Shelly Beach Golf Club

What Shelly Beach Golf Club does

Shelly Beach Golf Club (legal entity: Tuggerah Lakes Golf Club Limited) is a private, member-owned golf and hospitality club located at the eastern end of Shelly Beach Road on the NSW Central Coast, approximately a 60-minute drive from Sydney and Newcastle. Founded in 1978 and rebranded from Tuggerah Lakes Golf Club, the club operates an 18-hole championship golf course overlooking Shelly Beach, complemented by Aqua Dining restaurant, Shelly Beach Bistro (open 7 days for lunch and dinner), TAB and gaming facilities, and function rooms. The underlying technology stack is minimal — primarily the MiClub online portal for tee-time bookings and member management — with no proprietary digital platform or AI capabilities.

The business operates across five primary revenue streams: golf membership subscriptions (seven tiers from full playing at ~$1,370/year plus joining fees to junior at $80/year), low-cost social memberships ($10/year or $40/5-year), usage-based green fees for visitors, food and beverage revenue from Aqua Dining and the Bistro, and gaming machine income typical of Australian licensed clubs. The go-to-market is sales-led through the on-site Golf Shop, supplemented by self-serve online booking, tourism channel partnerships (Visit Central Coast, Blue Lagoon Beach Resort, Ibis Styles, Star of the Sea Terrigal), and an active community engagement program spanning 40+ local charities. The customer base is segmented across local golf enthusiasts, social/community members, junior golfers, and tourists — all concentrated geographically in the Central Coast catchment.

Name

Shelly Beach Golf Club

Legal name

Tuggerah Lakes Golf Club Limited

Website

https://shellybeachgolfclub.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Shelly Beach Golf Club is a private member-owned golf and hospitality venue on the NSW Central Coast, operating an 18-hole course, dining (Aqua Dining and Bistro), gaming, and tiered membership programs for local residents, social members, and visiting tourists.

Ownership category

akta.pro rank

Product category

Golf & Hospitality Services

NAICS

Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAEAD

Golf Courses & Golf Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

Keywords

• Golf club membership
• Golf course facilities
• Clubhouse dining services
• Recreational golf programs
• Social club events

Headquarters

HQ city

Shelly Beach

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Golf Membership Subscriptions: Annual membership subscriptions providing access to golf course facilities, competitions, and clubhouse amenities. Multiple tiers from full playing membership to junior and cadet categories.
2. Social Membership Subscriptions: Low-cost social membership offering dining discounts, entertainment access, and member-only promotions.
3. Green Fees / Visitor Play: Daily fee play for non-member visitors welcoming social golfers seven days a week. Bookings made through Golf Shop.
4. Food and Beverage (Aqua Dining & Bistro): On-site dining through Aqua Dining restaurant and Shelly Beach Bistro, open 7 days for lunch and dinner. Part of the club's draw for members and visitors.
5. Gaming Facilities: Gaming machines and facilities within the clubhouse providing additional revenue stream typical of Australian licensed clubs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Shelly Beach Golf Club operates an 18-hole championship golf course on the NSW Central Coast and sells playing access through tiered annual golf memberships, green fees for visitors, and on-site retail at the Golf Shop. The clubhouse layers hospitality services over the golf product, including Aqua Dining restaurant, the Shelly Beach Bistro, gaming facilities, live entertainment, and social membership. Supplementary programming includes junior development, learn-to-play instruction, twilight golf, reciprocal club access, and Stay & Play golf getaway packages with partner accommodation providers.

