Serene Massage Therapy

What Serene Massage Therapy does

Serene Massage Therapy is a small, privately held massage therapy practice located in Carmel, Indiana, operating with approximately 5 employees. The firm conducts business through a website hosted on MassageTherapy.com (simply-serene.massagetherapy.com), the consumer-facing practitioner directory platform operated by Associated Bodywork & Massage Professionals (ABMP). As an ABMP-member micro-business, Serene operates within a broader professional ecosystem that bundles professional liability insurance (occurrence-form coverage with high limits and no Additional Insured Endorsement fees), continuing education access (600+ video-based CE courses through the ABMP Education Center), licensing exam preparation (ABMP Exam Coach for the MBLEx), business tools (free website builder, PocketSuite scheduling integration, member discounts), and legislative advocacy. Adjacent ABMP products include the Five-Minute Muscles video library covering 83 muscles, the Pocket Pathology mobile reference app, the award-winning Massage & Bodywork magazine, and the weekly ABMP Podcast.

The available aggregated dataset conflates the practice with extensive ABMP association-level content (national membership association, 45-state geographic reach including DC, Puerto Rico, and the US Virgin Islands, founded 1987 in Golden, Colorado under the legal entity Professional Assist Corporation, ABMP School Forum with 18+ sponsors, $5,000 quarterly student scholarship program, Massage Is for EveryBody campaign). These signals describe the platform/association context rather than Serene's own operations, scale, or financials. No revenue, funding, headcount growth, leadership, M&A, or product launch data specific to Serene Massage Therapy is disclosed. The practice has no app listings, no disclosed APIs, no patents, no executive team information, and no disclosed customer roster. ABMP itself is privately held with no external private equity or venture capital backing.

Serene's go-to-market at the practice level is implicitly self-serve/PLG through the MassageTherapy.com directory plus local walk-in and appointment-based demand in the Carmel, IN market. Pricing models and revenue mechanics at the practice level are not disclosed; the business appears to operate as a standard fee-for-service local massage provider. The lack of disclosed first-party financial, leadership, or growth data constrains deeper valuation or trajectory inferences; any strategic analysis must rely on the surrounding ABMP ecosystem context as a proxy for industry positioning rather than direct evidence of Serene's own capabilities or trajectory.

Name

Serene Massage Therapy

Legal name

Professional Assist Corporation

Website

https://simply-serene.massagetherapy.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Serene Massage Therapy is a privately held, 5-employee massage therapy practice in Carmel, Indiana, operating as an ABMP member practitioner discoverable via the MassageTherapy.com consumer directory. The firm provides local fee-for-service massage therapy to individual clients in the Carmel market.

Ownership category

akta.pro rank

Product category

Therapeutic Massage Services

NAICS

Other Personal Care Services (81219)

SIC

Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO)

akta.pro secondary industries

Deep Tissue Massage (HSALAEAB), Mobile Massage Therapy (HSALAMAF)

Keywords

• Massage therapy services
• Therapeutic bodywork
• Wellness services
• Massage clinic
• Licensed massage therapy

Headquarters

HQ city

Golden

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Membership Fees: Annual and monthly membership fees providing liability insurance, CE courses, member discounts, website builder, magazine, and legislative advocacy.
2. ABMP Certified Membership: $20/month premium membership tier offering additional CE hours and bigger discounts compared to standard membership.
3. CE Course Sales to Non-Members: Non-members can purchase access to CE courses in the ABMP Education Center.
4. Student Membership: Special pricing for first-year professional membership targeting students transitioning to careers.
5. Insurance Products: Liability and business property insurance tailored for massage therapists and bodyworkers, included with membership.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels10 records

Core offering

Serene Massage Therapy provides in-person therapeutic massage and bodywork services to individual clients from its Carmel, Indiana location. As a small, local practitioner-owned clinic with roughly five staff members, the business delivers session-based manual therapy services — a hands-on, people-driven offering supported by standard practitioner credentials, professional liability coverage, and continuing education that underpin the practice's quality and compliance posture.

