What RE/MAX Central does

RE/MAX Central is a privately held real estate brokerage office headquartered in Tallinn, Estonia, operating as one of five independently owned franchise offices under the global RE/MAX brand (legal entity: Selestre OÜ). The company provides residential and commercial real estate brokerage, valuation, and rental services to property buyers, sellers, landlords, and tenants across Estonia, with cross-border marketing reach through RE/MAX's global network of 140,000+ agents in 110+ countries. Core offerings include a property listing platform integrated with Linear.fi, free property valuation services, agent matching, and end-to-end transaction management for both sale and rental use cases.

The business operates on a transactional commission model, where agents earn fees on completed property sales and purchases; commission rates are not publicly disclosed. RE/MAX Central's go-to-market is agent-led sales: trained real estate agents guide clients through buying, selling, or renting property, supported by free valuations to generate leads, a national website (remax.ee) functioning as both a listing portal and lead-capture tool, and active social media channels (Facebook, Instagram, YouTube) plus email newsletters. Technology infrastructure is relatively lightweight — consisting of the Linear.fi listing integration, standard CRM-like website contact forms, and GDPR-compliant data processing handled by Selestre OÜ as data controller — with no disclosed AI/ML capabilities, public APIs, or proprietary platform.

Name

RE/MAX Central

Legal name

Selestre OÜ

Website

https://remax.ee

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

RE/MAX Central is a Tallinn-based RE/MAX franchise brokerage providing residential and commercial real estate buying, selling, rental, and valuation services to Estonian property buyers, sellers, and investors.

Ownership category

akta.pro rank

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Real estate brokerage commissions: RE/MAX agents earn commissions on completed real estate transactions — both sales and purchases. The commission-based model aligns agent incentives with client outcomes. Franchisees pay royalties to the RE/MAX brand for use of the trademark, training programs, and global network access. The model is transactional and performance-based, with no recurring subscription cost to the end consumer.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

RE/MAX Central is a Tallinn-based real estate brokerage providing residential and commercial property buying, selling, and rental services in Estonia. The firm operates as part of the RE/MAX franchise network in Estonia (one of five offices, 40 agents) and offers free property valuations, agent matching, and access to the global RE/MAX network of 140,000+ agents across 110+ countries for international clients.

Product overview

RE/MAX Central operates as part of the RE/MAX Estonia franchise network, one of five offices in the country alongside RE/MAX Expert, RE/MAX One, RE/MAX Aaba Kinnisvara, and RE/MAX Active. The network provides real estate brokerage services including property buying, selling, and rental assistance through approximately 30-40 agents across Estonia. Core offerings include an online property listing platform with search functionality, free property valuation services, and agent matching. As part of the global RE/MAX organization (140,000+ agents in 110+ countries), the Estonian network emphasizes local expertise combined with international reach for property marketing and transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Brokerage Buying and selling brokerage services for residential properties (apartments, houses) across Estonia, primarily in the Tallinn area.

Quantifiable outcome

• One property transaction completed every 30 seconds worldwide with RE/MAX
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• RE/MAX International (global.remax.com)coreStrategic or Co-development PartnerRE/MAX Central operates under the RE/MAX International franchise brand. The global brand provides the trademark, training programs, technology platforms, and cross-border referral network. RE/MAX was founded in 1973 in Denver, Colorado and is the world's largest real estate franchise with 140,000+ agents in 110+ countries.
• RE/MAX Europe (remax.eu)coreStrategic or Co-development PartnerRE/MAX Europe is the regional governing body for RE/MAX franchises across European countries. The Estonian franchise operates under RE/MAX Europe's governance and brand standards. RE/MAX Europe covers 41 countries with approximately 2,445 offices and 30,000 agents.
• RE/MAX Estonia Franchise NetworkcoreChannel Partner/ Reseller/ DistributorRE/MAX Central is one of five independently owned and operated RE/MAX franchise offices in Estonia. The network includes: RE/MAX Central (Tallinn), RE/MAX Expert (Tallinn), RE/MAX One (Tallinn), RE/MAX Aaba Kinnisvara (Tartu), and RE/MAX Active (Pärnu). All offices collaborate on transactions and share brand standards.
• Selestre OÜminorOthersSelestre OÜ is named as the data controller (GDPR) for RE/MAX Estonia's website and customer data processing, as required under EU Regulation 2016/679.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Coldwell Banker: Global real estate franchise network with extensive international presence. Comparable as an internationally branded franchise model operating in multiple markets, though Estonia presence is limited.

Emerging players

• Sotheby's International Realty: International luxury real estate brand that competes in the premium segment of cross-border property transactions. Comparable as a globally branded franchise model serving international and luxury clients, similar to RE/MAX's premium aspirations.
• Kinnisvara24: Estonia's leading online property listing portal. While not a brokerage, it is a key digital channel and indirect competitor that threatens to disintermediate traditional agent-led brokerages like RE/MAX Central.

Direct peers

• Engel & Völkers Estonia: International real estate franchise operating in Tallinn, focused on premium and international clientele. Like RE/MAX, combines global brand reach with local agents, competing for high-end and cross-border transactions.
• RE/MAX Expert: Sister RE/MAX franchise office also located in Tallinn, operating under the same Estonian RE/MAX network. Competes directly for the same Tallinn residential and commercial clients and shares the global RE/MAX brand and platform.
• Uus Maa Kinnisvara: One of the largest independent Estonian real estate brokerages with broad residential and commercial coverage. Competes directly with RE/MAX Central for listings, agents, and buyers/sellers across Estonia.
• LVM Kinnisvara: Established Estonian real estate brokerage operating across multiple cities. Competes with RE/MAX Central in residential sales, rentals, and valuation services in the Estonian market.
• Pindi Kinnisvara: Major Estonian real estate brokerage with extensive national coverage and large agent network. A direct competitor to RE/MAX Central in residential brokerage and rental services.
• RE/MAX One: Third Tallinn-based RE/MAX franchise office, sharing brand, training, and referral flows with RE/MAX Central. Direct competitor for the same agent talent and client base in Estonia's largest city.

Regional players

• RE/MAX Aaba Kinnisvara: RE/MAX franchise office serving southern Estonia from Tartu. Operates under the same Estonian master franchise as RE/MAX Central but covers a different regional market, illustrating the franchise's geographic spread.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/remaxestonia
• Facebookfacebook.com/REMAXEstonia
• Instagraminstagram.com/remaxestonia
• LinkedInlinkedin.com/company/re-max-central

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RE/MAX Central