SGBr Sistemas

What SGBr Sistemas does

SGBr Sistemas is a Brazilian commercial automation software company headquartered in Concórdia, Santa Catarina, founded in 2012 and operating with approximately 105 employees. Its core product, SG Master, is a commercial management system used by micro, small, and medium-sized merchants across Brazil to run point-of-sale, inventory, purchasing, fiscal document issuance, customer/supplier records, employee administration, and, for transport clients, fleet and freight management. The system supports all three Brazilian tax regimes (Simples Nacional, Lucro Real, and Lucro Presumido) and processes the full suite of electronic fiscal documents (NFC-e, SAT, CT-e, MDF-e, NFe, GNRE), giving it deep coverage of the SEFAZ-side compliance workflow that SMB merchants require.

The product portfolio is organized around three subscription tiers — Básica, Master, and Plus — supplemented by the cloud-delivered SG Master Web, the MeuSG customer portal, the SGPay payments integration, and the XRemoteClient remote-support tool (currently at v2.5.7). SGBr layers sector-specific workflows for restaurants, pharmacies, transport companies, mechanical workshops, pet shops, butchers/markets, and service providers, and integrates with Sipag (payments), ePharma (pharmacy), Domínio (accounting), and AT&M (transport averbação). At scale, the platform reports 32,813 active clients, 391,605,304 DF-e (electronic fiscal documents) issued, and 146,344,345 registered products.

SGBr makes money primarily through monthly software subscriptions distributed via three channels: a partner/reseller program with a dedicated partner portal, direct televendas (telesales) operating Brazilian business hours, and self-serve demo downloads from sgbr.com.br. The company is privately held with no disclosed external funding, operates exclusively in Brazil, and combines this recurring subscription model with support services (24/7 support line plus chat) and continuous software updates that anchor customer retention.

Name

SGBr Sistemas

Legal name

SGBr Sistemas

Website

https://sgbr.com.br

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

SGBr Sistemas is a Brazilian commercial automation software company, founded in 2012 and based in Concórdia, Santa Catarina, selling tiered subscription plans of its SG Master system to micro, small, and medium-sized merchants across Brazil for fiscal compliance, POS, inventory, and vertical-specific workflows.

Ownership category

akta.pro rank

Product category

Commercial Automation Software

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Commercial automation software
• Fiscal document management
• Retail point of sale
• Inventory management system
• Brazilian tax compliance

Headquarters

HQ city

Concordia

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Software Subscriptions (Plan-based): SGBr offers three subscription tiers: BÁSICA, MASTER, and PLUS plans, each with different feature levels and pricing. The company provides downloadable demo versions for customer evaluation before purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

SGBr Sistemas develops and sells the SG Master commercial automation software suite, which automates sales, purchases, inventory, fiscal documents, financial accounts, customer/supplier management, employee management, and fleet tracking for micro, small, and medium Brazilian commercial establishments. The product is offered in three monthly subscription tiers (Básica, Master, Plus), with a web version (SG Master Web), a customer portal (MeuSG), and integrations covering all three Brazilian tax regimes (Simples Nacional, Lucro Real, Lucro Presumido) and electronic fiscal document types (NFC-e, NFe, CT-e, MDF-e).

Product overview

SGBr Sistemas offers a unified commercial automation platform called SG Master, which is available in three pricing tiers (Básico, Master, and Plus) to serve micro, small, and medium commercial establishments across Brazil. The product portfolio includes the core desktop-based SG Master system, the web-accessible SG Master Web version, the MeuSG customer portal, and the XRemoteClient remote support tool. SG Master handles business management functions including fiscal document processing (NFC-e, NFe, CT-e), inventory management, sales/purchase orders, service orders, and supports all three Brazilian tax regimes. The system integrates with payment processors, pharmacy systems, and accounting platforms.

Differentiator

Problem solved

Functional benefit

Brands

• SG Master: Primary commercial automation software system for retail and business management, supporting Simples Nacional, Lucro Real, and Lucro Presumido tax regimes
• MeuSG
• SG Master Web
• SGPay

Products and services

• SG Master Complete commercial automation software for Brazilian SMBs that integrates sales, purchases, inventory, fiscal documents (NFC-e, NFe, CT-e, MDF-e, SAT, GNRE), financial accounts, customer/supplier management, employee management, and fleet management for transport companies. Designed for micro, small, and medium commercial establishments across retail, food service, pharmacy, transport, mechanical, and service sectors.
• SG Master Web Cloud/browser-based version of the SG Master commercial automation system, enabling remote access to commercial management functions without requiring the desktop install.
• MeuSG Online customer portal and mobile entry point for SG Master users, providing them access to their commercial data and management functions outside the desktop install.
• XRemoteClient Standalone remote support client tool that allows SGBr technical support staff to remotely access customer machines for assistance with the SG Master system. Distributed as a downloadable Windows installer with versioned releases.
• SGPay Payment integration service embedded in SG Master that connects with Sipag (payment processor) to enable payment acceptance and processing within the commercial automation workflow.

Quantifiable outcome

• 32,813 active clients using the system
• +2 more outcomes

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Linx (Stone Co.): Brazilian retail-management software provider acquired by Stone, offering POS, ERP, and fiscal-document solutions to retail SMBs. Comparable product set and target customer base; Stone's payments ecosystem is a differentiation.
• TOTVS: Brazil's largest enterprise software company offering ERP, POS, and fiscal-compliance solutions across SMB and enterprise segments. Directly comparable as a vertical-Brazilian commercial automation incumbent, but at much larger scale.
• Stone Co. Brazilian payments and SMB-technology platform (acquirer + Linx + other software). Comparable SMB focus with embedded payments and software suite that overlaps with SGBr's SGpay integration strategy.

Direct peers

• Conta Azul: Brazilian cloud SaaS for SMBs including accounting, sales, invoicing, and fiscal document management. Directly comparable in product functionality (NFe, financial management) and target SMB customer.
• Zanthus: Brazilian retail and POS software provider for SMB commerce with fiscal-document compliance. Comparable offering across SGBr's retail and service SMB segments.
• Omie: Cloud-native ERP/management platform for Brazilian SMBs covering sales, inventory, fiscal documents, and financial management. Closest direct peer given similar vertical SaaS approach and SMB focus.
• Consinco: Brazilian management-software specialist serving retail, food service, and distribution verticals with POS and ERP capabilities. Overlaps with SGBr's multi-vertical commercial automation strategy.
• Bling: Brazilian cloud ERP focused on SMB commerce with fiscal-document emission (NFe/NFC-e), inventory, and integrations with marketplaces. Comparable subscription SaaS model and SMB retail/commerce target.

Regional players

• Bematech: Brazilian POS hardware and software vendor for retail and food service SMBs. Comparable commercial-automation customer base though more hardware-anchored than SGBr's software-led model.

Emerging players

• Resultados Digitais (RD Station): Brazilian SaaS platform for SMB digital marketing and sales. Adjacent peer — comparable SaaS-subscription business model and SMB customer base, though focused on marketing rather than commercial automation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sgbrsistemas

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SGBr Sistemas