Specialist Direct Pty Ltd

What Specialist Direct Pty Ltd does

Specialist Direct Pty Ltd is a privately held Australian digital health company, headquartered in Darwin, Northern Territory, and operating as a subsidiary of Swisstec Investment Holdings, with a regional office in Melbourne and an ASEAN hub in Bandar Seri Begawan, Brunei. The company has built and operates Mira, a proprietary, AI-powered virtual care ecosystem that connects patients, healthcare providers, insurers and organisations across a single platform. Mira is sold as a platform-plus-modules product spanning Early Detection, Remote Patient Monitoring, Professional Care Network (GPs, specialists, allied health, e-prescriptions, imaging and labs), Mental Health (via a Talked.com.au integration with Medicare claims processing), Work Safety & Recovery (workers' compensation case and claims management), and Mira for Sports (AIS/AFL-aligned concussion management and return-to-play protocols). The company's underlying technical layer integrates with smart wellness wearables, clinical measurement devices and, from 2026, the dacadoo Digital Health Engagement Platform (Health Score backed by 400M+ person-years of clinical data) and Pulse 63's HOOPs pre-employment medical platform.

The company's go-to-market is a hybrid of direct enterprise sales (e.g., a three-year roll-out across all 67 Victorian Amateur Football Association clubs covering 12,000+ amateur football players) and channel partnerships with sector-specific distributors (Mad Events Australia in Northern Territory sport, BSGM Consulting across building/construction/mining/transport, Magsaysay Maritime in the Philippines for seafarer health, Crown Posture Bedding for sleep-recovery). It targets three primary segments: sporting teams and associations (injury/concussion management and return-to-play), corporates and self-insured employers in high-risk industries (workers' compensation, duty-of-care, return-to-work), and healthcare organisations (care coordination and interoperability). Revenue is generated through recurring SaaS subscriptions to the Mira platform paid by organisations on behalf of their members or employees, though pricing, ARPU and revenue figures are not publicly disclosed. As of March 2026 the platform has onboarded 768 seafarers in partnership with Magsaysay, with a stated target of 500,000 seafarers globally and an addressable market of over 130 million workers across maritime, aviation, oil & gas and logistics.

Specialist Direct was founded by individuals motivated by personal experience of fragmented healthcare, and the company is led by Managing Director Afifa Loutfie alongside a small leadership team (eight total employees) that includes clinically credentialed experts such as Dr Sallie Cowan (physiotherapy) and Nancy Abdelnour (workplace rehabilitation and claims). Strategic milestones since 2023 include the 2023 VAFA pilot at three clubs, the December 2024 DICE Australia partnership, the February 2025 Mad Events Australia partnership, the July 2025 three-year VAFA roll-out, the September 2025 dacadoo global partnership, the January 2026 BSGM Consulting and Crown Posture Bedding launches, and the March 2026 Pulse 63 MoU. The company has no disclosed external funding rounds and operates on internal parent-company resources.

Name

Specialist Direct Pty Ltd

Legal name

Specialist Direct Pty Ltd

Website

https://specialist.direct

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Specialist Direct Pty Ltd operates Mira, an AI-powered digital health platform that connects patients, providers, insurers and organisations across injury management, remote patient monitoring, early detection, mental health, and workers' compensation — serving sporting associations, self-insured employers and healthcare organisations across Australia, Southeast Asia, the Middle East and Europe.

Ownership category

akta.pro rank

Product category

Digital Health Platform

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Chronic Condition Management & Remote Monitoring (e.g., diabetes, HTN) (HLALADAD)

akta.pro secondary industries

Care Navigation, Referral & Digital Front Door Platforms (HLALABAH), Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)

Keywords

• Digital health platform
• Injury management software
• Remote patient monitoring
• Workers compensation case management
• Concussion management system

Headquarters

HQ city

Darwin

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription (Mira): Subscription-based access to the Mira platform for organisations (sports clubs, corporates, healthcare providers). The platform is sold as a digital health ecosystem with modules for injury management, remote patient monitoring, care coordination, and claims management. Organisations pay for access on behalf of their members/employees.

Go-to-market motion4 records

Distribution channels6 records

Marketing channels7 records

Core offering

Specialist Direct develops and sells the Mira digital health platform, an AI-powered Virtual Care ecosystem that connects patients, healthcare providers, insurers, and organisations through modules for injury management, workers' compensation case management, concussion management, remote patient monitoring, early detection screening, mental health services, and a professional care network. The platform is sold on a subscription basis to sports associations, corporates, self-insured employers, healthcare organisations, and essential worker industries in Australia, Southeast Asia, the Middle East, and Europe.

