Showtime Motorsports

What Showtime Motorsports does

Showtime Motorsports is a privately-held motorsports racing team and collector car enterprise headquartered at 119 Seaboard Lane, Suite 411, Franklin, Tennessee. Founded in 2013 by Ken Thwaits — a 1984 Mazda Pro Series national champion and 1985 Pro Formula Mazda Championship winner with a professional racing career dating to 1979 — the firm operates a race team competing in the Trans Am Series presented by Pirelli (XGT class) and the Ultimate Street Car Association (USCA), racing modified Audi R8 LMS GT3 vehicles, Chevrolet Camaro Z28/1LE platforms, and a Mitsubishi Lancer Evolution at venues across the United States. The company simultaneously maintains a 25-vehicle classic Camaro collection spanning all five Chevrolet Camaro generations, displayed at its Franklin showroom.

Technical operations center on high-performance automotive engineering: hand-laid dry carbon fiber bodywork, Mast 427 engines producing 680-720+ horsepower with dry-sump oiling, PPG sequential transmissions, custom chromoly roll cages with on-board fire suppression, and AP Racing brakes mated to JRI triple-adjustable shocks. Component sourcing is heavily outsourced via an unusually broad sponsor and parts-supplier ecosystem (Forgeline, Audi Sport, Mast Motorsports, Lingenfelter Performance Engineering, Wilwood, Detroit Speed, JRi Shocks, OPTIMA Batteries, Pennzoil, and others), reflecting a six-employee operation that depends on partner in-kind rather than in-house R&D.

The business model generates revenue from three streams: racing-related sponsorship and appearance fees (no figures disclosed), branded apparel and sportswear sold through the company website, and potential classic Camaro collection sales. Distribution is event-driven through sanctioned races and amplified through organic social channels (Facebook, Instagram, Twitter, YouTube) and MAVTV television exposure via OPTIMA's Search for the Ultimate Street Car Association broadcasts. The parent-affiliate Precision Dynamics International (PDI), a 20-year automotive events, training, and marketing firm with Nissan, Chevrolet, and Hyundai among its clients, acts as a strategic backbone. The company is wholly owned by Ken Thwaits, with Kevin Long serving as President across all Thwaits-owned entities; there is no institutional capital, no disclosed pricing, and no parent corporate structure beyond the PDI relationship.

Name

Showtime Motorsports

Legal name

Showtime Motorsports

Website

https://showtimemotorsports.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Showtime Motorsports is a privately-held motorsports racing team and collector car enterprise in Franklin, Tennessee, founded by former professional racer Ken Thwaits. It competes in Trans Am and USCA racing series, maintains a 25-vehicle Camaro collection, and sells branded apparel.

Ownership category

akta.pro rank

Product category

Motorsports Racing Services

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsports Teams & Entrants (Factory & Independent) (MPAKAGAB)

akta.pro secondary industries

Motorsports Teams (F1, NASCAR, IndyCar, Rally, MotoGP, etc.) (MPAKABAB), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)

Keywords

• Professional racing team
• Motorsports competition services
• Classic car collection
• Racing apparel merchandise
• Automotive racing events

Headquarters

HQ city

Franklin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Racing Competition Revenue: Revenue generated through professional racing competitions including Trans Am Series and Ultimate Street Car Association events. Team competes in multiple classes and generates exposure through racing performance.
2. Apparel and Merchandise Sales: Sale of Showtime Motorsports and Camaro-themed sportswear and racing wear through their online apparel store
3. Classic Car Collection Display: Display of collector Camaro collection in Franklin, TN for enthusiasts who wish to see them up close. Revenue may come through sales of vehicles from the collection.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Showtime Motorsports operates a professional racing team that competes in the Trans Am Series presented by Pirelli and the Ultimate Street Car Association (USCA) events using modified Audi R8 LMS GT3 and Chevrolet Camaro race vehicles. The company also maintains a 25-vehicle classic Camaro collection representing all five generations and sells branded motorsports apparel through its own online store. Founded in 2013 by professional racer Ken Thwaits, the business combines racing team operations, collector car display, and branded merchandise sales under a single motorsports brand.

