What Sportcentrum Coach does

Sportcentrum Coach is a privately held, single-location fitness and wellness center established in 2007 in Waalre (Aalst), North Brabant, Netherlands. The company operates from a facility at Eindhovenseweg 8a, serving the Waalre, Aalst, and broader Eindhoven metropolitan area with traditional fitness, automated circuit training (Milon Cirkel/My35'), group classes including licensed Les Mills programs (BODYPUMP, BODYBALANCE, DANCE), virtual cycling, and functional training. Beyond standard fitness, the center operates specialized verticals including youth sports (Tuimel Judo from age 2.5, Judo, Jiu-Jitsu, BoksFIT Kids), senior programming (Masters CLUB 50+), a Preventiecentrum (prevention center) serving clients with obesity, diabetes, rheumatic conditions, and Long Covid, plus emerging offerings such as NeoPelvi magnetic pelvic floor training, HYROX Training Club, guided ice bath sessions, weight counseling by a BGN-certified consultant, and an on-site KCALculated healthy meal retail partnership.

The business model is built on monthly recurring subscriptions (€30.90-€49.90/month across youth, senior, and adult tiers) supplemented by one-time course fees (€75 per 6-week course), personal training and coaching packages, and ancillary retail (meals, ice baths for non-members). Customer acquisition combines direct-to-consumer tools (free day pass, online subscription quiz, switching service offering up to 3 months free for competitor switchers) with healthcare provider referrals (GPs, physiotherapists) enabled by NL Actief and LERF-keurmerk quality certifications. Digital infrastructure is provided through the Virtuagym third-party platform (web portal and iOS/Android mobile app) for member management, class registration, and progress tracking. The company employs approximately 6 staff and is owner-managed with no external funding, operating as a small-scale boutique alternative to large 24/7 gym chains.

Name

Sportcentrum Coach

Legal name

Sportcentrum Coach

Website

https://sportcentrumcoach.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sportcentrum Coach is a privately held, single-location fitness and wellness center in Waalre, Netherlands, offering fitness, group classes, youth sports, personal training, prevention programs, and specialized services to families, adults, and seniors in the Waalre/Aalst region.

Ownership category

akta.pro rank

Product category

Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

Sports Performance Personal Training (HSADAAAF)

akta.pro secondary industries

Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), General Health Coaching (HSADAGAA), Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

Keywords

• Fitness center services
• Group exercise classes
• Personal training programs
• Youth sports training
• Wellness coaching services

Headquarters

HQ city

Waalre

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fitness & Group Class Memberships: Monthly and annual subscription fees for access to fitness facilities, group classes, and coaching. Tiered pricing based on age group (youth, senior) and service level. Starting from €30.90/month for youth, €38.90/month for seniors (65+), and from €49.90/month for adults.
2. My35' / Milon Cirkel Membership: Separate subscription option for the Milon Cirkel automated circuit training, included within broader fitness memberships or as add-on.
3. Special Courses and Programs: One-time fee courses including Valpreventie (fall prevention), Zelfverdediging (self-defense for women), and other special programs. Priced at €75 per 6-week course including materials and certificate.
4. KCALculated Healthy Meals: Sale of pre-prepared healthy, protein-rich meals from KCALculated brand sold directly from on-site freezer. Revenue from meal sales with member discount code SPORTCC.
5. Personal Training & Coaching: Premium 1-on-1 training sessions and coaching programs including Personal Training, Personal Coaching (result system), and Online Coaching. Individual pricing not publicly disclosed.
6. Gewichtsbegeleiding (Weight Counseling): Weight management counseling by certified BGN weight consultant Nicole Bouwels. May be partially reimbursed through health insurance supplementary plans.
7. NeoPelvi Sessions:
8. Physiotherapy Services: Physiotherapy services provided in partnership with De Fysio Vrienden. Free walk-in consultation for members on Tuesdays 18:00-19:00. Regular appointments also available.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Sportcentrum Coach is a small-scale fitness center in Waalre, Netherlands that sells group fitness classes, personal training, youth sports programs, weight counseling, ice bath recovery sessions, and NeoPelvi therapy to individual members. It also operates the My35' Milon Cirkel electronic strength training system and partners with a physiotherapist to deliver broader wellness services to local consumers.

Product overview

Sportcentrum Coach is a multi-service fitness and sports center in Waalre, Netherlands, offering a comprehensive portfolio of fitness and wellness services. The core offering combines traditional fitness and group exercise classes (including Les Mills programs like BODYPUMP, BODYBALANCE, and DANCE, plus Virtual Cycling, BoksFIT, and functional training) with specialized programs such as My35' (Milon Cirkel) automated circuit training, personal training and coaching, and youth sports (Judo, Jiu-Jitsu, BoksFIT Kids). Supporting services include a Prevention Center, physiotherapy partnership, weight counseling, ice bath sessions, and the NeoPelvi magnetic pelvic floor training. The company also provides an Online Platform powered by Virtuagym for member management, class booking, and progress tracking. Recent additions include HYROX Training Club (2026), self-defense courses, fall prevention programs, and healthy meal partnerships with KCALculated.