Product overview

Specialist Direct operates a platform-plus-modules architecture anchored by Mira, an AI-powered digital health ecosystem. The core platform breaks down silos between patients, providers, insurers, and organisations through a Virtual Care ecosystem that monitors patients, assesses risks, and coordinates proactive care. Mira's modular offerings include Mira for Sports (injury management with AIS/AFL concussion protocols), Mira Professional Care Network (GP/specialist consultations, e-prescriptions, lab/imaging bookings, medical records), Mira Mental Health (Australian therapist access and corporate EAP), Mira Early Detection (non-invasive health risk screening), and Mira Remote Patient Monitoring (smart wearable integration). The Work Safety & Recovery module addresses workers' compensation and case management. The dacadoo integration (2026) adds wellness engagement and health scoring, while Pulse 63 HOOPs extends the platform to maritime and essential worker industries.

Differentiator

Problem solved

Functional benefit

Brands

• Mira: Digital recovery and case management platform for injury management, early intervention, and recovery monitoring. Also known as MiRA or My Recovery App (MiRA).
• Mira for Sports

Products and services

• Mira Digital Health Platform AI-powered Virtual Care ecosystem that connects patients, providers, insurers, and organisations. Provides end-to-end coverage across early detection, remote patient monitoring, care coordination, injury management, and wellness engagement for sports organisations, corporates, self-insured employers, and healthcare providers.
• Mira for Sports Specialised injury management offering for sporting teams providing concussion tracking aligned with AIS/AFL Return to Play protocols, real-time progress reporting, and integration with local care provider networks for athletes.
• Work Safety & Recovery Workers' compensation case and claims management solution providing streamlined injury recovery pathways, injury reporting, centralised case management, and stakeholder engagement for employers, claims managers, and injured workers across high-risk industries.
• Mira Early Detection Health screening offering providing access to simple, fast, and non-invasive tests that assess general wellness and cardiovascular disease risk, supporting proactive health management before conditions escalate.
• Mira Remote Patient Monitoring Continuous at-home health metric monitoring solution using smart wellness wearables and clinical devices, enabling proactive condition management and real-time data visibility for care teams.
• Mira Professional Care Network Digital care ecosystem connecting patients to a network of care providers, enabling online and face-to-face GP and specialist consultations, lab test ordering, imaging scan bookings, e-prescriptions, and centralised medical record management.
• Mira Mental Health Integrated mental health service connecting individuals with Australian-qualified psychologists and therapists via online or face-to-face sessions. Includes corporate Employee Assistance Program (EAP) with anonymous team insights, wellbeing assessments, pay-as-you-go billing, and Medicare claims processing.

