SNPTV - Syndicat National de la Publicite Televisee

What SNPTV - Syndicat National de la Publicite Televisee does

ADMTV (Alliance Des Médias TV & Vidéo), formerly SNPTV (Syndicat National de la Publicité Télévisée), is a French professional association (syndicat professionnel, SIREN 421 240 508) representing 11 major television and video advertising networks in France, including legacy broadcasters (TF1 PUB, M6 Unlimited, France Télévisions Publicité, Canal+ Brand Solutions, RMC BFM ADS, Amaury Media, beIN Régie) and CTV/streaming platforms (Paramount, Amazon Ads, Disney Advertising, Netflix Ads). Founded in 2019 and rebranded to ADMTV in 2022 to reflect its expanded mandate, the association operates with a lean team of 6 employees headquartered in Boulogne-Billancourt and is funded entirely through membership fees from its member régies.

The organization's core products and services span four areas: (1) market research, including the annual BUMP (Baromètre Unifié du Marché Publicitaire) reports, the six-edition #ROITV econometric ROI series produced with Ekimetrics, sectoral analyses, and the Précis de Télévision annual guide; (2) operational services, including the Espaces Gracieux free commercial airtime request platform that coordinates NGO/association campaigns across member channels via ARPP pre-clearance and PubID validation; (3) standards and frameworks, including the EDI Pub channel reference, the TV AD Carbon Framework (V2 released April 2025 with SRI/Ad Net Zero/Union des Marques compatibility), and segmented TV promotion (11.2 million eligible households by end-2024, +61% YoY); and (4) regulatory advocacy with ARPP, DGMIC, CSA/Hadopi, and the European Commission.

The business model is non-commercial: ADMTV does not sell advertising inventory directly. Revenue is generated exclusively through recurring membership fees from the 11 régies. Customers fall into three segments - the member régies themselves (primary beneficiaries and funders), advertisers/brands consuming the research outputs and segmented TV services (E.Leclerc, Decathlon, Citroën, Banque & Assurance sector, Tourisme sector), and associations/NGOs accessing free airtime. Distribution occurs entirely through member networks who commercialize TV ad inventory, supplemented by direct digital channels (admtv.org, LinkedIn, Facebook, X, webinars, research publications).

Name

SNPTV - Syndicat National de la Publicite Televisee

Legal name

Alliance Des Médias TV & Vidéo (ADMTV)

Website

https://snptv.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

ADMTV (formerly SNPTV) is the French professional association representing 11 major TV and video advertising networks, providing market research (BUMP, #ROITV), regulatory advocacy, free airtime coordination for NGOs, and standards (TV Carbon Framework, segmented TV) for its member régies and the broader French advertising industry.

Ownership category

akta.pro rank

Product category

Advertising Industry Association

NAICS

Media Representatives (541840), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (541830)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Pay-TV Advertising Sales & Monetization (Addressable/Local Avails) (MPABAGAJ)

akta.pro secondary industries

Ad Tech for OTT (SSAI/CSAI, Ad Decisioning, Measurement) (MPAHAJAG), Connected TV (CTV) & OTT Performance Advertising (BPAFACAG), Video/CTV/OTT Media Buying (MPAAABAE)

Keywords

• TV advertising association
• Advertising market research
• Segmented TV advertising
• Free airtime requests
• Advertising industry representation

Headquarters

HQ city

Boulogne-Billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: ADMTV is funded through membership fees from its member advertising networks and régies

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

ADMTV is a French professional association representing 11 major TV and video advertising sales houses (régies). It provides industry representation, market research (BUMP studies, #ROITV ROI studies), regulatory guidance, and operates a free commercial airtime request platform for associations and NGOs. The association also publishes industry reference guides and promotes segmented TV advertising standards.

