Sol to Soul Yoga

What Sol to Soul Yoga does

Sol to Soul Yoga is a single-location yoga studio operating at 971 Garrisonville Road in Stafford, Virginia, established February 1, 2021. The studio delivers in-person yoga instruction across multiple room formats — a hot infrared-heated room with a 25-student capacity, a classical (non-heated) room with 12-student capacity, and a heated Yin/restorative room with 15-student capacity. It targets local consumers including general adults, military personnel, teachers, seniors, and aspiring yoga teachers, with brand positioning centered on inclusivity ("EveryBODY").

The studio operates a tiered consumer pricing model: drop-in classes at $22 (with a $11 happy-hour option), 5-pack at $109 and 10-pack at $199, monthly memberships at $109 single / $189 dual, and annual memberships at $1,099 single / $1,869 dual. Beyond recurring class revenue, the business generates higher-margin income through teacher-training programs — a 200-Hour Yoga Teacher Training ($2,800-$3,200) and a Barre Teacher Training ($449-$549) — plus gift cards. The operational stack comprises the Momence platform for scheduling, payments, and class management and a Squarespace-hosted public website, with no disclosed proprietary technology or data assets.

The business runs with approximately 6 employees/instructors at a single physical site and pursues a direct-to-consumer local service model. Its go-to-market relies on community building, multi-segment messaging, and acquisition promotions such as a $49 New Student Special, with no evidence of multi-location expansion, external funding, or strategic partnerships beyond standard SaaS tooling.

Name

Sol to Soul Yoga

Legal name

Sol to Soul Yoga

Website

https://soltosoulyoga.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Sol to Soul Yoga is a single-location yoga studio in Stafford, Virginia, offering infrared-heated and classical yoga classes, memberships, and teacher-training programs to local consumers including adults, military, teachers, seniors, and aspiring instructors.

Ownership category

akta.pro rank

Product category

Yoga and Fitness Studio Services

NAICS

All Other Schools and Instruction (61169)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro industry

PRIMARYHSADACAA

General Yoga Instruction (Hatha/Vinyasa/Flow)

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAG

Power Yoga & Athletic Yoga Conditioning

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADACAF

Restorative Yoga, Yin Yoga & Yoga Nidra

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

SECONDARYHSADAJAF

Meditation Retreats, Workshops & Immersive Programs

Home & Personal Services/Fitness, Wellness & Personal Training/Meditation, Mindfulness & Breathwork

SECONDARYHSADACAI

Private 1:1 Yoga/Pilates & Small-Group Sessions

Home & Personal Services/Fitness, Wellness & Personal Training/Yoga & Pilates Instruction

Keywords

• Yoga studio services
• Heated yoga classes
• Yoga teacher training
• Barre instructor certification
• Wellness studio memberships

Headquarters

HQ city

Stafford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Class Registration & Drop-Ins: Single class purchases at $22 for standard 60 or 75 minute classes. Happy Hour classes available for $11 on Friday evenings.
2. Class Passes: Bundled class credits sold at $109 for 5 credits (4-month expiry) and $199 for 10 credits (6-month expiry).
3. Monthly Memberships: Recurring monthly subscriptions at $109 for Sol Unlimited (auto-renew, 3-month minimum commitment). Sol Synergy at $189/month offers 2 unlimited memberships for couples/partners. Includes discounted workshops and special classes.
4. Annual Memberships: One-time payment annual memberships: Sol Unlimited Year at $1,099 and Sol Synergy Year (2 memberships) at $1,869.
5. Gift Cards: Gift cards available for purchase, redeemable for individual classes, memberships, or merchandise.
6. Yoga Teacher Training: 200 Hour Yoga Teacher Training program at $3,000 (Early Bird $2,800 before July 12th). Payment plan available at $3,200 ($450/month over 6 installments plus $500 deposit). Includes certification eligible with Yoga Alliance.
7. Barre Teacher Training: Barre Teacher Training program with $99 deposit, $449 Early Bird pricing before June 27th, or $549 standard rate. Includes training manual and certification of completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Sol to Soul Yoga operates a single-location yoga studio in Stafford, Virginia, offering heated and non-heated yoga classes (including infrared-heated sessions), barre classes, and two teacher certification programs: a 200 Hour Yoga Teacher Training and a Barre Teacher Training. The studio sells class passes, monthly and annual memberships, drop-ins, and gift cards through its Squarespace website and the Momence scheduling platform. The studio emphasizes an inclusive, non-judgmental environment with modifications available for all skill levels.

