SMART S.r.l.

What SMART S.r.l. does

SMART S.r.l. is an Italian IT consulting and AI services firm headquartered in Casorate Sempione (province of Varese, Lombardy), founded in 2017 by Mauro Salvi, who brings 35+ years of hands-on IT experience dating to 1990. The company pivoted in 2024 toward AI agents, generative AI integration, and workflow automation, building on its legacy business of IT infrastructure, networking, cloud migration (Microsoft 365, Google Workspace), and ongoing technical support for Lombardy SMBs.

Its core offerings are custom AI agents, process automation built primarily on the open-source N8N platform (with Make, LangChain, and CrewAI as supporting frameworks), and AI integration into existing client systems such as CRM, email, WhatsApp Business, and e-commerce. Supporting products include four structured AI training programs (for managers, prompt engineering, AI agents, and N8N automation), a 2-hour in-person event series for SME demand generation, and resold iubenda legal compliance solutions for GDPR/cookie law adherence. Self-hosted and European private-cloud deployment options are emphasized for data sovereignty.

The business model combines project-based professional services (AI pilots from €500–€2,000, multi-process projects over 2–8 weeks), recurring monthly IT support subscriptions, annual iubenda compliance subscriptions, and paid AI training courses. Go-to-market is founder-led direct sales, supported by in-person seminars in the Varese area, Google-verified reviews (4.8/5), a practical AI/automation blog, and WhatsApp/phone as the primary low-friction contact channels. Target customers are SMBs (typically 5–50 employees) in Varese, Milan, Verbano, and the Lombardy lake area.

Name

SMART S.r.l.

Legal name

SMART S.r.l.

Website

https://smart-biz.it

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

SMART S.r.l. is an Italian IT and AI consulting firm serving small and medium enterprises in Lombardy, delivering custom AI agents, N8N-based workflow automation, and AI integration, plus training and IT support, via founder-led direct sales.

Ownership category

akta.pro rank

Product category

IT and AI Consulting Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Computer Related Services (541519), Computer Training (611420), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742)

akta.pro primary industry

AI/ML Engineering & Model Development Services (BPAEAHAF)

akta.pro secondary industries

Data, Analytics & AI Consulting (BPAHAEAF), Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)

Keywords

• AI consulting services
• Process automation solutions
• IT infrastructure support
• AI training programs
• GDPR compliance services

Headquarters

HQ city

Casorate Sempione

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AI Consulting & Implementation: Custom AI agent development, process automation projects, and AI integration into existing business systems. Pricing starts from €500–€2,000 for single-process pilots, with full implementations running 2–8 weeks depending on complexity. ROI is typically achieved within 2–3 months.
2. AI Training & Courses: Four structured training programs: AI usage for managers (half-day), prompt engineering (half-day), AI agents theory and practice (full day), and N8N automation (full day). Delivered in-person at client site, remotely, or in hybrid format. Training is tailored to the client's specific processes.
3. IT Infrastructure & Support Contracts: Ongoing IT support contracts with guaranteed response times, proactive monitoring, and preventive maintenance. Custom-built support plans tailored to each client's infrastructure rather than generic hour packages. Also includes cloud migration services (Microsoft 365, Google Workspace, hybrid solutions) and cybersecurity services.
4. Legal Compliance Services (via iubenda Partnership): As iubenda Certified Silver Partners, SMART resells/configures legal compliance solutions (Privacy Policy, Cookie Policy, Consent Solution, Terms & Conditions, CCPA compliance) for client websites and apps.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

SMART S.r.l. is an Italian IT and AI consulting firm that designs, builds, and deploys custom AI agents and workflow automations for small and medium enterprises (SMEs), primarily using the N8N open-source platform and integrations with OpenAI, Claude, and Gemini models. The firm also delivers practical AI training courses, traditional IT infrastructure and managed support services, and resells iubenda legal compliance solutions as a Certified Silver Partner.

