Smartschool (Trường Học Thông Minh)

What Smartschool (Trường Học Thông Minh) does

Smartschool (Trường Học Thông Minh) is a Vietnamese education technology company founded in 2017 and headquartered in Hanoi, operating as a private joint stock company (Công ty Cổ phần Trường học thông minh Smartschool). The company builds and distributes a vertically integrated K-12 digital education ecosystem for Vietnam's primary, lower secondary, and upper secondary schools, comprising an LMS platform (Smartschool LMS), interactive e-books, online courses, an online exam arena, an online classroom, and STEM hardware/software kits (S-Edu and T-Edu). Its content is aligned with Vietnam's 2018 General Education Program (CT GDPT 2018) and is distributed under an official electronic publishing license issued by the Ministry of Culture in June 2023.

Underlying technology includes a cloud-based LMS with lesson planning tools, interactive slide builders with 3D content, auto-generated test banks with shuffled exams, and a desktop application for offline content delivery in low-connectivity environments. The platform embeds adaptive learning technology and an AI-powered pronunciation and speaking assessment tool that performs real-time scoring across five dimensions (pronunciation, intonation, fluency, vocabulary, grammar), integrated into electronic lesson plans. The company holds software copyright registration and an official electronic publishing license (No. 3291/XN-CXBIPH), and its STEM-IP-Career Guidance model was recognized by WIPO as the first of its kind in ASEAN in 2026.

Smartschool generates revenue through a mix of recurring and one-time streams: LMS and e-learning software licensing (subscription), electronic publishing of curriculum-aligned e-books (one-time license), STEM hardware and equipment bundles priced at VND 5.29-5.70M per grade-level kit (one-time), and online course subscriptions. Go-to-market is enterprise field sales-led, with direct engagement of provincial Departments of Education and Training (Hanoi, Bà Rịa-Vũng Tàu, Bình Thuận, Cao Bằng, Lạng Sơn), school-by-school pilots, teacher training workshops, and exhibition presence. Customer segments are K-12 schools, individual teachers, students/parents, and government education departments in Vietnam.

Name

Smartschool (Trường Học Thông Minh)

Legal name

Công ty Cổ phần Trường học thông minh Smartschool

Website

https://smartschool.edu.vn

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Smartschool is a Vietnamese EdTech company founded in 2017 that builds and licenses a K-12 digital education ecosystem — including an LMS, interactive e-books, STEM kits, and AI-powered pronunciation assessment — for schools, teachers, students, and provincial education departments across Vietnam.

Ownership category

akta.pro rank

Product category

K-12 Education Technology / E-Learning Software

NAICS

Educational Support Services (611710), All Other Schools and Instruction (61169)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200), Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Learning Management Systems (LMS) & Digital Classrooms (EDAJAMAA)

akta.pro secondary industries

Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), K–12 Digital Curriculum & Interactive Lessons (EDAGAEAA), Adaptive Learning & Personalized Instruction Software (EDAJAMAE), Digital/Blended K–12 Courseware & Interactive Textbooks (EDAGAAAJ)

Keywords

• K-12 education technology
• Learning management systems
• Interactive e-books
• STEM education kits
• Online learning platforms

Headquarters

HQ city

Hanoi, Vietnam

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. LMS and E-learning Software Licensing: Smartschool generates revenue through licensing its LMS platform, electronic learning materials, and teaching software to schools and teachers. Teachers are provided with USB drives containing subject materials for their grade levels (S-Edu system). The software includes lesson plan tools, interactive slide builders, test/quiz banks, and 3D content libraries.
2. Electronic Publishing (E-books): Revenue from publishing interactive electronic textbooks and educational content for K-12 schools. The company holds a publishing license (Giấy xác nhận Đăng ký hoạt động phát hành xuất bản phẩm điện tử số 3291/XN-CXBIPH) issued by the Ministry of Culture. Products include STEM textbooks, intellectual property education books, and subject-specific e-books.
3. STEM Hardware and Equipment Bundles: Sale of STEM materials, equipment, and software kits for hands-on practice in grades 6-9. Products include components for projects such as automatic trash bins, smart alarms, multi-story parking models, and intelligent traffic systems. Pricing is per unit bundle (e.g., 5,290,000–5,695,000 VND per bundle). Training costs are billed separately.
4. Online Course Subscriptions: Online courses available through khoahoc.smartschool.edu.vn, allowing students to access self-paced learning content. Revenue generated through course enrollment and subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Smartschool provides a vertically integrated K-12 digital education ecosystem for Vietnamese schools, comprising a cloud-based Learning Management System (LMS), curriculum-aligned interactive e-books with 3D simulations and AI-powered pronunciation/speaking assessment, online courses, an online exam arena, an online classroom platform, and STEM hardware-software kits (S-Edu and T-Edu) distributed via USB. The company licenses these products to schools and education departments nationwide and also serves students and parents directly through consumer-facing web platforms and mobile apps.

