Salt Lake City-Utah 2034

What Salt Lake City-Utah 2034 does

Utah 2034 (legal name: Organizing Committee for the 2034 Olympic and Paralympic Winter Games) is the Salt Lake City, Utah-based nonprofit body responsible for planning, funding, and delivering the 2034 Olympic and Paralympic Winter Games. The organization was constituted in February 2025 following the successful bid led by the prior Salt Lake City-Utah Committee for the Games, which secured IOC award of the Games on July 24, 2024. Leadership comprises Fraser Bullock (Executive Chair & President) and Brad Wilson (CEO & Vice Chair), supported by a board that includes Olympic and Paralympic athletes, business leaders, and Utah state and municipal honorary chairs. The current operating team is intentionally lean at roughly seven staff, with broader hiring expected to scale as Games delivery approaches.

The committee's operational scope spans venue management (all competition venues exist from the 2002 legacy and sit within a one-hour drive of Salt Lake City), athlete experience (a first-ever Athlete Family Village is planned, with ~700 Paralympic athletes expected from 50+ nations), sponsorship and ticketing programs, the volunteer program (modeled on 20,000+ volunteers from 2002), and the Podium34 philanthropic fundraising initiative targeting $300M from Utah donor families. It also manages consumer merchandise through the Utah 2034 Collection (Olympic Shop, legacy venue retail, Team USA Shops), youth and community partnerships including Sport dans la Ville in France, and a Technology and Innovation Committee chaired by Cloudflare CEO Matthew Prince.

Utah 2034 does not sell products or services in a traditional commercial sense. Its revenue model is event-budget funded: a $2.83B Games operating budget and $3.99B total budget (2034 values) financed entirely from domestic sponsorship (target $1.80B), ticketing and hospitality (projected $1.19B), IOC contributions (broadcast rights and international sponsorship), and Podium34 philanthropy, with no state or local taxpayer dollars. Go-to-market is event-driven, with community engagement, volunteer mobilization, and brand-building across owned channels (utah2034.org, Instagram, Facebook, X, YouTube) leading up to the February 10, 2034 opening ceremony at Rice-Eccles Stadium.

Name

Salt Lake City-Utah 2034

Legal name

Organizing Committee for the 2034 Olympic and Paralympic Winter Games

Website

https://slc-ut2034.org

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Utah 2034 is the nonprofit Organizing Committee planning and funding the 2034 Olympic and Paralympic Winter Games in Salt Lake City, serving athletes, Utah residents, sponsors, and international partners through event delivery, philanthropy, and community programs.

Ownership category

akta.pro rank

Product category

Olympic Games Organizing

NAICS

Civic and Social Organizations (813410), Grantmaking and Giving Services (81321), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth) (MPAKADAJ)

akta.pro secondary industries

Olympic & Multi-Sport Movement Organizations (NOCs, Olympic Committees) (MPAKACAI), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Olympic Games organizing
• Paralympic Games planning
• Sports event management
• Community sport development
• Sports sponsorship programs

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Games Operating Budget: The 2034 Games operating budget is $2.83 billion (2034 values), funded entirely from commercial and private sources with no state or local taxpayer dollars. Key revenue sources include domestic sponsorship ($1.80 billion target), ticketing and hospitality ($1.19 billion projected), IOC contributions including broadcast rights and international sponsors, and philanthropy through Podium34 program.
2. Podium34 Philanthropic Campaign: Historic fundraising initiative uniting key Utah philanthropic families and giving organizations to support the 2034 Games. Target of $300 million in revenue, with over $200 million in founder commitments at launch (September 2025). Nine Founding Captain donors contribute $20 million or more each, with additional Founding Donors contributing $1-15 million each.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Utah 2034 is the nonprofit Organizing Committee for the 2034 Olympic and Paralympic Winter Games, awarded the Games by the IOC on July 24, 2024. The committee plans, funds, and executes the 2034 Winter Games in Salt Lake City through a $2.83 billion privately funded operating budget, sourced from domestic sponsorship, ticketing and hospitality, IOC contributions, and philanthropic donations via the Podium34 program. It also operates official merchandise sales, the annually updated Utah 2034 Games Plan, volunteer programs, and community partnership initiatives including youth sports engagement.

Product overview

Utah 2034 is the Organizing Committee for the 2034 Olympic and Paralympic Winter Games, based in Salt Lake City, Utah. The organization offers a portfolio of programs and services including the Podium34 fundraising initiative targeting $300 million from Utah philanthropic families, an official merchandise line (Utah 2034 Collection), the annually updated Games Plan strategic document, a volunteer program, and community partnerships including the Sport dans la Ville youth-community initiative. The committee also operates advisory committees including the Technology and Innovation Committee focused on technology strategy for the Games.

Differentiator

Problem solved

Functional benefit

Products and services

• Utah 2034 Collection (Merchandise) Official Utah 2034 Collection merchandise, including apparel and hardline merchandise featuring official Utah 2034 logos, available to consumers through the Olympic Shop at utah2034shop.com, legacy venue locations, and Team USA Shops in partnership with LA28 and USOPC.
• 2034 Olympic and Paralympic Winter Games The 2034 Olympic and Paralympic Winter Games is the flagship event service delivered by Utah 2034, awarding competition venues, athlete services, spectator ticketing, and hospitality to elite athletes, spectators, and global audiences. The Games will be more than 60% larger than the 2002 Games, projected to draw 700+ Paralympic athletes from 50+ nations and approximately 3 billion opening ceremony viewers from more than 200 countries.

