What sly Berlin does

sly Berlin is an urban boutique design hotel located at Petersburger Strasse 16 in Berlin's Friedrichshain-Kreuzberg district, operated by the privately held German limited liability company East Berlin Hideout GmbH (registered in Hamburg, HRB 154589). The 150-key property combines restored Wilhelminian-era (Altbau) buildings with a signature glass-roof greenhouse restaurant and a rooftop KLAFS sauna overlooking the Berlin skyline; rooms are distributed across seven categories ranging from the 17–24 sqm 'sly room' to the 100 sqm 'sly loft' with a billiard table and replenished minibar.

The hotel monetizes the property through multiple stacked revenue streams: room accommodations, a modern European restaurant featuring Robata-grill specialties and an open kitchen, a cocktail bar and lounge, four modular conference rooms (C1, C2, Boardroom, Open Workspace) accommodating up to 90 persons, a wellness/spa area and 24/7 LifeFitness gym, and event series sold through Eventbrite. Distribution combines direct online booking via HotelNetSolutions' OnePageBooking platform, Preferred Hotels & Resorts membership, third-party travel agent commissions, and walk-in F&B traffic; marketing is multi-channel across paid search, organic social, earned media, and email (Revinate). Pricing is dynamic, with promotional tiers including Early Bird (15% off), Last Minute (10% off), Weekend Special (20% off for 2+ nights), and Staycation from €139 including breakfast.

sly Berlin serves leisure travelers, weekend staycationers, business and corporate clients, families, and event hosts, and is part of the broader east hospitality group operated by East Berlin Hideout GmbH, which also includes east Hotel & Restaurant in Hamburg, coast by east, and clouds Heaven's Bar & Kitchen — with cross-property voucher redemption already active. Leadership comprises three managing directors (Ina Kreye, Thomas Kreye, Dominic Frielinghaus); the property has won the German Design Award 2025, LIV Hospitality Design Award 2024, and European Hotel Awards 2024 and has been featured in Vogue, Die Welt, and Berliner Zeitung.

Name

sly Berlin

Legal name

East Berlin Hideout GmbH

Website

https://sly-berlin.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

sly Berlin is a 150-key privately owned design hotel in Berlin's Friedrichshain-Kreuzberg district, operated by East Berlin Hideout GmbH, serving leisure travelers, corporate clients, and event guests with rooms, a glass-roof restaurant, bar, conference facilities, and wellness amenities under the Preferred Hotels & Resorts network.

Ownership category

akta.pro rank

Product category

Boutique Design Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban Luxury Hotels (City Luxury) (THAGACAE)

akta.pro secondary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

Keywords

• Design hotel hospitality
• Urban boutique accommodation
• Conference event venues
• Fitness wellness facilities
• Restaurant bar services

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others

Revenue model

1. Hotel Room Accommodations: Revenue from 150 individually designed rooms across seven categories (sly room, sly large, sly signature, sly terrace, sly courtyard, sly loft) with varying price points based on size and amenities. Room rates include Wi-Fi, mineral water, and wellness/fitness access.
2. Restaurant Dining: Modern European casual fine dining restaurant featuring Robata-grill specialties and open Marrone kitchen. Open daily 5 PM to 10 PM (last order). Serves Euro-Asian cuisine with signature cocktails and curated wine selection.
3. Bar & Lounge: Bar service from 9 AM to 11:30 PM (Sun-Thu) and 9 AM to 12:30 AM (Fri-Sat). Serves international classics and creative Berlin signature cocktails, fine wines, special beers, and bar snacks.
4. Conference & Event Spaces: Four meeting/conference rooms (C1, C2, Boardroom, Open Workspace) with capacities from 14 to 90 people. Offers modular conference packages including catering services from coffee breaks to standing receptions.
5. Wellness & Fitness: Spa area with sauna (KLAFS), relaxing area, rooftop terrace, and 24/7 fitness gym with LifeFitness equipment. Spa open daily 6 AM to 11 PM. Room rate includes wellness access.
6. Gift Vouchers: Gift vouchers sold for hotel stays, restaurant dining, and partner properties. Available for online purchase and printable at home.
7. Events & Private Celebrations: Special events including Sundowner evenings, group dinners, birthday celebrations, and corporate events. Event tickets sold through Eventbrite for specific experiences.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

sly Berlin is an urban design hotel in Berlin's Friedrichshain district offering 150 individually designed guest rooms across seven categories, paired with a glass-roof restaurant and bar, four conference rooms, rooftop sauna and fitness center, and a 24/7 in-house Späti convenience store. The hotel operates a full-service hospitality experience combining accommodation, F&B, events, and wellness under one roof, operated by East Berlin Hideout GmbH.

