McShan Florist

What McShan Florist does

McShan Florist is a family-owned and operated local florist that has been continuously serving the Dallas, Texas community since 1948. The business operates from a single retail showroom at 10311 Garland Road in Dallas, with walk-in service Monday through Saturday and extended holiday hours, supplemented by phone ordering and an e-commerce website. Its core function is the retail sale and same-day delivery of fresh cut flowers, signature bouquets, potted plants, gourmet gift baskets, and specialty giftware across more than 30 cities in the Dallas metroplex, including Garland, Richardson, Plano, Frisco, Flower Mound, Addison, Allen, Carrollton, Denton, Irving, Lewisville, McKinney, Mesquite, Rockwall, Rowlett, and Wylie.

The company's underlying technology stack is an e-commerce platform integrated with the eFlorist network (assets hosted at assets.eflorist.com), which supports online ordering with ZIP code-based pricing, same-day delivery fulfillment for orders placed before noon, and marketplace exposure through eFlorist's national order aggregation. Product offerings span bridal bouquets and custom arrangements, sympathy and funeral flowers (casket sprays, standing sprays, wreaths, sympathy plants, pet sympathy), tropical and luxury lines, a Monthly Subscription Plan for recurring delivery, and a corporate floral services line. Pricing runs roughly $60–$250 per arrangement, with wedding and corporate work priced via consultation.

McShan's business model combines one-time purchases, custom professional services for weddings and events, recurring corporate and consumer subscriptions, and gift basket / giftware sales. Distribution is direct-to-consumer through the company's own e-commerce site, the physical storefront, phone ordering, and its proprietary delivery fleet, with secondary reach via the eFlorist marketplace. Marketing relies on local SEO, organic social (Facebook, Instagram, TikTok, Pinterest), Yelp reputation, email/newsletter, and the Leaf Rewards loyalty program. No parent company, institutional investors, or M&A activity are disclosed; ownership remains within the founding family across three generations.

Name

McShan Florist

Legal name

McShan Florist

Website

https://mcshan.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

11–50 employees

Short description

McShan Florist is a family-owned Dallas florist operating since 1948, selling fresh floral arrangements, plants, gift baskets, and custom designs via e-commerce and a single Garland Road retail showroom with same-day delivery across the Dallas metroplex.

Ownership category

akta.pro rank

Product category

Retail Floral Services

NAICS

Florists (45931), Florists (459310), Florists (4593)

akta.pro primary industry

Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)

Keywords

• Retail floral services
• Same-day flower delivery
• Wedding floral design
• Sympathy and funeral flowers
• Local flower shop

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fresh Cut Flowers and Arrangements: One-time purchase of fresh cut flowers, bouquets, and custom floral arrangements for various occasions including birthdays, anniversaries, and celebrations
2. Sympathy and Funeral Flowers: Specialized floral arrangements for memorial services, casket sprays, standing sprays, wreaths, and sympathy plants
3. Wedding and Event Floral Services: Full-service wedding and event floral design including consultation, custom arrangements, and installation for events of all sizes
4. Corporate Floral Services: Recurring or one-time office floral arrangements and event decor for businesses in the Dallas area
5. Plants and Succulents: Sale of potted plants including orchids, sansevieria, and garden plants
6. Gift Baskets and Specialty Items: Fruit and gourmet baskets, wine picnics, snack baskets, candles, and giftware items
7. Monthly Subscription: Recurring monthly flower delivery subscription plan for customers seeking regular floral deliveries

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

McShan Florist is a family-owned Dallas florist established in 1948 that sells fresh-cut flower arrangements, signature branded bouquets, potted plants, sympathy and funeral flowers, gourmet gift baskets, and giftware. The company provides same-day local delivery across the Dallas metroplex, custom arrangement design, wedding and event floral services with consultations, and a monthly flower subscription plan.

