SHAPE Group
SHAPE Group is a Belgian family-founded real estate investment platform based in Ghent, offering retail investors co-ownership in property portfolios, managed shortstay studios, and direct property investments with guaranteed rental income and full lifecycle services across its nine subsidiaries.
- Company typePrivate
- Founded2018
- HeadquartersGent (Sint-Denijs-Westrem), Belgium
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SHAPE Group does
SHAPE Group BV is a privately held, family-founded real estate investment and development platform headquartered in Ghent, Belgium, operating through nine wholly-owned subsidiaries that span the full property lifecycle — from land development and modular construction through brokerage, property management, hospitality operations, and proprietary investment vehicles. Founded in 2018 by brothers Guillaume and Philles Van De Voorde together with Stéphan Rahier as a reorientation of Rahier's prior Promovi NV (active since 2005), the firm serves Belgian retail investors and end-user property buyers, primarily in East Flanders.
The company's commercial offering is anchored by three core investment products: (1) the Patrimoniumvennootschap (heritage company) co-ownership vehicle, which delivers 6.25% net annual return with monthly indexed income and flexible exit; (2) Shortstay Studio investments in central Ghent, where the firm manages all rentals via international booking platforms and guarantees fixed monthly income (~€1,010/month per unit on a ~€297,500 investment, equating to 4.72% net return vs. 1.94% for classic apartments); and (3) Klassiek Vastgoed, direct property investments with full lifecycle support. Supporting services include real estate brokerage through owned offices, property management, modular industrial construction (SHAPE Factory), and a buyback/reinvestment program for owners of outdated properties.
Revenue is generated through one-time property sales, recurring Patrimoniumvennootschap management fees, shortstay rental management fees, and brokerage transaction commissions. Distribution is direct-to-consumer, driven by an appointment-based sales motion with an in-house investment manager, supported by HubSpot CRM, Mailchimp email automation, Google Analytics, Meta Pixel advertising, and lead routing from Belgian real estate portals (Immoweb, Zimmo). Active production capacity spans approximately 117 residential units across multiple Ghent-area projects in the 2025–2026 delivery window, with two new shortstay projects slated for spring and summer 2026. The firm does not disclose revenue figures, has no external funding rounds, and operates with approximately 5 listed employees managing a multi-subsidiary structure.
SHAPE Group firmographics
Firmographics- Name
- SHAPE Group
- Legal name
- SHAPE Group BV
- Website
- https://shapegroup.be
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SHAPE Group is a Belgian family-founded real estate investment platform based in Ghent, offering retail investors co-ownership in property portfolios, managed shortstay studios, and direct property investments with guaranteed rental income and full lifecycle services across its nine subsidiaries.
- Ownership category
- akta.pro rank
SHAPE Group industry classification
Industry- Product category
- Real Estate Investment & Development
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Lessors of Other Real Estate Property (531190)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Investors, Nec (6799)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
- akta.pro secondary industry
- Land & Development Site Brokerage (BPAJABAG)
Keywords
Where SHAPE Group is headquartered
LocationHeadquarters
- HQ city
- Gent (Sint-Denijs-Westrem)
- HQ country
- Belgium
- HQ region
- Europe
Offices3 records
Markets served
SHAPE Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Investment Property Sales: Development and sale of real estate investments including shortstay studios, apartments, and residential units. Revenue from property sales to investors.
- Patrimoniumvennootschap (Heritage Company) Management: Investors acquire shares in property portfolio company generating 6.25% net annual returns with monthly indexed income. Shape Group acts as managing partner.
- Shortstay Rental Management: Professional property management of shortstay studios including tenant sourcing via booking platforms, maintenance, and administration. Investors receive fixed monthly rental income.
- Property Acquisition Services: Purchase and sale of investment properties. Also offers property buyback services where investors can sell existing properties and reinvest through Shape Group.