Product overview

Sol to Soul Yoga operates as a single-location yoga studio offering a diverse range of class formats and membership tiers. The core offerings include drop-in single classes, multi-class passes (5 and 10 credit packages), and unlimited membership options (monthly auto-renewal and annual prepaid plans). The product portfolio also includes two teacher training certification programs: a 200 Hour Yoga Teacher Training for aspiring yoga instructors and a Barre Teacher Training for barre instructors. Class types encompass heated yoga (hot and warm classes), non-heated yoga, and infrared-heated sessions. All offerings are integrated through the Momence scheduling platform for online registration and purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Classes Group yoga sessions offered in heated (infrared 98-105°F and traditional 85-95°F) and non-heated formats, with multiple class styles and modifications for all levels. Available via drop-ins, class passes, and memberships for individual practitioners ages 13+ (non-heated) or 16+ (heated).
• 200 Hour Yoga Teacher Training 200-hour certification program for aspiring yoga teachers, covering philosophy, anatomy, teaching methodology, sequencing, and business of yoga. Eligible for Yoga Alliance Registered Yoga Teacher (RYT-200) registration upon completion.
• Barre Teacher Training Certification program for aspiring barre instructors, covering barre foundations, anatomy, sequencing, cueing techniques, and class energy. Graduates receive Sol to Soul Yoga Barre Teacher Certification.
• Gift Cards Gift cards sold to consumers, redeemable at the studio or online toward individual classes, memberships, or merchandise.

Quantifiable outcome

• Infrared heat can help improve blood pressure, lower cholesterol levels, and improve circulation
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CorePower Yoga: Largest US heated-yoga chain offering infrared/heated power yoga, memberships, and teacher training; directly comparable to Sol to Soul's heated-class and membership model, with a much larger footprint.
• YogaSix: Membership-based heated yoga studio chain with a similar class-pass / unlimited model and accessible, all-levels positioning; directly competes with independent studios like Sol to Soul.
• Barre3: National barre studio chain with memberships and a teacher training program; directly comparable to Sol to Soul's Barre Teacher Training offering and class-pass economics.
• Modo Yoga USA: Heated yoga chain with a strong community, accessibility, and inclusivity mission similar to Sol to Soul's 'EveryBODY' branding; comparable class format and teacher training offerings.
• Pure Yoga: Premium heated and non-heated yoga studio chain offering class packs, memberships, and teacher training; directly comparable premium positioning and breadth of formats.

Broad incumbents

• Life Time Fitness: Large fitness and wellness club operator including heated yoga, barre, and recovery services; broader incumbent that overlaps with Sol to Soul's class mix but at a much larger scale.
• YogaWorks: Established multi-location yoga brand offering heated, non-heated, and teacher training programs; broader incumbent in the same yoga instruction category as Sol to Soul.
• Club Pilates: Fast-growing boutique fitness franchise; comparable in scale and franchise-like community positioning, though focused on Pilates rather than yoga; useful benchmark for boutique studio economics.

Emerging players

• Yogafit: Yoga teacher training provider with national/international reach; comparable to Sol to Soul's 200-hour YTT program and a potential acquirer or partner for scaling training.

Regional players

• Stafford/Fredericksburg regional yoga studios: Local independent yoga studios in the greater Stafford/Fredericksburg, Virginia market; directly compete for the same local member base and pricing tier as Sol to Soul.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sol-to-soul-yoga

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sol to Soul Yoga