Sense Production
Sense Production is a Belgrade-based, privately held film and TV production company founded in 2010, specializing in international co-productions and serving global distributors, broadcasters, and film festivals through award-winning feature films, drama series, and commercial content.
- Company typePrivate
- Founded-
- HeadquartersBelgrade, Serbia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Sense Production does
Sense Production is a privately held, Belgrade-based film and television production company founded in 2010, operating with a core team of 7 employees including its three EAVE-trained founder-producers (Milan Stojanović, Maja Popović Milojević, and Marija Stojanović). The company specializes in international co-productions targeting the European festival circuit and theatrical distribution, producing feature films, drama series, TV shows, short films, music videos, and commercial content. Its portfolio includes award-winning titles such as OASIS (Serbia's Oscar entry, Europa Cinemas Label winner at Venice), MALMKROG (Berlin Golden Bear for Best Director), HOW I LEARNED TO FLY (230,000+ domestic admissions, 20+ international awards), and HOUSEKEEPING FOR BEGINNERS (Venice Queer Lion Award).
The business model is project-based, generating revenue through production fees, co-production financing from national film funds and pan-European bodies (Eurimages, Creative Europe MEDIA), pre-sales, and distribution advances from world sales agents (Pluto Film Distribution Network, New Europe Film Sales, Bendita Film Sales) and theatrical distributors (Focus Features). The company operates a hybrid go-to-market model: event-driven discovery through film festival premieres (Venice, Berlin, Sarajevo, Karlovy Vary) combined with channel partnerships for international distribution and broadcasting (HRT, RTS, Pro Plus, ERT). Customer segments span the international film industry (festival and theatrical), young audience content producers, and international service clients requiring line production and casting support in the SEE region.
Underlying operations rely on standard film production technology and international co-production financial structuring rather than proprietary technology platforms. The company's competitive position rests on the founder trio's industry networks, academic affiliations (Faculty of Drama Arts in Belgrade), festival pedigree, and repeat relationships with European film funds and broadcasters across SEE Europe.
Sense Production firmographics
Firmographics- Name
- Sense Production
- Legal name
- Sense Production
- Website
- https://senseproduction.rs
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sense Production is a Belgrade-based, privately held film and TV production company founded in 2010, specializing in international co-productions and serving global distributors, broadcasters, and film festivals through award-winning feature films, drama series, and commercial content.
- Ownership category
- akta.pro rank
Sense Production industry classification
Industry- Product category
- Film & Television Production
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Scripted Feature Film Production (Live-Action) (MPADABAA)
- akta.pro secondary industry
- Scripted TV Series Production (Live-Action) (MPADABAB)
Keywords
Where Sense Production is headquartered
LocationHeadquarters
- HQ city
- Belgrade
- HQ country
- Serbia
- HQ region
- Europe
Offices1 record
Markets served
Sense Production business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Feature Film Production: Production of feature films for theatrical release, festival circuit, and distribution. Revenue generated through production fees, co-production contributions, pre-sales, and distribution advances.
- Service Production: Providing production services (casting, line production, production support) for international productions filming in the region.
- Music Video/Commercial Production: Production of music videos and commercial content for clients.
- TV Series Production: Drama series production for broadcasters and streaming platforms.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Sense Production product offering
Product offeringCore offering
Sense Production is a Serbian film and television production company that produces and co-produces feature films, drama series, short films, documentaries, music videos, and commercial content, with a focus on international co-productions across Southeast Europe. The company secures financing from national film funds, Eurimages, Creative Europe MEDIA, and broadcasters, then produces projects that premiere at international festivals and are distributed worldwide through sales agents and theatrical distributors.
Product overview
Sense Production is an award-winning Serbian Film & TV production company specializing in international co-production. The company operates across multiple content formats including feature films (dramas, comedies, documentaries), drama series, short films, TV shows, music videos, and commercial content. Core products include internationally award-winning feature films like 'Oasis' (Europa Cinemas Label), 'How I Learned to Fly' (20+ awards), 'Housekeeping for Beginners' (Queer Lion Award), and 'Malmkrog' (Golden Bear), drama series like 'The Last Socialist Artefact' (Best Series at Series Mania), and TV shows like 'Važne stvari'. The portfolio spans youth/family films, teenage dramas, psychological thrillers, romantic comedies, and documentaries, with strong focus on compelling narratives and young audience content. The company also produces music videos and commercial content as part of its service offerings.
