What Horderly Professional Organizing does

Horderly Professional Organizing is a New York–based professional organizing company founded by husband-and-wife team Jamie and Fillip Hord, operating as Horderly LLC since approximately 2016-2017. The company delivers residential and small-business organizing services across the New York metropolitan area, including NYC boroughs, Long Island, Westchester, seven New Jersey counties, and Fairfield County, Connecticut, with travel services offered nationwide for projects starting at $8,000. Service offerings include in-home organizing (priced from $750), custom closet and storage build-outs with design consultation and installation, move-related unpack-and-setup services, and virtual organizing sessions via video call (from $300).

The company's core operational technology is its signature 11-step organizing methodology — a structured process covering decluttering, strategy, custom build-out design, system implementation, beautification, and maintenance habit transfer — that has been refined over 8+ years and thousands of projects. In 2023 Horderly extended this methodology into a proprietary product line, The Horderly Closet Products, sold through a dedicated e-commerce storefront (horderly.shop) after three years of co-development with a product designer. The products are currently gated to in-home service clients. Horderly also operates a Trade Program that provides fellow professional organizers with 10% commission, discount, or referral economics, plus free delivery and installation on qualifying orders.

Horderly's go-to-market is primarily direct-to-consumer via website booking forms across multiple service types, supplemented by an earned-media strategy that has generated coverage in 12+ tier-one outlets (Today Show, New York Times, Forbes, Good Housekeeping, Martha Stewart, Fox News) and a content marketing footprint across Instagram, YouTube, Facebook, Pinterest, and a blog. Reciprocal partnerships with The Container Store and Inter Design (iDesign) provide product supply and customer referrals. The company is privately held by the founders with no disclosed institutional capital, competes in a fragmented regional services market, and has 11-50 employees.

Name

Horderly Professional Organizing

Legal name

Horderly LLC

Website

https://horderly.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Horderly Professional Organizing is a New York–based professional organizing company serving residential and small-business clients in the NYC metro area. It delivers in-home organizing, custom closet build-outs, move support, virtual coaching, and a proprietary closet product line via its 11-step methodology.

Ownership category

akta.pro rank

Product category

Professional Organizing Services

akta.pro primary industry

Residential Whole-Home Organizing (HSAFAKAA)

akta.pro secondary industries

Closet & Wardrobe Organizing (HSAFAKAC), Room-by-Room Decluttering & Sorting (HSAFAKAB), Virtual Room-by-Room Organizing Sprints (HSAFALAL), Closet Labeling & Inventory Systems (HSAFABAG)

Keywords

• Professional organizing services
• Home organization
• Custom closet design
• Virtual organizing
• Move unpacking services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. In-Home Organizing Services: Professional organizing services delivered at client homes in the NYC metro area. Includes residential spaces (closets, kitchens, bedrooms, bathrooms, garages) and business spaces (offices, supply rooms). Priced starting at $750 for in-home services in select regions.
2. Custom Build-Outs: Design and installation of custom storage solutions including consultation, design preview, and full installation. Premium service requiring designer involvement and coordination with delivery and installation teams.
3. Unpack & Set-up Services: Moving transition services including managing moves, staging, pre-move decluttering, unpacking, sorting, and maximizing new space. Helps clients feel at home immediately after moving.
4. Virtual Organizing: DIY organizing guidance via video call with custom product recommendations and implementation guides. Starting at $300 for virtual sessions.
5. Horderly Product Sales: Proprietary organizing product line (currently closet products) sold through horderly.shop. Products developed over 3 years with product designer, maximizing functionality with quality materials and aesthetics.
6. Trade Program: Wholesale program for professional organizers offering 10% commission on client purchases or 10% discount on products, plus 10% off closet installation services. Free delivery and installation for local purchases over $100.
7. Travel Organizing: Services delivered outside the standard service area, starting at $8,000 per project. Company willing to travel anywhere for large-scale projects.
8. Gift Cards: Gift cards available for in-home organizing (starting at $750) and virtual organizing (starting at $300) services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Horderly provides professional home and office organizing services delivered through its signature 11-step process, including in-home organizing, custom closet and storage build-outs, move-management and unpacking services, and virtual organizing consultations. The company also sells a proprietary line of organizing products (The Horderly Closet Products) through its online shop and trade program.

Product overview

Horderly is a professional organizing company offering a suite of services centered around their proprietary 11-step organizing process. Core offerings include In-Home Organizing for residential and business spaces, Custom Build-Outs for closet and space design with installation, Unpack & Set-up for moving assistance, and Virtual Organizing for remote DIY guidance. The company launched their first proprietary product line, The Horderly Closet Products, in 2023 after 3 years of development, available through their Horderly Shop e-commerce platform. Additional offerings include Gift Cards and a Trade Program for professional organizers.

Differentiator

Problem solved

Functional benefit

Brands

• The Horderly Closet Products: Proprietary organizing product line developed after 8 years of professional organizing experience. Products are designed to maximize functionality, are made of quality materials, and bring beauty to spaces. Currently only available to in-home organizing clients.

