Springlab
Springlab is a Dutch social enterprise that builds motion-sensing interactive floors, tablet apps, and smartboard lesson programs to bring movement-based learning into Dutch childcare, after-school care, and primary education.
- Company typePrivate
- Founded2013
- HeadquartersUtrecht, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Springlab does
Springlab is a Dutch privately-held social enterprise founded in 2013 and headquartered in Utrecht that develops movement-based learning solutions for the Dutch childcare and primary education markets. The company builds a hardware-and-software portfolio centered on its proprietary Beweegvloer — a 2m x 3m interactive projection floor with motion sensors that responds to children's movement and delivers gamified learning content aligned with Dutch VVE (early childhood education) curricula for children up to age 8.
The portfolio extends across three integrated products: the Beweegvloer interactive floor, Springloop (a tablet-based outdoor app launched in 2023 that turns physical play into active learning games for ages 4-13 via QR scanning), and Fit & Vaardig (a smartboard application with 800+ curriculum-aligned language and math lessons for grades 1-8). An upcoming Springloop Creator module will enable user-generated game content. Underlying technology combines projection systems, motion sensing, and impact measurement based on active locations, games played, and play duration, with ongoing validation through research collaborations with Dutch universities.
Revenue is generated through a mix of one-time hardware sales (Beweegvloer installations handled by Springlab staff), recurring subscriptions including a €400/year Beweegvloer service agreement, annual Springloop licenses, and Fit & Vaardig school licenses, supplemented by support services and replacement parts. The company reaches customers primarily through a direct sales-led motion with free demos and free trials, complemented by presence at education-sector events, content marketing (newsletter, blog, Springlab Academy), and a network of channel distributors including Heutink, De Rolf Groep, and Reinders Oisterwijk. Springlab reports deployment at more than 700 locations across Dutch childcare, BSO, and primary education.
Springlab firmographics
Firmographics- Name
- Springlab
- Legal name
- Springlab
- Website
- https://springlab.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Springlab is a Dutch social enterprise that builds motion-sensing interactive floors, tablet apps, and smartboard lesson programs to bring movement-based learning into Dutch childcare, after-school care, and primary education.
- Ownership category
- akta.pro rank
Springlab industry classification
Industry- Product category
- Educational Technology for Movement-Based Learning
- NAICS
- Elementary and Secondary Schools (6111), Educational Services (61), All Other Schools and Instruction (61169)
- SIC
- Services-Child Day Care Services (8351), Services-Educational Services (8200), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Preschool Programs within Childcare Centers (EDACABAL)
- akta.pro secondary industries
- Extended Day Programs at Preschools & Childcare Centers (EDACAHAB), Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging) (EDAJAMAL)
Keywords
Where Springlab is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Springlab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations, Infrastructure
Revenue model
- Beweegvloer Hardware Sales: Sale of the interactive floor hardware (2m x 3m projection mat with sensors). Includes installation service by Springlab staff.
- Beweegvloer Service Agreement: Annual service contract for €400 per year (incl. VAT) covering maintenance, refresher training, quarterly usage reports, inactivity reminders, and up to €350 support costs covered.
- Springloop Year License: Annual tablet app license for Springloop, includes 100% smile guarantee with installation support and training.
- Fit & Vaardig School License: Annual subscription for school license allowing access to 800+ active lessons, with premium school and trial versions available.
- Support Services: Customer support services including troubleshooting, replacement parts (€5 per QR code card), and technical assistance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Beweegvloer Service Agreement |
| Freemium | Pay-as-you-go | Springloop Free Trial |
| Subscription | Annual | Springloop Year License |
| Freemium | Pay-as-you-go | Fit & Vaardig Pro Trial |
| Subscription | Annual | Fit & Vaardig School License |
| One time/ perpetual license | Multi-year contract | Beweegvloer Hardware |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Springlab product offering
Product offeringCore offering
Springlab develops and sells movement-based educational technology for Dutch childcare and primary schools. The core offerings are the Beweegvloer, an interactive projection floor with motion sensors for children up to 8 years; Springloop, a tablet app that turns outdoor play into active learning games for children aged 4-13; and Fit & Vaardig, a smartboard application providing 800+ active language and math lessons for primary school grades 1-8.
