She Maps

What She Maps does

She Maps is an Australian education technology company founded in 2016 (per company history) and headquartered in Cairns, Queensland, operating as a certified social enterprise. The company delivers drone and geospatial education programs to K-12 schools, combining hardware (CoDrone EDU microdrones and accessories), a proprietary curriculum-aligned content library mapped to the Australian Curriculum, and a coding platform that teaches Blockly, Python, JavaScript, and computer vision through drone missions. Its core product, Classroom Drone Essentials, is delivered through two channels: a self-paced She Maps Membership (online portal with professional development and 9+ curriculum-mapped units) and face-to-face Drone Incursions conducted by CASA-certified instructors who travel to schools nationwide.

The business operates a multi-revenue-stream model spanning hardware sales (classroom drone kits priced AUD $2,079-$4,650), annual memberships (single teacher $325 to school-wide $1,595), paid incursions ($2,255-$5,170 per event), a higher-tier DroneBlocks advanced coding membership ($995/year), and one-time educational book/resource sales. The company sells direct to schools via e-commerce and direct sales, supplemented by a growing channel partner network (EC by Go1, Bennett + Bennett, Girl Guides Victoria) and international delivery through WeRobotics Flying Labs and DFAT-funded programs in the Philippines and Indonesia. She Maps has reached over 11,500 students and 3,000 teachers, with programs reporting 90% teacher satisfaction and 68% female/non-binary participation in face-to-face delivery.

She Maps is founder-led by Dr. Karen Joyce (20+ years geospatial science) and Paul Mead (20+ years youth education), with a small 1-10 employee team. The company is self-sustaining through product and service revenue, augmented by non-dilutive funding from multiple Australian government grants (Department of Education, Department of Industry/Resources WISE Grant, DFAT Australia-ASEAN Council) and corporate sponsorships (BHP, Bennett + Bennett, Foundation Botnar via WeRobotics). CASA-approved operator status and a focus on diversity in STEM constitute the company's core regulatory and brand differentiation.

Name

She Maps

Legal name

She Maps

Website

https://shemaps.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

She Maps is an Australian education technology company that delivers drone and geospatial STEM education to K-12 schools through curriculum-aligned content, CoDrone EDU hardware, online memberships, and CASA-certified face-to-face incursions across Australia and selected international markets.

Ownership category

akta.pro rank

Product category

Drone Education Services

NAICS

Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Teacher-Led Digital Lesson Packages & Instructional Resources (EDAFACAL)

akta.pro secondary industries

Robotics Kits, Parts & Lab Equipment Providers (Education-Focused) (EDAMADAN), Project- & Inquiry-Based Digital Learning Modules (EDAFACAD), K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

Keywords

• Drone education
• STEM curriculum
• Geospatial education
• Teacher professional development
• Classroom drone programs

Headquarters

HQ city

Cairns , QLD

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Product Sales (Hardware): Sale of CoDrone EDU microdrones, accessories, batteries, chargers, spare parts, and LiPo safety bags to schools. Class kits range from small ($2,079-$2,179) to complete starter kits ($4,450-$4,650). Accessories sold individually.
2. Membership Subscriptions: Annual subscription access to online teaching resources, professional development content, and curriculum materials. Single teacher ($325/year), team (5 teachers at $895/year), school license (up to 15 teachers at $1,595/year).
3. Face-to-Face Incursions: On-site drone workshops delivered by certified instructors at schools. Pricing: half-day (1 session) at $2,255, full day (2 sessions) at $3,680, two days (4 sessions) at $5,170. Includes 12-month membership access for one teacher.
4. DroneBlocks Advanced Coding Membership: Annual subscription for advanced coding curriculum, simulator access, and teacher professional development for advanced drone programming (JavaScript, Python, Node.js). Priced at $995/year.
5. Educational Books & Resources: Sale of Pippa & Dronie children's books and school packs featuring illustrated books, image mats, and teacher resources for early primary STEM education.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

She Maps provides drone and geospatial education programs for K-12 schools, combining hardware (CoDrone EDU microdrones, accessories, and coding mission mats), proprietary Australian Curriculum-aligned teaching resources, online professional development memberships, and on-site face-to-face incursion workshops delivered by certified instructors. The company sells classroom drone kits, curriculum-mapped teaching units for primary and secondary levels, advanced coding memberships via DroneBlocks, and supporting products such as the Pippa & Dronie children's book and the Dronie web-based block coding game.