Differentiator
Problem solved
Functional benefit
Products and services
- Housekeeping for Beginners Feature fiction film directed by Goran Stolevski about Dita who finds herself raising her girlfriend's two daughters, forming an unlikely family. International co-production with North Macedonia, Poland, Croatia, and Kosovo.
- How I Learned to Fly Youth/family feature film directed by Radivoje Andrić about a 12-year-old's life-changing summer adventure at the Adriatic coast. International co-production with Croatia, Bulgaria, and Slovakia.
- Oasis (Oaza) Fiction/drama feature film directed by Ivan Ikić about friendship tested when two women at a youth institution develop feelings for the same person. International co-production with the Netherlands, Slovenia, Bosnia and Herzegovina, and France.
- The Last Socialist Artefact (Područje bez signala) 6-part drama series directed by Dalibor Matanić about two urban survivors recruited to renovate an abandoned factory in a remote Balkan town. International co-production with Croatia, Slovenia, and Finland.
- Forever Hold Your Peace (Živi i zdravi) Romantic comedy directed by Ivan Marinović about a woman who gives up marrying her fiancé two days before the wedding. International co-production with Montenegro, Czech Republic, North Macedonia, and Slovenia.
- The Uncle (Stric) Feature fiction film directed by Andrija Mardešić and David Kapac set in late 1980s Yugoslavia where a family reunion takes an unexpected turn when a smartphone rings. Croatian co-production.
- Riders (Jezdeca) Feature fiction film directed by Dominik Mencej set in Slovenia 1999, following two friends on a motorbike journey joined by a mysterious woman and an old biker. International co-production with Slovenia, Croatia, and Bosnia and Herzegovina.
- Working Class Goes to Hell (Radnička klasa ide u pakao) Social drama and psychological thriller directed by Mladen Đorđević about ex-workers seeking solace in the supernatural after losing loved ones, jobs, and dignity in a factory fire. International co-production with Serbia, Bulgaria, Greece, Montenegro, and Romania.
- Barbarians (Varvari) Teenage drama directed by Ivan Ikić depicting a young generation growing up without opportunity, following Luka who leads a group of football supporters. International co-production with Montenegro and Slovenia.
- Her Job (I Doulia tis) Feature fiction film directed by Nikos Labôt about a woman who gets her first job as a cleaner and finds happiness despite a ruthless exploitation system. Greek lead production with French co-production.
- Malmkrog Feature fiction film directed by Cristi Puiu where guests at a manor house discuss death, war, progress, and morality. Romanian lead production with international co-producers.
- Yugo Florida Feature drama in production directed about Zoran whose life turns upside down when his estranged father is diagnosed with terminal illness. International co-production with Bulgaria, France, Croatia, and Montenegro.
- Turbo High-end crime drama TV series in development directed by Ivan Stojiljković about an aging mobster struggling to adapt to new times against teenage hot-shots. Co-development with Sudhang Films (Germany).
- Važne stvari TV show for children aged 7-13 where kids sit in a barber's chair and share stories about things important to them.
- The Way of the East (Tako mi na istoku) Documentary film directed by Katarina Mutić exploring the life of Desanka, a fortune-teller, and her family. Co-produced with Faculty of Drama Arts.
- Soulfood Serbia Commercial video produced for the Touristic Organisation of Serbia, directed by Petar Petrović.
- Music Video Production Music video production services including videos for Stray Dogg (directed by Ivan Ikić and Ivan Stojiljković, 2011-2015) and Bojana Vunturišević (Daljine, 2017, directed by Ivan Stojiljković, won MTS Video Awards Best New Performer).
- Service Production for International Clients Production services for international productions filming in Serbia and the SEE region, including casting services and line production support for foreign TV series and documentary productions.
Companies that use Sense Production
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
Sense Production technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sense Production partnerships and signals
Strategic signalPartnerships
114 partnerships are on record, tiered core, flagship and minor.
- Kepler Film (NL)coreCo-production partner for OASIS film. Dutch production company contributing to international co-production.
- Tramal Films (SI)coreCo-production partner for OASIS film. Slovenian production company.
- SCCA/Pro.ba (BH)coreCo-production partner for OASIS film. Bosnia and Herzegovina film center.
- Les Films d'Antoine (FR)coreCo-production partner for OASIS film. French production company.
- Film Center SerbiaflagshipPrimary national film funding body. Supports most of Sense Production's Serbian projects.
- EurimagesflagshipEuropean co-production fund supporting multiple Sense Production projects including OASIS, How I Learned to Fly, and others.
- Creative Europe MEDIAflagshipEU funding program supporting European film and TV projects. Key partner for international co-productions.