Product overview
Springlab offers a suite of movement-based learning solutions for childcare and primary education. The core portfolio consists of three interconnected products: the Beweegvloer (an interactive floor system for children up to age 8), Springloop (a tablet app for outdoor active play targeting ages 4-13), and Fit & Vaardig (a smartboard-based active lesson program with 800+ lessons for grades 1-8). Springloop Creator is an upcoming tool that will enable users to create custom games. The products work together to bring physical activity into early childhood education and elementary school settings.
Differentiator
Problem solved
Functional benefit
Brands
- Beweegvloer: Interactive movement floor for children up to 8 years old in childcare and primary education settings.
- Springloop
- Fit & Vaardig
Products and services
- Beweegvloer The Beweegvloer is an interactive projection floor system (2m x 3m mat) with motion sensors that responds to children's movements, creating a dynamic play and learning environment. It is designed for children up to 8 years old in childcare and primary education, with games aligned to VVE (early childhood education) methods and learning objectives. Sold as hardware with installation and training, plus an annual service agreement (€400/year) for maintenance, training refreshers, quarterly usage reports, and support.
- Springloop Springloop is a tablet-based active learning app that turns any tablet into an outdoor movement game for children aged 4-13. Children run around the school or care premises scanning QR code stations and completing educational missions, converting passive screen time into physical activity. Sold as an annual license with installation support and training, with free trials of 30-60 days available.
- Fit & Vaardig Fit & Vaardig is an active lesson program for classroom smartboards, providing over 800 active language and math lessons for grades 1-8 and special primary education (SBO). Lessons can be activated with one click and incorporate physical movement responses into the learning process, replacing traditional practice and automatization exercises. Sold as an annual school license, with a 14-day free trial and both premium and standard tiers available.
Companies that use Springlab
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Springlab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Springlab partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core and minor.
- Spring-KinderopvangcoreChildcare operator co-creation partner for Beweegvloer content development and implementation. Spring-Kinderopvang contributes to product development with operational insights from their childcare locations.
- HumankindcoreMajor childcare organization co-creating movement solutions for early childhood education settings.
- KMN Kind en Co KinderopvangcoreLarge childcare operator partnership for developing and testing Beweegvloer applications in real childcare environments.
- ZwijsencoreEducational publisher partnership ensuring Beweegvloer content aligns with early childhood education methods and curricula.
- ProkinocoreEducational methodology partner contributing to pedagogical design and learning objective alignment for movement solutions.
- KIONcoreMajor childcare and education services provider co-developing movement solutions for their network of facilities.
- Haagse Hogeschool (The Hague University of Applied Sciences)coreResearch partner conducting scientific studies on physical activity intensity and variation on the Beweegvloer, and effectiveness of Springloop app versus gym classes.
- Rijksuniversiteit Groningen (RUG)coreAcademic research partner for Fit & Vaardig studies, including the landmark two-year experimental study demonstrating 4 months of learning gain from active lessons.
- UMCG (University Medical Center Groningen)coreResearch partner in child health studies examining effects of active learning on school performance and fitness.
- Mulier InstituutcoreDutch sports and movement research institute contributing scientific validation of movement solutions and child physical activity outcomes.
- Radboud UniversiteitminorUniversity partner contributing to research on movement and child development.
- Reinders OisterwijkcoreEducation equipment distributor partnership for product distribution and sales in the Dutch education market.
- De Rolf GroepcoreEducational supplies distributor partner for reaching childcare and primary school customers.
- HeutinkcoreICT and educational supplies distributor enabling broader market access for Springlab products.
- Provincie UtrechtminorRegional government partner supporting movement initiatives in childcare and schools across Utrecht province.
- Gemeente AmsterdamminorMunicipality partner supporting implementation of movement solutions in Amsterdam childcare and schools.
- Gemeente Den HaagminorMunicipality partner supporting movement initiatives in The Hague education sector.
- Gemeente HoutenminorMunicipality partner supporting local schools and childcare with movement solutions.
- Gemeente BunnikminorSmall municipality partnership for supporting local educational institutions with movement programs.
- Ijsterk KinderopvangminorChildcare provider partnership for implementing and testing movement solutions.
