Sonnenklar.TV Reisebüro Jena

What Sonnenklar.TV Reisebüro Jena does

Sonnenklar.TV Reisebüro Jena is a single retail travel agency branch located in Jena, Thüringen, Germany, established in 2008 with 29 employees. It operates as a licensed intermediary within the broader Sonnenklar.TV Reisebüros network, which functions as Germany's leading travel shopping TV channel and online travel marketplace. The network aggregates exclusive, time-limited travel offers negotiated with approximately 20 tour operators — including alltours, DERTOUR Group, schauinsland-reisen, AtourO Reisen, Berge & Meer, ReisenAKTUELL.COM, and cruise lines AIDA, TUI MeinSchiff, MSC, Costa, nicko cruises, A-ROSA, and Phoenix Reisen — that can only be booked through licensed sonnenklar.TV or partner agencies.

The branch's product surface spans package holidays (Pauschalreisen), ocean and river cruises, guided round trips, hotels, flights, car rentals, train travel, last-minute deals, self-drive packages, flex-tariff options, and experiential sub-brands Chamäleon Reisen and SKR Reisen. Distribution combines a daily national TV shopping channel, the sonnenklartv-reisebuero.de e-commerce site, and physical agency consultation.

Revenue is generated through marketplace commissions on bookings routed via any channel. The Jena branch's value proposition to German consumers is identical pricing to online portals combined with in-person consultation, expert advice, and post-booking advocacy during travel disruptions — a service layer the company explicitly markets against cashback-only online travel agencies.

Name

Sonnenklar.TV Reisebüro Jena

Legal name

Sonnenklar.TV Reisebüros

Website

https://sonnenklartv-reisebuero.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sonnenklar.TV Reisebüro Jena is a 29-employee German retail travel agency branch in Jena, part of the nationwide Sonnenklar.TV Reisebüros network that distributes exclusive tour-operator deals via TV, website, and physical branches to individual German consumers.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Travel Subscription, Membership & Deal Clubs (THAKAAAL)

akta.pro secondary industries

Island, Beach & Resort Travel Agencies (THAKAFAL), Wholesale Distribution Platforms & Switches (B2B Booking Engines/Marketplaces) (THAKAJAG)

Keywords

• Travel agency services
• Package holiday booking
• Cruise travel deals
• Travel marketplace
• Last minute vacations

Headquarters

HQ city

Jena

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Travel Deal Commissions: sonnenklar.TV acts as a marketplace aggregating exclusive travel offers from approximately 20 tour operators including alltours, DERTOUR Group, schauinsland-reisen, AtourO Reisen, Berge & Meer, and ReisenAKTUELL.COM. The company earns commissions on bookings made through their TV channel, website, and travel agency network.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sonnenklar.TV Reisebüro Jena is a licensed retail travel agency branch in Jena operating as part of Germany's leading travel shopping channel brand. It aggregates exclusive time-limited deals from approximately 20 tour operators and sells package holidays, cruises (ocean and river), round trips, hotels, flights, car rentals, train travel, and last-minute trips via in-person consultation, online booking, and partner agency channels. The branch benefits from identical pricing to online portals while adding personal consultation and after-booking advocacy.

Product overview

sonnenklar.TV is a German travel agency marketplace combining TV shopping (as Germany's leading travel shopping channel) with online booking and a physical branch network. The core product is its exclusive Aktionsangebote (action deals) — time-limited travel offers negotiated with approximately 20 major German tour operators including alltours, DERTOUR Group, schauinsland-reisen, AtourO Reisen, Berge & Meer, and ReisenAKTUELL.COM. The portfolio spans package holidays (Pauschalreisen), hotels, flights, car rentals, train travel, cruises (both ocean and river), and round trips. Key service differentiators include a personal consultation service (in-branch and online), Last Minute deals, Flex-Tarife (flexible booking options), and self-drive packages. The company is structured as a marketplace rather than a tour operator itself, aggregating offers from partner travel operators that can be booked exclusively through sonnenklar.TV channels and partner agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Aktionsangebote (Exclusive TV Deals)