Products and services

• In-Home Organizing Professional organizing service delivered at client homes using Horderly's signature 11-step process to declutter, strategize, and implement lasting systems across closets, kitchens, bedrooms, bathrooms, basements, storage areas, and garages (residential) and work offices, home offices, and supply rooms (business).
• Custom Build-Outs

Quantifiable outcome

• Home remains organized and systematic after initial organizing session
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• The Container StorecoreStrategic or Co-development PartnerThe Container Store is a key product partner and referral source. Horderly frequently uses The Container Store Elfa system and other products in organizing projects. The Container Store drives customer referrals to Horderly. Featured together in Good Housekeeping and Refinery29 content.
• Inter Design (iDesign)coreStrategic or Co-development PartnerInter Design is a primary product partner for organizing bins, baskets, and storage solutions. Their products are featured prominently in Horderly videos and projects. Products sold through Horderly website and The Container Store.
• Smith & NobleminorGTM or Marketing PartnerWindow treatment partner for Hord Home Renovation series. Smith & Noble provided products for the founders' home renovation with promotional pricing offered to Horderly followers (25% off with code).
• Build.comminorGTM or Marketing PartnerPrimary appliance and home products supplier for Hord Home Renovation. Build.com served as one-stop-shop for kitchen appliances including KitchenAid refrigerator, oven, Whirlpool hood and dishwasher, Sharp microwave drawer, wine fridge, and Edgestar kegerator. Account manager coordinated ordering and delivery.
• MZ Wallace NYminorStrategic or Co-development PartnerCollaboration on bag packing tutorial videos. Horderly demonstrates organization techniques for MZ Wallace bags including Travel Jim and Crosby Traveler. Content created jointly for product marketing.
• Little Crown Interiors (Naomi)minorStrategic or Co-development PartnerInterior designer for Baby Hord nursery project. Naomi provided room layout, mood board, and design direction including furniture sourcing and window treatment selection. Horderly provided organizing expertise.
• Monica and AndyminorGTM or Marketing PartnerNursery products partner for Baby Hord nursery reveal. Products featured include Babyletto Hudson crib, Babyletto Madison Swivel Glider, and other nursery items with affiliate relationship.
• Studio Ness (Tyson Ness)minorStrategic or Co-development PartnerInterior designer Tyson Ness recommended grasscloth application for Hord home office and provided design consultation for the renovation project.
• West ElmminorGTM or Marketing PartnerFurniture supplier for Hord home office and living room projects. Products include bookcases, desk, storage console, lighting, and decor items. Affiliate/content partnership with product features in blog posts.
• LegrandminorGTM or Marketing PartnerSmart home technology partner for Hord renovation. Products include touch light switches with dimmers, WiFi connectivity, and hidden outlets. Featured in home technology blog post.
• California ClosetsminorStrategic or Co-development PartnerCustom closet company referenced in project content. Horderly worked alongside California Closets installations to reorganize and refresh client spaces.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• California Closets: California Closets is a leading custom closet and storage solutions franchise offering design and installation of built-in organizing systems. Directly comparable to Horderly's custom build-out service line and a named Horderly partner.
• Closet Factory: Closet Factory designs, manufactures, and installs custom closets, garages, and home organization systems. Comparable to Horderly's custom build-out and closet-organization offerings, with a national footprint and franchise model.
• Neat Method: Neat Method is one of the largest professional home organizing companies in North America, offering in-home organizing, move-ins, virtual sessions, and a product line. Directly comparable to Horderly in service offering, customer base (affluent homeowners), and content-led go-to-market strategy.
• Simply Placed: Simply Placed is a professional organizing company offering home and office organizing, move management, and virtual organizing. Directly comparable to Horderly's in-home, virtual, and move-related service lines.
• Peace of Mind Organizing: Peace of Mind Organizing is a professional home organizing service offering decluttering, move management, and custom organizing for residential clients. Comparable to Horderly in target customer (homeowners) and service mix.

Emerging players

• TaskRabbit: TaskRabbit is an online marketplace that connects consumers with local freelance labor including home organization tasks. Comparable as a lower-priced, marketplace-based alternative competing for the same residential organizing demand.
• Organized by Heather: Organized by Heather is a content-led professional organizer offering in-home and virtual organizing services with a strong social media presence. Comparable to Horderly in service model and content-driven GTM, though at smaller scale.

Broad incumbents

• Organized Living: Organized Living manufactures and installs storage and organization products including closet systems and garage cabinetry. Comparable to Horderly as a category participant in custom storage solutions, though focused on product/manufacturing rather than services.
• The Container Store: The Container Store is a national retail chain offering organizing products, custom closet/elfa installations, and (historically) in-home organizing services. Comparable as a broader incumbent in the same category, with a wider product portfolio and national footprint than Horderly.

Others

• Elfa (part of The Container Store / ClosetMaid): Elfa is a customizable shelving and storage system frequently installed by professional organizers including Horderly. Comparable as a product supplier whose systems underpin much of the custom build-out work in the organizing services category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/horderlynyc
• YouTubeyoutube.com/channel/UCOjLVQ_LuWHDMEqsVA86xlw
• Facebookfacebook.com/horderly
• Instagraminstagram.com/horderly
• Pinterestpinterest.com/horderlynyc
• LinkedInlinkedin.com/company/horderly

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horderly Professional Organizing