What Small Miracles Inc. does

Small Miracles Inc. is a privately held 501(c)(3) nonprofit charitable organization founded in 2019 by Jordyn Small, a brain tumor survivor treated at the Children's Hospital of Philadelphia (CHOP). The organization is headquartered in Ocean Gate, New Jersey, and operates with approximately 13 team members and a 20+ person volunteer board predominantly composed of the Small and Peto families. Its mission is to enhance the quality of life for pediatric oncology patients through age-appropriate gift programs.

The organization's core programs include Treatment Bags (curated comfort bags containing fuzzy socks, lip balm, playing cards, sketch pads, gift cards, and stress balls), iPad Gifts for newly diagnosed patients, and the A New Diagnosis Program providing tailored support to newly diagnosed families. All programs are delivered exclusively through a single channel partner, CHOP, with Child Life specialists coordinating distribution across the Day Hospital, in-patient floor, radiation treatment, and mental health services. As of December 2023, the organization has distributed 730+ treatment bags and 11 iPads. There is no proprietary technology; operations run on a WordPress website, standard social media platforms, and third-party payment systems.

Revenue is generated entirely through donations, not commercial sales. The organization has raised over $80,000 cumulatively since 2019 across four streams: individual monetary donations (via website, Venmo @MichaelSmall-Miracles2, and PayPal), merchandise sales (through Royal Stitch and Print at $32 per sponsored treatment bag), event sponsorships (Platinum $3,000, Gold $2,500, Silver $2,000, Bronze $1,000), and grant applications. The primary fundraising vehicle is a bi-annual Casino Night Dinner & Gift Auction, most recently held on May 30, 2025 at Spring Lake Manor with 13+ corporate sponsors. Marketing is conducted organically via Facebook, Instagram, LinkedIn, YouTube, blog content, press coverage (Patch, WOBM radio, National Brain Tumor Society), and direct donation appeals including Giving Tuesday campaigns.

Name

Small Miracles Inc.

Legal name

Small Miracles Inc.

Website

https://smallmiraclesinc.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Small Miracles Inc. is a 501(c)(3) nonprofit founded in 2019 that delivers age-appropriate treatment bags, iPads, and gift programs to pediatric oncology patients exclusively through the Children's Hospital of Philadelphia, funded by individual donations and bi-annual Casino Night fundraising events.

Ownership category

akta.pro rank

Product category

Pediatric Cancer Charity Services

NAICS

Voluntary Health Organizations (813212), Child and Youth Services (624110), Child and Youth Services (62411)

SIC

Services-Health Services (8000)

akta.pro primary industry

Rare Disease & Special Needs Support Organizations (BPAGACAM)

Keywords

• Pediatric oncology support
• Nonprofit charity services
• Patient gift programs
• Community fundraising events
• Childhood cancer support

Headquarters

HQ city

Ocean Gate

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Others

Revenue model

1. Monetary Donations: Individual and corporate donations received through website, Venmo, and PayPal to fund treatment bags, iPads, and operational costs.
2. Merchandise Sales: Apparel sales through Royal Stitch and Print online store featuring hoodies, tote bags, and beanies with Small Miracles branding.
3. Event Sponsorships: Corporate sponsorships at various levels (Platinum $3,000, Gold $2,500, Silver $2,000, Bronze $1,000) for Casino Night events, providing visibility and brand alignment for sponsors.
4. Grant Applications: Applying for grants from organizations like Project for Awesome to support mission expansion.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Small Miracles Inc. is a 501(c)(3) nonprofit organization that creates, funds, and delivers age-appropriate gift programs—including Treatment Bags containing comfort items and gift cards, iPad donations for newly diagnosed patients, and specialized A New Diagnosis Program gifts—to pediatric oncology patients at the Children's Hospital of Philadelphia. The organization funds these programs through individual and corporate monetary donations, branded merchandise sales, event sponsorships, and bi-annual Casino Night fundraising galas.

Product overview

Small Miracles Inc. is a 501(c)(3) non-profit charitable organization that operates as a single-mission program rather than a platform-based product portfolio. The organization provides three core patient programs: Treatment Bags (containing comfort items and gift cards), iPad Gifts (for newly diagnosed patients), and A New Diagnosis Program. Additionally, the organization hosts the Casino Night Dinner & Gift Auction as its primary fundraising event, and sells branded merchandise through a third-party partner (Royal Stitch and Print). All programs are unified under the mission of enhancing the quality of life for pediatric oncology patients, particularly teenagers who are often overlooked during treatment.

Differentiator

Problem solved

Functional benefit

Products and services

• Treatment Bags Carefully curated comfort bags donated annually to the Children's Hospital of Philadelphia, containing items such as fuzzy socks, lip balm, playing cards, hand sanitizer, sketch pads, colored pencils, stress balls, HOPE rocks, and gift cards ($25 or more). Distributed to oncology patients including those in the Day Hospital, in-patient floor, radiation treatment, and mental health services.
• iPad Gifts iPad donations provided to newly diagnosed pediatric oncology patients to offer distraction, entertainment, and connection during treatment. Jordyn Small was inspired to start this program after receiving an iPad during her own cancer treatment.
• A New Diagnosis Program Specialized support program providing gifts tailored to families with children facing a new cancer diagnosis, offering solidarity and hope during challenging times.
• Casino Night Dinner & Gift Auction Bi-annual fundraising event featuring casino games, dinner, cocktail hour, DJ entertainment, gift auction, and raffle prizes. Primary fundraising event for the organization, with sponsorship tiers including Platinum ($3,000), Gold ($2,500), Silver ($2,000), and Bronze ($1,000).
• Merchandise Shop Branded apparel and merchandise including hoodies, tote bags, and beanies sold through Royal Stitch and Print, an external online store. Proceeds support the organization's mission.