Product overview

Serene Massage Therapy operates as Associated Bodywork & Massage Professionals (ABMP), a national membership association providing a comprehensive suite of professional development and business support services for massage therapists, bodyworkers, students, and educators. The portfolio centers on membership-driven access to professional liability insurance, the ABMP Exam Coach for licensing exam preparation, the ABMP Education Center with 600+ CE courses, and ABMP Student Life for student support. Supporting products include ABMP Five-Minute Muscles (anatomy reference), ABMP Pocket Pathology (mobile pathology guide), The ABMP Podcast, and Massage & Bodywork Magazine. Educational institution support is provided through Cornerstones Instructor Development Program and the annual ABMP School Forum. The portfolio also includes community initiatives like the Massage Is for EveryBody campaign and a Student Scholarship Program. The offering functions as a unified membership platform where insurance, education, and professional resources are bundled together for practitioners and students.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 600+ video-based CE courses available for free to members
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Wellness360 EducationminorStrategic or Co-development Partner · 10 April 2026Sponsor of 2026 ABMP School Forum. Provides wellness education resources to massage schools and educators attending the conference.
• ACOLS (Accreditation Commission for Acupuncture and Oriental Medicine)minorStrategic or Co-development Partner · 10 April 2026Sponsor of 2026 ABMP School Forum. Accreditation body supporting massage therapy education standards.
• Beauty Changes LivesminorStrategic or Co-development Partner · 10 April 2026Sponsor of 2026 ABMP School Forum. Organization focused on beauty and wellness career education and scholarships.
• FSMTB (Federation of State Massage Therapy Boards)coreStrategic or Co-development Partner · 10 April 2026Sponsor of 2026 ABMP School Forum. National federation administering the MBLEx examination for massage therapists. ABMP Exam Coach provides MBLEx test preparation aligned with this certification.
• Hand & Stone Massage and Facial SpacoreStrategic or Co-development Partner · 10 April 2026Strategic partner collaborating with ABMP on Massage Is for EveryBody campaign. National franchise network providing massage services.
• Massage HeightsminorStrategic or Co-development Partner · 10 April 2026Sponsor of 2026 ABMP School Forum. National massage franchise providing professional massage and skincare services.
• Massage Therapy FoundationcoreStrategic or Co-development Partner · 10 April 2026Sponsor of 2026 ABMP School Forum. Research foundation advancing the massage therapy profession through scientific study and education.
• Massage WarehouseminorChannel Partner/ Reseller/ Distributor · 10 April 2026Sponsor of 2026 ABMP School Forum. Wholesale supplier of massage equipment and supplies.
• Master Massage ProductsminorChannel Partner/ Reseller/ Distributor · 10 April 2026Sponsor of 2026 ABMP School Forum. Manufacturer of massage tables and equipment.
• Colorado School of Healing ArtsminorStrategic or Co-development PartnerFacility provider for Cornerstones instructor development video courses. Thanks given in program credits for use of their facility.
• The Morning HerominorStrategic or Co-development PartnerFeatured speaker at 2026 ABMP School Forum presenting on burnout and consistency. Speaker Jarjarvis Leverson provides professional development content.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Zeel: On-demand massage therapy platform connecting licensed therapists with clients. Comparable massage service offering, though with a different delivery and customer-acquisition model.
• Elements Massage: Therapeutic-focused massage franchise. Comparable as a single-service massage business targeting similar therapeutic wellness customers, though delivered via a national franchise system.
• Soothe: Mobile and on-demand massage therapy platform. Comparable in delivering professional massage to end consumers, though using an app-mediated delivery model rather than a physical studio.
• Massage Heights: Membership-based massage and wellness franchise operating across the US. Comparable in offering recurring massage services to local consumer bases, though with multi-location brand infrastructure.
• Hand & Stone Massage and Facial Spa: National massage and facial spa franchise with hundreds of US locations. Comparable in delivering individual and couples massage sessions to consumers, though operated through a franchise model rather than independent practice.

Others

• MassageBook: Practice management and scheduling software for massage therapists. Comparable ecosystem connection as a software vendor whose tools power small massage practices similar to Serene.
• American Massage Therapy Association (AMTA): National professional association for massage therapists. Comparable as a membership organization serving the massage profession, but adjacent rather than a direct service competitor.

Broad incumbents

• Massage Envy: Largest US massage and wellness franchise with thousands of locations. Comparable as a competing massage service provider, though with vastly greater scale, multi-location footprint, and standardized membership pricing.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks3 records

Key highlights3 records

Customer concentration

• Xx.com/ABMPmassage
• YouTubeyoutube.com/user/ABMPmassage
• Facebookfacebook.com/ABMPpage
• LinkedInlinkedin.com/company/serene-massage-therapy
• Instagraminstagram.com/abmpmassage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serene Massage Therapy