Soulside Healing Arts

Name

Soulside Healing Arts

Legal name

Soulside Healing Arts

Website

https://soulsidehealingarts.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Holistic Wellness and Yoga Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Membership Sports & Recreation Clubs (7997), Services-Social Services (8300)

akta.pro primary industry

Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Holistic wellness services
• Trauma-informed yoga
• Community doula program
• Birth education courses
• Workplace mindfulness

Headquarters

HQ city

Peoria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Studio Classes and Class Passes: In-studio yoga classes offered 7 days a week on a sliding scale basis. Class passes available for multiple sessions.
2. Virtual Studio Library: Unlimited access to 40+ pre-recorded yoga videos (12-64 minutes) from 8 teachers. One-time purchase of $550 for lifetime access with future videos automatically added.
3. Holistic Birth Education Course: Online self-paced course with 5 hours of video instruction, handouts, and lifetime access. Offered at $80 one-time or $22 x 4 months.
4. Trauma-Informed Yoga Training: Professional training for yoga teachers providing 15 CE hours with Yoga Alliance. Saturday-only at $120 or full weekend at $350.
5. Merchandise Shop: Tees, tanks, crewnecks sold through Bonfire platform supporting the Community Doula Program and general mission. Also offers workshops and events.
6. Donations: Tax-deductible donations from community supporters. Organization is a 501c3 nonprofit (EIN: 82-4469027). Accepts one-time, weekly, and monthly recurring donations.
7. Workplace Wellness Services: Custom corporate yoga and mindfulness offerings brought to workplaces. Sessions include group meditation, yoga classes, and workshops. Discounts available for nonprofits and recurring schedules.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Soulside Healing Arts is a 501(c)(3) nonprofit that delivers trauma-informed yoga, mindfulness, and holistic wellness services through its Peoria studio (classes 7 days a week), a virtual on-demand video library, a Community Doula Program providing birth and postpartum support on a sliding scale, and a Holistic Birth Education Course. It also offers a Community Yoga Program reaching schools and social service agencies, Workplace Wellness sessions for corporate clients, and Traveling Workshops on embodied leadership and self-compassion.

Product overview

Soulside Healing Arts is a 501(c)(3) nonprofit wellness organization offering a portfolio of holistic wellness services centered around yoga, mindfulness, and birth support. The core offerings include in-studio yoga classes (7 days/week), a Virtual Studio Library (45+ on-demand videos), Community Yoga Program (outreach to social service agencies and schools), and Community Doula Program (birth/postpartum support regardless of income). Additional services include the Holistic Birth Education Course (online course with 5 hours of instruction), Workplace Wellness (corporate yoga offerings), and Traveling Workshops (on-site trauma-informed trainings). The organization operates on a sliding scale/pricing model to ensure accessibility, and revenue from various programs supports the Community Doula Program and overall mission.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 31% decrease in risk of dissatisfaction with birth experience for families with doula support
• +6 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• BonfireminorChannel Partner/ Reseller/ DistributorMerchandise printing and fulfillment platform for Soulside merchandise including Doula Program and Ritual is Residual collections. Orders ship directly from Bonfire.
• Evidence Based BirthminorOthersReferenced as source for statistics on doula benefits including Cesarean reduction, pain medication use, and postpartum outcomes. Educational resource attribution.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glo: Subscription-based online yoga and meditation platform with thousands of classes from established teachers. Most direct comparable to Soulside's Virtual Studio Library in product and target customer.
• Alo Moves: Premium on-demand yoga, fitness, and mindfulness platform from Alo Yoga. Direct comparable to Soulside's Virtual Studio Library with stronger brand and broader content library.
• Wanderlust: Global yoga and wellness events, festivals, and workshops platform. Comparable to Soulside's monthly wellness events and traveling workshops, though at much larger scale.
• Center for Trauma & Embodiment: Nonprofit organization offering trauma-informed yoga teacher training and clinical somatic programs. The closest direct comparable to Soulside's trauma-informed specialization and teacher training product.
• Exhale Fitness + Spa (formerly exhale): Yoga, fitness, and wellness studio brand combining movement classes with spa and recovery services. Comparable multi-disciplinary wellness model, though at a national premium scale.

Others

• Yoga Alliance: National credentialing body for yoga teachers and schools. Soulside's Trauma-Informed Yoga Training explicitly grants Yoga Alliance CE hours, making this a critical ecosystem partner/dependency.
• DONA International: Leading doula certification and professional organization. Soulside's Community Doula Program operates in the same doula services ecosystem but is a direct service provider rather than a certifying body.

Emerging players

• Down Dog: Algorithmically generated yoga and fitness app with personalized class creation. A more nimble pricing competitor to Soulside's fixed virtual library.

Broad incumbents

• Peloton: Connected fitness platform with extensive yoga, meditation, and mindfulness content. Competes with Soulside's virtual library for the same at-home wellness consumer wallet.
• CorePower Yoga: One of the largest US yoga studio chains offering in-person classes, on-demand video, and teacher training. Larger and broader portfolio than Soulside but operates in the same physical and virtual yoga category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/soulsidehealingarts
• Instagraminstagram.com/soulsidehealingarts
• LinkedInlinkedin.com/company/soulside-healing-arts

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soulside Healing Arts