What Spoiled Agent does

Spoiled Agent is a privately held B2B web platform, founded in 2009 by Kelly Schmitt and her partner Franca, headquartered in Etobicoke, Ontario, Canada. The company operates a centralized portal that aggregates supplier incentives, agent rates, and specialist programs from 800+ travel suppliers — including hotels, resorts, tourist boards, cruise lines, and tour operators — and delivers them to over 42,000 registered North American travel agents. The core technology is a web-based supplier directory combined with a webinar hosting platform (live and recorded) and an automated weekly e-blast email system that surfaces new promotions, rates, and training opportunities. Products include the Spoiled Agent Platform (core portal), Spoiled Agent VIP Membership (a $19.99/year subscription add-on granting access to 800+ additional supplier offers), and Spoiled Agent Webinars (a virtual trade show and training channel distributed via a dedicated YouTube channel and Facebook group).

Spoiled Agent monetizes through two primary subscription-style revenue streams: supplier access fees — priced at approximately the cost of a sales manager salary for one day a month — paid by travel suppliers to reach the agent audience, and VIP membership fees ($19.99/year) paid by travel agents for premium offer access. The company runs a hybrid go-to-market combining a self-serve web portal for agents with direct sales and inside-sales outreach (led by President Kelly Schmitt, Director of Sales Susan Kooiman, and Executive Assistant Sophia Leahong) targeting travel suppliers. It serves both USA and Canadian markets through parallel site localizations and has cultivated named partnerships with major brands including Hilton All-Inclusive, Hyatt Inclusive Collection, Iberostar, AIC Hotel Group, Melia, Karisma, Majestic Resorts, El Cid Resorts, and Expedia TAAP. The company is bootstrapped, with no disclosed funding rounds or institutional ownership, and operates with a small team in the 11-50 employee band.

Name

Spoiled Agent

Legal name

Spoiled Agent

Website

https://spoiledagent.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Spoiled Agent is a B2B web platform founded in 2009 that aggregates supplier incentives, agent rates, and specialist programs from 800+ travel suppliers for over 42,000 North American travel agents, monetizing through supplier access fees and a $19.99/year VIP membership.

Ownership category

akta.pro rank

Product category

Travel Trade Marketing Platform

NAICS

All Other Travel Arrangement and Reservation Services (561599)

akta.pro primary industry

B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)

akta.pro secondary industries

Wholesale Travel Product Aggregators (Multi-Supplier B2B Aggregation) (THAKAJAI), B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges) (THALAFAJ)

Keywords

• Travel agent incentives
• Supplier directory platform
• Travel trade marketing
• Agent rate aggregation
• Travel industry webinars

Headquarters

HQ city

Etobicoke

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Supplier Access Fees: Travel suppliers pay for access to the platform to reach over 42,000+ North American Travel Agents. Priced at approximately the cost of a Sales Manager salary for just one day a month.
2. VIP Membership: Travel agents pay $19.99/year for VIP membership providing access to additional 800+ supplier offers beyond the standard offerings

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Spoiled Agent operates a centralized B2B web platform aggregating supplier incentives, agent rates, specialist programs, and educational webinars from 800+ travel suppliers (hotels, resorts, tourist boards, cruise lines, tour operators) for access by 42,000+ North American travel agents. Travel suppliers pay subscription fees to use the platform as a cost-effective marketing channel, while travel agents access standard offers for free or upgrade to VIP Membership at $19.99/year for additional supplier offers. The platform delivers content via a 24/7 website portal, automated weekly e-blasts, and live/recorded webinar sessions.

Product overview

Spoiled Agent operates as a unified travel agent incentive platform serving over 42,000 North American travel agents. The core product is the Spoiled Agent Platform itself—a centralized portal aggregating supplier incentives and agent rates from hotels, resorts, tourist boards, cruise lines, and tour operators. A VIP Membership add-on ($19.99/year) provides access to an additional 800+ supplier offers. The Spoiled Agent Webinars platform complements the offering by enabling suppliers to deliver live and recorded educational sessions, virtual trade shows, and product training directly to travel advisors.

Differentiator

Problem solved

Functional benefit

Brands

• Spoiled Agent VIP: VIP membership program offering agents access to additional supplier offers for $19.99/year.

Products and services

• Spoiled Agent Platform
• Spoiled Agent VIP Membership
• Spoiled Agent Webinars

Quantifiable outcome

• 42,000+ North American Travel Agents reached
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered core.

