Sherwood Powerports + Marine

What Sherwood Powerports + Marine does

Sherwood Powersports & Marine is a privately held, single-location powersports and marine vehicle dealership operating from 371 Lakeland Drive, Sherwood Park, Alberta, Canada. Founded in 2023 with a 6-employee headcount, the company functions as an authorized multi-brand dealer carrying inventory across Yamaha (134 units), CFMOTO (97 units), Vamoose Cycle (58 units), Legend Boats (31 units), and Tohatsu (28 units), among others, with a total displayed inventory of 424 units spanning ATVs, side-by-sides, motorcycles, boats, pontoons, personal watercraft, outboard motors, electric bikes, generators, and tractors.

The business operates a traditional dealership model combining a physical showroom with a Power Go-powered e-commerce website that displays transparent out-the-door pricing, financing options, and trade-in valuations. Revenue is generated across five streams: new vehicle sales, used vehicle sales (16 units in inventory, all inspected by technicians), parts and accessories, on-site service and maintenance, and financing arrangement through Yamaha Financial Services, TD Auto Finance, and Santander Consumer. Customer segments include off-road enthusiasts, motorcycle riders, marine buyers, electric bike users, and power equipment buyers across Alberta.

Beyond vehicle sales, the company has extended into a dedicated fishing equipment e-commerce sub-brand (Fishing Gear Shop at fishing.sherwoodpowersports.ca) and offers multi-lender financing with promotional rates as low as 1.99% on select models. The dealership serves as a one-stop retail destination for sales, service, parts, and financing in the greater Edmonton region, with no disclosed parent company, institutional ownership, or external funding structure.

Name

Sherwood Powerports + Marine

Legal name

Sherwood Powersports & Marine

Website

https://sherwoodpowersports.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sherwood Powersports & Marine is a multi-brand authorized dealer in Sherwood Park, Alberta, selling new and used powersports vehicles, boats, outboard motors, and motorcycles alongside financing, service, and parts to individual consumers across the greater Edmonton region.

Ownership category

akta.pro rank

Headquarters

HQ city

Sherwood Park

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new powersports and marine vehicles including ATVs, motorcycles, side-by-sides, boats, pontoons, PWC, outboard motors, electric bikes, generators, and tractors from brands such as Yamaha, CFMOTO, Legend Boats, Vamoose, and Tohatsu.
2. Used Vehicle Sales: Sale of pre-owned powersports and marine vehicles. All used vehicles undergo rigorous inspection by experienced technicians before being offered for sale.
3. Parts and Accessories: Sale of vehicle parts and accessories for maintenance and enhancement of powersports and marine vehicles.
4. Service and Maintenance: Professional service department providing maintenance and repairs for all vehicles sold at the dealership.
5. Financing Services: Arrangement of vehicle financing through Yamaha Financial Services and other lenders to facilitate purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Sherwood Powersports & Marine is a multi-brand authorized dealership that sells new and pre-owned powersports and marine vehicles, including ATVs, motorcycles, side-by-sides, boats, pontoons, personal watercraft, outboard motors, electric bikes, generators, tractors, and trailers. The dealership supplements vehicle sales with in-house services such as financing through Yamaha Financial Services and other lenders, professional maintenance and repair, and a parts and accessories department.

Product overview

Sherwood Powersports & Marine operates as a multi-brand powersports and marine vehicle dealership offering new and pre-owned vehicles across several product categories: off-road vehicles (ATVs, side-by-sides, dirt bikes), motorcycles (Yamaha and CFMOTO), marine vessels (boats, pontoons, personal watercraft, outboard motors), and power equipment (electric bikes, generators, tractors). The company functions as an authorized dealer for Yamaha, CFMOTO, Legend Boats, G3 Boats, Skeeter, Tigé, ATX Surf Boats, Tohatsu, and Vamoose Cycle. Beyond vehicle sales, the dealership provides financing services through multiple financial partners, on-site maintenance and repair, and a parts and accessories department. The portfolio is organized around three core pillars: off-road/adventure vehicles, road motorcycles, and marine products, supplemented by ancillary services including trade-in valuations and insurance.

Differentiator

Problem solved

Functional benefit

Brands

• Fishing Gear Shop: A dedicated online shop for fishing gear operated by Sherwood Powersports & Marine at fishing.sherwoodpowersports.ca

