Siem Reaper Travel

What Siem Reaper Travel does

Siem Reaper Travel is a Cambodia-based, privately held adventure tour operator headquartered on Bamboo Street in Siem Reap, with a stated ten years of operating experience. The company designs and runs small-group active tours (group sizes capped near 1-12 travelers) across six Asian destinations — Cambodia, Laos, Thailand, Vietnam, Indonesia, and Sri Lanka — across cycling, mixed-adventure, classic cultural, hiking and trekking, river cruise, and food tour formats. It complements these with day tours in Cambodia, tailor-made private itineraries, family-oriented departures, and a sustainable tourism program supporting local communities and youth.

The underlying platform is a content-and-booking website (siemreaper.com) featuring a Trip Finder search and filter tool, tailor-made trip configurator, wishlist, WhatsApp inquiry, and contact forms. Technology integrations are limited to third-party services: Google Analytics with IP anonymization for pseudonymous user profiling, Google Maps API for geographic display, and YouTube for promotional video. Booking operations rely on a 20% deposit with balance due 14 days prior to departure, group discounts of 5-10% for six or more travelers, and per-tier accommodation pricing (Standard, Comfort, Luxury).

The revenue model is predominantly direct-to-consumer one-time tour bookings (day tours from roughly US$20, multi-day private trips up to US$8,000+), supplemented by a Travel Agent Program paying up to 15% commission post-trip through an Agent Hub system. Customer segments span individual adventure travelers (primary), families, private groups, and travel-agent partners; no enterprise logos or anchor accounts are disclosed. Distribution relies on organic SEO, a company travel blog, newsletter, social channels, earned TripAdvisor reviews, and the travel-agent channel; the firm is founder-operated with no disclosed institutional funding, headcount, or financial statements.

Name

Siem Reaper Travel

Legal name

Siem Reaper Travel

Website

https://siemreaper.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Siem Reaper Travel is a Cambodia-based adventure tour operator running small-group cycling, hiking, cultural, and food tours across six Asian countries (Cambodia, Laos, Thailand, Vietnam, Indonesia, Sri Lanka), serving individual travelers, families, and travel-agent partners via direct booking and agent channels.

Ownership category

akta.pro rank

Product category

Adventure Tour Services

NAICS

Tour Operators (561520), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Country/Regional Circuit Tour Operators (THAKADAK)

akta.pro secondary industries

Private/Customized Multi-Day Tour Operators (THAKADAC), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Hiking, Trekking & Backpacking Tour Operators (THAAADAA)

Keywords

• Adventure tour operator
• Cycling tours
• Small group travel
• Guided local experiences
• Tailor-made travel

Headquarters

HQ city

Siem Reap

HQ country

Cambodia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Guided Tour Services: The primary revenue stream comes from selling guided tour packages including cycling tours, mixed adventures, classic journeys, hiking and trekking, river cruises, and food tours. Tours are offered as both group (small group adventures) and private/custom options with varying price points based on duration and accommodation level.
2. Travel Agent Commissions: Revenue is shared with travel agent partners who sell Siem Reaper tours, with commissions up to 15% paid to agents after trip completion through the Agent Hub system.
3. Group Discounts: Groups of 6 or more booking together receive 5-10% discount on basic tour price, with prerequisite of joint registration and invoicing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Siem Reaper Travel is a small-group adventure tour operator that sells guided tours across six Asian destinations. Core offerings include cycling tours, mixed adventures, classic journeys, hiking and trekking, river cruises, and food tours offered as day tours, multi-day small-group tours, and private/custom tailor-made trips led by local guides with equipment, logistics, and accommodation bundled in.

Product overview

Siem Reaper Travel is a small-group adventure tour operator specializing in cycling tours and active travel experiences across Asia. The company offers a portfolio of six core adventure styles: Cycling Tours, Mixed Adventures, Classic Adventures, Hiking & Trekking, River Cruise, and Food Adventures. These span six destination countries: Cambodia, Laos, Thailand, Vietnam, Indonesia, and Sri Lanka. Tour formats include multi-day group tours (with guaranteed departure options), day tours, and custom private/tailor-made tours. Specialty offerings include Family Adventures and a Sustainable Adventure Travel program. The company also operates a Travel Agent Program offering up to 15% commission. Booking is facilitated through an online Trip Finder tool and custom tour planning service.

