Sehat.com.pk
Sehat.com.pk is Pakistan's direct-to-consumer online pharmacy, operated by Apothecare (Pvt) Ltd from Lahore, selling prescription drugs, OTC medications, medical devices, and consumer health products from 400+ manufacturers via nationwide courier delivery and insurance direct-billing partnerships.
- Company typePrivate
- Founded-
- HeadquartersLahore, Pakistan
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Sehat.com.pk does
Sehat.com.pk is a Pakistan-based direct-to-consumer online pharmacy platform operating under parent company Apothecare (Pvt) Ltd, headquartered in Lahore. The platform aggregates prescription drugs, over-the-counter medications, medical devices (blood pressure monitors, nebulizers, glucometers), consumer health products, and pandemic essentials from more than 400 pharmaceutical manufacturers including Abbott, GSK, Pfizer, Novartis, and Getz Pharma. Customers access the catalog through a web-based e-commerce storefront with social login, shopping cart, and multiple payment options including cash on delivery; prescription-only medications are fulfilled through a prescription submission workflow accepting uploads, in-person drop-off, or WhatsApp-based submission.
The business operates on a transactional unit-pricing revenue model with no subscription tier, generating revenue through one-off sales of pharmaceutical and consumer health products to individual Pakistani consumers. Distribution is handled through three nationwide courier partnerships (TCS, MNP, Leopards), with specialized cold-chain handling for temperature-sensitive medications and free shipping within Lahore. The company has integrated direct-billing flows with five major Pakistani health insurers (Allianz EFU, Adamjee, IGI, TPL Life, Takaful Pakistan), allowing policyholders to register and process insurance-linked purchases.
Beyond the core pharmacy, Sehat.com.pk operates a sub-brand (Ailaaj.pk) and has assembled a broader healthcare ecosystem through partnerships with teleconsultation (Ring A Doctor), microinsurance (Naya Jeevan), and care platforms (My Zindagi, SehatYab, Shifa 4 U). The company has not disclosed funding rounds, headcount, revenue, or management team details in the available data, and shows no evidence of mobile app presence, API exposure, or proprietary AI/ML capability beyond standard e-commerce functionality.
Sehat.com.pk firmographics
Firmographics- Name
- Sehat.com.pk
- Legal name
- Sehat.com.pk
- Website
- https://sehat.com.pk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sehat.com.pk is Pakistan's direct-to-consumer online pharmacy, operated by Apothecare (Pvt) Ltd from Lahore, selling prescription drugs, OTC medications, medical devices, and consumer health products from 400+ manufacturers via nationwide courier delivery and insurance direct-billing partnerships.
- Ownership category
- akta.pro rank
Sehat.com.pk industry classification
Industry- Product category
- Online Pharmacy
- NAICS
- Pharmacies and Drug Retailers (456110)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912)
- akta.pro primary industry
- Pharmacy & Health Essentials Delivery (CRAFAFAI)
- akta.pro secondary industry
- Copay Assistance, Patient Support & Affordability Programs (HLAEAKAI)
Keywords
Where Sehat.com.pk is headquartered
LocationHeadquarters
- HQ city
- Lahore
- HQ country
- Pakistan
- HQ region
- Asia
Offices1 record
Markets served
Sehat.com.pk business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Pharmaceutical Product Sales: Direct sales of prescription drugs, over-the-counter medications, medical devices, health supplements, and consumer health products to individual consumers in Pakistan through the online platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail pricing for individual products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Sehat.com.pk product offering
Product offeringCore offering
Sehat.com.pk is an online pharmacy e-commerce platform that retails prescription drugs, over-the-counter medications, medical devices, and consumer health products directly to Pakistani consumers. Customers can submit prescriptions via WhatsApp, upload, email, or in-person drop-off, and orders are fulfilled nationwide through courier partners (TCS, MNP, Leopards) with free shipping in Lahore. The platform integrates with multiple insurance providers for direct billing and handles cold-chain medications for temperature-sensitive products.
Product overview
Sehat.com.pk is Pakistan's premier online pharmacy platform operating as a digital marketplace that connects customers with prescription and over-the-counter medications, medical devices, and consumer health products. The platform aggregates products from hundreds of pharmaceutical manufacturers and offers multiple prescription submission methods (WhatsApp, upload, in-person drop-off), nationwide home delivery with free shipping in Lahore, and insurance partner integrations. The core offering consists of prescription drugs (requiring valid prescription), OTC medications, medical devices (blood pressure monitors, nebulizers, glucometers), consumer products (baby care, beauty, personal hygiene), and pandemic essentials. The platform facilitates transactions between customers and pharmacies while ensuring regulatory compliance for prescription medications.
Differentiator
Problem solved
Functional benefit
Brands
- Ailaaj.pk: A sub-brand mentioned on the website, potentially focused on specific healthcare products or services.
Companies that use Sehat.com.pk
Customer profileSegments3 records
Ideal customer profiles3 records
Sehat.com.pk technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Sehat.com.pk partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- Apothecare (Pvt) LtdcoreApothecare (Pvt) Ltd is the parent company/project originator of Sehat.com.pk. The website footer states 'Project by Apothecare (Pvt) Ltd', indicating Apothecare is the operating company behind the platform.
- Allianz EFUcoreHealth insurance provider offering direct customer registration through Sehat.com.pk. Policy holders can create linked accounts to potentially access insurance-covered medications and direct billing.
- Adamjee InsurancecoreMajor Pakistani insurance provider with dedicated registration portal on Sehat.com.pk for Adamjee policy holders.