Product overview

McShan Florist is a family-owned local florist operating since 1948, offering a portfolio of fresh floral arrangements, potted plants, sympathy and funeral flowers, gift baskets, and specialty services. The core product portfolio includes branded signature bouquets (Arrive In Style, McShan Consuelo Bouquet, McShan Athens Bouquet, McShan Maui Bouquet), rose arrangements (McShan 6 Red Roses), Teleflora partner arrangements, potted plants (McShan Luther Garden, McShan Sansevieria Plant, McShan Double Orchid Plant), and gourmet gift baskets (McShan Snack Basket, McShan Wine Picnic). These are complemented by specialized occasion categories including Sympathy & Funeral Flowers (casket sprays, standing sprays, wreaths, sympathy plants) and Wedding & Event Floral Services with consultation offerings. Add-on services include Custom Flower Arrangements, Same-Day Flower Delivery, Monthly Subscription Plan, and Corporate Floral Services. The company operates as a single-location retail florist serving the Dallas metroplex with delivery to surrounding communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Arrive In Style Premium floral arrangement featuring elegant seasonal blooms in a sophisticated presentation, priced $138.00-$162.00, for individual consumers and gift senders in the Dallas metroplex.
• McShan 6 Red Roses Classic arrangement of six red roses as a timeless romantic gesture, priced $70.00-$85.00, targeted at consumers purchasing for anniversaries, Valentine's Day, and romantic occasions.
• Teleflora's You Make Me Smile Bouquet Cheerful Teleflora-branded bouquet featuring vibrant seasonal flowers designed to brighten any occasion, priced $102.00-$126.00, for individual consumers purchasing for birthdays, get well, and thank you gifts.
• McShan Consuelo Bouquet Luxurious signature bouquet featuring premium blooms in an elegant arrangement, priced $204.00-$240.00, for individual consumers seeking premium floral gifts.
• McShan Athens Bouquet Classic sophisticated bouquet inspired by timeless Mediterranean elegance, priced $192.00-$228.00, for individual consumers seeking premium floral gifts.
• McShan Maui Bouquet Tropical-inspired bouquet featuring vibrant exotic flowers reminiscent of Hawaiian aesthetics, priced $156.00-$180.00, for individual consumers seeking premium exotic floral arrangements.
• McShan Luther Garden Plant Potted garden plant featuring lush greenery, suitable for home or office décor, priced $70.00-$80.00, for individual consumers and corporate clients.
• McShan Sansevieria Plant Low-maintenance potted Sansevieria (snake plant) ideal for indoor spaces, priced $60.00-$110.00, for individual consumers and corporate clients.
• McShan Double Orchid Plant Potted double orchid arrangement featuring two blooming orchid plants in an elegant pot, priced at $105.00, for individual consumers and corporate gifting.
• McShan Snack Basket Gourmet gift basket filled with assorted snacks and treats, priced $60.00-$110.00, for individual consumers seeking non-floral gifting options.
• McShan Wine Picnic Premium gift basket featuring wine paired with gourmet food items, ideal for picnics and celebrations, priced $180.00-$210.00, for individual consumers seeking premium gift options.
• Sympathy and Funeral Flowers Specialized floral arrangements for memorial services including casket sprays, standing sprays, wreaths, sympathy plants, and sympathy collections trios, for families arranging funeral services in the Dallas area.
• Wedding and Event Floral Services Full-service wedding and event floral design including consultations, custom arrangements, and décor for ceremonies and receptions, for engaged couples and event planners in the Dallas area.
• Monthly Subscription Plan Recurring flower delivery subscription offering regular floral deliveries on a monthly basis, for repeat and loyalty customers seeking convenient recurring floral deliveries.
• Same-Day Flower Delivery Expedited delivery service ensuring flowers arrive the same day when ordered before noon across the Dallas metroplex area, for individual consumers and corporate clients needing time-sensitive floral delivery.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• eFloristcoreChannel Partner/ Reseller/ DistributorMcShan Florist is integrated with the eFlorist network and uses their e-commerce platform technology (assets.eflorist.com). This partnership provides wider marketplace exposure, order aggregation, and access to a broader national customer base while maintaining local brand identity.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Teleflora: Floral network of independently owned local florists with a shared e-commerce and delivery platform. McShan is a Teleflera partner (evidenced by 'Teleflora's You Make Me Smile Bouquet' in the product catalog), making this a direct network peer with the same local-fulfillment, network-routed model.
• Lovingly: E-commerce platform and network serving independent local florists with a focus on premium local delivery. Direct comparable to the eFlorist/Teleflora model McShan uses, and a potential partner or competitor for the same local-florist online channel.
• BloomNation: Online marketplace that empowers independent local florists to sell directly to consumers, bypassing traditional wire-service networks. Direct peer to McShan's local-florist-with-online-channel model and a potential alternative to the eFlorist partnership.
• FTD (Florists' Transworld Delivery): Long-established floral delivery network connecting local florists for national order fulfillment. Operates the same local-florist-aggregator model as eFlorist/Teleflora, with competing network effects on order routing and brand recognition.

Broad incumbents

• ProFlowers: Online floral retailer (part of FTD Companies) competing on price, convenience, and farm-direct sourcing. Competes for the same Dallas consumer occasion demand with national scale marketing and delivery.
• 1-800-Flowers.com: National direct-to-consumer floral and gift retailer operating the 1-800-Flowers, Harry & David, and FruitBouquets brands. Directly comparable as a multi-channel floral retailer, though at vastly larger scale and with national delivery infrastructure that competes with McShan's local Dallas delivery.

Emerging players

• The Bouqs Co. Direct-to-consumer online floral brand sourcing farm-direct with a digitally native ordering experience. Competes for the same Dallas consumer occasion purchases (birthdays, anniversaries, sympathy) with a different supply chain and brand positioning.
• From You Flowers: Online floral and gift aggregator offering same-day local florist delivery. Competes for the same digital occasion-purchase demand and routes orders to local florists in a manner analogous to the eFlorist network partnership.

Others

• Edible Arrangements: Franchised fruit-arrangement and gift retailer with comparable occasion-based gifting use cases (birthdays, sympathy, corporate gifting). Adjacent competitor for the gift-basket portion of McShan's revenue mix rather than core floral.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dallas.mcshanflorist
• Instagraminstagram.com/mcshanflorist
• TikToktiktok.com/@mcshanfloristdallas
• Pinterestpinterest.com/mcshanflorist
• LinkedInlinkedin.com/company/mcshan-florist

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McShan Florist