Smart Brokers

What Smart Brokers does

Smart Brokers is a privately held Brazilian real estate brokerage operating exclusively in the Grande Florianópolis region of Santa Catarina, founded by partners Ulisses Motta and André Cavallini, who together bring over 30 years of combined local market experience. The firm is licensed under CRECI 4786J and intermediation sales for medium and high-standard residential properties — apartments, houses, condominiums, penthouses, commercial spaces, and land — across Florianópolis, São José, Governador Celso Ramos, and Imbituba. Active listings range in price from approximately R$185,000 for land parcels in Imbituba to R$4,500,000 for luxury homes in Jurerê Internacional, with around 52 properties currently marketed.

The company operates a sales-led model in which specialized consultants guide clients from initial property search through transaction completion, supported by a digital presence built on the Imobia property management platform. That platform powers the company's website (smartbrokers.net.br), providing listing pages, advanced search filters by neighborhood, lead capture forms, and a financing simulation tool that routes buyers to mortgage simulators at five major Brazilian banks — Caixa, Santander, Banco do Brasil, Bradesco, and Itaú. Revenue is earned via transaction-based commissions on intermediated sales between buyers and sellers, with additional supply sourced from individual owners via a "Property Advertising Service" intake form and from construction developers via partnerships, including an exclusive marketing relationship with Lumis (Grupo Lumis) for developments such as Residencial Italia and Residencial Lumis do Lago.

Operationally, Smart Brokers is a small, founder-led firm with no disclosed external funding, no parent company, and limited publicly verifiable financial metrics. Distribution combines direct broker consultations, website self-service search, WhatsApp for transaction-stage engagement, and referral channels through bank financing partners. There is no evidence of proprietary technology beyond the third-party Imobia platform, no AI or ML features, no published APIs or integrations, and no international footprint beyond the single regional market.

Name

Smart Brokers

Legal name

Smart Brokers

Website

https://smartbrokers.net.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Smart Brokers is a privately held Brazilian real estate brokerage in Greater Florianópolis, intermediating sales of medium to high-end residential properties for individual buyers, sellers, and developers like Lumis, powered by the Imobia platform.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro industry

PRIMARYBPAJAAAA

Traditional Residential Brokerage (Existing Homes)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYBPAJAAAJ

Buyer Representation Services

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Residential Real Estate Brokerage

SECONDARYFSAEAJAA

Residential Real Estate Brokerage (Buy/Sell)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

Keywords

• Real estate brokerage
• Residential property sales
• Property listing services
• Housing financing simulation
• Property intermediation services

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Sales Commission: Commission-based revenue from intermediating property sales between buyers and sellers. Works with both individual property owners and major construction developers. Services include property listing, marketing, buyer matching, and transaction support for properties ready to live, under construction, and new launches.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Smart Brokers is a residential real estate brokerage that intermediates property sales in the Grande Florianópolis region of Brazil. The firm lists and markets properties on behalf of individual owners and construction developers, matches buyers with available inventory (ready-to-live, under-construction, and pre-launch), supports transactions end-to-end, and routes home financing simulations through partnerships with five major Brazilian banks. Revenue is generated through commissions on closed transactions.

Product overview

Smart Brokers operates as a real estate brokerage platform offering property listing and search services for residential real estate in Greater Florianópolis, Brazil. The core Smart Brokers Real Estate Platform provides property listings, neighborhood-based search filters, and financing simulation through partner banks. Supporting services include Property Advertising Service for sellers to list properties, and Financing Simulation connecting buyers with major Brazilian banks. The platform specializes in medium and high-standard residential properties including apartments, houses, condominiums, penthouses, commercial spaces, and land parcels.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Brokers Real Estate Platform A residential real estate brokerage platform serving individual buyers, individual property owners, and construction developers in the Greater Florianópolis region of Brazil. The platform provides property listings across multiple property types (apartments, houses, condominiums, penthouses, commercial spaces, land), neighborhood-based search filters, featured property highlights, financing simulation links to partner banks, and contact forms for client inquiries.
• Property Listing Services A property listing service for residential and selected commercial real estate in Greater Florianópolis, covering apartments, houses, gated-community houses, penthouses, new launches, commercial rooms, and land parcels. Listings are searchable by city (Florianópolis, Governador Celso Ramos, Imbituba, São José) and neighborhood, with 52 active properties referenced across the site and prices ranging from R$185,000 (land in Imbituba) to R$4,500,000 (luxury house in Jurerê Internacional).
• Property Advertising Service A seller-side advertising service that enables property owners to submit their properties for listing on Smart Brokers' platform. Owners provide property type, value, area, bedrooms, bathrooms, address, neighborhood, city, and contact details via an online form, with optional WhatsApp contact preference.
• Financing Simulation A home financing simulation service that connects prospective buyers with mortgage products at five major Brazilian banks (Caixa Econômica Federal, Santander, Banco do Brasil, Bradesco, and Itaú). The service provides direct links to each bank's housing credit simulation platform and collects buyer details (with optional WhatsApp contact preference) for follow-up assistance in choosing the best financing option.