- IGI InsurancecoreInsurance company partnered with Sehat.com.pk allowing IGI policy holders to register accounts and access insurance-linked pharmacy services.
- TPL Life InsurancecoreInsurance partner with dedicated registration portal on Sehat.com.pk including optional TPL Life Policy Number and Card Number fields for account creation.
- Takaful Pakistan LimitedminorIslamic insurance (takaful) provider partnered with Sehat.com.pk for health insurance policy holder services.
- My ZindagiminorPartner organization listed on Sehat.com.pk partners page, suggesting a referral or service partnership arrangement.
- Naya JeevanminorHealthcare microinsurance organization partnered with Sehat.com.pk for expanding access to pharmacy services.
- Ring A DoctorminorHealthcare service provider partnered with Sehat.com.pk for doctor consultation referral and healthcare ecosystem integration.
- SehatYabminorHealth information partner linked to Sehat.com.pk for content and service collaboration.
- Shifa 4 UminorHealthcare services platform partnered with Sehat.com.pk for ecosystem integration.
- TCS Courier ServicecoreMajor Pakistani courier service partnered with Sehat.com.pk for order delivery across Pakistan.
- MNP Courier ServicecoreCourier partner providing delivery services for Sehat.com.pk orders nationwide.
- Leopards Courier ServicecoreCourier partner for order delivery services across Pakistan.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Sehat.com.pk competitors and assessment
Company assessmentDirect peers
- Tabiyat.pk: Karachi-based online pharmacy delivering prescription and OTC medications across Pakistan. Comparable DTC e-commerce pharmacy model, similar prescription-upload workflow, and overlapping manufacturer relationships.
- Dawaai.pk: Pakistani online pharmacy providing prescription medicines, OTC products, and lab testing with home delivery. Operates the same DTC e-commerce pharmacy model as Sehat.com.pk and is one of its closest head-to-head competitors in Pakistan.
- dvago.pk: Leading Pakistani online pharmacy offering prescription, OTC, and wellness products with nationwide delivery. Direct competitor to Sehat.com.pk in the same geography and customer segment, competing on catalog breadth, delivery speed, and insurance/corporate integrations.
- Meds.pk: Pakistani online pharmacy focused on authentic medicines with verification features and nationwide delivery. Targets the same consumer base as Sehat.com.pk with a comparable catalog and prescription fulfillment flow.
Regional players
- Netmeds: Indian online pharmacy (now part of Reliance) delivering prescription and OTC medicines nationwide. Comparable catalog breadth and prescription-upload workflow; serves as a regional benchmark for unit economics and scale.
- Tata 1mg: India's largest online pharmacy offering medicines, diagnostics, and teleconsultation with nationwide delivery. Operates the same DTC e-pharmacy model as Sehat but at much larger scale and with deeper insurance/diagnostics integrations, making it a useful South Asia reference point.
- PharmEasy: Indian online pharmacy and diagnostics aggregator with prescription fulfillment and chronic-care subscriptions. Closest South Asian analog for category mechanics, even though it does not directly serve Pakistani customers.
Broad incumbents
- Amazon Pharmacy: Global e-commerce giant's online pharmacy offering prescription and OTC delivery in selected markets. Represents a potential cross-border or capability benchmark for Sehat.com.pk on logistics integration, pricing transparency, and consumer trust.
- CVS Pharmacy: US pharmacy retailer with integrated online prescription fulfillment and insurance processing. Comparable insurance-direct-billing and chronic-medication delivery workflows, though operating at vastly larger scale.
- Walgreens: Large US pharmacy chain with strong online pharmacy and prescription delivery operations. Comparable retail-pharmacy-plus-delivery positioning, useful as an incumbent reference for category economics.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Sehat.com.pk social profiles
Digital presenceSehat.com.pk financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sehat.com.pk leadership team
Management profileNumber of profiles
Sehat.com.pk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sehat.com.pk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sehat.com.pk
What does Sehat.com.pk do?
Sehat.com.pk is an online pharmacy e-commerce platform that retails prescription drugs, over-the-counter medications, medical devices, and consumer health products directly to Pakistani consumers. Customers can submit prescriptions via WhatsApp, upload, email, or in-person drop-off, and orders are fulfilled nationwide through courier partners (TCS, MNP, Leopards) with free shipping in Lahore. The platform integrates with multiple insurance providers for direct billing and handles cold-chain medications for temperature-sensitive products.
Is Sehat.com.pk a public or private company?
Sehat.com.pk is a private company. It is classified as corporate owned and is currently operating.
When was Sehat.com.pk founded?
Sehat.com.pk was founded in -1. It employs 11 to 50 people.
Where is Sehat.com.pk based?
Sehat.com.pk is headquartered in Lahore, Pakistan, in the Asia region.
How does Sehat.com.pk make money?
One revenue line is on record: pharmaceutical Product Sales.
Who are Sehat.com.pk's main competitors?
Direct peers on record are Tabiyat.pk, Dawaai.pk, dvago.pk and Meds.pk. Regional players are Netmeds, Tata 1mg and PharmEasy. Broad incumbents are Amazon Pharmacy, CVS Pharmacy and Walgreens.
Does Sehat.com.pk have an API?
No public API is recorded for Sehat.com.pk.
What industry is Sehat.com.pk in?
Sehat.com.pk's product category is Online Pharmacy. Its primary akta.pro industry code is CRAFAFAI, Pharmacy & Health Essentials Delivery, with a secondary code of HLAEAKAI, Copay Assistance, Patient Support & Affordability Programs. Its NAICS code is 456110 and its SIC code is 5912.