Sollentuna Volleybollklubb

What Sollentuna Volleybollklubb does

Sollentuna Volleybollklubb (SVK) is a Swedish member-owned volleyball association (ideell förening) founded in 1960 and headquartered in Sollentuna, north of Stockholm. It operates the full volleyball pyramid — elite men's and women's teams in Sweden's top-flight Elitserien, Division 1–3 teams, a Draget veterans team, youth programs from Volleybompa (parent-and-tot) through U16/U18/U20, and a beach volleyball vertical anchored at Rösjö Beach Arena. The club has produced national championship titles across age groups (JSM 2020 men's and women's, USM 2021 girls', 2025 girls'), 13 beach-SM medals in 2024, and represented Sweden in the CEV Challenge Cup (men's, 2021). It has approximately 2,400 members and is governed by a 7-member board led by chairman Fredrik Ahlengård.

The club's revenue is generated from five streams: recurring annual membership fees (which include beach license), camp and clinic fees (summer beach and indoor camps, Easter skills clinics, BigStep), tournament and event entry fees (Trettonhelgscupen, Stockholm Volley Cup, King of the Court weekly tournaments), merchandise sales through Enenda and the new club shop under a four-year Craft/Intersport agreement (2026), and a diversified sponsorship portfolio of roughly 17 partners spanning Craft, Intersport, Carglass, Specsavers, Bauhaus, Svenska Spel, Maxi ICA, Electrolux, and others. The technology stack is entirely off-the-shelf: SportAdmin for membership, Profixio for tournament/league management, DataProject for match statistics, Enenda for e-commerce, Swish for payments, and VolleyTV for match streaming. Operations are largely volunteer-driven with only one part-time paid administrator (kanslist, Anna Pattison, half-time).

Distribution is community- and event-led: recruitment funnels through "Prova-på-volleyboll" try-out sessions, Volleybompa, summer and Easter camps, and a calendar of branded tournaments (BigStep, Trettonhelgscupen, King of the Court). Marketing is concentrated on sollentuna-vk.se, a Facebook page (sollentunavolley), federation coverage via SvBF/VolleyTV, and word-of-mouth. The primary "customer" segments are Sollentuna/Stockholm-area residents (members across all ages) and the national federation (SvBF), with sponsors as a parallel B2B segment.

Name

Sollentuna Volleybollklubb

Legal name

Sollentuna Volleybollklubb

Website

https://sollentuna-vk.se

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Sollentuna Volleybollklubb is a Swedish member-owned volleyball association (est. 1960) in Sollentuna, Sweden, operating elite men's and women's Elitserien teams, a full youth-to-veteran pyramid, and a beach volleyball program for roughly 2,400 members, funded through membership fees, camps, tournaments, merchandise, and sponsorships.

Ownership category

akta.pro rank

Product category

Volleyball Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Volleyball Leagues (MPAKAAAL), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF), Youth & Amateur Sports Tournaments (MPAGAMAF)

Keywords

• Volleyball club
• Youth sports programs
• Beach volleyball training
• Elite volleyball competition
• Volleyball coaching

Headquarters

HQ city

Sollentuna

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership fees: The club generates primary revenue through annual membership fees from its members across all programs (youth, division, and elite teams, beach and indoor). Beach license is included in membership.
2. Camp and clinic fees: Revenue from summer beach camps (weeks 24-28 and 32-33), indoor camps (week 33), Easter skills clinics, and BigStep season kickoff events.
3. Tournament and event entry fees: Revenue from organizing tournaments such as Trettonhelgscupen (January), King of the Court weekly events, Stockholm Volley Cup, and other club competitions. Entry fees are charged per team.
4. Club merchandise and clothing: The club operates a club shop through Enenda.se for clothing and accessories. Partnerships with Errea and Enenda for club kit procurement. New club shop announced as coming soon.
5. Sponsorship and partner income: The club receives financial support from multiple sponsors and partners including Craft (clothing, 4-year agreement), Intersport (retail), Carglass, Specsavers, Protek, PSS, Bauhaus, Interflora/Bloms Blommor, Lyckostad, Maxi ICA, Memoravi, Compass, OBOS, Vesivek, Electrolux Home Täby, HOMIE, and Svenska Spel.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sollentuna Volleybollklubb operates a comprehensive volleyball club offering organized indoor and beach volleyball programs spanning all ages and skill levels — from introductory Volleybompa sessions for toddlers to elite competition in Sweden's top league (Elitserien) for men and women. The club sells annual memberships, runs youth development teams (U16-U20), division-level teams (Division 1-3 plus veterans), beach volleyball training, summer and indoor camps, and organizes multiple tournaments throughout the year. Revenue is generated through membership dues, tournament entry fees, camp fees, sponsorships, and club merchandise.