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and major.

• Caixa Econômica FederalcoreChannel Partner/ Reseller/ DistributorHousing financing partnership allowing clients to simulate and access mortgage loans through Caixa's digital platforms. Smart Brokers provides property selection assistance while Caixa handles financing.
• Santander BrasilcoreChannel Partner/ Reseller/ DistributorHousing financing simulation partnership enabling clients to access mortgage products through Santander's real estate financing platform.
• Banco do BrasilcoreChannel Partner/ Reseller/ DistributorPartnership for housing loan simulation services, directing clients to BB's real estate credit platform.
• BradescocoreChannel Partner/ Reseller/ DistributorReal estate financing simulation partnership through Bradesco's mortgage simulator.
• Itaú UnibancocoreChannel Partner/ Reseller/ DistributorHousing financing simulation partnership via Itaú's real estate credit platform.
• ImobiacoreTechnology or IntegrationProperty management system provider powering Smart Brokers' website with property listings, search functionality, and marketing tools.
• Lumis (Grupo Lumis)majorStrategic or Co-development PartnerMajor land developer and constructor in Greater Florianópolis. Smart Brokers exclusively markets Lumis properties including Residencial Italia, Residencial Lumis do Lago, and various residential developments.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Loft: Brazilian proptech focused on residential brokerage and real estate transactions, with proprietary technology and a national footprint. Comparable because it targets the same medium-to-high-end residential transaction market and competes for developer inventory and buyer leads.
• QuintoAndar: Brazil's largest digital residential real estate platform, offering rental and purchase brokerage plus financing. Comparable as it competes for the same buyer/seller pool in Florianópolis with a lower-friction, tech-led model that pressures traditional brokerages like Smart Brokers.

Broad incumbents

• Viva Real: Major Brazilian real estate portal owned by OLX Brasil, aggregating residential listings nationally. Comparable as a parallel listing/distribution channel competing for the same buyer leads in Florianópolis and other major metros.
• Zap Imóveis: One of Brazil's largest real estate listing portals, aggregating listings from thousands of brokerages. Comparable as it is the primary digital channel where Smart Brokers' listings compete for buyer attention and where buyer intent is concentrated.
• Lopes Premium: Established Brazilian residential real estate franchise with national coverage and a high-end focus. Comparable because its premium-segment franchise model competes with Smart Brokers for the same medium-to-high-end buyer in coastal metros like Florianópolis.
• MRV Engenharia: Brazil's largest residential developer with national new-launch activity. Comparable as a developer whose Florianópolis projects compete for the same buyer pool and broker intermediation that Smart Brokers provides.
• Cyrela Brazil Realty: One of Brazil's largest residential developers, active across multiple states including Santa Catarina. Comparable as a developer-side counterparty that competes with Lumis for Smart Brokers' (and competitors') sales intermediation capacity on new launches.

Direct peers

• Imovel Web: Brazilian real estate listing portal and brokerage aggregator that competes for agent/broker listings and end-buyer traffic. Comparable as a distribution and lead-generation channel that overlaps Smart Brokers' territory.

Others

• Grupo Lumis: Major land developer and constructor in Greater Florianópolis and Smart Brokers' exclusive marketing partner. Comparable as the primary upstream counterparty whose project pipeline directly drives Smart Brokers' new-launch transaction volume.

Regional players

• Cemí (formerly WImóveis): Regional real estate brokerage operating in southern Brazil. Comparable as a similarly structured traditional brokerage competing for the same residential transaction pool in the south of the country.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/smartbrokersfln

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Brokers