Sports Region

What Sports Region does

Sports Région is a regional sports media and event organization founded in 1998 in Blagnac, Occitanie, France. The company publishes a quarterly sports magazine (Sports Région Magazine / "Le Mag") distributed in print and digital formats through the Calameo platform, targeting sports decision-makers across institutions, federations, clubs, local authorities, and enterprises in the Occitanie region. Coverage spans Sport for All & Health, sports economy, public and associative actors, engaged businesses, and high-level sports, with an editorial emphasis on human-interest stories rather than performance statistics.

The business operates an integrated ecosystem of media, events, and consulting under two legal entities. Through Association Sportivité (declared under French Law 1901 in March 2017), the company organizes the Dialog Sport annual forum, Club 50 executive networking community, Toulouse Beach Sports events, and other competitions including Communica'sport, Jeux d'hiver des entreprises, and the Open de France de Padel. Padel Consortium provides consulting services to padel clubs on court and equipment sourcing. Revenue streams comprise advertising placements, event sponsorships, Club 50 memberships, and padel consulting fees, with the magazine offered partially free of charge.

Sports Région is led by President André Lafenetre and operates as two French association entities: Sports Région Occitanie (SIRET 84995871500013, APE 5814Z — journal publishing) and Association Sportivité (SIRET 88280732400018, APE 8551Z — sports education). The organization employs 6 people, has no external institutional investment, and publishes no financial disclosures. In 2025, Padel Consortium made an investment in Opsoon Padel, indicating continued expansion into the French padel retail and equipment market.

Name

Sports Region

Legal name

Sports Région Occitanie

Website

https://sportsregionoccitanie.fr

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Sports Région is a regional French sports media and event organization founded in 1998, publishing a quarterly Occitanie sports magazine and operating Dialog Sport forums, Club 50 executive networking, Padel Consortium consulting, and various sports events.

Ownership category

akta.pro rank

Product category

Sports Media and Events

NAICS

Periodical Publishers (51312)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industry

Sports Business Consulting & Advisory (Strategy, Valuation, Due Diligence) (MPAKAKAL)

Keywords

• Regional sports media
• Sports magazine publishing
• Sports event organization
• Executive sports networking
• Padel consulting

Headquarters

HQ city

Blagnac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Magazine Subscriptions and Publications: Quarterly regional sports magazine targeted at sports decision-makers, institutions, clubs, and enterprises. Available in print and digital formats through Calameo platform.
2. Advertising and Marketing Placements: Branded content and advertising insertions in the magazine positioned as legitimate presence in sports economic environment. Offers hybrid paper/digital advertising solutions.
3. Event Organization and Conferences: Organizing sports forums, conferences, and events including Dialog Sport, Toulouse Beach Sports, and other sporting events. Revenue from event participation, sponsorships, and partnerships.
4. Padel Consulting Services: Padel Consortium provides advisory services to padel clubs, offering comprehensive solutions combining multiple suppliers and brands for court and equipment needs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sports Region publishes a quarterly regional sports magazine (Sports Région Magazine) available in print and digital formats, targeting sports decision-makers, institutions, clubs, federations, and local enterprises in the Occitanie region of France. Beyond publishing, the company organizes sports forums (Dialog Sport), operates the Club 50 executive sports networking community, runs beach sports events such as Toulouse Beach Sports, and provides padel market consulting through the Padel Consortium — forming an integrated media, events, and advisory ecosystem around the regional sports economy.

Product overview

Sports Region is a multi-faceted sports media and event organization company based in Occitanie, France, operating since 1998. Its core offering is the quarterly Sports Région Magazine (LE MAG), serving sports decision-makers across institutions, local authorities, clubs, and companies. The company operates through several interconnected divisions: Association Sportivité handles event organization and promotion; Club 50 provides executive sports networking; Padel Consortium offers padel equipment consulting; and Dialog Sport hosts annual sports forums. This portfolio creates an integrated ecosystem serving the sports economy through publications, networking events, equipment consulting, and sports competitions.

Differentiator

Problem solved

Functional benefit

Brands

• Padel Consortium: A positioning initiative for padel equipment and court solutions in the French market, operated by André Lafenetre since the 1990s.

