Showroom Marketing

What Showroom Marketing does

Showroom Marketing is a privately held, bootstrapped digital marketing agency founded in 2013 in Boston, Massachusetts, by CEO John Gosselin and co-founder Austin Pike. The firm specializes in data-driven business development for retail showrooms, fabricators and installers, wholesale distributors, design-and-build businesses, and e-tailers operating in the decorative plumbing, hardware, kitchen, bath, and lighting industries — a vertical it has served for more than a decade. Core offerings are delivered through the proprietary Local Celebrity System™, which bundles WordPress/e-commerce web design, Google Ads management (Search, LSAs, Performance Max, Shopping, YouTube), paid social, AI findability optimization, business intelligence dashboards, an automated CRM, and the Revenue Recovery System™. Additional products include the Red Carpet Co-Op Program, the Gold Standard Showroom™ certification, the No Lead Left Behind tracking spreadsheet, the Business Breakthrough Call™ consultation, and a portfolio of wholly-owned vertical lead-generation domains.

The company operates on a primarily subscription/recurring revenue model (monthly retainer for marketing services and strategy consulting) supplemented by one-time website design and development projects; pricing is custom quote-based and not publicly disclosed. Distribution is hybrid: direct enterprise and inside-sales supported by Business Breakthrough Calls and monthly Clarity Calls, combined with channel partnerships as Official Service Provider to the Luxury Products Group and IMARK buying groups, plus active membership in DPHA, NKBA, ASA, SWA, and a 2021 partnership with PRIDE Centric Resources and Adream Décor. Showroom Marketing has served 75+ clients across North America with a team of approximately 20 employees, holds Certified Google Partner status, and operates the Earn More Do Less podcast and The Perspective Series content brand via Bravo Business Media. No external venture capital, private equity, or institutional investment is indicated; ownership and operations remain with the founders.

Name

Showroom Marketing

Legal name

Showroom Marketing

Website

https://showroommarketing.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Showroom Marketing is a bootstrapped Boston-based digital marketing agency specializing in data-driven advertising, web design, and B2B outreach for retail showrooms, distributors, fabricators, and design-build firms in the decorative plumbing, hardware, and kitchen/bath industries.

Ownership category

akta.pro rank

Product category

Digital Marketing Services for Building Products Retail

NAICS

Media Buying Agencies (541830), Furniture Retailers (449110)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG)

Keywords

• Digital marketing services
• Showroom lead generation
• Google Ads management
• Web design agency
• B2B internet marketing

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Services: Ongoing marketing services including Google Ads management, SEO, social media advertising, and business intelligence consulting with monthly retainer structure
2. Website Design & Development: One-time website design and development services for WordPress and e-commerce platforms
3. Consulting & Strategy: Monthly strategy consulting, 30-point consulting checklist, and Business Breakthrough Call sessions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Showroom Marketing is a Boston-based digital marketing agency that sells data-driven advertising, web design, and B2B outreach services to retail showrooms, fabricators, installers, wholesale distributors, design-and-build firms, and e-tailers in the decorative plumbing, hardware, kitchen, and bath industry. Its flagship offering, the Local Celebrity System™, bundles WordPress and e-commerce website design, Google Ads management, paid social media, AI findability optimization, business intelligence dashboards with automated CRM, and a Revenue Recovery System™ into a recurring monthly engagement.

Product overview

Showroom Marketing offers a unified digital marketing platform called the Local Celebrity System™ that integrates web design (WordPress, e-Commerce), paid advertising (Google Ads, Social Media), AI findability optimization, business intelligence dashboards with automated CRM, and the Revenue Recovery System™. The platform is designed for retail showrooms, wholesale distributors, fabricators, installers, and e-tailers in the design/build industry. Core offerings include the Local Celebrity System™ as the main product, with the RED CARPET COOP PROGRAM for cooperative advertising, Gold Standard Showroom™ certification program, and various reporting/consulting services. The company positions itself as a business development firm focused on measurable, predictable, and repeatable results through tracking every customer touchpoint (phone calls, form fills, appointments, walk-ins) back to marketing source.

Differentiator

Problem solved

Functional benefit

Brands

• Local Celebrity System™: A comprehensive marketing system offered by Showroom Marketing that includes web design, Google Ads, social media marketing, AI findability, business intelligence tools, and revenue recovery.
• Revenue Recovery System™
• Gold Standard Showroom™
• Monopolize Your Marketplace Game Board
• Earn More Do Less Podcast
• The Perspective Series

Products and services

• Local Celebrity System™ Integrated digital marketing system for retail showrooms and supply houses that combines WordPress and e-commerce web design, Google Ads (Search, LSAs, Performance Max, Shopping, YouTube), social media advertising, AI findability optimization, business intelligence dashboards with an automated CRM, and the Revenue Recovery System to dominate local markets online.
• Red Carpet Co-Op Program Cooperative advertising program that enables brands and manufacturers to pool marketing dollars with their showroom partners to run coordinated online campaigns that increase visibility and generate more leads.
• Gold Standard Showroom™ Certification and recognition program for showrooms implementing the ShowroomMarketing.com Method™ to achieve world-class status in online visibility and business development.
• Business Breakthrough Call™ 15-minute consultation service that analyzes a prospect's business development initiatives, identifies gaps, and delivers actionable recommendations for improving online performance and market domination.
• Website Design and Development One-time WordPress and e-commerce website design and development service for retail showrooms, wholesale distributors, and e-tailers in the decorative plumbing, hardware, kitchen, and bath industry.
• Monthly Marketing Results Reporting Video Monthly customized video report that presents campaign KPI data in a Digital Dashboard format, created and delivered by co-founder Austin Pike as part of the recurring marketing engagement.