Product overview

sly Berlin is an urban boutique design hotel operated by East Berlin Hideout GmbH, offering 150 individually designed rooms across seven distinct categories (sly room, sly large, sly signature, sly terrace, sly courtyard, sly loft) with premium amenities and design classics. The hotel features a glass-rooftop restaurant serving modern European cuisine with Robata-grill specialties, an adjoining bar and lounge for cocktails and fine wines, and four flexible conference spaces totaling 286 sqm for events up to 90 guests. Wellness facilities include a rooftop sauna with panoramic city views and a 24/7 fitness center. The property integrates a 24/7 in-house convenience store (Späti) as a distinctive amenity, alongside event hosting capabilities and gift voucher offerings for both hotel and partner properties.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation Urban design hotel offering 150 individually designed rooms across seven categories (sly room 17-24 sqm, sly large 26-30 sqm, sly signature 32-35 sqm, sly terrace approx. 30 sqm, sly courtyard 40-49 sqm, sly loft 100 sqm, and urban rooms). Rooms feature oak floors, natural stone, Fritz Hansen and Louis Poulsen design classics, Nespresso machines, Marshall Bluetooth speakers, climate control, and floor heating.
• sly Restaurant Modern European casual fine dining restaurant with Robata-grill specialties and open Marrone kitchen, set within a glass-roof greenhouse atmosphere. Open daily 5 PM to 10 PM. Serves Euro-Asian cuisine with signature cocktails and curated wines.
• Bar & Lounge Cocktail bar featuring Baxter sofas and Diamond Chairs, serving handcrafted international classics and Berlin signature cocktails, fine wines, and specialty beers. Open 9 AM to 11:30 PM (Sun-Thu) and 9 AM to 12:30 AM (Fri-Sat).
• Conference & Meeting Rooms Four modern conference spaces with state-of-the-art technology: C1 (55 sqm, up to 48 persons), C2 (59 sqm, up to 70 persons), combined C1+C2 (114 sqm, up to 90 persons), and Boardroom (58 sqm, up to 40 persons). Modular conference packages including catering from coffee breaks to standing receptions.
• Fitness & Wellness Wellness facility featuring rooftop sauna by KLAFS with panoramic Berlin skyline views, relaxation area on rooftop terrace, and 24/7 gym with LifeFitness equipment, free weights, yoga mats, and Marshall Bluetooth sound system. Spa open daily 6 AM to 11 PM.
• Events & Private Celebrations

Quantifiable outcome

• 150 individually designed rooms
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Preferred Hotels & ResortscoreGTM or Marketing Partnersly Berlin is a member of Preferred Hotels & Resorts, a global collection of independent hotels. This membership provides distribution through Preferred's global network, participation in the Preferred Lifestyle loyalty program, and marketing support. Members display the Preferred logo and benefit from the brand's reputation for luxury independent properties.
• east Hotel & Restaurant (Hamburg)coreStrategic or Co-development PartnerPart of the same east hospitality group operated by East Berlin Hideout GmbH. Gift vouchers are redeemable at sly and east properties. The east Hotel in Hamburg is also designed by architect Jordan Mozer in a former iron foundry and is a member of Preferred Hotel Group.
• HotelNetSolutions GmbH (OnePageBooking/cBooking)coreTechnology or IntegrationProvides the online room booking platform (OnePageBooking/cBooking) used on sly Berlin's website for direct reservations.
• RESERViSiON GmbHcoreTechnology or IntegrationProvides the table reservation system for the sly restaurant, enabling online booking for dining.
• KLAFSminorOthersSauna manufacturer for the hotel's rooftop wellness area.
• LifeFitnessminorOthersFitness equipment provider for the hotel's gym, featuring LifeFitness machines.
• coast by eastminorStrategic or Co-development PartnerPartner restaurant in Hamburg's HafenCity with sushi specialties; vouchers redeemable at this location.
• clouds Heaven's Bar & Kitchen (Hamburg)minorStrategic or Co-development PartnerPartner venue in Hamburg's Dancing Towers designed by Hadi Teherani; vouchers redeemable here.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hotel Orania Berlin: Independent boutique hotel in Berlin Kreuzberg offering a restaurant, bar, and event programming. Comparable in scale, independent ownership, and creative-district positioning to sly Berlin.
• 25hours Hotels: German design-led boutique hotel brand with multiple Berlin properties (25hours Hotel Bikini Berlin, 25hours Hotel Berlin Mitte). Same design-forward, lifestyle positioning as sly Berlin and similar target customer of style-conscious travelers seeking non-chain experiences.
• Michelberger Hotel: Independent design boutique hotel in Berlin Friedrichshain, offering casual luxury rooms, on-site restaurant and bar. Closest direct comparable - same neighborhood, similar design ethos, comparable room count and target audience.
• 25hours Hotel Bikini Berlin: Flagship design-led boutique hotel in Berlin with on-site restaurant, bar, and lifestyle programming. Same design philosophy, comparable mid-size footprint, and overlapping target customer.
• Casa Camper Berlin: Design boutique hotel in Berlin Mitte with on-site restaurant and rooftop terrace. Comparable design-led positioning, similar size class, and lifestyle traveler target market.
• Schlosshotel Berlin by Patrick Hellmann: Luxury boutique hotel in Berlin Charlottenburg, also a member of Preferred Hotels & Resorts. Directly comparable on luxury positioning, soft-brand network, and design-forward boutique scale.
• Amano Hotels Berlin: Independent design boutique hotel group with multiple Berlin locations (Amano Grand Central, Amano Home). Comparable urban boutique positioning with on-site F&B, lifestyle focus, and similar price-to-experience ratio.
• Soho House Berlin: Members club and hotel in Berlin Mitte with a strong F&B and events program. Comparable boutique luxury positioning, design-forward aesthetic, and complementary event programming.

Broad incumbents

• Hilton Berlin: Major international chain hotel at Gendarmenmarkt in Berlin with 601 rooms, full F&B, and large conference facilities. Represents the broader incumbent competition against which sly Berlin differentiates via design and scale.
• Hotel de Rome: Luxury 5-star hotel in Berlin Mitte operated by Rocco Forte Hotels. Comparable luxury positioning with full-service amenities (restaurant, spa, conference), but broader incumbent brand with more extensive infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sly-berlin

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sly Berlin