Product overview

Showtime Motorsports is a motorsports racing team and collector car business operating as a single unified brand with three core offerings: Showtime Racing (the competitive racing team competing in Trans Am Series and USCA street car events), the Camaro Collection (a 25-vehicle collector car showcase representing all five generations of Chevrolet Camaros), and Showtime Apparel (racing-themed merchandise). The racing operations utilize modified Audi R8 LMS GT3 and various Camaro/Evo platforms, while the collection includes rare first-generation models through modern fifth-generation vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• Showtime Racing Professional racing team competing in the Trans Am Series presented by Pirelli and the Ultimate Street Car Association (USCA) events, featuring drivers Ken Thwaits and Kevin Long in modified Audi R8 LMS GT3 and Chevrolet Camaro vehicles at major U.S. circuits.
• Camaro Collection A collector Camaro collection of 25 vehicles spanning all five generations of Chevrolet Camaro production from 1969 to 2010, including rare and limited-edition models displayed in Franklin, Tennessee for automotive enthusiasts.
• Showtime Apparel Online store selling Showtime Motorsports and Camaro-themed sportswear and racing wear for racing teams and enthusiasts.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Forgeline MotorsportscoreGTM or Marketing PartnerForgeline Motorsports designs, engineers, and manufactures the world's finest custom made-to-order lightweight forged aluminum street and racing performance wheels. They supply wheels for Showtime Motorsports racing vehicles.
• Audi SportcoreGTM or Marketing PartnerAudi Sport offers a full line of customer racing products including GT3, GT2, GT4, and TCR racing options. Showtime Motorsports competes with Audi R8 LMS GT3 vehicles in professional racing events.
• Precision Dynamics International (PDI)coreStrategic or Co-development PartnerPDI has built a 20-year history of excellence in producing automotive events and engaging with clients, specializing in training programs, consumer events, business meetings and media events for automotive clients including Nissan, Chevrolet and Hyundai. Showtime Motorsports is the natural outgrowth of PDI.
• PennzoilminorGTM or Marketing PartnerMajor motorsports lubricant brand providing support to Showtime Motorsports racing team through product sponsorship
• WilwoodminorGTM or Marketing PartnerHigh-performance brake systems manufacturer supplying Showtime Motorsports with brake components including prototype calipers and rotors
• Detroit SpeedminorGTM or Marketing PartnerPerformance automotive parts supplier providing suspension components and other performance parts to Showtime Motorsports
• AIRAIDminorGTM or Marketing PartnerAir intake systems manufacturer providing cold air intake and air filtration products for Showtime Motorsports racing vehicles
• CenterforceminorGTM or Marketing PartnerClutch systems manufacturer providing Centerforce clutches for Showtime Motorsports vehicles
• Mast MotorsportsminorGTM or Marketing PartnerHigh-performance engine builder providing Mast 427 engines producing 680-720+ HP for Showtime Motorsports racing vehicles
• JRi ShocksminorGTM or Marketing PartnerSuspension specialist providing triple adjustable shocks and custom valving for Showtime Motorsports vehicles
• PAC Racing SpringsminorGTM or Marketing PartnerPerformance suspension springs supplier for Showtime Motorsports racing vehicles
• Ultimate PerformanceminorImplementation/ SI/ Consulting PartnerPerformance tuning and shock valving specialist that helps dial in Showtime Motorsports cars to winning form
• Raymond's PerformanceminorImplementation/ SI/ Consulting PartnerPerformance shop that built the Camaro 1LE and provides ongoing maintenance and support for Showtime Motorsports vehicles
• MTI RacingminorGTM or Marketing PartnerRacing components and services provider supporting Showtime Motorsports
• OPTIMA BatteriesminorGTM or Marketing PartnerBattery manufacturer and organizer of the OPTIMA Search for the Ultimate Street Car Invitational (OUSCI), the premier event where Showtime Motorsports competes
• Franklin Road Apparel CompanyminorGTM or Marketing PartnerFashion brand that evokes the easy-going lifestyle of the South. Company is affiliated with Showtime Motorsports through shared ownership and brand presence on race vehicles
• Ultimate Street Car Association (USCA)coreStrategic or Co-development PartnerRacing series organizer that runs the Ultimate Street Car Association series. Showtime Motorsports competes in USCA events across multiple venues throughout the racing season

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Turner Motorsport: Long-running independent BMW racing team competing in IMSA GTD and SRO with a similar customer-OEM-supported independent team model. Comparable structure: small-to-mid independent team running factory-supported GT3 hardware in sanctioned North American series, sponsor-driven revenue model.
• Wright Motorsports: Independent Porsche customer racing team competing in IMSA GTD and SRO GT3. Comparable as an independent team running factory-supported Porsche GT3 hardware in North American sports car competition with a tier-1 supplier sponsor network.
• Pfaff Motorsports: Canadian Porsche customer racing team in IMSA GTD. Comparable as an independent factory-aligned GT3 customer team competing in sanctioned North American series with OEM-partnered operations.
• Riley Motorsports: Independent Mercedes-AMG customer racing team in IMSA and SRO. Comparable as a factory-aligned independent team running customer GT3 hardware in sanctioned North American series.
• AIM Vasser Sullivan: Lexus-affiliated racing team competing in IMSA GTD with Toyota/Lexus factory support. Comparable as a customer-racing-style entrant running OEM-supported GT3-class hardware in North American series.
• Compass Racing: Independent North American racing team running McLaren and Porsche GT3 machinery in SRO and IMSA. Comparable as a small independent entrant leveraging factory customer racing support to compete in GT-class series.

Others

• Mecum Auctions: Largest collector car auction company in the US. Relevant as a distribution channel and pricing benchmark for the 25-Camaro collection Showtime holds, and as a potential partnership / sales venue for collector car monetization.
• Barrett-Jackson: Premier classic and collector car auction house. Relevant as a comparator for monetizing classic Camaro inventory and as a brand-aligned event partner for high-end collector car activities.

Broad incumbents

• Roush Industries: Major automotive performance and motorsports engineering firm with NASCAR, Mustang racing, and Ford GT heritage. Broad incumbent in North American motorsports with deep OEM ties and much larger scale than Showtime.
• Pratt Miller: Large motorsports engineering firm that operates the Corvette Racing IMSA program. Much larger and factory-direct, but operates in the same North American GT racing space and provides engineering services, parts, and turnkey race operations relevant to independent teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ShowtimeMotorSp
• YouTubeyoutube.com/channel/UCcjbSevxbVsrrUYz77QzNuA/feed
• Facebookfacebook.com/338790556285234
• Instagraminstagram.com/showtimemotorsp
• LinkedInlinkedin.com/company/showtime-motorsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Showtime Motorsports