Necense
Necense is a French consumer goods company, founded in 2023, that produces solid craft soda concentrates in sachets reconstituted with water at home, eliminating plastic bottles. It sells via DTC e-commerce, B2B hospitality channels, and bio-retailers across France and Europe.
- Company typePrivate
- Founded2023
- HeadquartersFrance (production regions: Auvergne, Corsica, Anjou, Montpellier), France
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Necense does
Necense is a French consumer goods company, founded in 2023 by Charlotte Figarède and Chef Damien, that produces solid craft soda concentrates in pre-portioned sachets containing dried French bio botanicals and bio sugar that consumers reconstitute with water at home. The solid format removes approximately 90% of water from production and transport and is reported to deliver a 7x lower carbon footprint versus bottled beverages while eliminating single-use plastic packaging. The portfolio comprises 12 recipes (classics such as Limonade, Ginger Beer, Spritz, Cola, and Tonic plus signatures such as Canopée, Énervé, Indompté, Cabossé, Figuette, Pamplemousse Paradisu, and Maté), with 92%+ of ingredients sourced from French bio agriculture and sugar content approximately 30% lower than conventional sodas; the Cabossé recipe carries a co-creation with Meilleur Ouvrier de France Pâtissier Nicolas Bernardé. Drying and ensacheting are handled by a third-party manufacturing partner using ingredients from Auvergne, Corsica, Anjou, Montpellier, and Hauts de France.
The business operates three primary channels. Direct-to-consumer e-commerce on necense.fr sells individual sachets priced €9.90-€26.00, bundle packs (Pack Apéro, Pack Les Essentiels, Pack Les Canailles) at 10-12% discounts, and the €19.90 Kit 'C'est moi qui l'ai fait !' gifting product; free shipping is offered in Metropolitan France above €49 and the site ships to 20+ European countries. A dedicated B2B portal, pro.necense.fr, sells 2.7kg professional sachets (equivalent to five cases of bottles) to CHR establishments supported by field sales outreach. Retail distribution is anchored by Biocoop and Nature & Découvertes, complemented by specialty beverage retailers (Le Paon qui boit, La Cave Parallèle, Soif Rennes). Pricing is publicly disclosed and transactional (one-time unit purchase) across all channels.
The company reports presence in 1,000+ cafés, hotels, bars, and restaurants across France — including approximately 30 Michelin-starred restaurants, Rosa Bonheur Buttes Chaumont, La Felicità, and the Accor/Novotel group — and has avoided 2 million plastic bottles since its June 2023 founding, with a stated projection to reach 4 million by end-2026. Recognition includes the Prix In-Neo 2023 (beverage category), Snaking d'Or 2024 special jury prize, Grands Prix de la Good Economy 2024 gold in eco-design, the Sirius Encouragement prize at Institut du Commerce 2026, and selection in Challenges magazine's '100 start-up où investir' 2026 ranking. In 2026 Necense co-founded Le MUVE (Mouvement sans eau) with Pimpant, Supe, and 900.care to advance the water-free product category.
Necense firmographics
Firmographics- Name
- Necense
- Legal name
- Necense
- Website
- https://shop.necense.fr
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Necense is a French consumer goods company, founded in 2023, that produces solid craft soda concentrates in sachets reconstituted with water at home, eliminating plastic bottles. It sells via DTC e-commerce, B2B hospitality channels, and bio-retailers across France and Europe.
- Ownership category
- akta.pro rank
Necense industry classification
Industry- Product category
- Craft Soft Drinks
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Powdered & Instant Beverage Mix Manufacturing (Drink Mixes) (AFAFABAL)
- akta.pro secondary industries
- Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM), Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)
Keywords
Where Necense is headquartered
LocationHeadquarters
- HQ city
- France (production regions: Auvergne, Corsica, Anjou, Montpellier)
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Necense business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct-to-Consumer E-commerce: Sales of beverage sachets and kits directly to consumers through necense.fr. Customers purchase individual sachets (ranging from 2L to 8L yield) or bundled products. Revenue is one-time transaction based per order.
- Professional CHR Channel: B2B sales of large-format sachets (professional 2.7kg format equivalent to 5 cases of bottles) to restaurants, hotels, bars, and event venues through the pro.necense.fr portal. Targets volume needs of professional establishments.
- Retail Distribution: Wholesale distribution through specialty retailers including Biocoop and Nature & Découvertes, where Necense products are shelved alongside other natural/bio beverage options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual sachets |
| Unit Pricing | Pay-as-you-go | Pack Apéro bundle |
| Unit Pricing | Pay-as-you-go | Pack Les Essentiels bundle |
| Unit Pricing | Pay-as-you-go | Pack Les Canailles bundle |
| Unit Pricing | Pay-as-you-go | Kit 'C'est moi qui l'ai fait!' |
| Unit Pricing | Pay-as-you-go | Professional large-format sachets |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels6 records
Necense product offering
Product offeringCore offering
Necense produces and sells solid craft soda concentrates packaged in biodegradable sachets that consumers reconstitute at home by adding water. The range covers 12 botanical recipes — including Spritz, Ginger Beer and Tonic — formulated by Chef Damien with certified French organic ingredients and lower sugar content than conventional sodas. Products are sold both as single sachets and themed bundles (e.g., Pack Apéro, Kit "C'est moi qui l'ai fait!") on the consumer site, and in larger professional formats via a dedicated B2B portal for cafés, hotels, restaurants and event venues.
Differentiator
Problem solved
Functional benefit
Products and services
- Solid craft soda concentrate sachets (range of 12 botanical recipes)
Quantifiable outcome
- 7x lower carbon footprint vs bottled beverages
- +4 more outcomes
Companies that use Necense
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Necense technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Necense partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, major and minor.