Differentiator

Problem solved

Functional benefit

Brands

• My35' (Milon Cirkel): 35-minute full-body training program using the Milon Cirkel automated fitness equipment
• NeoPelvi
• FT-Club
• Masters CLUB 50+
• HYROX Training Club
• Coach Beauty Studio
• Fit in 5 Weken

Products and services

• Group Fitness Classes

Quantifiable outcome

• 100% tevredenheidsgarantie (100% satisfaction guarantee)
• +3 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Seven partnerships are on record, tiered supporting, core and minor.

• KCALculatedsupportingOthersPartnership with KCALculated for providing healthy, protein-rich prepared meals sold from on-site freezer at Sportcentrum Coach. Members and non-members can purchase meals with discount code SPORTCC. Provides convenient nutrition complement to fitness services.
• De Fysio VriendencoreStrategic or Co-development PartnerPhysiotherapy partnership providing on-site professional physiotherapy services. Free walk-in consultation for members every Tuesday 18:00-19:00 with physiotherapist Ruben van den Bosch. Integrates rehabilitation with fitness programs for holistic health approach.
• Les MillscoreTechnology or IntegrationLicensed Les Mills group fitness programs including BODYPUMP (barbell workout), BODYBALANCE (yoga/tai chi/pilates), and DANCE. Programs refreshed quarterly with new music and exercises. Provides scientifically-backed group class format with international brand recognition.
• Milon (My35')supportingTechnology or IntegrationAutomated fitness circuit technology provider for My35' program. Milon Cirkel provides self-adjusting fitness equipment enabling efficient 35-minute full-body workouts with automatic personalization to user body measurements and training level.
• Beroepsvereniging Gewichtsconsulenten Nederland (BGN)supportingOthersProfessional association for weight consultants in Netherlands. Nicole Bouwels, weight consultant at Sportcentrum Coach, is BGN certified enabling potential health insurance reimbursements for weight management services.
• Gemeente (Local Municipality)supportingStrategic or Co-development PartnerCollaboration with local municipality for prevention programs including fall prevention courses (Valpreventiecursus) specifically developed for elderly residents, contributing to public health objectives.
• Invictus MediaminorImplementation/ SI/ Consulting PartnerMarketing agency that processes forms and first contacts for Sportcentrum Coach. Sub-processor for customer data with processing agreement in place.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TrainMore: TrainMore is a Dutch boutique fitness operator offering premium group training and personal coaching in city locations. It is a directly comparable boutique-fitness peer, differentiated mainly by an inner-city positioning rather than Sportcentrum Coach's regional town setting.
• Basic-Fit: Basic-Fit is the largest low-cost 24/7 fitness chain in the Netherlands and Europe, with multiple locations in the Eindhoven metropolitan area that Sportcentrum Coach also serves. It competes directly for the same price-sensitive adult segment, but at materially lower subscription prices and without the personal-coaching overlay that Sportcentrum Coach emphasizes.
• Fit For Free: Fit For Free is a Dutch budget 24/7 gym chain with locations across the Netherlands including the Eindhoven region. It targets the same broad adult fitness customer that Sportcentrum Coach serves, primarily competing on price and accessibility rather than personal coaching or specialty programming.
• Club Pellikaan: Club Pellikaan is a premium Dutch fitness and squash chain operating regional clubs in the Netherlands. It competes in the same supervised, premium small-club segment as Sportcentrum Coach and offers similar group class and personal training services, though typically at higher price points.
• SportCity: SportCity is a mid-market Dutch fitness chain offering group classes, personal training, and youth programs — overlapping significantly with Sportcentrum Coach's portfolio. It competes in similar Dutch regional markets and represents a comparable blend of affordability and supervised training.
• Anytime Fitness: Anytime Fitness is a 24/7 international fitness franchise with locations across the Netherlands, including in the Eindhoven region. It competes for the same adult fitness customer, differentiated by 24/7 unstaffed access rather than the always-present coaching model Sportcentrum Coach uses as its core value proposition.

Others

• Virtuagym: Virtuagym is the SaaS member-engagement platform powering Sportcentrum Coach's online member portal, mobile app, class booking, and nutrition plans. It is a technology enabler rather than a peer in the same vertical, but its integration defines the digital member experience at the gym.
• De Fysio Vrienden: De Fysio Vrienden is the physiotherapy partner that delivers on-site consultations and integrated rehabilitation services at Sportcentrum Coach. It is an allied clinical provider rather than a competitor, but its on-site presence at the gym makes it materially relevant to Sportcentrum Coach's prevention and rehabilitation offering.

Emerging players

• HYROX: HYROX is the global competitive fitness-race organizer whose format Sportcentrum Coach is launching as a training club from January 2026. It is an emerging player in the endurance-and-conditioning space and represents the upstream brand enabling the new HYROX Training Club revenue stream.

Broad incumbents

• David Lloyd Clubs: David Lloyd is a premium international health and racquets club operator with a Dutch presence offering fitness, group exercise, spa, and family programming. It is a broader incumbent that overlaps with Sportcentrum Coach's comprehensive wellness offering but operates at a higher price point and larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sportcentrumcoach
• Instagraminstagram.com/sportcentrumcoach
• LinkedInlinkedin.com/company/sportcentrumcoach

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sportcentrum Coach