Soul Bar and Bistro Ltd

What Soul Bar and Bistro Ltd does

Soul Bar and Bistro Ltd operates a single full-service restaurant and bar at 18 Lower Hobson Street in Auckland's Viaduct Harbour, founded in 2001 and operating continuously for over two decades. The venue offers à la carte dining built around seasonal menus with locally sourced ingredients (Bluff oysters, Hawke's Bay lamb, Greenlea beef), executed by Executive Chef Gavin Doyle, alongside a hand-crafted cocktail program led by Bar Manager Retam Mukherjee and Cocktail Creator Katie Cramphorn, and an extensive wine and champagne list anchored by G.H. Mumm. The physical footprint seats up to 80 guests in the main interior and up to 30 in a private dining room, with operating hours of 11am–late, seven days a week.

The business runs a platform-plus-events model: the restaurant serves as the revenue foundation, while a dense branded event calendar drives incremental ticket revenue and brand positioning. Recurring and one-off events include Restaurant Month (2-course $60 menu with optional Vavasour wine pairing), Melbourne Cup ($290/person with G.H. Mumm), Palm Springs Punch with Absolut Tabasco, Champagne Masterclass with Mumm Rsrv, SOUL Summer Catch seafood feast, Bluff Oyster Day, Mother's/Father's Day set menus, fashion collaborations with Trelise Cooper and Kathryn Wilson, the Auckland FC x New Balance Kit Couture NZ Fashion Week event, an Icebergs Dining Room & Bar (Sydney) chef crossover, Lads Who Lunch networking series, Dry July Zero Heroes non-alcoholic cocktails, and the Pink Ribbon Lunch with Breast Cancer Foundation NZ.

Go-to-market is direct-to-consumer, mediated through online bookings, phone reservations, email enquiries, and ticketing via Eventbrite, iTicket, and Eventfinda. Marketing is anchored on Instagram (@soulbarandbistro), Facebook, and the SOULmates email newsletter. Pricing follows unit / per-cover economics across à la carte items ($7–$56), cocktails ($18–$25), private dining ($100/hour room hire plus 3-course set menus and deposits), and ticketed events ($95–$290/person). Additional revenue streams include gift vouchers and event sponsorship partnerships. The company is privately held, New Zealand-domiciled, with no disclosed parent, investors, or subsidiaries, and operates exclusively in the Auckland market.

Name

Soul Bar and Bistro Ltd

Legal name

Soul Bar and Bistro Ltd

Website

https://soulbar.co.nz

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Soul Bar and Bistro Ltd operates a single premium waterfront restaurant and cocktail bar at Auckland's Viaduct Harbour, serving general diners, corporate clients, and ticketed event attendees through à la carte dining, private functions, and a dense branded event calendar including fashion shows, champagne masterclasses, and chef collaborations.

Ownership category

akta.pro rank

Product category

Restaurant Hospitality

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Lounge Bars & Hotel Bars (THAFAEAI)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Cocktail Bars & Lounges (CRANACAD)

Keywords

• Fine dining restaurant
• Craft cocktail bar
• Private function venue
• Waterfront hospitality
• New zealand cuisine

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Restaurant Dining (À la carte): Full-service restaurant offering seasonal menus with locally sourced ingredients. Revenue from food and beverage sales during regular dining hours. À la carte menu available 11am-10pm with bar snacks until close.
2. Beverage Sales: Cocktail, wine, champagne, beer, and non-alcoholic beverage sales. Craft cocktails priced $18-$25, extensive wine list, champagne packages for events.
3. Private Functions & Events: Hosting private dining (15-80 guests), cocktail functions (35-80+ guests), corporate events, and special occasion bookings. Set menu options for groups with minimum spend requirements and deposits.
4. Special Event Tickets: Ticketed events including Palm Springs Punch, Champagne Masterclass, Fashion Shows, Summer Seafood Feast, Melbourne Cup celebrations. Price points $95-$290 per person including food and beverage.
5. Gift Vouchers: Digital and physical gift vouchers sold to consumers for use on food, beverages, and future events at the restaurant.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Soul Bar and Bistro Ltd operates a waterfront restaurant and cocktail bar in Auckland, New Zealand, serving an à la carte food menu alongside hand-crafted cocktails. The business also offers private dining and cocktail function packages, sells gift vouchers, and runs a calendar of recurring themed events and seasonal menus.