Products and services

• ATVs (All-Terrain Vehicles) Off-road four-wheeled vehicles designed for outdoor recreation and work, including CFMOTO and Yamaha models, sold through the dealership's new and used inventory.
• Motorcycles Two-wheeled motor vehicles including Yamaha and CFMOTO street and dirt bikes, motocross, and adventure motorcycles, sold new and used through the dealership.
• Side-by-Sides (UTVs) Utility terrain vehicles designed for multiple passengers, including CFMOTO UFORCE, U10 PRO, and Highland models, sold new and used.
• Boats Marine vessels including fishing boats and sport boats from brands such as Legend Boats, G3 Boats, Skeeter, Tige, and ATX Surf Boats, sold new and used.
• Pontoon Boats Flat-deck boats supported by floating pontoons, suitable for leisure and fishing activities, including SunCatcher models and Legend Boats pontoons, sold new and used.
• Personal Watercraft (PWC) Single-rider or two-passenger water vehicles commonly known as jet skis, designed for recreational water sports, sold new and used.
• Outboard Motors External boat propulsion engines from Tohatsu and Yamaha, ranging from portable 6hp to 140hp models, sold new and used, with a 5-year warranty on all Tohatsu products.
• Electric Bikes Electrically assisted bicycles from Vamoose Cycle, including tri-cycle and standard models such as TRI-CYCLE SST and TORO.
• Generators Portable power equipment for generating electricity in outdoor and emergency situations.
• Tractors Compact tractors for small-scale farming, property maintenance, and agricultural work, including Captain brand.
• Trailers Vehicle trailers for transporting ATVs, motorcycles, boats, and other powersports equipment, sold through the used inventory.
• Financing Services Vehicle financing arrangements through Yamaha Financial Services, TD Auto Finance, and Santander Consumer, including promotional rates such as 1.99% financing on select models and bi-weekly payment options.
• Service & Maintenance Maintenance and repair services performed by experienced technicians to ensure vehicle safety and dependability for all vehicles sold at the dealership.
• Parts & Accessories Replacement parts and accessories to enhance vehicle performance or support repairs for powersports and marine vehicles.
• Fishing Gear Fishing equipment and gear available through a dedicated online fishing store operated as a sub-brand of the dealership.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and major.

• YamahacoreChannel Partner/ Reseller/ DistributorAuthorized Yamaha dealer offering Yamaha motorcycles, ATVs, side-by-sides, boats, outboard motors, and power equipment. Access to Yamaha Financial Services for customer financing options. Full manufacturer warranty support.
• CFMOTOcoreChannel Partner/ Reseller/ DistributorAuthorized CFMOTO dealer offering CFMOTO motorcycles, ATVs, and side-by-sides including CFORCE, UFORCE, and ZFORCE product lines. 5-year CFMOTO Canada warranty provided on all vehicles.
• Legend BoatscoreChannel Partner/ Reseller/ DistributorAuthorized Legend Boats dealer offering fishing boats and pontoons including 18 XT and 20 XT models.
• TohatsucoreChannel Partner/ Reseller/ DistributorAuthorized Tohatsu dealer offering outboard motors ranging from 6hp to 140hp with 5-year warranty on all Tohatsu products.
• Vamoose CyclecoreChannel Partner/ Reseller/ DistributorAuthorized Vamoose Cycle dealer offering electric bikes including TRI-CYCLE SST, TORO, and other models.
• TigémajorChannel Partner/ Reseller/ DistributorAuthorized Tigé dealer offering surf boats for water sports enthusiasts.
• ATX Surf BoatsmajorChannel Partner/ Reseller/ DistributorAuthorized ATX dealer offering surf boats for wakeboarding and waterskiing.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• RevZilla: Online motorcycle gear, parts, and accessories retailer (sister brand of Cycle Gear under Comoto Holdings). Comparable online merchandising and category-expert brand approach to Sherwood's website-led discovery flow.
• MarineMax: Publicly traded U.S. multi-location marine dealership group selling new and pre-owned boats, engines, and marine parts with financing and service. Comparable to Sherwood's marine division across sales, F&I, and service revenue mix, with materially greater scale.
• Cycle Gear: Largest U.S. motorcycle apparel, parts, and accessories retail chain under Comoto Holdings. Comparable to Sherwood's parts and accessories business and brand-portfolio approach on the motorcycle side, although not a primary OEM franchise dealer.
• Rocky Mountain ATV MC: Large multi-channel powersports retailer (online + physical) carrying ATVs, side-by-sides, motorcycles, parts, and accessories across many OEM brands. Closest direct peer to Sherwood's powersports half on brand breadth and channel mix.
• OneWater Marine: Publicly traded U.S. marine dealership group operating dozens of stores across multiple states. Closest publicly traded analog to Sherwood's combined boat-brand portfolio (Legend, Tigé, ATX, Skeeter, Yamaha outboards).
• West Marine: Large U.S. marine retailer and parts/accessories operator with owned stores and an online catalog. Comparable to Sherwood's marine parts, accessories, and service flows, although more retail-chain than full-line dealer.

Broad incumbents

• Sportsman's Warehouse: Multi-store U.S. outdoor retailer carrying marine accessories, power equipment, and adjacent categories. Touches similar end customers but with a non-franchise, multi-category retail model versus Sherwood's authorized OEM dealer model.
• Bass Pro Shops: Large U.S. outdoor recreation retailer with integrated boat, marine, ATV, and outdoor power offerings. Overlaps Sherwood's marine and powersports categories as part of a much broader product portfolio.
• Camping World Holdings: Largest U.S. RV dealership and service network; adjacent to Sherwood through powersports/outdoor dealer operations and similar floor-plan, F&I, and service business model, though anchored on RVs rather than motorcycles, ATVs, or boats.

Regional players

• Traveland RV: Western Canada RV and outdoor powersports dealer group with multiple locations in BC and Alberta. Most directly comparable Western Canadian multi-brand dealership competitor, serving the same regional customer base from a scaled footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sherwoodpowerports

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sherwood Powerports + Marine