- Kinorama (HR)coreLeading Croatian co-production partner. Collaborated on The Last Socialist Artefact, How I Learned to Fly, Riders, and other projects.
- Perfo Production (SI)coreSlovenian co-production partner for The Last Socialist Artefact.
- Citizen Jane (FI)coreFinnish co-production partner for The Last Socialist Artefact.
- Croatian Radio Television HRTcoreBroadcasting partner for The Last Socialist Artefact series.
- Radio Television Serbia RTScoreBroadcasting partner for The Last Socialist Artefact series.
- Pro PluscoreBroadcasting partner (Slovenian commercial television) for The Last Socialist Artefact series.
- Slovenian Film CentreflagshipNational film funding body supporting OASIS and other Slovenian co-productions.
- FS VIBA FilmcoreSlovenian film support organization for OASIS co-production.
- Netherlands Film FundcoreNational film funding body supporting Dutch co-production element of OASIS.
- Fondation for Cinema SarajevocoreBosnian film foundation supporting OASIS co-production.
- Croatian Audiovisual Center (HAVC)flagshipNational film fund supporting How I Learned to Fly and other Croatian co-productions.
- Bulgarian Film CentercoreNational film fund supporting How I Learned to Fly through Art Fest.
- Slovak Audiovisual FundcoreNational film fund supporting Slovak co-production element of How I Learned to Fly.
- Art Fest (BG)coreBulgarian co-production partner for How I Learned to Fly.
- Silverart (SK)coreSlovak co-production partner for How I Learned to Fly.
- SEE Cinema NetworkcoreSoutheast European cinema network supporting How I Learned to Fly.
- List ProductioncoreLead production company for Housekeeping for Beginners. North Macedonian production.
- MadantscorePolish co-production partner for Housekeeping for Beginners.
- Kinorama (HR)coreCroatian co-production partner for Housekeeping for Beginners.
- Industria FilmcoreCo-production partner for Housekeeping for Beginners.
- North Macedonian Film AgencyflagshipNational film fund supporting Housekeeping for Beginners as lead country.
- Polish Film InstitutecoreNational film fund supporting Polish co-production element of Housekeeping for Beginners.
- New Europe Film SalesflagshipWorld sales agent handling international distribution for Housekeeping for Beginners.
- Focus FeaturesflagshipTheatrical distributor for Housekeeping for Beginners.
- Pluto Film Distribution Network GmbHflagshipWorld sales agent for How I Learned to Fly based in Germany.
- Banda (RS)coreSerbian co-production partner for Working Class Goes to Hell.
- Agitprop (BG)coreBulgarian co-production partner for Working Class Goes to Hell.
- Homemade Films (GR)coreGreek co-production partner for Working Class Goes to Hell.
- Adriatic Western (ME)coreMontenegrin co-production partner for Working Class Goes to Hell.
- Tangaj Production (RO)coreRomanian co-production partner for Working Class Goes to Hell.
- ERT (GR)coreGreek public broadcaster co-production partner for Working Class Goes to Hell.
- Greek Film CentercoreNational film fund supporting Greek co-production element of Working Class Goes to Hell.
- Bulgarian National Film CentercoreNational film fund supporting Bulgarian co-production element of Working Class Goes to Hell.
- Film Centre MontenegrocoreNational film fund supporting Montenegrin co-production element of Working Class Goes to Hell.
- Eclectica (Croatia)coreLead Croatian production company for The Uncle.
- Croatian radiotelevision (HRT)coreBroadcasting partner for The Uncle.
- Bendita Film SalesflagshipWorld sales agent for The Uncle.
- Staragara Productions (SL)coreSlovenian lead production company for Riders.
- Antitalent (CR)coreCroatian co-production partner for Riders.
- Transmedia produkcija (SL)coreSlovenian co-production partner for Riders.
- Novi film (BIH)coreBosnian co-production partner for Riders.
- RTV SlovenijacoreSlovenian public broadcaster co-production partner for Riders.
- Slovenian Film CentreflagshipNational film fund supporting Slovenian element of Riders.
- Viba film LjubljanacoreSlovenian film institute supporting Riders.
- Re-ActcoreFilm development program supporting Riders.
- Sarajevo Cinema FundcoreBosnian film fund supporting Riders co-production.
- FVG Fondo AudiovisivocoreItalian regional film fund supporting Riders.
- Mandragora (Romania)coreRomanian lead production company for MALMKROG directed by Cristi Puiu.
- Film i Väst (Sweden)coreSwedish film institute and co-production partner for MALMKROG.
- Doppelganger (Sweden)coreSwedish co-production partner for MALMKROG.