• Expedia TAAPcoreGTM or Marketing PartnerExpedia TAAP (Travel Agency Affiliate Program) partners with Spoiled Agent to reach travel agents with promotional offers and booking tools. Visible on the Spoiled Agent homepage as a key partner.
• AIC Hotel GroupcoreGTM or Marketing PartnerAIC Hotel Group (Hard Rock Hotels, UNICO, AVA Resort Cancun) offers incentive amplified rewards programs for agents through Spoiled Agent, including travel agent rates and commission programs.
• IberostarcoreGTM or Marketing PartnerIberostar operates StarAgents loyalty program accessible through Spoiled Agent, offering agents 500 StarAgents Points for signing up and Agent Rates up to 50% off.
• Hyatt Inclusive CollectioncoreGTM or Marketing PartnerHyatt Inclusive Collection (formerly Playa Resorts) provides Confidant Learning certification and AgentCASH+ rewards program through Spoiled Agent, with up to 50% off agent rates.
• Hilton All-InclusivecoreGTM or Marketing PartnerHilton All-Inclusive offers travel advisors 50% off newly opened properties and up to 25% off the remainder of their portfolio through Spoiled Agent, with Unlimited Rewards loyalty program.
• Lomas Hospitality (El Dorado)coreGTM or Marketing PartnerLomas Hospitality offers More Inclusive packages and BLUMA rewards program for travel agents, with complimentary transportation for site inspections.
• Karisma HotelscoreGTM or Marketing PartnerKarisma Hotels offers Gourmet Inclusive Vacation Consultant Program with exclusive booking bonuses, FAM trips, and access to their travel agent portal at karismatravelagents.com.
• Bahamas Tourist OfficecoreGTM or Marketing PartnerBahamas Tourist Office runs Bahamas Specialist Programme through Spoiled Agent, offering training modules and rewards program for agents who report Bahamas bookings.
• Barbados Tourism Marketing Inc.coreGTM or Marketing PartnerBarbados Elite Club offers travel agent training and rewards through Spoiled Agent, with Barbados Specialist courses and booking recording incentives.
• Visit Tampa BaycoreGTM or Marketing PartnerVisit Tampa Bay offers Specialist Learning & Sales Platform at VisitTampaBaySpecialist.com accessible through Spoiled Agent, with webinars and destination training.
• One Caribbean USAcoreGTM or Marketing PartnerOne Caribbean USA serves as a central resource for Caribbean travel information, bringing together 27+ tourism boards and hotel partners to educate travel agents about Caribbean destinations.
• Park Royal HotelscoreGTM or Marketing PartnerPark Royal Hotels provides agent rates, 3D virtual tours, and webinars through Spoiled Agent for their properties in Mexico.
• Haven Resorts & SpascoreGTM or Marketing PartnerHaven Resorts offers 14% commission on bookings through HavenResorts.com and access to Haven Resorts Academy through Spoiled Agent.
• Couples ResortscoreGTM or Marketing PartnerCouples Resorts provides Travel Agent Free Night Incentives and agent booking portal through Spoiled Agent for their Jamaica properties.
• Coconut Bay Beach Resort & SpacoreGTM or Marketing PartnerCoconut Bay Beach Resort & Spa offers US$369 per room per night agent rates during low season and Serenity at Coconut Bay for couples through Spoiled Agent.
• El Cid ResortscoreGTM or Marketing PartnerEl Cid Resorts offers special travel agent rates at eight properties in Mexico with El Cid Rewards program and agent portal at elcidagent.com.
• Majestic ResortscoreGTM or Marketing PartnerMajestic Resorts provides agent rates for properties in Punta Cana and Costa Mujeres with Travel Agent Academy training program accessible through Spoiled Agent.
• Princess Hotels & Resorts JamaicacoreGTM or Marketing PartnerPrincess Hotels & Resorts Jamaica offers competitive travel advisor rates and 10% commission paid post-travel for agents booking through their portal.
• Melia HotelscoreGTM or Marketing PartnerMelia Hotels offers Member Get a Member program, Earn & Grow incentives, and Melia PRO platform for travel agents through Spoiled Agent.
• Experience KissimmeecoreGTM or Marketing PartnerExperience Kissimmee provides destination information and specialist training through Spoiled Agent, promoting Kissimmee as the Big, Bold Heart of Florida.
• Sheraton Buganvilias ResortcoreGTM or Marketing PartnerSheraton Buganvilias offers 10% commission to travel agents with special agent rates and FAMtastic AI rates for travel agent stays in Puerto Vallarta.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Virtuoso: Luxury travel network of travel advisors with preferred supplier partnerships, training, marketing support, and incentive programs. Comparable in aggregating supplier value for member travel advisors and centralizing incentive access, though focused on the luxury segment.
• Trevolution Group: B2B travel technology and distribution company operating airline and travel services brands that serve agents and suppliers. Comparable as a B2B intermediary aggregating travel products and supplier access for travel advisors.
• KHM Travel Group: Host travel agency providing agents with supplier relationships, training, marketing tools, and back-office support. Comparable in serving independent travel advisors with centralized supplier access and education.
• Travel Weekly (TTG Media): Long-running North American travel trade publication serving travel advisors with supplier news, incentives, and industry education. Closest comparable in target audience (travel agents) and content aggregation model, though Travel Weekly operates primarily as editorial media while Spoiled Agent focuses on supplier incentive aggregation.
• Travel Leaders Network: A major North American travel agency consortium that provides member advisors with supplier relationships, training, marketing tools, and preferred incentives. Comparable in serving as a B2B intermediary between travel agents and suppliers, though at a much larger scale and with full agency operations.
• Signature Travel Network: Travel advisor cooperative offering members preferred supplier rates, commissions, and educational resources. Comparable cooperative model connecting travel suppliers with member advisors and aggregating supplier benefits in one place.

Broad incumbents

• Travelport: Global distribution system (GDS) and travel commerce platform serving travel agencies and suppliers with booking, content, and merchandising tools. Comparable as a major B2B intermediary in the travel ecosystem, though at much larger infrastructure scale.
• Hotelbeds: Global bed bank and B2B travel distribution marketplace connecting hotels and travel sellers. Comparable as a major B2B distribution intermediary in the travel ecosystem, though with broader global scope and a different inventory focus.
• Expedia Partner Solutions (EPS): B2B arm of Expedia Group providing travel suppliers and agents with API-based booking, inventory, and promotional tools. Spoiled Agent is already partnered with Expedia TAAP; comparable as a larger, more technically integrated alternative for agent engagement.

Emerging players

• Fora Travel: Modern host travel agency platform with curated supplier partnerships, training, and a tech-forward advisor portal. Comparable in targeting independent travel advisors with centralized supplier tools, though with a more technology-led, venture-backed model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@SpoiledAgentWebinars/playlists
• Facebookfacebook.com/spoiledagentusa
• LinkedInlinkedin.com/company/spoiled-agent

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spoiled Agent