MDL - Marketing Digital y Diseño Web

What MDL - Marketing Digital y Diseño Web does

MDL - Marketing Digital y Diseño Web is an Argentine-based digital marketing agency operating as a full-service "Marketing Digital 360°" provider. Founded by Mati Dela Llera as CEO & Founder, the agency delivers integrated services spanning social media management, web design, graphic design, branding, SEO/Google positioning, and digital advertising campaign creation. It targets Spanish-speaking small and medium-sized businesses (PyMEs) and their owners who need to outsource end-to-end digital presence management in lieu of building in-house capabilities.

The agency operates on a 100% remote basis with team members distributed across countries, and its website lists operational presence in Argentina, Uruguay, Chile, Spain, the United States, and Italy. Its go-to-market relies on direct digital outreach — prominently featuring WhatsApp business messaging, a website contact form, and Calendly-based appointment booking — supplemented by organic content marketing through an active blog (2022–2023 publications) and social profiles on Facebook, Instagram, and LinkedIn. Service engagements are quote-based and tailored to each client, with no published pricing tiers, standardized subscription plans, or subscription product.

The team comprises approximately 15 named specialists across roles including Team Leader Manager, Finance Analyst, two Project Managers, Marketing Analyst, four Community Managers, three Graphic Designers, one Web Designer, and a Commercial Assistant. The careers page lists multiple open positions (Community Manager Jr., Account Assistant, Graphic Designer, Marketing Analyst, Web Designer Jr., HR Analyst), signaling active hiring. Named clients span diverse SMB verticals — hairdressing (Peluquería Bertran), hospitality (Arena Zone), construction/home improvement (Coberlux), healthcare/psychology (Bruno Sade), and internet services (Marketbell) — indicating a horizontally diversified, long-tail SMB book with no disclosed anchor enterprise relationships. The company has no disclosed funding, operates as a privately held founder-owned entity, and discloses no revenue or client count figures.

Name

MDL - Marketing Digital y Diseño Web

Legal name

MDL – Marketing Digital y Diseño Web

Website

https://somosmdl.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

MDL is an Argentine-based, fully remote digital marketing agency offering integrated 360° services — social media, web design, graphic design, SEO, and advertising — to small and medium-sized businesses across Argentina, Latin America, Spain, the United States, and Italy.

Ownership category

akta.pro rank

Headquarters

HQ city

Not specified (Remote)

HQ country

Argentina

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Digital Marketing Services: MDL generates revenue through service engagements covering social media management, graphic design, web design, and SEO/Google positioning. Services appear to be delivered via project-based or ongoing retainer arrangements, as no subscription or product-based model is described.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

MDL is a full-service 360-degree digital marketing agency that provides integrated marketing services to small and medium-sized businesses. Its core offerings encompass social media management, graphic design and branding, web design and development, and search engine positioning (SEO), along with digital advertising campaign creation. Services are delivered via project-based or ongoing retainer arrangements tailored to client needs.

Product overview

MDL operates as a full-service 360° Digital Marketing agency, offering an integrated portfolio of services rather than a modular software product. The core offering — Marketing Digital 360° — unifies Social Media Management, Web Design, Graphic Design, Branding, and Search Engine Positioning (SEO) under a single strategic umbrella. Clients engage the agency for end-to-end digital presence management, with the portfolio spanning creative services, campaign execution, and online visibility optimization.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management
• Web Design
• Graphic Design & Branding
• Search Engine Positioning (SEO)
• Digital Advertising Campaigns

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SmartSites: US SMB-focused digital marketing agency providing website design, SEO, PPC, and social media services. Operates with a similar one-stop-shop, SMB-retention model that competes for the same client profile MDL targets.
• Territorio Creativo: Independent Spanish digital creative agency offering branding, digital strategy, content, and social media services. Comparable as a Spanish-speaking, integrated-services digital agency targeting brand and SMB clients.
• KlientBoost: US digital marketing agency focused on PPC, SEO, and conversion optimization for SMB and e-commerce clients. Comparable in SMB-targeting, performance-driven service delivery, and bundled digital offering.
• Ignite Visibility: US-based full-service digital marketing agency specializing in SEO, paid media, social media, and web design for SMB and mid-market clients. Comparable in service breadth and SMB-to-mid-market segmentation.
• Flat 101: Spanish digital marketing agency specializing in digital strategy, SEO/SEM, analytics, and content for mid-market and SMB clients. Comparable as a Spanish-language integrated digital agency serving similar segments.
• Lyfe Marketing: US-based digital marketing agency offering social media management, SEO, PPC, and web design to SMB clients. Directly comparable in service mix, SMB-only focus, and bundled 360° positioning versus MDL.
• SEO.co: US SEO and digital marketing agency serving SMB and mid-market clients with content, link building, and web design. Comparable as an SMB-focused, services-led digital agency with overlapping capabilities in MDL's core services.
• Tribal Worldwide: Globally networked creative and digital agency with strong Argentine presence (Tribal Buenos Aires), offering integrated digital, social, and branding services to regional brands. Directly comparable as a LatAm creative/digital agency.
• Thrive Internet Marketing Agency: Multi-service digital agency offering web design, SEO, social media, and PPC primarily to SMB and mid-market clients. Closely comparable in integrated services, SMB customer base, and retainer-driven revenue model.

Broad incumbents

• We Are Social: Global social media and creative agency with offices in Latin America and Europe. Competes with MDL on social media management but operates at vastly larger scale with enterprise and brand clients rather than SMBs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MDLMarketing
• LinkedInlinkedin.com/company/mdlagencia
• Instagraminstagram.com/mdlagencia/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MDL - Marketing Digital y Diseño Web