Quantifiable outcome

• 6% average AdWords clickthrough rate (vs 1.9% industry average)
• +5 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• PRIDE Centric ResourcescoreStrategic or Co-development Partner · 1 October 2021Partnership to help PRIDE member dealers and their partner entity The Kitchen Spot navigate internet channels for business development. ShowroomMarketing.com exhibits at PRIDE Annual Conference and provides customized business development materials including Market Analysis Reports and Monopolize Your Marketplace game boards.
• Adream DécorcoreStrategic or Co-development Partner · 1 January 2018First-ever exclusive partnership in the decorative plumbing and hardware industry between a rep agency and internet business development firm. Adream Décor President Dan Fingerhut described the partnership as bringing industry-changing capabilities to showrooms in Texas, Oklahoma, Southern Louisiana, and Arkansas.
• Luxury Products Group (LPG)coreGTM or Marketing PartnerOfficial Service Provider for Luxury Products Group & IMARK. Provides LPG members with website reviews, Market Analysis Reports, and comprehensive marketing programs. LPG Member of the Year award winners have been clients.
• IMARK PlumbingcoreGTM or Marketing PartnerOfficial Service Provider for IMARK buying group, providing internet business development services to member showrooms and distributors.
• DPHA (Decorative Plumbing and Hardware Association)coreGTM or Marketing PartnerActive member and Marketing Committee participant. Conducted webinar with DPHA, membership drive using outbound marketing program, and regular content contributions.
• Southern Wholesaler Association (SWA)minorGTM or Marketing PartnerNew member of SWA association with plans for leadership involvement. CEO John Gosselin presented takeaways from 2023 SWA meeting.
• American Supply AssociationminorGTM or Marketing PartnerMember of American Supply Association, participating in Emerging Leaders Conference and industry events.
• NKBA (National Kitchen and Bath Association)minorGTM or Marketing PartnerActive member and presenter at Manhattan Chapter. Co-founder Austin Pike recognized as 30 Under 30 NKBA talent.
• Bravo Business MediaminorStrategic or Co-development PartnerCEO John Gosselin publishes the Perspective Series by Bravo Business Media, contributing industry insights and marketing expertise through articles and content.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Others

• NKBA (National Kitchen & Bath Association): Industry trade association for kitchen and bath professionals with which Showroom Marketing actively partners and whose members it serves. Adjacent ecosystem participant rather than direct competitor.
• DPHA (Decorative Plumbing & Hardware Association): Trade association representing decorative plumbing and hardware showrooms; Showroom Marketing serves on its Marketing Committee. Adjacent ecosystem participant enabling access to the firm's core customer base.

Direct peers

• LSEO: Digital marketing agency offering SEO, PPC, and web design with vertical specializations and a results-driven pitch. Comparable in agency positioning and SMB client base.
• Cardinal Digital Marketing: Performance-focused digital marketing agency serving multi-location and vertical SMB clients with paid media, SEO, and CRO. Comparable agency model targeting ROI-conscious niche clients.
• SmartSites: Full-service digital marketing agency offering website design, SEO, and PPC across verticals. Comparable mid-market services portfolio and SMB orientation.
• Conduit Digital: Digital marketing agency focused on the home services and contracting verticals with lead-generation programs. Comparable target customer profile to Showroom Marketing's plumbing, hardware, and remodel clients.
• WebFX: Full-service digital marketing agency offering SEO, PPC, web design, and CRO with vertical specialization including home services and home improvement. Comparable scale and service portfolio to Showroom Marketing's Local Celebrity System™.
• Scorpion: Vertical-focused digital marketing platform serving home services, legal, and healthcare SMBs with website, advertising, and CRM solutions. Comparable to Showroom Marketing as a full-service agency selling managed marketing programs to niche SMB clients.
• Blue Corona: Digital marketing agency historically focused on home services contractors (HVAC, plumbing, roofing) with tracking-driven lead generation offerings. Highly comparable in serving home improvement trade businesses with measurable ROI campaigns.
• Thrive Internet Marketing Agency: Digital marketing agency offering web design, SEO, PPC, and social media services across multiple verticals including home services. Comparable in delivery model (subscription retainer + project work) and mid-market SMB focus.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/showroommarketing
• TikToktiktok.com/@showroommarketing?refer=creator_embed
• LinkedInlinkedin.com/company/showroom-marketing-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showroom Marketing