Product overview

SMART S.r.l. is an IT consulting and AI services company serving SMBs in Lombardy, Italy. The core offering consists of Custom AI Agents, Process Automation (built on N8N platform), and AI Integration services that embed intelligence into existing business systems. Supporting services include AI Training Courses (4 programs covering prompting, agents, and N8N automation), AI Events for awareness, traditional IT Infrastructure & Support services, and iubenda Legal Compliance Services for GDPR/privacy compliance. Free AI Consulting sessions serve as the customer acquisition entry point. The company was founded in 2017 and pivoted to AI focus in 2024, built on 35+ years of IT experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom AI Agents Personalized AI assistants designed and deployed for specific business processes of SMEs, working 24/7 on tasks such as lead qualification, quote generation, customer support, and reporting without human intervention. Built on N8N, Make, and LangChain frameworks with self-hosted or European private cloud deployment options.
• Process Automation Workflow automation services built on the N8N open-source platform with 400+ native integrations, connecting CRM, email, WhatsApp Business, Google Workspace, e-commerce, and databases to eliminate repetitive manual work and synchronize data across business systems for SMEs.
• AI Integration Integration of generative AI (ChatGPT, Claude, Gemini) into existing SME business processes including chatbots, predictive analytics, and automated content generation, implemented without disrupting current systems.
• AI Training Courses Four practical AI training programs for SME business teams: AI usage for managers (half-day), Prompt Optimization (half-day), AI Agents theory and practice (full day), and N8N Automation (full day). Delivered in-person, remote, or hybrid, tailored to client processes.
• IT Infrastructure and Support Traditional IT services including network design and management, server infrastructure, cloud migration to Microsoft 365 and Google Workspace, cybersecurity, and ongoing technical support contracts with guaranteed response times and proactive monitoring for SMEs.
• iubenda Legal Compliance Services Reselling and configuration of iubenda's Privacy Policy, Cookie Policy, Cookie Solution consent banner, GDPR/LGPD compliance tools, and Terms and Conditions generation for client websites and apps, delivered by SMART as a Certified Silver Partner.
• AI Events and Seminars Two-hour in-person AI seminars for entrepreneurs and managers in the Varese area, covering AI basics, five automatable processes, live demonstrations, and personalized action plans for AI adoption.

Quantifiable outcome

• Lead management: 8–12 minutes saved per lead through automation
• +9 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature4 records

Partnerships

One partnership is on record.

• iubendacoreTechnology or IntegrationSMART is a Certified Silver Partner of iubenda, a legal compliance platform specializing in GDPR, cookie policy, CCPA, and Terms & Conditions solutions for websites and apps. As a certified partner, SMART configures and delivers iubenda's solutions to its SME clients, providing integrated legal compliance as part of its service offering. iubenda's solutions are generated from a database of clauses continuously reviewed by an international team of lawyers.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Reply S.p.A. Large Italian IT consulting and system integrator listed on the Milan stock exchange, with active AI, automation, and cloud practices. Operates across Italy and Europe — overlaps with SMART in AI consulting and process automation but at enterprise scale and broader scope.
• Lutech Group: Italian IT services provider offering cloud, cybersecurity, and digital workplace solutions to enterprises and mid-market clients. Comparable in that it bundles IT infrastructure with higher-value digital services, though at a much larger scale.
• Engineering Group (Engineering Ingegneria Informatica): Major Italian IT services group with digital transformation, automation, and AI offerings. Competes for the same digitalization budgets in Italian enterprises and larger SMEs, but at significantly greater scale.
• Jakala: Italian martech and data/AI services company serving mid-market and enterprise clients with AI-driven customer engagement and analytics. Overlaps with SMART's AI consulting and customer-process automation, but with significantly larger client relationships.
• Bending Spoons: Milan-based large tech company with AI-driven product and process automation capabilities. Represents the broader Italian AI ecosystem that pulls talent and attention, and a potential acquirer of specialized AI consultancies like SMART.
• NTT DATA Italia: Global IT services giant with a major Italian presence in system integration, cloud, and AI. Competes indirectly with SMART for digitalization projects at Italian SMEs and mid-market, though focused on much larger engagements.

Others

• Make (formerly Integromat): Visual automation platform also referenced as part of SMART's delivery stack. Like N8N, Make is an ecosystem enabler/competitor: enterprises and consultancies increasingly build SME-facing services on Make directly.
• N8N: Open-source workflow automation platform that SMART uses as its primary tooling. N8N sits one layer above SMART in the stack — a platform vendor whose product enables consultancies like SMART, and a potential substitute if N8N ships its own SME-facing services.
• iubenda: Legal compliance platform for websites and apps (GDPR, cookie, CCPA). SMART is a Certified Silver Partner and resells/configures iubenda's solutions to SME clients, making iubenda both a technology partner and a directly comparable compliance-for-SMBs provider.

Emerging players

• Indigo.ai: Italian AI company focused on conversational AI and customer support automation for SMEs and mid-market. Closely comparable to SMART on target customer (Italian SMEs), AI agent capabilities, and channel (chat/WhatsApp-style automation), but offers a packaged SaaS product rather than bespoke implementation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smart-consulenza-informatica

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMART S.r.l.