Product overview

Soul Bar and Bistro Ltd operates as a single-location waterfront restaurant and entertainment venue in Auckland's Viaduct Harbour. The core offering consists of full-service restaurant dining featuring locally sourced seasonal ingredients prepared by executive chef Gavin Doyle, complemented by hand-crafted cocktails and an extensive wine list created by bar manager Retam Mukherjee. The business operates on a platform-plus-events model, where the restaurant serves as the foundation while an extensive calendar of branded special events (including Palm Springs Punch, Restaurant Month, Bluff Oyster Day, Fashion Events, and Champagne Masterclasses) drives additional revenue and market positioning. Additional revenue streams include function hosting for private dining (15-80 guests) and cocktail events, gift vouchers, and themed seasonal promotions like the Zero Heroes non-alcoholic cocktail program and Rosé Month.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining
• Bar and Cocktail Service
• Restaurant Functions
• Cocktail Functions
• Gift Vouchers

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core and minor.

• Vavasour WinescoreStrategic or Co-development Partner · 1 August 2026Wine pairing partner for Restaurant Month 2026 campaign. Provides curated wine selections including Vavasour Papa Sauvignon Blanc, Pinot Gris, Chardonnay, and Pinot Noir for optional $25 pairing with the $60 two-course menu.
• Absolut VodkacoreStrategic or Co-development Partner · 1 August 2026Co-host of Palm Springs Punch 2026 event featuring Absolut Tabasco-infused vodka. First time product available in New Zealand. Event priced at $125 per person with Absolut cocktails featured.
• Tabasco (McIlhenny Company)coreStrategic or Co-development Partner · 1 August 2026Collaboration with Absolut for Palm Springs Punch featuring Tabasco-infused vodka. Event showcases the unique fusion of Tabasco pepper essence with premium vodka.
• Simon van VelthoovenminorGTM or Marketing Partner · 1 August 2026Olympic bronze medallist and three-time America's Cup champion guest speaker at Lads Who Lunch event. $108/person networking event with lunch and insights.
• Dry July FoundationcoreGTM or Marketing Partner · 1 July 2026Charity partner for Dry July campaign. $1 from every zero-alcohol cocktail sold throughout July donated to foundation supporting Kiwis affected by cancer. Raised $725 for the foundation.
• Lyre's (Non-Alcoholic Spirits)minorStrategic or Co-development Partner · 1 July 2026Non-alcoholic spirit brand featured in Zero Heroes cocktail menu during Dry July. Cocktails include The Imposter, Blush Hour, Rita Bonita, and Tart & SOUL.
• G.H. Mumm Red Vault SponsorsminorGTM or Marketing Partner · 1 May 2026Month-long champagne celebration with 25+ brand sponsors including AF Drinks, Auckland FC, Becca Project, Cze Hair, Dark Hampton, Dermalogica, Ecoya, Essano, Kathryn Wilson, New Balance, Silk & Steel, Skintopia, and Zambesi.
• Maison Mumm (G.H. Mumm)coreStrategic or Co-development Partner · 1 April 2026Champagne house partner for exclusive Mumm Rsrv Masterclass. Andrea Giraud, Maison Mumm's Australasia Ambassador, hosted 25-seat event. $225/person for champagne tasting with 4-course paired menu.
• Trelise CoopercoreGTM or Marketing Partner · 1 March 2026Fashion designer collaboration hosting exclusive runway show events at Soul. Two events: March 2026 ($125-$145/person) and November 2025 ($125-$145/person). Includes fashion show, champagne, lunch, goodie bag, and $10 donation to Women's Refuge.
• Women's Refuge NZminorGTM or Marketing Partner · 1 March 2026Charity recipient for Trelise Cooper fashion events. $10 donation from each ticket goes to Women's Refuge. Supporting women affected by domestic violence.
• G.H. Mumm (Champagne House)coreStrategic or Co-development Partner · 1 November 2025Champagne partner featured across multiple events including Melbourne Cup ($290/person), Summer Catch ($265/person), Fashion events, and regular champagne service. Provides Grand Cordon, Cordon Rosé, and Rsrv champagne products.
• Melbourne Cup / RacingminorGTM or Marketing Partner · 1 November 2025Major annual sporting event partner for Melbourne Cup Day celebrations. $290/person package with champagne, 4-course lunch, and post-race party.
• Kathryn Wilson (Designer)coreGTM or Marketing Partner · 1 October 2025Shoe designer collaboration for Sole to SOUL fashion event. October 2025 event priced at $95/person including champagne, dinner, fashion show, goodie bag, and $50 KW pop-up shop voucher.
• Auckland FCminorGTM or Marketing Partner · 1 August 2025Football club collaboration for New Zealand Fashion Week event 'Kit Couture'. August 2025 event at $150/person included AFC cocktail, linner, and goodie bag.
• New BalanceminorGTM or Marketing Partner · 1 August 2025Sports brand partnership for Auckland FC Kit Couture event during New Zealand Fashion Week.
• WhitecliffeminorGTM or Marketing Partner · 1 August 2025Fashion school collaboration for Auckland FC Kit Couture event during New Zealand Fashion Week.
• Icebergs Dining Room & Bar (Sydney)coreStrategic or Co-development Partner · 1 August 2025Sydney's iconic Icebergs (Restaurant Bar of the Year 2024, two-hatted) collaborated for one-night-only event. Head Chef Alex Prichard and Beverage Director Matty Opai created four-course menu. $170/person including cocktail on arrival.
• CLIQUEminorGTM or Marketing Partner · 1 May 2025Fitness community collaboration for CLIQUE Pink Ribbon Lunch 2025. $129/person includes G.H. Mumm Rosé, 3-course menu, CLIQUE Pink Ribbon collection item, $10 donation to Breast Cancer Foundation.
• Breast Cancer Foundation NZminorGTM or Marketing Partner · 1 May 2025Charity recipient for Pink Ribbon Lunch event. $10 from each ticket donated to support breast cancer research and awareness.

