Settlers Inn Hotel

What Settlers Inn Hotel does

Settlers Inn Hotel is a family-owned multi-revenue hospitality venue operating from 101 Hastings River Drive in Port Macquarie, NSW, Australia, founded in the late 1970s and acquired by Alistair and Renee Flower in 2015 as part of the Flower Hotels group. The venue combines a seven-day bistro and bar (with weekday lunch specials from $13 and nightly dinner specials), pub accommodation in Superior and Deluxe Family Rooms located above the venue, four function spaces (The Pavilion, Beer Garden, Playground, and Back Bar) catering from intimate to 120+ guest events, and a Cellarbrations franchise drive-thru bottle shop described as one of the largest in Port Macquarie. Its core technology stack is standard hospitality POS and reservation systems with third-party online booking integrations via NowBookIt (dining) and Little Hotelier / Book-Direct Online (accommodation), plus an upcoming digital loyalty platform (Top Drop Rewards / idealpos) underpinning the Setts Membership program launching July 2026.

The business operates a direct-to-consumer go-to-market built on walk-in pub trade, event-driven foot traffic (live sport, UFC, live music, trivia, DJ Bingo), and community-driven demand through sponsorship of 25+ local sporting clubs and weekly meat raffles. Revenue is diversified across five streams: bistro and bar sales (transaction-based), accommodation (booking-based), functions and events (one-time venue hire), the Cellarbrations drive-thru bottle shop (transaction-based), and the forthcoming membership/loyalty program. Pricing is unit-based in Australian dollars, with the membership operating on a freemium model offering points, member-only Happy Hours, and birthday rewards.

The venue has been recognised with multiple AHA NSW awards including Best Parmi (2022), Best Regional Local (2019, 2024), Heart of the Community (2016, 2017), and a 2025 Industry Rising Star Award, and in 2025 commenced a multi-stage renovation covering the Main Bar, Sports Bar, function spaces, and accommodation rooms. Customer concentration is low, exposure is entirely domestic within New South Wales, and there is no public listing, external funding, or M&A activity in the available data.

Name

Settlers Inn Hotel

Legal name

Settlers Inn

Website

https://settlersinn.com.au

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

Settlers Inn Hotel is a family-owned community pub in Port Macquarie, NSW, operating a seven-day bistro and bar, pub-style family accommodation, four function spaces, and a Cellarbrations drive-thru bottle shop for local residents, travellers, and community groups.

Ownership category

akta.pro rank

Product category

Pub and Hotel Hospitality Services

NAICS

Drinking Places (Alcoholic Beverages) (7224), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYCRANACAA

Neighborhood Bars & Taverns

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

SECONDARYTHAFACAH

Hotel & Resort Restaurants

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Full-Service Restaurants (Casual & Fine Dining)

Keywords

• Pub hospitality services
• Pub accommodation
• Bistro dining
• Function venue hire
• Bottle shop retail

Headquarters

HQ city

Port Macquarie

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bistro and Bar Sales: Food and beverage sales from bistro dining and bar service. Main revenue driver with daily lunch and dinner service, weekly specials (Monday $16 menu, Tuesday $20 rump, Wednesday $18 ribs & wings, Thursday $18 schnitzel, Friday half-price wings, Sunday Mexican Fiesta).
2. Accommodation: Pub accommodation with Superior Family Rooms and Deluxe Family Rooms. Bookings via external platforms (Book-Direct Online, Little Hotelier).
3. Functions and Events: Venue hire for private events across four spaces: The Pavilion, Beer Garden, Playground, and Back Bar. Includes catering packages for celebrations and corporate functions.
4. Bottle Shop (Cellarbrations): Drive-thru bottle shop operating as Cellarbrations franchise. One of the largest drive-thru bottle shop outlets in Port Macquarie, open seven days.
5. Membership and Loyalty Program: Free membership program launching points-based rewards from July 2026. Members receive bar discounts, exclusive Happy Hours, birthday rewards, and invitations to special events. Points earned on eligible bar and bistro purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Settlers Inn Hotel operates a multi-faceted community pub in Port Macquarie offering seven-day bistro dining with pub favourites including award-winning schnitzel, pub-style accommodation in Superior and Deluxe Family Rooms, four function spaces for private events and corporate functions, and a Cellarbrations drive-thru bottle shop. The venue also delivers live sport screenings, UFC events, live music, trivia, DJ Bingo, and themed food nights alongside a free Setts Membership loyalty program launching points-based rewards from July 2026.