- Bord Cadre Films (Switzerland)coreSwiss co-production partner for MALMKROG.
- Produkcija 2006 Sarajevo (BIH)coreBosnian co-production partner for MALMKROG.
- Sisters and Brothers Mitevski (North Macedonia)coreNorth Macedonian co-production partner for MALMKROG.
- Romanian Film CentreflagshipNational film fund supporting Romanian lead production of MALMKROG.
- Romanian National TelevisioncoreBroadcasting partner for MALMKROG.
- Homemade Films (Greece)coreGreek lead production company for Her Job.
- Sister Productions (France)coreFrench co-production partner for Her Job.
- Greek Film CentreflagshipNational film fund supporting Greek production of Her Job.
- ERT (Greece)coreGreek public broadcaster supporting Her Job.
- Jour de FêteflagshipWorld sales agent for Her Job.
- OR (Montenegro)coreMontenegrin co-production partner for Barbarians.
- Restart (Slovenia)coreSlovenian co-production partner for Barbarians.
- The Ministry of Culture and Information of the Republic of SerbiaflagshipNational ministry supporting Serbian film production including Barbarians.
- WIDE (World International Digital Entertainment)flagshipInternational sales agent for Barbarians.
- Adriatic Western (Montenegro)coreLead Montenegrin production company for Forever Hold Your Peace.
- Analog-Vision (Czech Republic)coreCzech co-production partner for Forever Hold Your Peace.
- Krug Film (North Macedonia)coreNorth Macedonian co-production partner for Forever Hold Your Peace.
- Spok Film (Slovenia)coreSlovenian co-production partner for Forever Hold Your Peace.
- Radio and Television of MontenegrocoreBroadcasting partner for Forever Hold Your Peace.
- Film Centre of MontenegroflagshipNational film fund supporting Montenegrin production of Forever Hold Your Peace.
- Czech Film FundcoreNational film fund supporting Czech co-production element of Forever Hold Your Peace.
- North Macedonia Film AgencycoreNational film fund supporting North Macedonian element of Forever Hold Your Peace.
- Slovenian Film CentreflagshipNational film fund supporting Slovenian element of Forever Hold Your Peace.
- SeeCinema NetworkcoreSoutheast European cinema network supporting Forever Hold Your Peace.
- Portonovi MontenegrominorTourism/location partner for Forever Hold Your Peace.
- Touristic Organisation of Herceg NoviminorLocal tourism board supporting Forever Hold Your Peace production.
- Municipality of Herceg NoviminorLocal government supporting Forever Hold Your Peace production.
- Sudhang Films (Germany)coreGerman co-production partner for TURBO TV series in development.
- MIDPOINTcoreTV development program that supported TURBO through MIDPOINT TV Launch and CineLInk Drama.
- Adriatic Western (Montenegro)coreMontenegrin co-production partner for When the Kids Sing the Hits.
- ACE ProducerscoreEuropean film producers network supporting When the Kids Sing the Hits through CineMart.
- WEMWcoreFilm market supporting When the Kids Sing the Hits development.
- Film Center SerbiaflagshipNational film fund supporting SHOWTIME development.
- Contrast Films (BG)coreBulgarian co-production partner for Yugo Florida.
- La Belle Affaire Productions (FR)coreFrench co-production partner for Yugo Florida.
- Eclectica (CR)coreCroatian co-production partner for Yugo Florida.
- Adriatic Western (MN)coreMontenegrin co-production partner for Yugo Florida.
- Croatian Audiovisual Centre (HAVC)flagshipNational film fund supporting Croatian element of Yugo Florida.
- Bulgarian National Film CentercoreNational film fund supporting Bulgarian element of Yugo Florida.
- CNC Cinema du MondecoreFrench national film center supporting international co-productions.
- Film Centre of MontenegrocoreNational film fund supporting Montenegrin element of Yugo Florida.
- Mouline d Ande Script DevelopmentcoreScript development program that supported Yugo Florida.
- First Films First AcademycoreFilm development program supporting Yugo Florida.
- Crossroads Co-production ForumcoreCo-production market supporting Yugo Florida.
- Sofia MeetingscoreBulgarian co-production platform supporting Yugo Florida development.
- European Film AcademycoreMilan Stojanović is a member of the European Film Academy.
- ACE ProducerscoreMilan Stojanović is a member of ACE Producers network.
- EAVEflagshipMilan Stojanović is EAVE national representative for Serbia since 2019. All three founders are EAVE alumni.