Product overview

Shelly Beach Golf Club is a golf and hospitality destination offering a single unified experience built around its 18-hole golf course on the NSW Central Coast. The core product is the championship golf course, supported by an on-site Golf Shop (equipment and fittings), Aqua Dining restaurant, and comprehensive membership programs (Golf Membership and Social Membership). Additional services include Stay & Play accommodation packages, Twilight Golf, and youth development programs. The club operates as an integrated golf and entertainment venue rather than a modular software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Aqua Dining: On-site dining restaurant offering quality dining and family experience overlooking the ocean.
• Shelly Beach Bistro

Products and services

• 18-Hole Golf Course Championship 18-hole golf course on the NSW Central Coast featuring tree-lined fairways, manicured greens, ocean views, and challenges suited to a range of skill levels; available to members and visiting green-fee players.
• Golf Shop Full-service on-site golf shop selling equipment with a free club fitting service on every purchase, open seven days a week for members and visitors.
• Aqua Dining On-site restaurant and bar offering quality dining with ocean views, open for lunch and dinner seven days a week for members and visitors.
• Golf Membership Annual golf membership program providing playing rights, competition access, social events, and Golf Shop discounts, available across Full Playing, Veteran (80+ yrs and 25+ yrs tenure), Intermediate 1 (18-23 yrs), Intermediate 2 (24-29 yrs), Junior (12-17 yrs), Cadet (10+ yrs), and Country Member tiers.
• Social Membership Clubhouse-focused membership offering pre-sale entertainment tickets, dining discounts, member-only promotions, and access to social events, with 1-year ($10) and 5-year ($40) subscription options.
• Stay & Play Packages Bundled golf-getaway packages combining green fees with accommodation at partner properties including Blue Lagoon Beach Resort, Ibis Styles The Entrance, Sapphire Palms Motel, and Star of the Sea Terrigal.
• Junior Development Program Structured golf coaching and development program for junior players aged 10-17 years, supporting progression from Cadet through to Junior membership and beyond.
• Learn to Play Program Beginner golf instruction program designed for first-time and novice golfers to learn the game in a club setting.
• Twilight Golf After-work green fee play allowing players to enjoy the course at sunset with discounted twilight rates.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

37 partnerships are on record, tiered minor and core.