Differentiator

Problem solved

Functional benefit

Brands

• Smartschool LMS: Teaching-learning-management platform enabling lesson delivery, content management, and online assessment.
• S-Edu
• T-Edu
• Đấu trường thi online
• Phòng học online
• Sách điện tử tương tác

Products and services

• Smartschool LMS Cloud-based Learning Management System for K-12 schools providing lesson plan management, interactive slide creation with 3D integration, question/test banks, online assessment, exam generation with auto-shuffling, digital libraries, and electronic textbook reader. Licensed to schools and teachers across Vietnam.
• Interactive E-books (Sách điện tử tương tác) Curriculum-aligned interactive electronic textbooks with embedded 3D models, simulations, interactive exercises, games (drag-and-drop, matching, card flip, sentence building, listening), and synchronized multimedia (audio, video, images). Includes STEM textbooks, intellectual property education books, and subject-specific e-books published under license No. 3291/XN-CXBIPH.
• Online Courses (Khóa học trực tuyến) Self-paced online courses delivered through khoahoc.smartschool.edu.vn, allowing students to access learning content anytime. Available via subscription and individual enrollment.
• Online Exam Arena (Đấu trường thi online) Online examination arena platform for competitive academic testing, accessible via thi.smartschool.edu.vn.
• Online Classroom (Phòng học online) Live online classroom platform connecting students with online tutors (liveclass.smartschool.edu.vn).
• S-Edu and T-Edu Hardware-Software System Integrated system of electronic learning materials and hardware-software equipment for general schools and teachers, distributed via USB containing subject-specific content per grade level. Supports Windows 7/10/11 and MacOS 10.14.6+ via the offline desktop app.
• STEM Hardware and Equipment Bundles Grade-specific STEM kits (grades 6-9) for hands-on project-based learning, including projects such as automatic opening trash bins, smart alarm systems, multi-story parking models, and intelligent traffic system models. Sold per unit bundle at 5,290,000–5,695,000 VND; training billed separately.
• Smartschool Offline Desktop App Free desktop application for content presentation and learning material delivery in environments without internet connectivity. Supports Windows 7/10/11 and MacOS 10.14.6+. Available for MacOS and Windows download from the company website.
• AI Pronunciation and Speaking Assessment Tool AI-powered tool providing real-time pronunciation and speaking skill scoring across 5 dimensions: individual word pronunciation, intonation, fluency, vocabulary, and grammar. Integrated into electronic lesson plans and the Smart English Classroom model for K-12 English language learners.