Product overview

She Maps is an Australian education technology company offering a unified portfolio of drone-based and geospatial teaching programs, equipment, and digital resources for schools. The core offering is Classroom Drone Essentials — a foundational program delivered via two channels: a self-paced She Maps Membership (online portal with professional development, 9+ curriculum-mapped units of work, and supplementary resources like Classroom Mapping Essentials and Advanced Drone Mapping) and face-to-face Drone Incursions (in-school workshops by certified instructors). Supporting the curriculum are hardware products — CoDrone EDU classroom kits (small, medium, large, and complete configurations), individual drone units, spare parts, and Drone Coding Mission Mats — and digital content including the DroneBlocks Membership for advanced coding (Python, JavaScript, Node-RED, Open-CV), the Pippa & Dronie illustrated children's book with an associated web-based Dronie block coding game, and ArcGIS StoryMaps. Primary and Secondary Teaching Resources provide grade-specific units on drones in agriculture, mining, forestry, disaster response, and urban mapping. The portfolio is completed by career inspiration tools (Geospatial Careers Guide, STEM Career Posters, Maths in Surveying), a monthly blog/newsletter, and a Drone Incursion in-school delivery service.

Differentiator

Problem solved

Functional benefit

Products and services

• Classroom Drone Essentials Foundational drone and geospatial education program for Years 5-10 covering drone applications, safety, manual flight, and block-based coding. Delivered via membership (on-demand) or face-to-face incursions for K-12 schools.
• She Maps Membership 12-month online portal subscription providing on-demand professional development, curriculum-mapped teaching resources, Classroom Drone Essentials, Classroom Mapping Essentials, Advanced Drone Mapping, and 9+ units of work. Available in single-teacher ($325/year), team up to 5 teachers ($895/year), and school up to 15 teachers ($1,595/year) license tiers.
• Drone Incursions (In-School Program) Face-to-face in-school drone flying and coding workshops delivered by She Maps Certified Instructors. Half-day (1 session, $2,255), full-day (2 sessions, $3,680), and two-day (4 sessions, $5,170) packages. Equipment, insurance, and 12-month She Maps Membership access for one teacher are included.
• CoDrone EDU Classroom Drone Kits Bundled classroom kits containing CoDrone EDU microdrones, batteries, chargers, spare propellers, LiPO safety bags, and image mats. Available in small (6 drones, $2,079-$2,179), medium ($3,195-$3,395), large ($3,990-$4,190), and complete starter ($4,450-$4,650) configurations. Includes 12 months of technical support.
• CoDrone EDU Individual Kit Individual CoDrone EDU unit with 2 batteries and a multi-charger priced at $409 AUD. Supports manual flight via radio-frequency controller and block/Python coding via USB-connected laptop or desktop.
• CoDrone EDU Accessories Replacement and spare parts for CoDrone EDU drones including Power Pack batteries ($64), replacement frames ($39), set of 4 motors ($59), set of 4 propellers ($24), and LiPo battery safety bags ($22).
• Drone Coding Mission Mats 2m x 2m cloth mats (durable polyester blend) featuring Australian aerial map locations (Adelaide, Bondi Beach, Brisbane, Canberra, Cairns, Darwin, Gold Coast, Hobart, Longreach, Melbourne, Newcastle, Orpheus Island, Perth, St Kilda, Sunshine Coast) used for drone coding mission planning, code dry-runs, and spatial learning.
• Pippa & Dronie Children's Book Illustrated children's book for ages 5-9 celebrating diversity in STEM, featuring six real women drone professionals. Available as individual copies ($25.95) or school packs: small (5 books, $525), medium (10 books, $634), and large (30 books, $1,137.50), including teaching resources, image mats, and the Dronie web-based block coding game.
• Dronie Block Coding Game Multi-level, web-based block coding game where students guide Dronie through coding challenges across Australian locations. Suitable for early primary through late primary students. Accessible via browser at dronie.shemaps.com.
• DroneBlocks Membership 12-month advanced drone coding membership ($995 AUD/year) providing access to 150+ cloud-based lessons covering Blockly, Python, JavaScript, Node-RED, and Open-CV through the DroneBlocks drone coding simulator and curriculum. She Maps is the Australian reseller of DroneBlocks.
• Primary Teaching Resources Australian Curriculum-mapped teaching units for Years F-6 including Drones in Agriculture, Drones to the Rescue (Bushfires, Floods, Healthcare in the Himalayas), Drones in Forestry, Code Fly Deliver, Drone Club Kit, and Map My School. Available individually or via She Maps Membership.
• Secondary Teaching Resources Australian Curriculum-mapped teaching units for Years 7-12 including Drones in Agriculture, Drones to the Rescue, Drones in Mining, Drones in Forestry, Map My Neighbourhood (Year 7), and Mapping the Edge (Years 8 & 10). Available individually or via She Maps Membership.
• Classroom Mapping Essentials Professional development and classroom resource (F-10) equipping teachers to integrate mapping and geospatial applications into lessons, covering historical and modern mapping conventions and foundational geospatial concepts.
• Advanced Drone Mapping Course for Years 10-12 teachers planning outdoor drone mapping activities with larger sub-2kg drones, covering image capture, data management, and basic drone image analysis.
• Geospatial Careers Guide Downloadable careers guide and poster series showcasing geospatial career pathways, including data scientist, machine learning engineer, surveyor, remote sensing scientist, and climate scientist job spotlights. Designed to inspire students to pursue geospatial careers.
• Maths in Surveying Free, curriculum-aligned lesson sequence for Years 7-10 maths teachers connecting classroom mathematics to surveying and geospatial technology. Includes five lessons on land survey, gradient/ratios, scale and bearings, measurement error, and trigonometry.