Product overview

ADMTV (Alliance des Médias TV & Vidéo), formerly known as SNPTV (Syndicat National de la Publicité Télévisée), is a French professional association representing major television and video advertising sales houses. The organization provides a unified free commercial space request platform (Espaces Gracieux) enabling associations and NGOs to access airtime across member networks including TF1, M6, France Télévisions, Canal+, and streaming platforms. Core offerings include comprehensive research publications (annual BUMP advertising market reports, #ROITV econometric effectiveness studies), segmented TV advertising targeting 11.2M households, standardized EDI Pub channel reference data, the Précis de Télévision annual guide, and the TV AD Carbon Framework for environmental measurement. The association connects advertisers with 12 member advertising sales houses offering TV, radio, digital, and programmatic advertising solutions across linear TV, CTV, streaming, and hybrid formats.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Commercial Space Request Platform (Espaces Gracieux) Online platform enabling associations, NGOs, and their intermediaries (advertising agencies, media agencies) to submit free commercial airtime requests to major French TV networks and their advertising sales houses. The system manages eligibility verification, ARPP pre-clearance, and campaign coordination across member channels.
• Research & Studies Publications Comprehensive library of advertising market research including annual BUMP (Baromètre Unifié du Marché Publicitaire) reports, ROI TV effectiveness studies conducted with Ekimetrics, segmented TV guides, audience measurement reports, and sector-specific analyses published by ADMTV for industry professionals.
• Segmented TV Advertising (TV Segmentée) Addressable television advertising service enabling household-level targeting based on TV box data. As of end 2024, 11.2 million households are eligible (61% growth vs 2023), surpassing the original 2025 target. Supports targeted ads based on viewing habits, geolocation, household composition, and consumption patterns.
• Regie Advertising Directory Comprehensive directory of member advertising sales houses (régies) including TF1 PUB, M6 Unlimited, France Télévisions Publicité, Canal+ Brand Solutions, RMC BFM ADS, Amaury Media, beIN Régie, Amazon Ads, Disney Advertising, Netflix Ads, and Paramount. Each régie commercializes TV advertising inventory, streaming ads, and special promotional operations.
• Précis de Télévision Annual television reference guide providing comprehensive overview of the French TV advertising market, programming schedules, audience data, and industry standards. Published annually by ADMTV as a reference resource for media professionals.
• Guide des Chaînes Numériques Digital channels directory cataloging France's broadcast and streaming television landscape, providing advertising inventory information and technical specifications for media buyers.
• TV AD Carbon Framework Carbon footprint measurement methodology for TV advertising campaigns developed by ADMTV. Version 2 released April 2025 with enhanced methodology, updated data, and compatibility with market standards including SRI Digital Carbon Framework and Ad Net Zero. Enables advertisers to measure and optimize environmental impact of TV ad production and distribution.
• #ROITV Studies Series Series of econometric studies measuring TV advertising ROI and effectiveness conducted with data science partner Ekimetrics. Six editions published (2019-2025) analyzing media contribution to sales, synergy effects between TV and other media, long-term impact, and budget optimization across sectors including automotive, banking, cosmetics, retail, and PGC (Consumer Packaged Goods).
• EDI Pub (Référentiel Chaînes TV) Standardized TV channel reference data service (EDI Pub) providing technical specifications, advertising inventory codes, and format standards for TV advertising across member channels. Referenced as the authoritative source for channel listings and commercial specifications.

Quantifiable outcome

• 6.1€ ROI for every euro invested in TV (ROITV6 study, 2022-2024 data)
• +4 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

15 partnerships are on record, tiered core, major and minor.