- Meester Sander DiapminorEducational resource provider partnership for content and materials.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Springlab competitors and assessment
Company assessmentBroad incumbents
- Promethean: Global incumbent in interactive displays and educational technology, with ActivPanel smartboards used widely in Dutch and European primary schools. Broad incumbent overlap with Springlab's Fit & Vaardig on the smartboard layer and a much larger installed base and content portfolio.
- GoNoodle: US-based movement and mindfulness video platform widely used in elementary classrooms to inject physical activity breaks. Broad incumbent overlap with Springlab's mission of bringing movement into primary education, though delivered via screens rather than interactive floors or smartboard apps.
- SMART Technologies: Established provider of SMART Boards and classroom collaboration software, with deep penetration in K–12 markets globally. Competes at the smartboard layer for Springlab's Fit & Vaardig content distribution and bundles broader EdTech suites that could subsume movement-based learning features.
Direct peers
- i-MOOVE: German provider of movement-based learning solutions and active classroom concepts for primary schools. Direct peer in the movement-and-learning category, serving overlapping age groups and educational philosophies around combining physical activity with curriculum delivery.
- EyeClick: Israeli developer of interactive projection games and floors (e.g., EyePlay, iWall, iFloor) for children in schools, daycares, and pediatric therapy. Direct peer on the interactive floor technology layer, with global distribution and overlapping use cases in active play and learning.
- ActivFloor: German-based provider of interactive projection floors for schools and educational settings. Most direct competitor to Springlab's Beweegvloer, targeting similar early-childhood and primary school segments in DACH with comparable motion-based learning hardware.
Others
- Heutink ICT: Dutch distributor of educational supplies and ICT to primary schools and childcare centers, and an existing channel partner of Springlab. Comparable in go-to-market through Dutch school distribution and adjacent in serving the same procurement decision-makers, though not a direct product competitor.
Emerging players
- Junior Einstein: Dutch adaptive practice and test-preparation platform for primary school children, aligned with Dutch curriculum standards. Comparable in serving the same primary school buyers with subscription learning content, though without the movement component.
- Squla: Dutch online learning platform for primary school children covering math, language, and reading through gamified practice. Comparable in target audience (Dutch primary schools), subscription model, and curriculum alignment, though focused on screen-based practice rather than movement-based learning.
Regional players
- Malmberg: Major Dutch educational publisher providing curriculum methods, learning materials, and digital tools for primary education. Comparable as a Dutch curriculum-aligned content provider serving the same primary school procurement channels, and a potential partner or competitor in active learning content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Springlab social profiles
Digital presenceSpringlab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Springlab leadership team
Management profileNumber of profiles
Profiles7 records
Springlab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Springlab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Springlab
What does Springlab do?
Springlab develops and sells movement-based educational technology for Dutch childcare and primary schools. The core offerings are the Beweegvloer, an interactive projection floor with motion sensors for children up to 8 years; Springloop, a tablet app that turns outdoor play into active learning games for children aged 4-13; and Fit & Vaardig, a smartboard application providing 800+ active language and math lessons for primary school grades 1-8.
Is Springlab a public or private company?
Springlab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Springlab founded?
Springlab was founded in 2013. It employs 11 to 50 people.
Where is Springlab based?
Springlab is headquartered in Utrecht, Netherlands, in the Europe region.
How does Springlab make money?
Five revenue lines are on record. Beweegvloer Hardware Sales are the primary driver. The others are beweegvloer Service Agreement, springloop Year License, fit & Vaardig School License and support Services.
Who are Springlab's main competitors?
Broad incumbents on record are Promethean, GoNoodle and SMART Technologies. Direct peers are i-MOOVE, EyeClick and ActivFloor. Heutink ICT is listed as an others. Emerging players are Junior Einstein and Squla. Malmberg is listed as a regional player.
Does Springlab have an API?
No public API is recorded for Springlab.
What industry is Springlab in?
Springlab's product category is Educational Technology for Movement-Based Learning. Its primary akta.pro industry code is EDACABAL, Preschool Programs within Childcare Centers, with a secondary code of EDACAHAB, Extended Day Programs at Preschools & Childcare Centers. Its NAICS code is 6111 and its SIC code is 8351.