Simply Home Downsizing

What Simply Home Downsizing does

Simply Home Downsizing (legally Simply Home Inc.) is a Toronto-based professional organizing and move management company founded in 2012. The firm employs approximately five staff and serves individual consumers in the Greater Toronto Area who are preparing for residential transitions, including downsizers, empty nesters, seniors aging in place, families managing estates, and home sellers preparing properties for market. The company delivers five core service lines: downsizing, estate clearing, moving, professional organizing, and home staging, typically bundled into end-to-end packages and supplemented by a la carte offerings.

The business runs on a labor-intensive service model with no proprietary technology platform, software product, or digital infrastructure disclosed. Execution is performed manually on-site by the company's small professional team, supplemented by partner-provided capabilities such as MaxSold's online auction platform for estate liquidation. There is no indication of automation, AI tooling, or internal software development; the company's primary digital assets are its website, a content blog, and its HomeStars profile, which also functions as a customer acquisition and review channel.

Commercially, Simply Home Downsizing operates as a B2C, project-based services firm with quote-based, customized pricing determined during free in-home or virtual consultations. Its go-to-market is direct sales supported by organic lead generation through HomeStars and content marketing, complemented by referral activity indicated by extensive repeat-customer testimonials. The company is privately held, has not raised institutional capital, and operates with no disclosed revenue or financial metrics. Recognition includes six consecutive HomeStars Best of Awards (2020-2025) and earned-media coverage in Toronto Storeys.

Name

Simply Home Downsizing

Legal name

Simply Home Inc.

Website

https://simplyhomeinc.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Simply Home Downsizing is a Toronto-based professional organizing and move management firm serving individuals, families, and seniors in the Greater Toronto Area with downsizing, estate clearing, moving, organizing, and home staging services.

Ownership category

akta.pro rank

Product category

Professional Organizing and Downsizing Services

NAICS

Services to Buildings and Dwellings (5617)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Moving, Downsizing & Estate Organizing (HSAFAKAG)

akta.pro secondary industries

Packing, Unpacking & Set-Up Services (HSAFAFAB), Downsizing & Rightsizing Planning (HSAFAFAC), Estate Cleanout & Sorting (HSAFAFAE), Post-Move Home Organization & Optimization (HSAFAFAK), General Home Decluttering & Sorting (HSAFAAAA), Donation, Consignment & Resale Coordination (HSAFAFAG)

Keywords

• Downsizing services
• Estate clearing
• Professional organizing
• Home staging
• Senior move management

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Organizing Services: The company generates revenue through providing professional organizing, downsizing, estate clearing, moving, and home staging services. Services are offered both as comprehensive end-to-end packages and as individual 'a la carte' components, allowing customers to select specific services based on their needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Simply Home Downsizing provides professional organizing and relocation services to individuals and families in the Greater Toronto Area. Its five core offerings — Downsizing, Estate Clearing, Moving, Organizing, and Home Staging — can be purchased individually (a la carte) or bundled into end-to-end packages that coordinate packing, donation, disposal, auction, moving, unpacking, and staging. The company also partners with MaxSold to run online estate auctions on behalf of clients.

Product overview

Simply Home Downsizing is a Toronto-based professional organizing and relocation services company offering five core services: Downsizing (end-to-end coordination of moving to smaller homes), Estate Clearing (empathetic clearing of loved ones' homes), Moving (full packing and relocation services), Organizing (de-cluttering and system establishment), and Home Staging (preparation of homes for sale). The company also offers 'a la carte' services allowing clients to purchase individual components rather than full-service packages. All services are available standalone or combined, with staging able to integrate with complete downsizing projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Downsizing Services End-to-end coordination of moving to a smaller home, including new-space floor plan assessment, packing of personal items, allocation of unwanted items to charity or disposal, arranging sale of valuable assets, scheduling movers, unpacking, and setting up and organizing the new home. Sold directly to individuals and families downsizing in the Greater Toronto Area.
• Estate Clearing Empathetic estate clearing service following the death of a loved one, beginning with a complimentary consultation and covering home clearing, repairs, staging for sale, organizing, asset liquidation (including online auctions), and clutter reduction. Aimed at families and executors settling estates in the Greater Toronto Area.
• Moving Services End-to-end moving services including all packing materials and supplies, pre-move packing of valued possessions, move-day oversight of movers, unpacking in the new home, organizing items, and removal of used packing materials. Sold directly to individuals and families relocating within or into the Greater Toronto Area.
• Organizing Three-step professional organizing service: (1) free evaluation and consultation, (2) de-cluttering with finding loving homes for unwanted items, and (3) establishment of maintainable organizational systems for storage and living spaces. Sold to homeowners overwhelmed by clutter in the Greater Toronto Area.
• Home Staging Home staging service to help homeowners obtain the best possible selling price, including decluttering, freshening, minor repairs, and redesign with new furnishings and decor. Available standalone or in combination with downsizing projects. Sold to homeowners and real estate sellers in the Greater Toronto Area.
• A La Carte Services Bundled offering that lets clients select specific components of the firm's service catalog (downsizing, moving, organizing, staging, estate clearing) individually rather than purchasing a full end-to-end package. Sold to individual consumers who only need a subset of services.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• HomeStarscoreChannel Partner/ Reseller/ DistributorHomeStars is a platform for finding and reviewing home service companies. Simply Home Downsizing is listed on HomeStars with multiple years of Best of Award recognition. The platform serves as a primary customer acquisition channel.

Recent moves5 records

Expansion highlights2 records

Direct peers

• Smooth Transitions: Senior move management company providing downsizing, organizing, and relocation services primarily in the US, with the same life-transition focus and end-to-end model as Simply Home Downsizing.
• Neat Method: North American professional organizing firm serving residential clients with decluttering and home setup services. Comparable in customer base and service packaging, with broader geographic reach.
• Horderly Professional Organizing: Premium professional organizing company offering decluttering and home organization services in major North American cities with an a la carte and full-service model that mirrors Simply Home's flexibility.
• Selling Soon Home Staging: Home staging and pre-sale preparation company serving sellers and realtors. Overlaps with Simply Home's staging arm but does not cover downsizing, moving, or estate clearing end-to-end.
• Downsize With Ease: Canadian downsizing and decluttering specialist focused on helping seniors and families transition to smaller homes. Direct comparable in service mix and target demographic, though operating outside the GTA.
• Caring Transitions: US-based senior move management franchise offering downsizing, estate liquidation, and moving coordination nationally. Closest direct comp in scope of services and customer type (seniors and families transitioning homes).

Broad incumbents

• TaskRabbit: Large online marketplace connecting consumers with freelance labor for moving, organizing, and home services. Overlaps in service categories (organizing, packing, moving help) but operates as a platform rather than a coordinated service team.
• KonMari Media (KonMari Consultants): Brand and certified consultant network built around Marie Kondo's decluttering method, offering residential organizing services through independent consultants. Comparable organizing service to homeowners but lacks moving, estate, and staging capability.

Regional players

• Hire A Hubby: Canadian home services franchise offering handyman, small jobs, and home maintenance across multiple provinces. Comparable as a Canadian service operator but focused on repairs rather than downsizing/estate services.

Emerging players

• 1-800-GOT-JUNK?: Large North American junk removal and hauling franchise headquartered in Vancouver. Adjacent category as it handles disposal during downsizing/estate clearouts but does not provide organizing, moving coordination, or staging services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/simplyhomeinc
• LinkedInlinkedin.com/company/simply-home-downsizing
• Instagraminstagram.com/simplyhomeinc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Home Downsizing