- MUVE Movement (Le MUVE)coreCollaborative movement founded with pimpant.com, supe_soupe, and 900.care to eliminate water from consumer products. The MUVE (mouvement sans eau / movement without water) addresses the absurdity of selling water in plastic bottles, advocating for solid formats that add water at point of use. Received Prix Sirius at Institut du Commerce 2026 for innovative collaborative commerce model. Necense contributes its solid beverage format expertise.
- PimpantcorePartner in the MUVE collaborative movement. Pimpant focuses on solid-format consumer products.
- Supe (Supe_Soupe)corePartner in the MUVE collaborative movement. Supe offers soup concentrates in solid format.
- 900.carecorePartner in the MUVE collaborative movement. 900.care focuses on solid-format personal care and household products.
- BiocoopmajorOrganic and natural grocery chain with nationwide France presence. Biocoop distributes Necense products in its stores, reaching eco-conscious consumers aligned with Necense's bio and sustainability values.
- Nature & DécouvertesmajorLifestyle and outdoor retailer with stores across France. Nature & Découvertes carries Necense products, appealing to consumers seeking natural, innovative, and eco-friendly products for everyday use.
- Accor Group (Novotel)majorMajor international hotel group offering Necense products at Novotel properties. Partnership demonstrates Necense's ability to serve enterprise hospitality accounts with consistent, quality natural beverage options.
- Nicolas BernardéminorPatissier voyageur and Meilleur Ouvrier de France Pâtissier (MOF) who co-created the Cabossé BIO signature recipe. This collaboration adds prestige and culinary expertise to Necense's signature product line.
- Looksharp (Press Relations)minorPR agency handling Necense press relations. Contact: [email protected]
Scale indicators11 records
Recent moves6 records
Expansion highlights6 records
Necense competitors and assessment
Company assessmentEmerging players
- Pimpant: French solid-format consumer goods brand and Le MUVE coalition partner. Comparable as an emerging niche player applying the same waterless, plastic-free product philosophy and shared movement marketing.
- 900.care: French solid-format personal care and household brand and Le MUVE coalition partner. Comparable as an emerging solid-format challenger sharing the 'no water in consumer products' narrative that benefits Necense's positioning.
- Supe (Supe_Soupe): French solid-format soup concentrate brand and Le MUVE coalition partner. Comparable on the solid concentrate format and the shared water-free consumer products narrative; adjacent food category but closely aligned sustainability positioning.
Direct peers
- Maison Routin 1883: French premium syrup house serving both consumer and professional CHR channels. Direct comparison: same concentrate-to-drink model, same France heritage, similar professional and consumer dual-channel distribution.
- Teisseire: Leading French beverage syrup brand whose concentrates are diluted at home or on-premise. Direct comparison: same French base, same dilution-based preparation model, with extensive B2B presence in cafés, hotels, and restaurants across France.
- SodaStream: At-home sparkling beverage preparation platform (owned by PepsiCo) where consumers flavor and carbonate water. Direct comparison: matches Necense's at-home DIY beverage concept, though differentiated by carbonation mechanics vs. solid sachet reconstitution.
- Monin: Premium professional syrup and concentrate brand deeply embedded in hospitality worldwide. Direct comparison: same concentrate-to-drink format, same CHR target segment, same premium culinary positioning.
Broad incumbents
- Britvic: International soft drinks major and owner of Teisseire. Larger portfolio incumbent competing in the same French and European soft drinks shelf with vastly broader distribution and marketing scale.
- Fever-Tree: Premium craft mixer brand (tonic, ginger beer, etc.) sold in bottles. Comparable as a premium-positioned beverage alternative in the same hospitality and at-home cocktail occasions; differs in bottled rather than solid format.
- Fentimans: Premium craft soda brand with heritage positioning in hospitality and retail. Comparable end-product category (craft soft drinks) and similar premium positioning, but delivered in a bottled format rather than sachets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Necense social profiles
Digital presenceNecense financial estimates
Financial estimateRevenue estimate
Valuation estimate
Necense leadership team
Management profileNumber of profiles
Profiles4 records
Necense funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Necense M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Necense
What does Necense do?
Necense produces and sells solid craft soda concentrates packaged in biodegradable sachets that consumers reconstitute at home by adding water. The range covers 12 botanical recipes — including Spritz, Ginger Beer and Tonic — formulated by Chef Damien with certified French organic ingredients and lower sugar content than conventional sodas. Products are sold both as single sachets and themed bundles (e.g., Pack Apéro, Kit "C'est moi qui l'ai fait!") on the consumer site, and in larger professional formats via a dedicated B2B portal for cafés, hotels, restaurants and event venues.
Is Necense a public or private company?
Necense is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Necense founded?
Necense was founded in 2023. It employs 11 to 50 people.
Where is Necense based?
Necense is headquartered in France (production regions: Auvergne, Corsica, Anjou, Montpellier), France, in the Europe region.
How does Necense make money?
Three revenue lines are on record. Direct-to-Consumer E-commerce is the primary driver. The others are professional CHR Channel and retail Distribution.
Who are Necense's main competitors?
Emerging players on record are Pimpant, 900.care and Supe (Supe_Soupe). Direct peers are Maison Routin 1883, Teisseire, SodaStream and Monin. Broad incumbents are Britvic, Fever-Tree and Fentimans.
Does Necense have an API?
No public API is recorded for Necense.
What industry is Necense in?
Necense's product category is Craft Soft Drinks. Its primary akta.pro industry code is AFAFABAL, Powdered & Instant Beverage Mix Manufacturing (Drink Mixes), with a secondary code of AFAFABAM, Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing. Its NAICS code is 3121 and its SIC code is 2080.