Quantifiable outcome

• 90% teacher satisfaction rate in 2023 workshops
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

18 partnerships are on record, tiered major partner, core, supporting, industry curriculum partner and academic.

• The Surveyors' Trustmajor partnerStrategic or Co-development PartnerQueensland-based surveying industry body funding the Surveyors in Schools program. Supports 28 schools in QLD through Geospatial in Schools Program (GISP). Provided significant financial assistance for Pippa & Dronie book and teacher resources.
• Geospatial Council of Australia (GCA)major partnerStrategic or Co-development PartnerNational body representing surveying and spatial sciences professionals. Partnered to develop geospatial career-based information delivery to teachers, career advisers, and students including student materials design.
• WeRoboticscoreStrategic or Co-development Partner3-year funding agreement with Foundation Botnar to deliver youth training sessions and youth-led projects across 7 Flying Labs in Africa, Asia, and Latin America. She Maps provides Certified Instructor training to Flying Labs.
• DroneBlockscoreTechnology or IntegrationReseller of DroneBlocks teacher membership in Australia. Healthcare in the Himalayas resource featured in DroneBlocks drone coding simulator. Collaboration on advanced coding curriculum.
• NearmapcoreTechnology or IntegrationAustralian geospatial technology company providing high-resolution aerial imagery data to update She Maps image mats with richer, more detailed geospatial content.
• EC by Go1supportingGTM or Marketing PartnerPartnership to provide easy access to She Maps professional development content for educators through EC by Go1 platform.
• Bennett + BennettsupportingGTM or Marketing PartnerSurveying, Planning and Digital Engineering specialists operating across SE QLD and Northern NSW. Supporting She Maps programs and promoting to school networks.
• Swoop Aeroindustry curriculum partnerStrategic or Co-development PartnerPartner for Code Fly Deliver educational unit of work, providing real-world drone logistics case studies.
• Nepal Flying Labsindustry curriculum partnerStrategic or Co-development PartnerPartner for Healthcare in the Himalayas unit of work, providing real-world drone healthcare delivery scenarios.
• ForestLearningindustry curriculum partnerStrategic or Co-development PartnerPartner for Drones in Forestry unit of work, providing industry expertise and resources for forest management education.
• Get Kids into SurveysupportingGTM or Marketing PartnerPartner for supporting fun surveying resources to engage students in geospatial careers.
• Girl Guides VictoriasupportingGTM or Marketing PartnerPartnership to deliver STEM and drone education to Girl Guides Victoria members across Victoria.
• AUAVS (Unmanned Aerial Vehicle Systems)supportingGTM or Marketing PartnerAustralian UAV association providing industry support and connection to broader drone education community.
• Surf Life Saving NSWsupportingGTM or Marketing PartnerPartnership supporting beach safety and community education programs using drone technology.
• James Cook UniversityacademicStrategic or Co-development PartnerUniversity partnership supporting geospatial education and career pathways for students.