Differentiator

Problem solved

Functional benefit

Products and services

• Cycling Tours Guided cycling tours across Asia for all skill levels, from casual riders to expert cyclists. Tours include local expert guides, route planning to must-see sights and hidden gems, and equipment such as Trek Marlin bikes with spare parts support.
• Mixed Adventures Multiactivity expedition tours combining foot, bike, hike, kayak and other modes to explore landscapes, discover hidden gems, and experience local cultures, designed for curious travelers seeking immersive experiences.
• Classic Adventures Pure, simple adventures to iconic Cambodian destinations including the Angkor temple complexes and Phnom Penh, designed to take travelers to the heart of Khmer culture with local guides.
• Hiking & Trekking Immersive hiking and trekking expeditions for travelers seeking physical challenges and appreciation of natural beauty and uniqueness of destinations.
• River Cruise Journeys along world-renowned waterways featuring cultural experiences, unique cuisines, spectacular landscapes, and hidden gems along rivers.
• Food Adventures Active culinary tours featuring traditional local cuisine, designed for personalized experiences from local experts with emphasis on fresh, local food destinations.
• Cambodia Tours Tours covering Cambodia including cycling tours, active adventures, and family tours, with destinations including Angkor temple complexes, beaches, and rivers.
• Laos Tours Active tour packages in Laos featuring stunning nature, cycling tours, and multi-adventure holidays with itineraries tailored to individual needs.
• Thailand Tours Adventure tours to Thailand's Golden Triangle featuring unique culture, ancient customs, temples, and hill tribe experiences.
• Vietnam Tours Tours in Vietnam including cycling through rice paddies, cultural journeys, and active adventures exploring landscapes and local traditions.
• Indonesia Tours Tours in Indonesia covering cycling through rice terraces, ancient temples, pristine beaches, and volcanic landscapes of Java, Bali, and Flores.
• Sri Lanka Tours Cycling and active adventures in Sri Lanka covering tea-cloaked highlands, sunlit beaches, ancient citadels, and tea estates.
• Family Adventures Family-focused tours with activities for parents and children, featuring hotels with pools, kid-friendly meals, and flexible itineraries.
• Private Tours Private and custom adventure tours for individuals or groups, allowing selection from regular tours or creation of custom experiences with flexible scheduling.
• Day Tours Short-duration tours including bike tours through Angkor Park, countryside cycling, and city exploration. Examples include Bike the Angkor Sunrise (US$79) and Bike the Siem Reap Countryside (US$35).
• Tailor-Made Tours Custom trip planning service allowing travelers to design personalized tours by selecting destinations, experiences, travel style, and accommodation level (Standard, Comfort, Luxury, or no hotel).
• Travel Agent Program Commission-based program for travel agents offering up to 15% commission, providing access to the tour portfolio, customized itineraries, and booking tools through an Agent Hub.
• Sustainable Adventure Travel Responsible tourism initiative focusing on preserving local culture and environment while fostering youth development in the local community.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Travel Agent PartnerscoreChannel Partner/ Reseller/ DistributorSiem Reaper operates a travel agent program where agents establish partnerships to access their portfolio of tours, accommodations, and bespoke travel experiences. Agents receive up to 15% commission on bookings, with access to an Agent Hub providing instant confirmations, payment management, and commission tracking. The company has relationships with all major consortiums.
• Travel and LeisureminorOthersFeatured media outlet coverage providing editorial validation and brand credibility as a quality adventure tour operator.
• National Geographic TravelerminorOthersFeatured media outlet coverage providing editorial validation and brand credibility as a quality adventure tour operator.
• Lonely PlanetminorOthersFeatured media outlet coverage providing editorial validation and brand credibility as a quality adventure tour operator.
• TripAdvisorcoreOthersFeatured on TripAdvisor platform with customer reviews (623 reviews for Bike the Angkor Sunrise, 865 reviews for Bike the Siem Reap Countryside). The company maintains an active TripAdvisor profile and solicits reviews from customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• TourRadar: OTA marketplace aggregating multi-day tours from operators including adventure specialists; relevant as a distribution channel and indirect competitor for booking share of multi-day adventure travelers in Asia.
• Lonely Planet: Travel media and guidebook brand featured as Siem Reaper's editorial validator; relevant as an adjacent player shaping destination discovery and content marketing channels that drive inbound traffic to small-group operators.

Direct peers

• Intrepid Travel: Global leader in small-group adventure tours across Asia and beyond; directly comparable to Siem Reaper on small-group format, multi-day itineraries, and tour portfolio breadth across cycling, hiking, and cultural experiences.
• G Adventures: Major small-group adventure tour operator with deep Asia presence and similar target customer (experiential, budget-to-mid-range traveler); overlapping product includes multi-country SE Asia circuits and locally-guided experiences.
• Backroads: Premium cycling and active travel tour operator; comparable on the cycling-tour core product and tiered accommodation (Deluxe, Casual, Active) structure similar to Siem Reaper's Standard/Comfort/Luxury tiers.
• Exodus Travels: UK-based adventure tour operator offering hiking, trekking, cycling, and cultural tours globally including Asia; comparable on multi-day small-group adventure format and activity mix.
• Grasshopper Adventures: Bangkok-based cycling and adventure tour operator with active itineraries in Cambodia and across SE Asia; directly comparable on cycling-tour core product, small-group format, and locally-guided experience.
• Wilderness Travel: US-based adventure tour operator with Asia itineraries including Cambodia and Vietnam; comparable on small-group format, multi-day trekking/cultural trips, and locally-guided positioning.
• Active Asia Travels: SE Asia adventure specialist offering cycling, hiking, and cultural tours across Cambodia, Vietnam, Laos, and Thailand; directly comparable on geography, product mix, and small-group tour operator model.
• SpiceRoads Cycle Tours: Bangkok-based cycling tour specialist operating across SE Asia including Cambodia, Thailand, Vietnam, and Laos; the closest direct peer in cycling-focused adventure tours in the same geography as Siem Reaper.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/siemreapertravel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siem Reaper Travel