Product overview

Settlers Inn Hotel is a multi-faceted hospitality venue offering a portfolio of interconnected services. The core offering includes a bistro serving pub favourites with award-winning dishes, pub accommodation with family rooms, and four function spaces for events. Supporting services include a Cellarbrations drive-thru bottle shop and a free Setts Membership loyalty program. The venue also hosts live sport screenings, UFC events, live music, and weekly entertainment. These services work together to position the venue as the heart of the Port Macquarie community, with the loyalty program designed to drive repeat visits across dining, accommodation, and bar purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Pub Accommodation Pub-style accommodation rooms located above the venue, offering Superior Family Rooms and Deluxe Family Rooms with ensuite bathrooms, air conditioning, TV, bar fridge, tea/coffee facilities, and free WIFI. Targeted at travellers, weekend visitors, and families visiting Port Macquarie seeking affordable accommodation near the town centre and airport.
• Bistro Dining Pub bistro open for lunch and dinner seven days a week, serving pub favourites including the award-winning schnitzel, burgers, tacos, and share plates. Features weekday lunch specials from $13 and themed dinner specials including Monday $16 menu, Tuesday $20 rump, Wednesday $18 ribs and wings, Thursday $18 schnitzel, Friday half-price wings, and Sunday Mexican Fiesta.
• Function Spaces Four unique function spaces including The Pavilion, Back Bar, Beer Garden, and Playground, available for events from intimate gatherings to large-scale celebrations with various menu options. Bookings include catering packages and are handled via direct venue enquiry for birthdays, corporate events, weddings, anniversaries, and community gatherings.
• Cellarbrations Bottle Shop Drive-thru bottle shop operating as a Cellarbrations franchise, open seven days a week, offering an extensive range of beer, wine, champagne, spirits, and mixed drinks with competitive pricing and home delivery service.
• Setts Membership Program Free venue-based loyalty program offering member pricing on selected beer and wine, exclusive Happy Hours, birthday rewards, and points on eligible bar and bistro purchases starting July 2026. Members also receive invitations to special events and the Top Drop Rewards app integration at Cellarbrations.

Quantifiable outcome

• Best Parmi award at 2022 AHA NSW Awards for Excellence
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• CellarbrationscoreChannel Partner/ Reseller/ DistributorCellarbrations Settlers Inn operates as a Cellarbrations franchise - one of the largest drive-thru bottle shop outlets in Port Macquarie. The franchise provides an extensive range of beer, wine, champagne, spirits, and mixed drinks with competitive pricing. Part of the national Cellarbrations network.
• Flower HotelscoreOthersSettlers Inn is operated as part of Flower Hotels group. The privacy policy states compliance with 'Flower Hotels venues and associated businesses'. Alistair and Renee Flower have owned Settlers Inn since 2015 and operate it as part of their hospitality group.
• Port City Breakers JRLFCminorOthersJunior Rugby League club sponsored by Settlers Inn. Host weekly meat raffles on Fridays 6pm-7pm. One of 25+ community sporting organizations receiving sponsorship support.
• Port Macquarie Magpies Football ClubminorOthersAFL club sponsored by Settlers Inn with community sponsorship and event support.
• Port Macquarie Basketball Association (Dolphins)minorOthersBasketball association receiving sponsorship with Dolphins team sponsorship. Host weekly meat raffles supporting their fundraising.
• Port Pirates Cricket ClubminorOthersCricket club sponsored by Settlers Inn. Host weekly meat raffles as part of community fundraising partnership.
• Marine Rescue Port MacquarieminorOthersNon-profit marine rescue organization. Host weekly Saturday meat raffles 12pm-1pm as fundraising support.
• Local Community Sporting Clubs (25+)minorOthersComprehensive list of sponsored clubs: Port Macquarie Athletics Club, Port Macquarie Gymnastics Club, Port Macquarie Junior Rugby Union, Port City Marlins Hockey Club, Port Macquarie Triathlon Club, Hastings Valley Vikings, North Coast Bulldogs, Port Macquarie Stingrays Basketball, Port Macquarie Boxing Club, The Murderous (combat sports), East Coast Eagles Soccer, Mid Coast FC, Port Macquarie Physie & Dance, Port Macquarie Maroro Outriggers Canoe Club, and Shitbox Rally.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Event Hospitality & Entertainment: ASX-listed operator of hotels, cinemas, and hospitality venues with dining, bars, function hire, and entertainment—comparable integrated venue and event programming mix to Settlers Inn.
• Wests Group Australia: Multi-venue registered club and pub group operating F&B outlets, entertainment lounges, accommodation, and community gaming—similar diversified hospitality venue model serving regional NSW communities.
• Redcape Hotel Group: ASX-listed (formerly) operator of ~30 regional and suburban Australian pub hotels with bistro dining, bars, accommodation, gaming, and event spaces—highly comparable single-asset pub hotel model to Settlers Inn.
• Solotel: Privately owned Sydney-based pub, hotel and function venue group combining food-led bistros, accommodation, and event hire under one hospitality portfolio—mirrors Settlers Inn's multi-stream community pub model.
• Pegasus Leisure Group: Australian venue operator (a Crown Resorts subsidiary) managing pubs, clubs, and function centres with dining, entertainment, and community programming—overlapping venue mix and operating philosophy with Settlers Inn.
• Merivale: Large Australian hospitality operator running pubs, bars, hotels, and event venues with diversified F&B, accommodation, and function streams—comparable integrated venue model though concentrated in Sydney premium market.
• Panthers Group: NSW-anchored registered club and pub operator running dining, bars, live entertainment, accommodation, and function facilities—analogous community-anchored multi-revenue hospitality model.

Regional players

• Heartland Hotel Group (NZ): Operates regional pub-style hotels with restaurants, bars, and function spaces across New Zealand—analogous regional pub hotel positioning and operating structure, though serving a different geography.

Broad incumbents

• ALH Group (Australian Leisure & Hospitality): Operates ~330 Australian pub hotels under the Endeavour Group banner, including bistro dining, accommodation, sports bars, and community sponsorship—closely aligned operating model but at national scale versus Settlers Inn's single-site regional footprint.
• Endeavour Group: ASX-listed parent of ALH Hotels and Dan Murphy's/Cellarbrations bottle shop networks—Settlers Inn's Cellarbrations franchise and pub-with-bottle-shop format is essentially a microcosm of Endeavour's combined hotel and retail strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/settlers-inn-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Settlers Inn Hotel