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• alltourscoreStrategic or Co-development PartnerMajor German tour operator providing package holidays and travel services. alltours is one of the approximately 20 tour operators whose exclusive deals are presented through sonnenklar.TV's TV channel, website, and travel agency network.
• DERTOUR GroupcoreStrategic or Co-development PartnerLeading German tour operator group offering comprehensive travel services. DERTOUR Group is a key partner providing exclusive travel offers for sonnenklar.TV's German customer base.
• schauinsland-reisencoreStrategic or Co-development PartnerGerman tour operator specializing in package holidays, particularly popular destinations. Provides exclusive negotiated deals for sonnenklar.TV's travel offerings.
• AIDA CruisescoreChannel Partner/ Reseller/ DistributorLeading German cruise line whose cruise deals are offered through sonnenklar.TV's exclusive action deals, including reduced cabin prices, onboard credit, and drink packages.
• TUI MeinSchiffcoreChannel Partner/ Reseller/ DistributorPremium German cruise line featured in sonnenklar.TV's cruise offerings, providing exclusive cruise deals to the sonnenklar.TV customer base.
• MSC KreuzfahrtencoreChannel Partner/ Reseller/ DistributorInternational cruise line with offerings available through sonnenklar.TV's cruise deal sections, complementing German-focused cruise partners.
• Costa KreuzfahrtencoreChannel Partner/ Reseller/ DistributorItalian cruise line whose Mediterranean and international cruise routes are offered through sonnenklar.TV's cruise portfolio.
• nicko cruisescoreChannel Partner/ Reseller/ DistributorRiver cruise specialist offering river cruises that complement sonnenklar.TV's ocean cruise offerings, expanding the cruise product range.
• A-ROSAminorChannel Partner/ Reseller/ DistributorRiver cruise operator providing European river cruise options as part of sonnenklar.TV's expanded cruise offerings.
• Phoenix ReisenminorChannel Partner/ Reseller/ DistributorGerman travel operator specializing in round trips and cruise packages, complementing sonnenklar.TV's product portfolio.
• AtourO ReisenminorStrategic or Co-development PartnerSpecialist tour operator for action travel deals, contributing to sonnenklar.TV's exclusive action offerings.
• Berge & MeerminorStrategic or Co-development PartnerTour operator providing specialized travel packages, included in sonnenklar.TV's network of approximately 20 tour operator partners.
• ReisenAKTUELL.COMminorStrategic or Co-development PartnerOnline travel specialist contributing to sonnenklar.TV's exclusive travel deal offerings.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• holidaycheck: German travel meta-search and booking platform with strong consumer brand; overlaps with Sonnenklar.TV's online booking funnel for hotels and packages.
• schauinsland-reisen: German tour operator with strong package-holiday brand; partner to Sonnenklar.TV for exclusive deals and a direct competitor via its own agency and online distribution.
• FTI Touristik: German tour operator with retail-agency network and direct online channel; competes with Sonnenklar.TV across packages, hotels and last-minute deals.
• Travelzoo: Travel deal-club publisher with curated exclusive offers; highly comparable to sonnenklar.TV's 'Aktionsangebote' mechanic and target audience of value-conscious German leisure travelers.
• weg.de: German OTA focused on package holidays; competes directly with Sonnenklar.TV's website and partner-agency channels on price and assortment.
• alltours: German package-tour operator and parallel retailer of its own inventory; supplies Sonnenklar.TV exclusive deals while also selling through its own agency and online channel.
• Check24: Germany's leading price-comparison and booking platform; competes head-on with sonnenklar.TV's online portal in package holidays, flights and hotels while also operating a physical Reisebüro network analogous to Sonnenklar.TV's franchise.

Broad incumbents

• Booking.com: Global OTA dominant in accommodation and increasingly active in package and attraction inventory; competes with Sonnenklar.TV's online booking platform on discoverability and price.
• TUI Deutschland: Vertically integrated German tour operator and largest retail travel-agency chain; competes with Sonnenklar.TV both as an inventory source (TUI MeinSchiff) and as a direct-booking rival through TUI shops and tui.com.
• DERTOUR: Major German tour operator group; a key supplier of exclusive offers to Sonnenklar.TV but also a direct competitor through DERTOUR's own agency network and online booking channel.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sonnenklartvreisebuerojena

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sonnenklar.TV Reisebüro Jena