• EkimetricscoreStrategic or Co-development Partner · 18 November 2025Long-standing research partnership for ROI studies on TV advertising effectiveness. Conducted multiple editions of #ROITV studies (#ROITV2, #ROITV3, #ROITV5, #ROITV6) analyzing econometric models across 10+ sectors to measure TV advertising ROI and contribution to sales.
• YouGovcoreStrategic or Co-development Partner · 29 June 2020Conducted study on 'Perception des médias et de la publicité post Covid-19' measuring French attitudes toward TV advertising during and after the pandemic.
• MédiamétriecoreStrategic or Co-development PartnerPrimary audience measurement partner providing annual TV viewership data ('Année TV' reports) and internet usage statistics.
• ARPP (Autorité de Régulation Professionnelle de la Publicité)coreStrategic or Co-development PartnerRegulatory partnership for advertising compliance. ARPP provides mandatory pre-diffusion approval for TV advertisements. Contact: Christine CORRIERI, Directrice Juridique, ARPP – 23, rue Auguste Vacquerie, 75 116 Paris.
• IAB FrancemajorStrategic or Co-development PartnerCollaborated with IAB France and AF2M to publish the practical guide on segmented TV advertising for advertisers, establishing standards and definitions.
• AF2MmajorStrategic or Co-development PartnerJointly published guide on segmented TV advertising with IAB France and SNPTV.
• Hadopi/CSAmajorStrategic or Co-development PartnerJoint study with Hadopi and CSA on the multiplication of subscription video-on-demand services (VàDA) and their impact on consumer usage in France.
• CESPmajorStrategic or Co-development PartnerPartnership to create a comparison grid for Drive to Web solutions, developed to increase methodological transparency for TV advertising networks, advertisers, and agencies.
• MediaMENTOmajorStrategic or Co-development PartnerConducted study on advertising attention across TV, CTV, and video platforms using Xpln.ai solution.
• Xpln.aimajorTechnology or IntegrationAI-powered attention measurement solution used in partnership study with MediaMENTO for TV and video advertising effectiveness.
• EgtamajorStrategic or Co-development PartnerInternational TV advertising association providing insights on hybrid television audience measurement and cross-media standards.
• IligomajorStrategic or Co-development PartnerConducted quantitative study on viewer perception of segmented TV advertising, measuring acceptance and interest in targeted TV advertising.
• RetencyminorStrategic or Co-development PartnerMonthly 'Chiffre du mois' partnership providing advertising market data and insights.
• Global TV GroupmajorStrategic or Co-development PartnerInternational association of TV advertising networks and syndicates from Europe, USA, Canada, Australia, and Latin America working to promote television globally. ADMTV is a member.
• EDIPUBmajorStrategic or Co-development PartnerADMTV supports the initiative of Alliance Digitale, ARPP, and EDIPUB for advertising industry standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IAB France: French arm of the Interactive Advertising Bureau and ADMTV's joint publishing partner on the segmented-TV advertiser guide. It is the principal French digital/ad-tech trade body, and together the two split the French advertising trade-body landscape between digital and TV.
• Global TV Group: International alliance of TV-advertising sales houses and syndicates from Europe, the Americas and Asia-Pacific. ADMTV is itself a member; Global TV Group is the international federation of which ADMTV is the French node — a natural direct peer at the cross-border level.
• Alliance Digitale: French digital advertising trade association representing publishers, SSPs and ad-tech. ADMTV is publicly supporting Alliance Digitale / ARPP / EDIPUB joint industry-standard initiatives, positioning the two as complementary trade voices on opposite sides of the TV-vs-digital line.
• Egta: European trade association of TV and video advertising sales houses; ADMTV is itself a member and explicitly partners with Egta for cross-market TV measurement and standards. The two organisations share the same constituency (régies) and mandate (TV ad sales representation).
• CESP (Centre d'Étude des Supports de Publicité): French cross-media audience and advertising effectiveness measurement body. ADMTV has a formal partnership with CESP (joint Drive-to-Web comparison grid), making it a tightly coupled French industry peer operating in adjacent measurement/standards territory.

Regional players

• OAAA (Out of Home Advertising Association of America): US trade association for out-of-home advertising sales organisations, structurally analogous to ADMTV as a seller-side trade body running research, awards and advocacy for a specific video-ad channel. Comparable for membership-funded research-and-representation model, though on a different channel and geography.
• Thinkbox: UK marketing body for commercial television, funded by UK broadcasters and operated as a TV ad-sales trade group with research, awards and industry-voice functions. It is the closest international functional analogue to ADMTV, with the same B2B remit of promoting TV advertising effectiveness to brands and agencies.
• UDECAM: Union of French media-buying and communication agencies. UDECAM sits on the buyer side of the same French TV ad market ADMTV organises on the seller side; together they form the bilateral governance axis for French TV advertising deals.
• ARPP (Autorité de Régulation Professionnelle de la Publicité): French self-regulatory advertising body that grants mandatory pre-diffusion approval for TV ads. ADMTV works with ARPP as a core regulatory partner (PubID pre-clearance integration), making ARPP a structurally adjacent peer in the French advertising-governance ecosystem.

Broad incumbents

• IAB Europe: Pan-European digital advertising trade body that sets cross-market standards, conducts policy advocacy in Brussels, and runs industry research. As a regional/standards peer, it competes with ADMTV for influence on issues like addressable-TV measurement, AVMS directive and cross-border TV ad policy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/pubtv
• Facebookfacebook.com/SNPTV-Syndicat-National-de-la-Publicit%C3%A9-T%C3%A9l%C3%A9vis%C3%A9e-11774836059
• LinkedInlinkedin.com/company/snptv---syndicat-national-de-la-publicite-televisee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SNPTV - Syndicat National de la Publicite Televisee