Quantifiable outcome

• 82% of Utahns support hosting future Olympic and Paralympic Winter Games
• +7 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core.

• LA28 and USOPC (Merchandise Partnership)coreGTM or Marketing Partner · 8 September 2025Utah 2034 announced partnership with LA28 and the U.S. Olympic and Paralympic Committee to produce its first merchandise line, the Utah 2034 Collection. Partnership enables merchandise availability through Olympic Shop, legacy venue locations, and Team USA Shops nationwide.
• Sport dans la VillecoreStrategic or Co-development Partner · 25 July 2024Salt Lake City-Utah 2034 forged a long-term partnership with Sport dans la Ville, a French youth sports organization that provides opportunities to underserved communities. The partnership is part of Utah 2034's initiative to promote sport as a tool to bring communities closer together. Announced at Festival 24 de Sport dans la Ville in Paris with over 500 young people from 34 countries participating. The partnership fosters deeper relationships and learnings on engaging more kids in sport and bringing communities closer together.
• U.S. Olympic & Paralympic Committee (USOPC)coreStrategic or Co-development PartnerUSOPC is a key strategic partner providing governance oversight, athlete representation, and support for the 2034 Games. USOPC selected Salt Lake City-Utah as America's Choice in 2018 and provides ongoing leadership through CEO Sarah Hirshland and Chair Gene Sykes. IOC members and International Paralympic Committee are represented on the Organizing Committee Board.
• Utah Olympic Legacy FoundationcoreStrategic or Co-development PartnerThe Utah Olympic Legacy Foundation oversees public legacy venues from 2002 Games including Utah Olympic Oval in Kearns, Utah Olympic Park in Park City, and Soldier Hollow in Midway. Led by Colin Hilton, the foundation manages venue relationships and has kept all venues active and well-maintained for community sport programs.
• Utah Sports CommissioncoreStrategic or Co-development PartnerThe Utah Sports Commission, led by Jeff Robbins, supports national and international sporting events in Utah. Since 2002, it has supported over 1,100 events and was a vital component of the Salt Lake City-Utah bid, helping demonstrate Utah's sports culture and venue readiness.
• International Olympic Committee (IOC)coreStrategic or Co-development PartnerIOC awarded Salt Lake City-Utah the 2034 Olympic and Paralympic Winter Games on July 24, 2024. IOC provides significant financial contribution through broadcast rights and international sponsors, along with guidance and oversight through the Host Contract. IOC President Thomas Bach visited Utah in September 2024.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• International Olympic Committee (IOC): Awarding body and counterparty under the Host Contract. The IOC provides broadcast and TOP sponsor revenue, oversight, and delivery requirements that shape Utah 2034's budget and operating model.
• United States Olympic & Paralympic Committee (USOPC): National governing body that oversees Team USA and provides governance, athlete representation, and funding support to Utah 2034. Equivalent to the national-level counterpart that signs the Host Contract and coordinates delegation logistics.
• International Paralympic Committee (IPC): Governing body for the Paralympic Movement represented on Utah 2034's board. Sets delivery standards for the 700+ Paralympic athletes from 50+ nations expected at the 2034 Games.

Direct peers

• PyeongChang 2018 Organizing Committee: Past Winter Games organizing committee providing a comparable venue and budget structure for an Asian/North American Winter Games template, with documented closing-report financial data Utah 2034 can benchmark against.
• Vancouver 2010 (VANOC): Past host of the 2010 Winter Games in a similarly compact North American city (Vancouver/Whistler). Closest historical comparator for snow-sport venue economics and Canadian/U.S. cross-border athlete logistics.
• LA28 (Los Angeles 2028 Olympic and Paralympic Games Organizing Committee): Direct peer with the same business model: a U.S.-based nonprofit organizing committee for an upcoming Olympic and Paralympic Games. Utah 2034 already partners with LA28 on merchandise distribution through Team USA Shops, indicating tight operational alignment.
• Paris 2024 (Organizing Committee for the 2024 Olympic and Paralympic Games): Just-completed host with the same operating model (event-driven nonprofit organizing committee), providing Utah 2034 with the most recent comparable for revenue mix, venue strategy, and post-event reporting; the Sport dans la Ville partnership was announced at Festival 24 in Paris.
• Milan-Cortina 2026 (Organizing Committee for the 2026 Olympic and Paralympic Winter Games): Immediately preceding Winter Games organizing committee, also relying on a multi-region, pre-existing venue footprint (Milan and Cortina d'Ampezzo). Closest direct comparator for budget structure, multi-city logistics, and sponsor sales cycle.

Regional players

• Utah Sports Commission: State-level sports promoter that has supported 1,100+ national and international events in Utah since 2002. Provides local sport-event infrastructure and relationships that Utah 2034 depends on for test events and athlete preparation.
• Utah Olympic Legacy Foundation: Regional operator of the 2002 legacy venues (Utah Olympic Oval, Utah Olympic Park, Soldier Hollow) that Utah 2034 will use. Operates in the same geography and venue set, providing direct continuity in sport and community programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Utah2034
• YouTubeyoutube.com/@slc-ut2034
• Facebookfacebook.com/UTAH2034
• Instagraminstagram.com/utah2034
• LinkedInlinkedin.com/company/slcut2034

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salt Lake City-Utah 2034