Scale indicators3 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• The Sugar Club: Peter Gordon's flagship Auckland restaurant at SKYCITY. Comparable in fine dining caliber, event hosting, and Auckland destination dining positioning.
• The Fed: Auckland CBD upscale bar and dining venue on Federal Street. Comparable in cocktail-forward dining, private function offerings, and Auckland corporate clientele.
• Azabu: Ponsonby-based Japanese-Peruvian restaurant and cocktail lounge. Comparable cocktail/dining focus and Ponsonby-adjacent Auckland clientele seeking premium cocktails with food.
• Icebergs Dining Room & Bar: Sydney's iconic two-hatted Italian restaurant and cocktail bar at Bondi. Already a collaboration partner; directly comparable in waterfront dining, premium cocktail program, and special event calendar model.
• Sidart: Auckland fine dining restaurant in Three Lamps area. Comparable in premium Auckland dining destination positioning, tasting menu events, and special occasion clientele.
• Botswana Butchery: Upscale NZ dining destination with Auckland and Queenstown locations. Comparable in premium event hosting, waterfront/upscale positioning, and NZ destination dining.
• Depot: Al Brown's iconic Auckland eatery on Federal Street serving casual fine dining with strong beverage program. Comparable in Auckland dining destination status and casual-upscale positioning.
• Ostro: Auckland waterfront bar and restaurant in Britomart offering similar cocktail-focused dining and premium event hosting. Direct competitor for Auckland occasion-based diners and corporate function spend.
• Clooney: Auckland fine dining restaurant in Freemans Bay with established reputation. Comparable in premium pricing, destination dining, and Auckland special occasion positioning.

Broad incumbents

• Savor Group: New Zealand hospitality group operating multiple upscale Auckland restaurants and bars. Comparable in Auckland upscale dining portfolio and event venue operations, but with multi-location scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/soul.bar.nz
• Instagraminstagram.com/soulbarandbistro
• LinkedInlinkedin.com/company/soul-bar-and-bistro-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soul Bar and Bistro Ltd