- Real Estate Brokerage: Professional real estate services through network of real estate agencies (daughter companies) for purchase, sale, and rental of properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | One-time purchase | Shortstay Studio Investment - Sint-Jacobsnieuwstraat |
| One time/ perpetual license | One-time purchase | Shortstay Studio Investment - Begijnengracht |
| One time/ perpetual license | One-time purchase | Shortstay Studio Investment - Keizer Karelstraat |
| Transaction based/ take rate | Monthly | Investment Property Comparison |
| One time/ perpetual license | One-time purchase | Kreeftstraat New Build Apartment |
| Subscription | Monthly | Patrimoniumvennootschap Investment |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
SHAPE Group product offering
Product offeringCore offering
SHAPE Group develops, manages, and brokers investment properties in Ghent and East Flanders (Belgium). It sells three investor products — Shape Invest (Patrimoniumvennootschap co-ownership with 6.25% net annual return), managed shortstay studios (from €295,000, 4.72% net return), and classic residential property — and provides in-house services across development, modular construction, brokerage, appraisal, and full property administration. Target customers are individual and small-business investors seeking passive rental income without managing tenants, vacancies, or maintenance themselves.
Product overview
SHAPE Group is a real estate investment company operating as a platform of integrated services rather than a single product. Its core offerings consist of three main investment products: (1) Shape Invest (Patrimoniumvennootschap) — a co-ownership vehicle in a professionally managed real estate company with monthly indexed returns; (2) Investeringsvastgoed (Shortstay Studios) — ownership of SHAPE-managed shortstay studios in Ghent with guaranteed rental income; and (3) Klassiek Vastgoed — direct property investment with SHAPE managing the full lifecycle. These are supported by a suite of operational services including professional property management (Vastgoedbeheer), real estate brokerage (Makelaardij), modular construction (Modulaire Bouw), and property development (Ontwikkelen en Verkavelen). Customers can also access a dedicated online portal (SHAPE Group Klantenportaal). The group serves both direct property buyers and investors seeking passive income, and offers complementary services like property sales and reinvestment programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Shape Invest (Patrimoniumvennootschap) Real estate investment vehicle that allows investors to become co-owners of a stable and growing property portfolio managed professionally by SHAPE Group, generating monthly indexed income with low entry barriers and flexible exit options.
- Investeringsvastgoed (Shortstay Studios)
Quantifiable outcome
- 4.72% net annual return vs 1.94% for classic apartment investment
- +4 more outcomes
Companies that use SHAPE Group
Customer profileSegments4 records
Ideal customer profiles3 records
SHAPE Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature2 records
SHAPE Group partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- HubSpot, Inc.coreCRM platform, marketing automation, website tracking, chat, and form management. Handles visitor identification, lead tracking, and marketing automation. Primary customer relationship management system.
- Google LLCcoreProvides Google Analytics (website analytics), Google Tag Manager (tag management), and reCAPTCHA (bot protection for forms). Used for website optimization and security.
- Meta Platforms, Inc.coreMeta Pixel implementation for visitor recognition, conversion measurement, advertising optimization, and relevant ad targeting across Meta platforms.
- ImmowebminorBelgian real estate portal partner. Automated lead collection and routing to CRM for property inquiries.
- ZimmominorBelgian real estate portal partner. Automated lead collection and routing to CRM for property inquiries.
- Zapier, Inc.coreWorkflow automation and lead routing between marketing and CRM systems. Automates parsing of incoming property requests from partner portals.
- Intuit MailchimpcoreEmail marketing, automation, and subscriber list management for newsletters and campaign communications.
- Booking Platforms (Various)coreInternational booking partners enabling visibility and reservation of shortstay studios to travelers and expats worldwide (Europe, America, Asia).
Scale indicators9 records
Recent moves7 records
Expansion highlights5 records
SHAPE Group competitors and assessment
Company assessmentDirect peers
- ERA Belgium: Belgian franchise of a global real estate brokerage network, providing purchase, sale, and rental services. Comparable to Shape's Makelaardij & Rentmeesterschap line, though at significantly greater scale and broader geographic reach.