Quantifiable outcome

• 730+ treatment bags distributed to date
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered minor and core.

• Pungello CPAminorGTM or Marketing Partner · 1 January 2025Event sponsor for Casino Night Dinner & Gift Auction, providing financial support and visibility for the organization's mission.
• A&F Technical Resources LLCminorGTM or Marketing Partner · 1 January 2025Event sponsor for Casino Night 2025.
• Inspo DentalminorGTM or Marketing Partner · 1 January 2025Event sponsor for Casino Night 2025.
• EC Provini Co, Inc.minorGTM or Marketing Partner · 1 January 2025Event sponsor for Casino Night 2025.
• D'Onofrio General Contractors Corp.minorGTM or Marketing Partner · 1 January 2025Event sponsor for Casino Night 2025.
• Oujo Wealth StrategiesminorGTM or Marketing Partner · 1 January 2025Event sponsor for Casino Night 2025.
• Beck Contracting Inc & SonsminorGTM or Marketing Partner · 1 January 2025Event sponsor for Casino Night 2025.
• Urso Financial Management and Wealth StrategiesminorGTM or Marketing Partner · 1 January 2025Event sponsor for Casino Night 2025.
• World Cup All Star CheerleadingminorGTM or Marketing Partner · 1 January 2025Event sponsor for Casino Night 2025.
• Spoiled and FlashyminorGTM or Marketing Partner · 1 January 2025Event sponsor for Casino Night 2025.
• ICG NextminorGTM or Marketing Partner · 1 January 2025Event sponsor for Casino Night 2025.
• Oceanfirst BankminorGTM or Marketing Partner · 1 January 2025Event sponsor for Casino Night 2025.
• Advanced Air Duct CleaningminorGTM or Marketing Partner · 1 January 2025Event sponsor for Casino Night 2025.
• Matt Blatt Kia Toms RiverminorGTM or Marketing Partner · 1 January 2023Silver event sponsor for 2023 Casino Night fundraising event.
• TisBestminorGTM or Marketing Partner · 1 January 2023Silver event sponsor for 2023 Casino Night fundraising event.
• Tara's Craft RoomminorGTM or Marketing Partner · 1 January 2023Silver event sponsor for 2023 Casino Night fundraising event via Etsy shop.
• RE/MAX CentralminorGTM or Marketing Partner · 1 January 2023Bronze event sponsor for 2023 Casino Night fundraising event.
• BoundlessminorGTM or Marketing Partner · 1 January 2023Bronze event sponsor for 2023 Casino Night fundraising event.
• Children's Hospital of Philadelphia (CHOP)coreStrategic or Co-development Partner · 1 January 2019Primary beneficiary partner where Small Miracles delivers treatment bags, iPads, and gift programs to pediatric oncology patients. CHOP's Child Life specialists coordinate gift distribution and provide feedback on patient needs.
• Project for Awesome (P4A)minorOthersFounded by John and Hank Green, P4A supports 501(c)(3) nonprofits by funding organizations that make a difference. Small Miracles was nominated to receive a grant in 2025.
• National Brain Tumor SocietyminorStrategic or Co-development PartnerPublished Jordyn's Story on their website. Hosted Central New Jersey Brain Tumor Walk where Small Miracles participates annually.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Make-A-Wish Foundation: National nonprofit that grants wishes and delivers age-appropriate gifts and special experiences to children with critical illnesses, including pediatric cancer—directly comparable mission to Small Miracles' treatment bags and iPad programs.
• Alex's Lemonade Stand Foundation: Leading pediatric cancer nonprofit funding research, treatment, and family support programs; comparable focus on the pediatric oncology patient population and reliance on grassroots/corporate fundraising.
• Rally Foundation for Childhood Cancer Research: Childhood cancer nonprofit funding research through community-driven fundraising; comparable grassroots-led operating model.
• National Pediatric Cancer Foundation: Pediatric cancer charity supporting research and patient/family services; comparable beneficiary population and nonprofit operating model.
• CureSearch for Children's Cancer: National nonprofit accelerating pediatric cancer research and supporting patients/families; comparable beneficiary population and donor-supported model.
• National Brain Tumor Society: National advocacy and research organization specifically focused on brain tumors—an existing partner of Small Miracles that addresses the same founder diagnosis and overlapping patient population.
• Pediatric Brain Tumor Foundation: Nonprofit supporting children with brain tumors and their families with both direct patient services and research funding; overlapping mission with founder Jordyn Small's diagnosis.
• St. Baldrick's Foundation: Childhood cancer charity combining grassroots fundraising events with research grants; comparable mission focus and event-driven GTM.

Broad incumbents

• St. Jude Children's Research Hospital: Premier pediatric cancer treatment and research institution with large-scale donor-supported programs; relevant broad incumbent in the pediatric oncology mission space.
• Ronald McDonald House Charities: Large established nonprofit providing broader family-centered support services to families of seriously ill children, including those with cancer; a much larger incumbent offering adjacent support rather than direct gift programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SmallMiraclesNobodyFightsAlone
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/small-miracles-inc
• Instagraminstagram.com/smallmiraclesorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Small Miracles Inc.