Quantifiable outcome

• First ASEAN recognition by WIPO for STEM-intellectual property integrated education model
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• Cục Sở hữu trí tuệ (Vietnam Intellectual Property Office, Ministry of Science and Technology)coreStrategic or Co-development Partner · 29 May 2026Smartschool co-organized the IP Day 2026 with the Vietnam Intellectual Property Office and Tân Định Primary School. The event promoted intellectual property education and innovation awareness among students, aligned with Party Resolutions 57 and 71. Smartschool presented its integrated STEM-IP-Career model to WIPO's Director General.
• Education Vietnam Exhibition 2026flagshipGTM or Marketing Partner · 6 May 2026Smartschool participated as an exhibitor at Education Vietnam 2026, a leading international education exhibition held May 6-8, 2026 at SECC, Ho Chi Minh City, attracting thousands of industry visitors and hundreds of education solution providers from Vietnam and internationally.
• Trường THCS & THPT Tạ Quang Bửu (Ta Quang Buu Secondary and High School)flagshipStrategic or Co-development Partner · 15 January 2026Smartschool partnered with Ta Quang Buu school to deliver special STEM lessons integrated with intellectual property education. The lessons were featured on Vietnam News Agency Television (Truyền hình Thông tấn xã). This was highlighted as a model for teaching students to not just learn, but to own intellectual property.
• World Intellectual Property Organization (WIPO) / WIPO AcademycoreStrategic or Co-development Partner · 24 November 2025Smartschool is the first ASEAN partner of WIPO/WIPO Academy for implementing the integrated STEM-IP-Career Education ecosystem model in Vietnamese schools. The partnership was formalized at a high-level meeting in Hanoi on November 24, 2025, with WIPO Academy, Atal Innovation Mission (AIM) of India, and Vietnam's Ministry of Science and Technology's Intellectual Property Office. Smartschool's model classroom on innovation and IP was published by WIPO as the first of its kind in ASEAN.
• Atal Innovation Mission (AIM), IndiaflagshipStrategic or Co-development Partner · 24 November 2025AIM (the Indian government's innovation mission) participated alongside Smartschool at the November 2025 WIPO high-level meeting on STEM, IP, and innovation ecosystems for youth. This represents a cross-country knowledge-sharing and ecosystem-building partnership.
• Sở GD&ĐT Tỉnh Cao Bằng (Cao Bang Department of Education and Training)flagshipStrategic or Co-development Partner · 25 April 2024Smartschool exhibited and presented at the Seminar on Introduction of Teaching Equipment under the 2018 General Education Program in Cao Bang province. Smartschool introduced its smart foreign language classroom model using AI, LMS and e-book system, and S-Edu and T-Edu equipment.
• Vietnam Educational Equipment Association (Hiệp hội Thiết bị giáo dục Việt Nam)minorStrategic or Co-development Partner · 24 August 2023Smartschool participated in the Education Equipment Exhibition and Seminar organized by the Vietnam Educational Equipment Association, which focused on supplying high-quality educational equipment to general schools in support of the CT GDPT 2018 and digital education transformation goals.
• Sở GD&ĐT Hà Nội (Hanoi Department of Education and Training)coreStrategic or Co-development Partner · 22 September 2022Smartschool collaborated with the Hanoi Department of Education and Training to deliver teacher training sessions on electronic learning materials and teaching software supporting the 2022 General Education Program (CT GDPT 2022). Training was provided to teacher representatives from all districts in Hanoi for English language instruction.
• Sở GD&ĐT Tỉnh Bà Rịa-Vũng Tàu, Sở GD&ĐT Tỉnh Bình ThuậnflagshipStrategic or Co-development Partner · 1 April 2022Smartschool partnered with the provincial Education Departments of Bà Rịa-Vũng Tàu and Bình Thuận, along with Vietnam Education Publishing House (NXBGDVN), to provide teacher training on electronic learning materials and teaching software aligned with the 2018 General Education Program.
• Sở GD&ĐT Hà Nội (Hanoi Department of Education and Training) – IT Day EventflagshipStrategic or Co-development Partner · 14 April 2021Smartschool participated in the 5th Hanoi Education IT Day event organized by the Hanoi Department of Education and Training. The event theme was 'Digital transformation in education for smart education' and Smartschool exhibited its digital education solutions.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Onluyen.vn: Vietnamese K-12 online learning and practice platform serving schools and students with curriculum-aligned content and assessment tools — a directly comparable B2B/B2C K-12 EdTech offering in the same domestic market.
• Kyna.vn: Vietnamese online learning marketplace offering language, business, and skill-based courses, overlapping with Smartschool's online course subscription business and self-paced student learning offerings.
• Edmicro (E-Learning Vietnam): Vietnamese K-12 digital education company providing online learning content, practice tools, and school partnerships — competing with Smartschool for the same school and student customer segments in Vietnam.
• Topica Edtech Group: Vietnamese and Southeast Asian online education company operating K-12 and university programs with a regional footprint, comparable to Smartschool in online course delivery and curriculum-aligned digital learning for Vietnamese schools.
• VioEdu (by VNG Corporation): Vietnamese K-12 online education platform by VNG Corporation that delivers digital learning content and tools to schools and students across Vietnam, competing head-to-head with Smartschool in the curriculum-aligned K-12 EdTech category.
• Hocmai.vn: Established Vietnamese K-12 e-learning platform offering online courses, test prep, and digital learning content aligned with the national curriculum, overlapping with Smartschool's school-facing LMS and online course business.

Broad incumbents

• ClassDojo: Global K-12 communication and learning platform used in classrooms worldwide; comparable to Smartschool as a school-facing platform with engagement, content, and teacher/student/parent communication features.
• FPT Education (FPT Edu): Education arm of Vietnam's FPT conglomerate offering K-12, university, and EdTech solutions including LMS and digital learning platforms; a larger, well-capitalized incumbent with overlapping capabilities in the same Vietnamese K-12 market.

Regional players

• Ruangguru: Indonesia-based K-12 EdTech platform offering online tutoring, school partnerships, and AI-driven learning products across Southeast Asia; a regional K-12 peer comparable in school-facing and student-facing offerings, though operating in a different market.
• Yuanfudao: Major Chinese K-12 EdTech platform combining AI-powered learning, adaptive content, and school-facing tools; comparable to Smartschool in product scope (LMS + adaptive learning + AI assessment) though operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOCc2gAqCkxrj8rGgmbswRQ
• Facebookfacebook.com/smartschool.edu.vn
• LinkedInlinkedin.com/company/smartschoolvn

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartschool (Trường Học Thông Minh)