• RMIT UniversityacademicStrategic or Co-development PartnerUniversity partnership supporting geospatial education and career pathways for students.
• In2sciencesupportingGTM or Marketing PartnerPartnership connecting students with STEM professionals and mentors to inspire future careers.
• FrontierSIsupportingStrategic or Co-development PartnerSpatial technology organization supporting geospatial education initiatives and career awareness.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Sphero: Sphero provides programmable robots (Sphero BOLT, Mini) and STEAM curricula for K-12 schools. It addresses the same teacher and school procurement buyer as She Maps in the robotics/coding education category.
• Wonder Workshop: Wonder Workshop sells Dash, Dot, and Cue educational robots with curriculum-aligned lesson plans to K-12 schools. While focused on ground robotics rather than drones, it competes for the same STEM EdTech budget and teacher mindshare as She Maps.
• PCS Edventures: PCS Edventures provides STEM lab equipment, drones, and curriculum packages to K-12 schools globally. It competes directly with She Maps on drone-and-coding bundles sold to schools, including CoDrone-adjacent offerings.
• STEMpedia: STEMpedia offers STEM kits, coding platforms, and AI/drone curricula for K-12 schools. Its drone and AI modules overlap with She Maps' coding-and-curriculum offering, though it serves a broader STEM scope including robotics, IoT, and AI.
• Tynker: Tynker is a leading kids' coding platform used by K-12 schools with block-based and Python coding curricula. It overlaps with She Maps' DroneBlocks integration and coding curriculum, and competes for the same school coding-education budget.

Broad incumbents

• Parrot Education: Parrot provides the AR.Drone and ANAFI drones used in some educational programs and offers supporting curricula for K-12 STEM. As a major drone OEM with education programs, it competes with She Maps on hardware and lesson content for schools.
• DJI Education: DJI, the world's largest consumer/commercial drone manufacturer, runs an education division offering DJI Education Hub curricula, RoboMaster robotics kits, and Tello drones for classroom use — overlapping with She Maps in K-12 drone STEM but at vastly larger scale.

Others

• Code.org: Code.org is a non-profit providing free K-12 computer science curricula. While not a drone-specific competitor, it shapes the competitive context by setting expectations for low-cost or free coding education that She Maps' paid curriculum must justify.

Direct peers

• DroneBlocks: DroneBlocks provides the advanced coding curriculum, simulator, and teacher PD that She Maps resells in Australia. It is both a partner and direct competitor, offering Blockly, Python, JavaScript, and Open-CV drone coding courses to schools globally.
• Robolink: Robolink manufactures the CoDrone EDU drones that She Maps resells and uses as its primary hardware platform. It directly competes with She Maps by offering its own drone education curriculum and kits to K-12 schools, addressing the same teachers and STEM coordinators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/groups/1512427928825311
• LinkedInlinkedin.com/company/shemaps

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about She Maps