- Dewaele Vastgoedgroep: Belgian family-owned real estate group operating brokerage, property management, and investment services across Belgium. Closest structural analog to Shape: family-led, vertically oriented, multi-service real estate platform with a comparable mix of brokerage and managed investment activity.
- Banimmo: Belgian real estate development and redevelopment company focused on transforming obsolete properties into new uses, similar to Shape's redevelopment of uninhabitable buildings in Gent. Operates in the same Belgian market with comparable development activity.
- Xior Student Housing: Belgian REIT specializing in student housing with a buy-to-rent / managed rental model delivering contracted income to investors. Highly comparable to Shape's shortstay studio concept: professional management, fixed occupancy, and investor-targeted yield.
- Century 21 Belgium: Belgian franchise of a global real estate brokerage network offering residential brokerage and property management. Comparable to Shape's brokerage and property management services, operating in overlapping Belgian markets with greater scale and brand recognition.
- RE/MAX Belgium: Belgian franchise of a global real estate brokerage network offering residential sales, rentals, and property management services. Comparable to Shape's brokerage activity, operating at substantially greater scale across Belgium.
Broad incumbents
- Home Invest Belgium: Belgian residential REIT investing in residential property portfolios across Belgium and the Netherlands. Comparable to Shape's patrimoniumvennootschap model as a professionally managed, yield-focused residential investment vehicle, but at much larger scale and listed.
- Cofinimmo: Large Belgian REIT investing in healthcare, office, and residential real estate. Operates as an institutional, publicly listed investment vehicle comparable in concept to Shape's pooled real estate investment offering, but at vastly greater scale and with broader mandates.
- Engel & Völkers Belgium: International real estate brokerage franchise with Belgian operations, offering residential sales and investment brokerage at the higher end of the market. Comparable to Shape's brokerage activity, with broader geographic reach and stronger brand positioning in investment-grade properties.
Others
- Immoweb: Belgium's largest real estate listing portal and one of Shape's distribution partners. Not a direct competitor but a comparable Belgian real estate market participant, serving as a channel for Shape listings while also hosting competing brokerage inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SHAPE Group social profiles
Digital presenceSHAPE Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
SHAPE Group leadership team
Management profileNumber of profiles
Profiles5 records
SHAPE Group subsidiaries and ownership
Company hierarchySubsidiaries7 records
SHAPE Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SHAPE Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SHAPE Group
What does SHAPE Group do?
SHAPE Group develops, manages, and brokers investment properties in Ghent and East Flanders (Belgium). It sells three investor products — Shape Invest (Patrimoniumvennootschap co-ownership with 6.25% net annual return), managed shortstay studios (from €295,000, 4.72% net return), and classic residential property — and provides in-house services across development, modular construction, brokerage, appraisal, and full property administration. Target customers are individual and small-business investors seeking passive rental income without managing tenants, vacancies, or maintenance themselves.
Is SHAPE Group a public or private company?
SHAPE Group is a private company. It is classified as family owned and is currently operating.
When was SHAPE Group founded?
SHAPE Group was founded in 2018. It employs 1 to 10 people.
Where is SHAPE Group based?
SHAPE Group is headquartered in Gent (Sint-Denijs-Westrem), Belgium, in the Europe region.
How does SHAPE Group make money?
Five revenue lines are on record. Investment Property Sales are the primary driver. The others are patrimoniumvennootschap (Heritage Company) Management, shortstay Rental Management, property Acquisition Services and real Estate Brokerage.
Who are SHAPE Group's main competitors?
Direct peers on record are ERA Belgium, Dewaele Vastgoedgroep, Banimmo, Xior Student Housing, Century 21 Belgium and RE/MAX Belgium. Broad incumbents are Home Invest Belgium, Cofinimmo and Engel & Völkers Belgium. Immoweb is listed as an others.
Does SHAPE Group have an API?
No public API is recorded for SHAPE Group.
What industry is SHAPE Group in?
SHAPE Group's product category is Real Estate Investment & Development. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily), with a secondary code of BPAJABAG, Land & Development Site Brokerage. Its NAICS code is 53121 and its SIC code is 6531.