Quantifiable outcome

• Fragmentation of care delivery can result in inaccurate or delayed diagnoses for up to 20% of all patient encounters
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Pulse 63 Healthcare VenturescoreStrategic or Co-development Partner · 18 March 2026Strategic MoU between Pulse 63 Healthcare Ventures and Specialist Direct to jointly develop and offer integrated digital health solutions to essential workers in critical industries (maritime, aviation, logistics, mining, oil & gas). The partnership integrates Pulse 63's HOOPs care platform with Specialist Direct's Mira Ecosystem to serve essential workers in remote/high-risk environments. Initial target of 500,000 seafarers globally, with expansion into adjacent sectors. 768 seafarers already onboarded via Magsaysay Maritime.
• Magsaysay Group of CompaniesmajorChannel Partner/ Reseller/ Distributor · 18 March 2026Magsaysay Maritime as a pioneering industry partner in the Philippines, onboarding seafarers to the Mira and HOOPs platforms. Part of the Pulse 63 strategic MoU targeting 500,000 seafarers globally. Magsaysay represents a key channel for maritime industry adoption in Southeast Asia.
• Crown Posture BeddingminorGTM or Marketing Partner · 21 January 2026Partnership with one of Australia's fastest-growing bedding manufacturers (established 1990, 170+ employees) focused on the role of quality sleep in recovery and rehabilitation. The collaboration supports Mira's holistic recovery philosophy by integrating evidence-based sleep solutions. Includes joint marketing activities such as the Physio Pro Advance Mattress prize handover at VAFA events.
• BSGM ConsultingmajorStrategic or Co-development Partner · 1 January 2026Strategic partnership with Australia's leading building surveyors and compliance experts to enhance workplace safety, compliance, and recovery outcomes across the building and construction industry using Mira. Combines BSGM's 29 years of compliance expertise with Mira's innovative technology solution. Mira is deployed across BSGM's client base spanning construction, mining, transport, manufacturing, warehousing, and telecommunications sectors.
• Victor NagbeminorGTM or Marketing Partner · 3 December 2025Partnership with 3x WBC Asia and 3x World Kickboxing/Muay Thai champion Victor Nagbe as sporting ambassador for Mira in combat sports. Collaboration extends beyond traditional sponsorship to include development of an advanced data analytics platform for impact measurement in high-performance contact sports, to be incorporated into Mira.
• dacadoocoreTechnology or Integration · 16 September 2025Global strategic partnership integrating dacadoo's Digital Health Engagement Platform (DHEP) into Mira. dacadoo's science-backed Health Score (powered by 400M+ person-years of clinical data) provides AI-driven personalised recommendations, gamified wellness programs, and evidence-based lifestyle strategies. The integration enhances Mira's recovery management with holistic lifestyle change and wellness management capabilities, with initial focus on Australia, Asia, Middle East, and Europe.
• Victorian Amateur Football Association (VAFA)coreStrategic or Co-development Partner · 22 July 2025Groundbreaking three-year partnership rolling out Mira across all 67 VAFA clubs covering 12,000+ amateur football players. Following a successful 2024 pilot with 3 clubs, the full rollout provides standards-aligned concussion management (AIS/AFL guidelines), injury reporting, real-time progress tracking, and recovery monitoring. Positions VAFA at the forefront of sports injury management.
• Mad Events AustraliamajorChannel Partner/ Reseller/ Distributor · 20 February 2025Strategic partnership to revolutionise sports injury management across the Northern Territory. Integration of Mira with Mad Events Australia's sports and corporate events management network. Includes real-time injury tracking, recovery monitoring, and development of Territory-wide integrated injury care networks. Started with a three-month pilot program with sporting clubs in the Territory.
• DICE AustraliamajorStrategic or Co-development Partner · 12 December 2024Partnership with DICE Australia, a First Nations-owned NT organisation, to launch Mira for injury management supporting DICE's workforce recovery journeys. Addresses workplace health and safety following Safe Work Australia guidelines. Designed particularly for remote and regional workers, Mira streamlines injury/illness reporting and centralises case management for DICE's workforce.
• AstacoreTechnology or Integration · 12 December 2024IT partner for development and support of Mira platform. Asta provides technology infrastructure enabling Mira's capabilities for injury management, care coordination, and remote patient monitoring across sports, workplace, and clinical settings.
• Dr. Naveed AlamminorStrategic or Co-development Partner · 1 January 2024Mr. Naveed Alam, Thoracic Surgeon (MD FRCSC FRACS), offers Chest Wall Stabilisation surgery for Slipping Rib Syndrome through Specialist Direct's Professional Care Network. Dr. Alam has established a practice centre at JPMC in Brunei Darussalam, making his expertise accessible to international patients from Southeast Asia, the Middle East, and Europe.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hinge Health: Digital musculoskeletal and injury management platform sold to employers and health plans. Directly comparable to Specialist Direct's workers' compensation, RPM, and injury recovery modules, particularly the BSGM Consulting and DICE Australia use cases.
• Sword Health: AI-driven digital MSK and injury prevention platform for employers and health plans. Closely aligned with Mira's injury management, early detection, and remote monitoring modules sold to corporates and self-insured companies.
• PhysiApp / Physitrack: Digital physiotherapy exercise prescription and patient engagement platform used by physiotherapists, sports organizations, and employers. Comparable to Mira for Sports and the Professional Care Network's allied-health workflows.

Broad incumbents

• Spring Health: Global mental health and wellbeing benefits platform sold to employers. Comparable to the corporate EAP and mental health components of Mira, including anonymized team insights and wellbeing assessments.
• Lyra Health: Employer-sponsored mental health benefits and EAP platform. Directly comparable to Specialist Direct's Mira Mental Health module with Australian therapist access and corporate EAP billing.
• Omada Health: Virtual chronic condition management platform sold to employers and payers across diabetes, hypertension, and musculoskeletal care. Comparable breadth to Mira's employer-sponsored chronic and remote monitoring modules.

Emerging players

• MyHealthTeams: Digital health platform focused on chronic condition communities and employer wellness programs. Adjacent to Mira's care navigation and chronic care management positioning for self-insured employers.
• dacadoo: Digital Health Engagement Platform providing the Health Score underpinning Mira. Both a partner and a comparable wellness scoring platform, particularly across the Asia-Pacific, Middle East, and European geographies Specialist Direct is targeting.

Regional players

• HealthEngine: Australia's leading consumer healthcare booking and practice management platform. Comparable as a regional digital health ecosystem connecting patients with GPs, allied health, and specialists, though more consumer-focused than Mira's enterprise motion.
• Doctor Anywhere: Major Southeast Asian telehealth and digital health platform operating across Singapore, Malaysia, Thailand, Philippines, and Indonesia. Comparable to Mira's Brunei and Philippines expansion, especially around care network access and employer partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/specialist-direct-pty-ltd
• Instagraminstagram.com/specialist.direct

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Specialist Direct Pty Ltd