Product overview

Sollentuna Volleybollklubb is a comprehensive volleyball club offering a multi-level product portfolio spanning elite competition (Elit teams in Elitserien for men and women), youth development programs (Ungdomsverksamhet with teams from U16 to U20 plus Volleybompa family activities), division-level competitive play (Divisionslag in Division 2-3), and beach volleyball (Beachvolleyboll at Rösjö Beach Arena). The club operates as both a platform (core volleyball club services) with modular offerings including tournaments (BigStep, Trettonhelgscupen, Telge Cup, King of the Court), training programs (Beach Challenger Träningsgrupp, Sommarläger camps), and facilities (Arena Satelliten, Rösjö Beach Arena). The veteran team Draget and the Årets SVK:are award represent sub-brands within the club's broader portfolio. The club's four-year partnership with Craft and Intersport (2026) provides clothing and accessories through Enenda's club shop.

Differentiator

Problem solved

Functional benefit

Products and services

• Elit (Elite Teams) Elite volleyball teams competing in Elitserien for both men and women, including indoor volleyball competition and elite beach volleyball programs. The flagship competitive offering of the club.
• Ungdomsverksamhet (Youth Programs) Comprehensive youth volleyball programs for children from Volleybompa toddlers through age-group teams U16, U18, and U20. Includes structured training, league play, and championship participation.
• Divisionslag (Division Teams) Teams competing in Division 2 and Division 3 leagues, plus Draget veterans team in Division 1, providing competitive opportunities below the elite level for adult and veteran players.
• Beachvolleyboll (Beach Volleyball Program) Beach volleyball program including Rösjö Beach Arena, Swedish Beach Tour events, beach camps, beach training groups, and competitive beach volleyball teams across age categories.
• Sommarläger (Summer Camps) Summer volleyball camps including beach camps (weeks 25-28 and 32-33) and indoor camps (week 33) held at Rösjö Beach and Arena Satelliten. Open to members and non-members.
• BigStep Tournament Season-opening volleyball tournament and event that returned in 2024 after a 14-year absence, serving as a kickoff to the volleyball season. Held annually each September.
• Beach Challenger Träningsgrupp Elite beach volleyball training group program offering 8 Tuesday sessions with coaching from elite players focusing on special skills, priced at 800 SEK.
• Trettonhelgscupen Annual six-a-side volleyball tournament held on Epiphany (January 6), serving as a post-holiday and pre-spring season competition.
• King of the Court Tournament Weekly beach volleyball tournament held on Thursdays at Rösjö Arena, with format where winners move up a court and losers move down, and partner rotation each round.
• Telge Cup Tournament hosted at Viksbergshallen in Södertälje, part of the youth volleyball circuit. Open to multiple age groups including U20 and U18 teams.
• Volleybompa Family volleyball activity for children born in 2022 and older, featuring parent-child training in a playful environment focusing on body control and coordination.
• Club Membership (Annual) Annual club membership providing access to all programs (youth, division, elite teams, beach and indoor) and includes the beach license. Primary recurring revenue source for the club.
• Club Merchandise (via Enenda) Club clothing and accessories sold through the Enenda online shop. New club shop announced as coming soon. Craft provides kit collection via four-year partnership.

Quantifiable outcome

• 13 beach SM medals won at Tylösand 2024 by SVK-affiliated players
• +5 more outcomes

Named customers2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

24 partnerships are on record, tiered core and minor.

