Spiritual Niagara

What Spiritual Niagara does

Spiritual Niagara, now operating as Spiritual Canada, is a Canadian online directory and community platform for holistic and spiritual service providers. Founded in 2009 by Kathy Upper in the Niagara Region after a personal spiritual experience, the platform connects individual practitioners offering services such as yoga, reiki, astrology, breathwork, sound healing, tarot, meditation, and shamanic work with seekers across Canada. The original regional site was rebranded and expanded nationally as Spiritual Canada in 2024 through a partnership with technology provider Bradley Rowley (Ascendant Bits Creative Digital) and Amanda Dubois (Director of Operations).

The core product is a WordPress-based web platform comprising a searchable member directory organized across 25+ service categories and up to 25 locations per member, an interactive events calendar with built-in ticketing and RSVP functionality, an editorial hub called Insights Magazine, and a podcast titled "Uncovering Spirituality" distributed on Spotify, YouTube, and iTunes. The site also operates an e-commerce cart for event tickets and a member login/membership management system, all built and maintained by the external technology partner. Community engagement is driven through a biweekly newsletter (1,400+ subscribers), a Facebook group (3,500-4,000+ members), and Facebook/Instagram pages.

The business model is a subscription membership at $150 per year (as of November 2025), granting practitioners directory listings, event promotion, ticket sales, client reviews, a secure contact form, and exposure via newsletter and social channels. Go-to-market is community-led and event-driven, with members recruited by founder Kathy Upper and Director of Operations Amanda Dubois. A physical center is planned to open in Pelham, Ontario in summer 2025 in partnership with Rowanwood Spiritual. The organization is privately held with no external funding disclosed.

Name

Spiritual Niagara

Legal name

Spiritual Canada

Website

https://spiritualniagara.ca

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Spiritual Niagara (now Spiritual Canada) is a Canadian membership directory and community platform connecting holistic and spiritual practitioners with seekers via a WordPress site, events calendar, newsletter, podcast, and $150/year practitioner memberships.

Ownership category

akta.pro rank

Product category

Holistic Wellness Platform

NAICS

Religious Organizations (8131), Civic and Social Organizations (8134), Business, Professional, Labor, Political, and Similar Organizations (8139)

SIC

Services-Membership Organizations (8600), Services-Social Services (8300)

akta.pro primary industry

Faith-Based Social Services & Community Outreach (Food Pantries, Shelters, Counseling) (BPAGAJAG)

akta.pro secondary industry

Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH)

Keywords

• Holistic practitioner directory
• Spiritual services marketplace
• Wellness community platform
• Alternative healing network
• Membership directory site

Headquarters

HQ city

Pelham

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Annual Membership Fees: Spiritual Canada charges holistic service providers $150/year (as of November 2025) for annual membership with optional auto-renewal. Members gain access to profile listing, event promotion, ticket sales, RSVP management, newsletter exposure, and social media promotion.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Spiritual Canada (formerly Spiritual Niagara) operates a national online directory and community platform connecting holistic and spiritual service providers with seekers across Canada. The platform features a searchable member directory organized by 25+ service categories and locations, an interactive events calendar with ticketing, editorial content via Insights Magazine and the 'Uncovering Spirituality' podcast, and an annual membership program ($150/year) that gives practitioners directory listings, event promotion, social media exposure, and client contact tools.

Product overview

Spiritual Niagara (now operating as Spiritual Canada) is a national directory platform and community for holistic and spiritual services in Canada. The platform consists of a Member Directory serving as the core product for connecting seekers with practitioners, an Events Calendar for promoting workshops and gatherings, an Insights Magazine for editorial content, and a membership program ($150/year) providing practitioners with profile listings, event ticketing, and client communication tools. The platform also includes community engagement features such as a newsletter (1.4K subscribers) and Facebook group (3.5K followers), plus the Uncovering Spirituality podcast. The company originated as Spiritual Niagara in 2009 and expanded nationally to Spiritual Canada in 2024 through a partnership with Bradley Rowley and Amanda Dubois.

Differentiator

Problem solved

Functional benefit

Products and services

• Member Directory A searchable, categorized directory of holistic and spiritual service providers across Canada. Members can be listed in up to 25 service categories and 25 locations, with features including profile listings, secure contact forms, client reviews and testimonials, social media links, and headshot display. Used by seekers to find practitioners and by practitioners to gain visibility.
• Events Calendar

Quantifiable outcome

• 800+ newsletter subscribers receiving biweekly event and community announcements
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Ascendant Bits Creative DigitalcoreTechnology or IntegrationAscendant Bits Creative Digital (led by Bradley Rowley) is the technology partner for Spiritual Canada, providing IT infrastructure, website design, development, and integration of new services. Bradley Rowley serves as 'Tech Whisperer' for the platform and co-founded the national expansion of Spiritual Niagara into Spiritual Canada in 2024.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Mindbody: Established wellness booking and directory platform used by yoga, holistic, and wellness practitioners. Comparable because it powers practitioner listings, scheduling, and ticketing for the same holistic/spiritual customer base, but at vastly larger scale and broader scope.
• Booksy: Booking and marketplace platform serving beauty and wellness practitioners. Comparable to Spiritual Canada in providing practitioner discovery and client booking infrastructure for SMB holistic/wellness providers, though Booksy focuses on appointment-based services.
• Yelp: General-purpose local business directory and reviews platform where many holistic practitioners already maintain listings. Represents a major indirect competitor for seeker-side practitioner discovery, though it is not spiritual-specific and lacks community features.
• Hay House: Spirituality, self-help, and personal growth publisher and community with author events, podcasts, and courses. Comparable in combining spiritual publishing (like Insights Magazine) with author/practitioner-led events and community engagement.
• Gaia: Subscription streaming and content platform focused on spirituality, yoga, meditation, and alternative healing. Comparable as a content-driven spiritual community with practitioner-aligned programming, though distribution is video rather than a practitioner directory.
• Eventbrite: Self-serve event ticketing and discovery platform used by spiritual and wellness practitioners to promote workshops and retreats. Overlaps with Spiritual Canada's events calendar and ticketing functionality, though it is not a directory or community platform.
• Meetup: Community-based event and group platform that hosts many spiritual, meditation, and holistic wellness groups. Comparable in driving in-person community gathering and discovery for spiritual practitioners and seekers, but operates across all interest categories.

Direct peers

• The Holistic Directory: Online directory of holistic practitioners and alternative therapy providers. Highly comparable as a category-specific practitioner discovery platform targeting the same holistic/spiritual audience.
• Insight Timer: Global meditation and wellness platform with a large community of spiritual/wellness practitioners offering classes, events, and teacher profiles. Highly comparable as a two-sided marketplace connecting spiritual practitioners with seekers via content, events, and a directory.

Emerging players

• Alignable: Small business referral and directory network for SMBs across North America, including holistic practitioners. Comparable as a directory/discovery layer helping local service providers gain visibility, though it is not spiritual-specific.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/100063552126946
• YouTubeyoutube.com/@spiritualcanada
• LinkedInlinkedin.com/company/spiritual-niagara
• Instagraminstagram.com/spiritualcanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spiritual Niagara