• 4-Square VendingminorOthersCorporate sponsor of Shelly Beach Golf Club
• Activate FoodsminorOthersCorporate sponsor of Shelly Beach Golf Club
• Berkeley Vale CellarsminorOthersCorporate sponsor of Shelly Beach Golf Club
• Central Coast ConfectioneryminorOthersCorporate sponsor of Shelly Beach Golf Club
• Coast and Country InsuranceminorOthersCorporate sponsor of Shelly Beach Golf Club
• Colles Modular HomesminorOthersCorporate sponsor of Shelly Beach Golf Club
• Cosmark AromaticsminorOthersCorporate sponsor of Shelly Beach Golf Club
• Crystal Clear Finance SolutionsminorOthersCorporate sponsor of Shelly Beach Golf Club
• Dempsey PlumbingminorOthersCorporate sponsor of Shelly Beach Golf Club
• Express Timber SolutionsminorOthersCorporate sponsor of Shelly Beach Golf Club
• Gally KitchensminorOthersCorporate sponsor of Shelly Beach Golf Club
• Impact GymminorOthersCorporate sponsor of Shelly Beach Golf Club
• Kincumber Driving RangeminorOthersCorporate sponsor of Shelly Beach Golf Club
• LJS Mining & ConstructionminorOthersCorporate sponsor of Shelly Beach Golf Club
• Milky GoodnessminorOthersCorporate sponsor of Shelly Beach Golf Club
• Mirait Technology Pty LtdminorOthersCorporate sponsor of Shelly Beach Golf Club
• Nathan ThomasminorOthersCorporate sponsor of Shelly Beach Golf Club
• Plant-it Mow-itminorOthersCorporate sponsor of Shelly Beach Golf Club
• Poppy LaneminorOthersCorporate sponsor of Shelly Beach Golf Club
• Raine & HorneminorOthersCorporate sponsor of Shelly Beach Golf Club
• Ron AytonminorOthersCorporate sponsor of Shelly Beach Golf Club
• Sharp DSminorOthersCorporate sponsor of Shelly Beach Golf Club
• Shelly Beach MechanicalminorOthersCorporate sponsor of Shelly Beach Golf Club
• Toowoon Bay Service StationminorOthersCorporate sponsor of Shelly Beach Golf Club
• Supreme Poker MachinesminorOthersCorporate sponsor of Shelly Beach Golf Club
• TooheysminorOthersCorporate sponsor of Shelly Beach Golf Club - beverage partner
• White Lady FuneralsminorOthersCorporate sponsor of Shelly Beach Golf Club
• Xquisite BlindsminorOthersCorporate sponsor of Shelly Beach Golf Club
• The Central Coast WebsiteminorOthersTourism links partnership promoting Central Coast destinations
• Visit Central CoastminorOthersOfficial tourism website partnership for Central Coast visitor referrals
• Terrigal Information WebsiteminorOthersLocal tourism information partner
• The Entrance Information WebsiteminorOthersLocal tourism information partner
• Blue Lagoon Beach ResortcoreOthersFeatured accommodation partner for Stay & Play golf packages. Recommended as the club's top pick for visitors. Located at 10 Bateau Bay Rd, Bateau Bay, NSW 2261.
• Ibis Styles, The EntranceminorOthersAccommodation partner for Stay & Play packages. 3.5 star hotel at 315 The Entrance Road, The Entrance NSW 2261.
• Sapphire Palms Motel, The EntranceminorOthersAccommodation partner for Stay & Play packages. Located at 178-182 The Entrance Road, The Entrance, NSW 2261.
• Star of the Sea, TerrigalminorOthers5-star accommodation partner for Stay & Play packages. Located at 8 The Esplanade, Terrigal NSW 2260.
• Central Coast Community OrganizationscoreOthersExtensive list of community support including: 2GO Give me 5 for Kids, Avoca Beach Surf Life Saving Club, Bateau Bay Dolphins Netball club, Breast Cancer Foundation, Central Coast Academy of Sport, Central Coast Surf Life Saving Club, Leukaemia Foundation, Relay For Life, Variety Childrens Charity, Westpac Rescue Helicopter, and 40+ other local organizations and charities.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• St Michael's Golf Club: NSW Central Coast area golf club offering 18-hole course, memberships, and clubhouse dining. Comparable regional golf venue serving the same Central Coast catchment.
• Terrigal Golf Club: Member-owned golf club on the NSW Central Coast serving local residents and visitors with an 18-hole course and clubhouse amenities. Direct competitor within Shelly Beach Golf Club's immediate geographic market.
• Stonecutters Ridge Golf Club: NSW golf club with championship course, membership tiers, F&B offerings, and function facilities. Comparable product mix including junior development programs and member-owned governance model.
• The Lakes Golf Club: NSW golf club offering 18-hole course play, membership programs, and clubhouse dining. Comparable member-owned golf and hospitality venue serving the greater Sydney metropolitan area.
• Kooindah Waters Golf Club: Central Coast NSW golf resort offering 18-hole course, on-site dining, membership tiers, and Stay & Play packages. Direct peer in both product offering and tourist destination positioning.
• Magenta Shores Golf Club: Another upscale Central Coast NSW golf and resort venue operating an 18-hole course with on-site accommodation, F&B, and proximity to the beach. Most direct geographic and product peer to Shelly Beach Golf Club within the same catchment area.
• Killara Golf Club: Established Sydney metropolitan member-owned golf club with 18-hole course, clubhouse, dining, and structured membership tiers. Comparable member-owned model with similar diversified revenue streams.

Broad incumbents

• New South Wales Golf Club: Premier Sydney coastal member-owned golf club with championship course and traditional clubhouse amenities. A more prestigious Sydney benchmark venue in the same member-owned coastal golf category.
• The Australian Golf Club: Top-tier Sydney member-owned golf club with nationally ranked courses. Higher-end benchmark for member-owned golf venue operations in NSW, though serving a more exclusive market segment.

Regional players

• Duntryleague Golf Club: Regional NSW member-owned golf club with 18-hole course, clubhouse dining, and membership programs. Comparable operational model though located in regional NSW rather than coastal Sydney catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shelly-beach-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shelly Beach Golf Club