• CraftcoreStrategic or Co-development Partner · 1 May 2024Four-year clothing and apparel partnership (starting 2023). Craft provides the club's kit collection and accessories. Full new collection introduced for the partnership period. Craft is a well-known Swedish sports apparel brand.
• IntersportcoreChannel Partner/ Reseller/ Distributor · 1 May 2024Four-year retail partnership (starting 2024). Intersport is a major Swedish sporting goods retailer. Partnership linked with the Craft agreement for integrated sports retail presence.
• Sollentuna MunicipalitycoreStrategic or Co-development PartnerThe municipality owns and provides access to key club facilities including Arena Satelliten and Rösjön Beach Arena. The club operates as a key user of municipal sports infrastructure. Logo appears on the club's partner page.
• ErreaminorChannel Partner/ Reseller/ DistributorErrea provides official club kits and match/traning clothing as well as club bags through an ongoing partnership.
• EnendaminorChannel Partner/ Reseller/ DistributorEnenda operates the club's online merchandise shop (enenda.se/se). All club clothing and accessory purchases go through this platform.
• RavelliminorChannel Partner/ Reseller/ DistributorRavelli provides equipment and merchandise through their webshop. Partnership expanded to year-round availability, not just during campaign periods.
• SpecsaversminorOthersSponsor of the club, logo displayed on club materials.
• CarglassminorOthersSponsor of the club, logo displayed on club materials.
• ProtekminorOthersSponsor of the club, logo displayed on club materials.
• PSSminorOthersSponsor of the club, logo displayed on club materials.
• BauhausminorOthersSponsor of the club, logo displayed on club materials.
• Interflora / Bloms BlommorminorOthersSponsor of the club, logo displayed on club materials.
• LyckostadminorOthersSponsor of the club, logo displayed on club materials.
• Maxi ICA SollentunaminorOthersSponsor of the club, logo displayed on club materials.
• MemoraviminorOthersSponsor of the club, logo displayed on club materials.
• Compass HRGminorOthersSponsor of the club, logo displayed on club materials.
• OBOSminorOthersSponsor of the club, logo displayed on club materials.
• VesivekminorOthersSponsor of the club, logo displayed on club materials.
• Electrolux Home TäbyminorOthersSponsor of the club, logo displayed on club materials.
• HOMIEminorOthersSponsor of the club, logo displayed on club materials.
• Svenska SpelminorOthersSwedish national lottery and gaming company supporting Swedish sports clubs. Club's Svenska Spel Grassroots support affiliation referenced on partner page.
• Stockholm VolleyminorStrategic or Co-development PartnerStockholm-Gotland Volleyball District (SvBF). The club competes under this district federation and participates in district-organized competitions and leagues.
• SportAdmincoreTechnology or IntegrationSportAdmin provides the club's member registration system, membership cards, and club management software. Used for member sign-up, license management, and member communications. Club had a data breach incident in January 2025 (SportAdmin security incident).
• ProfixiocoreTechnology or IntegrationProfixio is the primary platform for tournament management, season scheduling, match organization, and competition management. Used for Stockholm Volley Cup, Trettonhelgscupen, and all club tournament registrations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Stockholm Volley (Stockholm-Gotland District): District federation under which SVK competes and collaborates. Comparable as the governing/coordination layer for Stockholm-area volleyball, partnering on district competitions and player development.

Direct peers

• Falkenberg VB: Swedish volleyball club competing in Elitserien with similar youth-to-elite pathway structure. Comparable as a community-rooted Swedish volleyball club in the top national league.
• Engelholms VS: Swedish volleyball club with Elitserien participation and beach volleyball activities. Comparable as a multi-discipline Swedish volleyball organization.
• Lunds VK: Volleyball club in Lund with elite and youth divisions. Comparable as a Swedish volleyball organization operating at multiple competitive levels with similar programming.
• Örebro VBS: Volleyball club based in Örebro competing in Swedish volleyball leagues. Comparable as a multi-level Swedish volleyball organization with competitive programs.
• Halmstad Volley: Direct Elitserien volleyball peer with men's and women's elite teams and youth programs. Comparable as a competitive Swedish volleyball club operating in the same national league structure.
• Linköpings Volleyball Club (LVC): Direct Swedish Elitserien volleyball peer competing at the elite level with both men's and women's teams. Comparable as a multi-program volleyball club with youth development and national league participation.

Broad incumbents

• IFK Göteborg Handboll (multi-sport club benchmark): Large Swedish multi-sport association with youth-to-elite pathway and volunteer-driven governance. Comparable structurally as a member-owned Swedish sports club running multiple competitive programs and relying on volunteer + part-time staff.
• AIK (multi-sport club benchmark): Major Stockholm-based multi-sport club with broad volunteer-driven operations. Comparable as a Stockholm-area member-owned sports association of similar institutional scale and structure.

Others

• Enenda (platform partner): Operates SVK's club merchandise storefront. Comparable as an enabler/technology partner for amateur sports club e-commerce and club shop distribution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sollentunavolley
• LinkedInlinkedin.com/company/sollentuna-volleybollklubb

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sollentuna Volleybollklubb