offering specialized physical security services and equipment. The core offering consists of close protection (personbeskyttelse), event security, nightclub security, security consulting, hotel security, secure transportation, and travel security services. Specialized advance services include live TV and film production security, movie screenings and anti-piracy (MSAP), counter surveillance (TSCM), maritime security, and intelligence and investigation. Equipment offerings include Kenwood professional radiocommunications systems, velvet rope barriers, metal barriers, and metal detectors. Training programs include IPSO, Emergency System, and Self-Defence for Women courses. The company differentiates through innovative, non-traditional security solutions rather than standard guard services, serving entertainment, fashion, hotel, and corporate sectors with over 40 employees and more than 30 years of combined experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Close Protection Manned close protection service for principals (executives, dignitaries, high-net-worth individuals) facing elevated personal risk, delivered by personnel with police and military backgrounds.
• Bodyguard Service Professional bodyguard service providing personal accompaniment and protective presence for individuals requiring discreet or overt personal security.
• Event Security Security staffing and access control for corporate events, public gatherings, and private functions, drawing on experienced event security personnel.
• Nightclub Security Door staff, floor security and venue protection services for nightclubs and late-night entertainment venues.
• Security Consulting Advisory services covering threat assessment, security planning and risk mitigation for organizations and private clients.
• Hotel Security Dedicated security personnel and operational support deployed at hotels to protect guests, staff and property.
• Secure Transportation Protected transport service for principals and valuables, using security-trained drivers and escort vehicles.
• Travel Security End-to-end protective coverage for clients traveling domestically and internationally, including advance work and in-country security support.
• Security for TV and Film Productions On-set security personnel and risk management for television and film productions, including cast protection and asset security.
• Anti-Piracy Anti-piracy security teams deployed against maritime piracy threats to protect vessels, crews and cargo.
• Counter Surveillance (TSCM) Technical Surveillance Counter-Measures sweeps and detection services to identify illicit listening, recording or tracking devices.
• Maritime Security Broader maritime security services beyond anti-piracy, covering vessel protection, port security and maritime risk mitigation.
• Intelligence & Investigation Intelligence gathering and investigative services for corporate and private clients requiring fact-finding, due diligence or discreet inquiries.
• Kenwood Radio Rental/Sales Rental and sale of Kenwood professional two-way radios for secure on-site communications.
• Rope and Metal Barriers Rental/Sales Rental and sale of rope and metal crowd-control barriers for venues, events and secured perimeters.
• Metal Detector Rental/Sales Rental and sale of metal detectors for access screening at events, venues and facilities.
• IPSO Training Program Structured security training program delivered to client personnel for professional security operations.
• Emergency System Training Training program focused on emergency response procedures and crisis handling.
• Self-Defence for Women Training Self-defence training program designed specifically for women to build personal safety capability.

Quantifiable outcome

• Successfully secured Copenhagen Fashion Week events annually since 2017
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• Coca-ColamajorStrategic or Co-development Partner · 28 September 2022Security partnership during FIFA World Cup Trophy Tour 2022 in Copenhagen. Security Service worked in collaboration with Coca-Cola's security department to secure the trophy display event at Parken Stadium.
• Guardian SecuritycoreStrategic or Co-development Partner · 20 August 2020Collaboration partner for Netflix Money Heist (La Casa de Papel) Season 5 filming in Copenhagen. Security Service worked alongside Guardian to provide film production security and personal protection for actors across multiple filming locations.
• ASIS InternationalminorStrategic or Co-development PartnerProfessional security industry network membership providing access to global security standards, best practices, and industry connections.
• Garda World / Vance InternationalminorStrategic or Co-development PartnerInternational security network partnership enabling global security service delivery and collaboration on international assignments.
• RONIN South AfricaminorStrategic or Co-development PartnerInternational security network partnership providing specialized security expertise and global reach for international operations.
• iLUKAminorStrategic or Co-development PartnerProfessional security network partnership in the UK market for international security collaborations and knowledge sharing.
• SIA (Security Industry Association)minorStrategic or Co-development PartnerIndustry association membership providing access to security industry standards, training resources, and professional development.
• Wonderful CopenhagenminorGTM or Marketing PartnerPartnership with Copenhagen tourism and convention bureau supporting security for events and conventions in Copenhagen.
• Dansk IndustriminorStrategic or Co-development PartnerMembership in Danish Industry association providing access to Danish corporate clients and industry networking.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• G4S: Global security giant offering manned security, event security, and consulting across dozens of countries. Overlaps with Security Service on event and VIP security but with a much broader and more diversified service portfolio.
• Pinkerton: Global investigative and security services firm with a broad portfolio including corporate security, executive protection, and investigations. Overlaps with Security Service on consulting, close protection, and investigations but operates at much larger scale across many segments.
• GardaWorld: One of the world's largest security services providers offering manned guarding, cash solutions, and VIP protection. Already a partner of Security Service and directly comparable in offering close protection and event security, but at global scale.
• Securitas AB: Swedish-headquartered global security services leader with strong Nordic presence. Comparable to Security Service in manned guarding, event security, and corporate security offerings, but with vastly broader geographic and service coverage.
• Allied Universal: North American-headquartered global security services firm providing manned guarding, event security, and risk advisory. Comparable to Security Service on event and corporate security but operates at much larger scale and broader portfolio.

Direct peers

• Control Risks: International risk consultancy delivering executive protection, travel security, and security consulting to corporate and high-net-worth clients. Directly comparable to Security Service in offering close protection and advisory services to VIP and corporate customers.
• Kroll: Global risk consultancy offering security consulting, executive protection, investigations, and intelligence services. Directly comparable to Security Service's consulting, TSCM, investigation, and corporate protection offerings for high-profile clients.
• International SOS: Global medical and travel security firm providing 24/7 assistance, executive travel security, and crisis response. Directly comparable to Security Service's travel security and close protection offerings for international business travelers and executives.

Regional players

• Falck A/S: Danish-headquartered emergency response, healthcare, and security services firm serving the Nordics and Europe. Comparable to Security Service as a regional player offering event security and guarding, but with a much broader healthcare and emergency portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/security-service-aps

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SECURITY SERVICE