- Cinema City International Film FestivalcoreFestival where Milan Stojanović served as Program Director (2014-2017) and founders coordinate Cinema Youth and Cinema City Campus educational programs.
- FilmkulturacoreAssociation for Education in Audiovisual Culture founded by Sense founders in 2013, stimulating critical media approach with young audiences.
- Faculty of Drama Arts in BelgradecoreMilan Stojanović teaches Film Producing at Faculty of Drama Arts. Co-produced The Way of the East with the faculty.
- Pink Media GroupcoreMaja Popović works as head producer since 2004, handling television projects including drama series and international talent shows.
- Apollon MediacoreRegional SVOD platform where Maja Popović works as production supervisor and line producer for domestic productions.
- Warp Films (UK)coreUK production company for The Last Panthers TV series. Sense provided casting services.
- TMCcoreProduction company for Balkan Wars 1912-1913 documentary. Sense provided production support.
- Cinnamon Films (Serbia)coreSerbian co-production partner for Feral short film.
- Propaganda Film (Serbia)coreSerbian production company for Only Girls Cry short film.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sense Production competitors and assessment
Company assessmentDirect peers
- Art Fest: Bulgarian production company that co-produced How I Learned to Fly and other projects with Sense Production. Similar scale, similar SEE regional co-production model, targeting festival and European broadcast markets.
- Homemade Films: Greek production company that led Her Job (Toronto selection) and co-produced Working Class Goes to Hell with Sense Production. Comparably sized, with overlapping auteur-driven co-production strategy.
- Staragara Productions: Slovenian production company that led Riders as a co-production with Sense Production. Same boutique model, same SEE co-production financing structure, and same festival-circuit ambition.
- List Production: North Macedonian production company that served as lead producer on Housekeeping for Beginners alongside Sense Production. Comparable boutique operation working across international co-productions for the festival circuit.
- Kinorama: Croatian film and TV production company of comparable scale that has co-produced The Last Socialist Artefact, How I Learned to Fly, Housekeeping for Beginners, and Riders with Sense Production. Operates the same European co-production model targeting A-list festivals and broadcasters across SEE Europe.
- Restart: Slovenian production company that co-produced Barbarians with Sense Production. Same boutique size, same festival-driven output, and same SEE co-production financing approach.
- Mandragora: Romanian production company that served as lead producer on Malmkrog (Berlinale Golden Bear) alongside Sense Production. Operates at comparable scale in the same SEE European auteur co-production space.
- Adriatic Western: Montenegrin boutique production company that has co-produced Working Class Goes to Hell, Forever Hold Your Peace, When the Kids Sing the Hits, and Yugo Florida with Sense. Closely comparable in headcount, model, and SEE festival-circuit positioning.
- Eclectica: Croatian production company that co-produced The Uncle and Yugo Florida with Sense Production. Comparably sized boutique shop working the same SEE co-production and festival ecosystem.
- Propaganda Film: Serbian domestic production company that co-produced the Only Girls Cry short film with Sense Production. Direct local peer operating out of Belgrade at comparable boutique scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Sense Production social profiles
Digital presenceSense Production financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sense Production leadership team
Management profileNumber of profiles
Profiles5 records
Sense Production funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sense Production M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sense Production
What does Sense Production do?
Sense Production is a Serbian film and television production company that produces and co-produces feature films, drama series, short films, documentaries, music videos, and commercial content, with a focus on international co-productions across Southeast Europe. The company secures financing from national film funds, Eurimages, Creative Europe MEDIA, and broadcasters, then produces projects that premiere at international festivals and are distributed worldwide through sales agents and theatrical distributors.
Is Sense Production a public or private company?
Sense Production is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sense Production founded?
Sense Production was founded in -1. It employs 1 to 10 people.
Where is Sense Production based?
Sense Production is headquartered in Belgrade, Serbia, in the Europe region.
How does Sense Production make money?
Four revenue lines are on record. Feature Film Production is the primary driver. The others are service Production, music Video/Commercial Production and TV Series Production.
Who are Sense Production's main competitors?
Direct peers on record are Art Fest, Homemade Films, Staragara Productions, List Production, Kinorama, Restart, Mandragora, Adriatic Western, Eclectica and Propaganda Film.
Does Sense Production have an API?
No public API is recorded for Sense Production.
What industry is Sense Production in?
Sense Production's product category is Film & Television Production. Its primary akta.pro industry code is MPADABAA, Scripted Feature Film Production (Live-Action), with a secondary code of MPADABAB, Scripted TV Series Production (Live-Action). Its NAICS code is 51211 and its SIC code is 7812.