Southern Social

What Southern Social does

Southern Social is a full-service social media and creative agency founded in 2017 and headquartered in Nashville, Tennessee, with a second operating city in Houston, Texas. The firm is led by founder Keisha and operates with a small team of 11 employees, delivering social media management, photography, videography, and consulting services to small and mid-sized businesses. Its client base is concentrated in skincare, food & beverage, lifestyle, and natural products, with named engagements including Karee Hays Esthetics.

The company's revenue model combines professional services with productized digital offerings. Beyond project-based and retainer agency work, Southern Social sells three digital guides priced at $99, $19, and free, and operates a subscription product called So Social Squad. The free guide serves as a top-of-funnel acquisition mechanism, while the paid guides and subscription layer an additional, lower-friction revenue stream on top of the core agency business. The agency holds no disclosed patents, has no third-party API integrations, and operates without outside funding.

The firm is privately held and founder-owned, with no M&A activity, partnerships beyond individual client engagements, or public reporting on financial metrics. All services appear to be delivered in-house by the founder and staff, with no disclosed technology stack beyond standard social media and creative tools. The dual-city Nashville–Houston footprint was established at founding and has not been expanded since.

Name

Southern Social

Legal name

Southern Social

Website

https://southernsocial.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Southern Social is a Nashville-based, founder-led social media and creative agency serving small and mid-sized businesses in skincare, food & beverage, lifestyle, and natural products. It offers management, photography, videography, and consulting services, supplemented by digital guides and a subscription membership.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industries

Social Media Creative Agencies (Content & Community) (MPAAAAAE), Paid Social Advertising (BPAFACAB)

Keywords

• Social media management
• Brand photography services
• Videography services
• Creative agency services
• Brand content subscriptions

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Social Media Management Services: Full-service social media management for brands including content planning, posting, engagement, and strategy development. This represents their primary agency revenue stream.
2. Photography and Videography: Brand and product photography, event coverage, and videography services for clients seeking visual content for their brands.
3. Digital Courses and Guides: Pre-produced digital educational products sold directly to customers including the Freelancer's Guide to Running a Profitable Social Media Agency ($99) and How to Plan a Flawless Photoshoot guide ($19). Additional free resources like 10 Ways to be Socially Confident serve lead generation.
4. So Social Squad Membership: Monthly subscription program offering access to a photo gallery of 75+ lifestyle images (with 75 new images added monthly), video gallery with 20+ lifestyle video concepts, and monthly communication with the SS Creative Team. Subscription provides ongoing recurring revenue from entrepreneurs and content creators.
5. Consulting Services: One-on-one consulting services for brands seeking guidance on social media strategy, content creation, and brand development.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Southern Social is a full-service social media and creative agency that delivers social media management, brand and product photography, event videography, and consulting for small brands and entrepreneurs. It supplements its agency services with digital education products (paid guides for aspiring freelancers and photoshoot planning) and a monthly subscription membership (So Social Squad) that distributes curated brand asset libraries of photography and video concepts.

Product overview

Southern Social is a full-service social media and creative agency offering a unified portfolio of services centered on photo, video, and social media management. Their core offerings include Event Coverage, Social Media Management, Videography, Brand and Product Photography, and Consulting services. They supplement their service business with digital education products including the Freelancer's Guide to Running a Profitable Social Media Agency ($99), How to Plan a Flawless Photoshoot ($19), and 10 Ways to be Socially Confident (free). Additionally, they offer the So Social Squad, a monthly subscription membership providing access to a library of 75+ lifestyle images (75 new added monthly) and 20+ video concepts (20 new added monthly) for brand content creation.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management Comprehensive social media management for brands including content strategy, posting, engagement management, and ongoing audience development.
• Event Coverage Professional event photography and videography coverage for brand events, producing visual content for social media and marketing use.
• Videography Video production services including brand videos, social media content, and promotional materials for clients.
• Brand and Product Photography Professional photography services for brands and products, creating visual content for social media, websites, and marketing materials.
• Consulting Strategic consulting services to help brands build and execute their social media and digital marketing strategies.
• Freelancer's Guide to Running a Profitable Social Media Agency A $99 comprehensive digital guide walking aspiring freelancers through how to start and run a successful social media business, from finding clients and generating leads to sending contracts, proposals, and onboarding.
• How to Plan a Flawless Photoshoot A $19 digital guide to planning a brand photoshoot, covering what to wear, what to bring, and step-by-step preparation for a successful shoot day.
• 10 Ways to be Socially Confident A free downloadable guide with practical strategies for showing up with confidence and clarity in social and professional settings; serves as a lead-generation resource.
• So Social Squad A monthly subscription membership offering entrepreneurs and content creators access to a library of 75+ lifestyle images (with 75 new images added monthly) and a video gallery of 20+ lifestyle video concepts (with 20 new added monthly), plus monthly communication with the SS Creative Team.

Quantifiable outcome

• Karee Hays Esthetics achieved 70% engagement increase in 60 days and 258% profile activity increase with Southern Social's management
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Karee Hays EstheticscoreStrategic or Co-development Partner · 12 February 2026Southern Social manages Karee Hays Esthetics' complete social media presence including strategic content planning with an 80/20 video-to-static ratio, daily story engagement strategies, and educational expert-driven content. The partnership has delivered measurable results including 70% engagement increase in 60 days and 258% profile activity increase.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Ignite Social Media: Ignite Social Media is a long-established, larger social media agency serving Fortune 500 brands — broader and more enterprise-focused than Southern Social but operating in the same social media management category.
• Sprout Social: Sprout Social is a leading social media management SaaS platform serving SMBs and agencies — adjacent rather than directly competitive, but it could enable clients to in-house work Southern Social currently performs.

Direct peers

• LYFE Marketing: LYFE Marketing is a full-service social media management and digital marketing agency serving SMBs across content creation, paid social, and photography — directly comparable to Southern Social's service mix and SMB customer focus.
• Digital Silk: Digital Silk is a digital agency offering branding, social media, content creation, and photography for growing brands — overlapping Southern Social's focus on lifestyle and SMB clients.
• Sociallyin: Sociallyin is a social media agency offering social media management, content creation, photography, videography, and influencer marketing for brands — closely overlapping Southern Social's full-service creative offering.
• Boosted Creative Strategy: Boosted is a social media management and content creation agency targeting lifestyle, food, and beauty brands — directly comparable to Southern Social's vertical focus on lifestyle SMBs.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing social media management, content production, and photography/videography for SMB and mid-market clients — comparable in service breadth and customer segment.

Emerging players

• The Influencer Marketing Factory: The Influencer Marketing Factory is a creator and influencer marketing agency serving consumer brands — comparable to Southern Social's content creator and influencer customer segment and offering.
• Later: Later is a social media scheduling and content platform for creators and SMBs — overlapping Southern Social's So Social Squad value proposition of curated brand assets for social content creation.
• The Shelf Influencer Marketing Agency: The Shelf is an influencer and social media marketing agency working with lifestyle and beauty brands — overlapping Southern Social's customer verticals with a more influencer-focused approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/southernsocial.media
• LinkedInlinkedin.com/company/southernsocialmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Southern Social