Products and services

• Sports Région Magazine Quarterly regional sports magazine serving sports decision-makers in Occitanie, covering themes including Sport for All & Health, Economy, Public & Associative Actors, Engaged Businesses, and High-Level Sports. Available in print and digital formats via the Calameo platform and targets sports institutions, local authorities, clubs, and companies involved in sports.
• Association Sportivité Association organizing or facilitating sports events, meetings, training, and information activities in sports and cultural domains, including Dialog Sport forum, Toulouse Beach Sports, and the Amalia 2026 solidarity trek. Targets sports institutions, public authorities, associations, and sports enthusiasts.
• Club 50

Quantifiable outcome

• Nearly 2 million children reached through USEP coverage in single article

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Opsoon PadelcoreStrategic or Co-development Partner · 1 January 2025Padel Consortium (led by André Lafenetre) invested in Opsoon Padel in 2025. Opsoon is a new market entrant but brings retail and sports market experience. The consortium positions itself as advisor to padel clubs, offering comprehensive solutions by pooling experts from various market components.
• Association SportivitécoreStrategic or Co-development Partner · 2 March 2017Association Sportivité (Loi 1901, declared n° W313025915) is the parent association that Sports Region operates within. It organizes sports events, conferences, and manages Club 50 community. Sports Région and Sportivité share experience of 25+ years in sports event management including Communica'sport, Jeux d'hiver des entreprises, and Open de France de Padel.
• Beach Volley ToulousaincoreStrategic or Co-development PartnerCo-organizer of Toulouse Beach Sports event including official Beach-Volley tournament with 8 national hope teams from 8 European nations in partnership with European Volleyball Confederation. Association Sportivité and Beach Volley Toulousain collaborate on beach volleyball competitions.
• Confédération Européenne de Volley (CEV)minorStrategic or Co-development PartnerEuropean Volleyball Confederation partnered for Toulouse Beach Sports official tournament featuring 8 national hope teams from 8 European nations.
• Ligue Régionale Occitanie du Sport d'EntrepriseminorStrategic or Co-development PartnerPartnership with Regional League of Enterprise Sports in Occitanie for Beach Volley tournament organization.
• UIMM OccitanieminorGTM or Marketing PartnerPartnership between UIMM Occitanie (metallurgy industry) and Blagnac Sporting Club Rugby featured in Sports Region magazine. Industry and sports united for talent detection and development.
• Baroudeurs de l'EspoirminorGTM or Marketing PartnerHumanitarian NGO partnered for Défi Amalia 2026 - a solidarity trek to support childhood education in Near East (Syria, Lebanon). Association Sportivité promotes the initiative and supports school bus programs and sports support initiatives.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sport Stratégies: French B2B publication focused on the business of sport, covering marketing, sponsorship, and sports economics. Closely comparable to Sports Région as a specialist trade magazine serving sports decision-makers and institutions, with a similar advertiser and content mix.
• France Football: French weekly football magazine, now part of the L'Équipe group. Comparable as a French sports periodical targeting engaged fans and institutions, with similar subscription, advertising, and event-adjacent monetization, though narrower in sport scope.
• So Foot: Independent French football culture magazine with print and digital editions. Comparable as a French sports magazine combining editorial content, brand storytelling, and advertising-driven revenue aimed at a passionate sport audience.

Broad incumbents

• L'Équipe: France's flagship national daily sports newspaper and digital platform, owned by LVMH. Comparable as a French sports media brand monetized through subscriptions, advertising, and event adjacencies, but operating at national scale rather than regional Occitanie focus.
• Eurosport France: Pan-European sports broadcaster with French-language coverage of major leagues and events. Comparable as a French-language sports rights and content platform monetizing advertisers and rights holders, overlapping with Sports Région's federation and league relationships.
• Sport24 (Le Figaro): Sports vertical of Le Figaro group, one of France's leading national newspapers. Comparable as a French sports editorial and advertising platform serving decision-makers and consumers, with a national footprint that overlaps Sports Région's institutional readership.
• RMC Sport: Major French sports media brand (radio, TV, digital) under BFM/RMC. Comparable as a French sports content and advertising platform serving fans and institutional partners, but operating nationally across broadcast and digital rather than regional print and events.

Regional players

• Midi Olympique: Long-running regional sports newspaper headquartered in the same Occitanie/Toulouse area, focused heavily on rugby. Comparable as a regional French sports publication targeting institutional readers, clubs, and advertisers in overlapping geography.
• La Dépêche du Midi: Dominant regional newspaper based in Toulouse with extensive sports coverage and local event sponsorship. Comparable as an Occitanie-headquartered media outlet selling advertising and event participation to the same institutional and enterprise customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tr
• LinkedInlinkedin.com/company/sportsregion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Region